What PDi Digital does

PDi Digital GmbH is an Austria-based (Fernitz-Mellach, near Graz) Industrial IoT software and hardware company operating as a joint venture between VusionGroup (formerly SES-imagotag, the world leader in electronic shelf labels for retail) and Bossard AG (a world leader in industrial assembly technology founded in 1831). Founded in 2018 and operating with a small 11-50 person team, the company develops and sells the sepioo® IIoT platform — a cloud-based SaaS data hub that receives, processes, and transmits data from multiple sources (ERP systems, HIS, sensors) to purpose-built battery-driven ePaper digital displays at the point of work. The technology stack supports multiple connectivity standards (NB-IoT, LTE/cellular, GPS, NFC, BLE, 2.4 GHz) and integrates with Quuppa RTLS for sub-meter indoor positioning via Bluetooth Direction Finding (AoA). Hardware offerings span display sizes from 4.2-inch compact units to 9.7-inch medical-grade bedside devices, plus gateways, access points, and compatible sensors.

The product portfolio serves four verticals: Manufacturing and Logistics (Pick-by-Light/Put-to-Light, SmartBin Cloud with Bossard ARIMS, Kanban-driven inventory automation), Automotive Retail (NB-IoT and cellular displays with GPS vehicle localization and dynamic pricing), Healthcare Automation (medical-grade bedside displays and shelf-level inventory management integrated with hospital information systems), and Building Management (room signage, asset tracking). Notable deployments include a world-first 2,100+ display smart ward at Chi Mei Medical Center in Taiwan, a Pick-by-Light installation at Austrian optician sehen!wutscher delivering 4x faster picking with near-zero errors, and aviation asset tracking via Simac IoTech using Quuppa RTLS integration.

Revenue is generated through three streams: hardware sales of displays and IoT infrastructure (via price list with 30% down payment and net-30 terms), subscription-based recurring SaaS fees for the sepioo Cloud platform (priced per device and use case), and professional services for integration and tier-3 support. The company operates exclusively through a 100% channel partner model — system integrators and resellers manage customer relationships, implementation, and first-line support, while PDi delivers tier-3 technical support, biannual sepioo Academy training, and an annual Partner Summit. Notable certified partners include Atos, CANCOM, Würth Industrie Service, Cosanum, VISI ONE, AlphaworX, Proximus NXT, Simac IoTech, and LNConsult, with technology integrations anchored by E Ink (ePaper film), Quuppa (RTLS), Bossard ARIMS (supply chain), and Vusion IOx (Cisco Wi-Fi infrastructure).

Name

PDi Digital

Legal name

PDi Digital GmbH

Website

https://pdi-digital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PDi Digital GmbH is an Austria-based IIoT company (joint venture of VusionGroup and Bossard AG) that develops the sepioo® cloud platform and battery-driven ePaper digital displays for manufacturing/logistics, automotive retail, healthcare, and building management, selling exclusively through a global certified partner network.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Other Communications Equipment Manufacturing (334290), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

akta.pro secondary industry

Fixed Wireless Access (FWA) CPE (LTE/5G/mmWave) (HDAFAIAE)

Keywords

• Industrial IoT platform
• Wireless ePaper displays
• Asset tracking solutions
• Indoor positioning systems
• IoT process automation

Headquarters

HQ city

Mellach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware Sales — Digital Displays and IoT Infrastructure: PDi Digital develops and sells hardware products including the sepioo® digital display range (ePaper displays in various sizes), IoT infrastructure components (access points, gateways), and compatible sensors (temperature, acceleration, weight). Hardware is sold to customers via partner network. Terms indicate standard price list with down payment of minimum 30% upon order acceptance and remaining payment within 30 days of invoice.
2. SaaS Platform (sepioo® Cloud): sepioo® Software as a Service Platform serves as the central data hub. The platform is subscription-based with pricing determined by number of devices and use cases. Partners and customers access the platform via the sepioo Service Portal for device management, content updates, analytics, and automation configuration.
3. Professional Services — Implementation and Integration: Support and maintenance services are provided under separate agreements. Partners deliver first-line implementation, system integration, installation, and customer support. PDi Digital provides third-level technical support and direct manufacturer-level assistance when needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

PDi Digital develops and sells the sepioo® Industrial IoT platform: a cloud-based SaaS data hub that receives, processes, and transmits data from ERP systems and sensors to battery-powered ePaper digital displays. The offering pairs proprietary wireless displays (NB-IoT, LTE/Cellular, BLE, 2.4 GHz), IoT infrastructure (gateways/access points), and sensors for industrial use cases across automotive retail, manufacturing and logistics, healthcare, and building management, distributed exclusively through a certified global partner network.

Product overview

PDi Digital offers a platform-plus-modules Industrial IoT product architecture centered on the sepioo Smart IIoT Platform — a cloud-based SaaS data hub that receives, processes, and transmits data from multiple sources to ePaper digital displays. The product portfolio consists of: (1) the sepioo Smart IIoT Platform (core software), (2) sepioo Digital IoT Displays (core hardware available in multiple sizes and connectivity variants including NB-IoT, LTE/Cellular, 2.4 GHz, and BLE), (3) sepioo Infrastructure (gateways and access points), (4) sepioo Location-Based Information (location-aware content delivery using GPS, Access Point Zoning, and Quuppa AoA positioning), and (5) sector-specific sub-products including the sepioo D4.2 NB-IoT, sepioo D12.2 NB-IoT, sepioo Cellular (automotive retail), sepioo V300 9.7-inch Healthcare Display, Pick-by-Light System, and SmartBin Cloud. The platform serves four key verticals: Manufacturing & Logistics, Automotive Retail, Healthcare Automation, and Building Management.

Differentiator

Problem solved

Functional benefit

Brands

• sepioo®: Smart Industrial IoT Technology platform featuring digital displays, cloud-based SaaS platform, and location-based information capabilities for manufacturing, logistics, healthcare, and automotive retail.

Products and services

• sepioo Smart IIoT Platform Central cloud-based SaaS data hub that receives, processes, and transmits data from ERP systems and IoT sensors to digital ePaper displays in real time. Provides a template editor, rule engine, and control center for no-code configuration. Sold to industrial enterprises through PDi Digital's certified global partner network.
• sepioo Digital IoT Displays Family of battery-powered wireless ePaper digital displays with two-way user interaction. Available in multiple sizes and connectivity configurations; feature multicolor LEDs, programmable buttons, NFC, IP65 protection, and ultra-low energy consumption. For industrial environments in automotive retail, logistics, healthcare, and building management.
• sepioo D4.2 NB-IoT Compact 4.2-inch NB-IoT digital display with IP65 rating, Black/White e-Ink film supporting 12 usable pages including drawings and diagrams, four programmable buttons, USB-C charging, and an integrated BLE chip for Quuppa RTLS. Targeted at car wholesale, logistics tracking, and building management.
• sepioo D12.2 NB-IoT Larger 12.2-inch NB-IoT digital display for automotive retail featuring high-temperature tolerance, rechargeable battery, real-time pricing updates, dynamic promotions, GPS-based vehicle localization, and heatmap analytics for customer behavior insights. Works without additional infrastructure via cellular NB-IoT.
• sepioo Cellular Cellular-connected digital display engineered specifically for automotive retail moving assets. Operates independently from fixed infrastructure using LTE/cellular connectivity, tolerates outdoor environments, and features long battery lifetime with sophisticated fuel-gauging algorithms. Architecture separates device layer from platform layer for flexibility.
• sepioo V300 9.7-inch Healthcare Display Medical-grade 9.7-inch digital bedside display with customized resilient covers and mounting systems built to clinical hygiene standards. Integrates via the Vusion IOx application with existing hospital Wi-Fi (e.g., Cisco 9115AX access points), enabling automatic updates from Hospital Information System data without new cabling.
• Pick-by-Light System Pick-by-Light order-picking solution using sepioo Digital Displays with integrated multicolor LEDs that guide workers to items; displays show item names and barcodes and enable confirmation via industrial smartwatch. Delivers up to 4x picking efficiency improvement and near-zero error rates in logistics operations.
• SmartBin Cloud All-in-one bin labeling system combining sepioo displays with weight sensors to automatically detect stock-level changes, update stock and order information, and autonomously initiate reorders when reorder points are reached. Works with Bossard's ARIMS platform for real-time B- and C-part inventory control and ordering operations.

Quantifiable outcome

• 4x faster picking efficiency and near-zero error rate at sehen!wutscher
• +7 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

23 partnerships are on record, tiered flagship, core, major and standard.

• Simac IoTechflagshipStrategic or Co-development Partner · 28 February 2024Strategic alliance between Simac IoTech and PDi Digital for digital asset tracking and localization. Simac brings expertise in IoT and Industry 4.0 solutions, production process visibility, and customer project delivery. PDi provides sepioo digital IoT displays and SaaS platform. Collaboration focuses on aviation and manufacturing industries with full-scale rollout (not just pilot).
• QuuppacoreTechnology or IntegrationQuuppa provides real-time locating system (RTLS) technology using Bluetooth Direction Finding (AoA). sepioo Displays integrate with Quuppa system to enable sub-meter indoor positioning accuracy. PDi Digital collaborates with Quuppa to combine accurate real-time tracking and reliable information distribution in one battery-driven device.
• E InkcoreTechnology or IntegrationE Ink is the global leader in ePaper display solutions. PDi Digital integrates E Ink's high-contrast, energy-efficient displays into the sepioo® platform. E Ink displays are readable from any angle, free from glare, and maintain content even without power. Partnership enables healthcare, logistics, and retail deployments with medical-grade resilience.
• LNConsultmajorImplementation/ SI/ Consulting PartnerLNConsult is a long-standing implementation partner of PDi Digital. Specialized in intralogistics, supply chain consulting, in-store technologies, enterprise networking, and business intelligence applications. Developed customized software for sehen!wutscher enabling Pick-by-Light solution with sepioo digital displays and industrial smartwatches.
• Bossard ARIMScoreTechnology or IntegrationBossard's ARIMS (Interactive Supply Chain Platform) integrates with sepioo® platform to provide holistic B- and C-part management, analytics, and inventory control. The SmartBin Cloud solution combines sepioo displays with weight sensors for fully-automated order processes, using ARIMS as the cloud dashboard.
• 7iDstandardChannel Partner/ Reseller/ Distributor7iD is an IoT and Industry 4.0 expert company providing an IoT-Enablement-Tool that integrates IoT sensor data into business intelligence units. Offers expertise in guiding companies through implementation of complex industrial IoT requirements.
• ACPstandardChannel Partner/ Reseller/ DistributorLeading IT company based in Austria with branches in Germany, specializing in IT infrastructure, software solutions, and related B2B services.
• AlphaworXstandardChannel Partner/ Reseller/ DistributorLeading provider of digital car price tags since 2015, offering state-of-the-art IoT components and innovations tailored for car dealers with user-friendly SaaS software solutions. Ideal supplement to dealer management systems.
• AtosstandardChannel Partner/ Reseller/ DistributorGlobal leader in digital transformation, cybersecurity, cloud and high performance computing, providing tailored end-to-end solutions for all industries in 71 countries.
• CancomstandardChannel Partner/ Reseller/ DistributorLeading Digital Transformation Partner with over 5,600 employees at around 80 locations in DACH region, Belgium, Slovakia, Romania, and Czech Republic. Hybrid IT service provider.
• CosanumstandardChannel Partner/ Reseller/ DistributorMarket-dominating healthcare logistics provider in Switzerland with an innovative product portfolio in healthcare and work safety sector. Radically reduces process costs with innovative logistics concepts.
• CUBEXstandardChannel Partner/ Reseller/ DistributorMarket leader in inventory automation for veterinary practices, delivering healthcare automation and cloud-based business intelligence solutions for inventory management, cost efficiency, and patient outcomes in veterinary, dental, and long-term care facilities.
• ekkostandardChannel Partner/ Reseller/ DistributorVision to become global market leader in digital connected factories. ekko SaaS platform integrates humans into increasingly complex production environments, making processes faster, more accurate, and more CO2 neutral.
• e-shelf-labelsstandardChannel Partner/ Reseller/ DistributorPartner for electronic labeling, digital process optimization, and IoT. Supports retail, industry, logistics, warehouse, room, and facility management from conception to final project, including ESL, digital signage, auto-ID, and ERP/WMS interfaces.
• IDnetstandardChannel Partner/ Reseller/ DistributorModern IT support for business-critical processes in retail and industrial sectors, enabling customers to meet today's and future challenges.
• Microsoft Technology CenterstandardTechnology or IntegrationMicrosoft Technology Center empowers digital transformation and business outcomes through immersive experiences and deep technical cross-solution engagements.
• Nexgen AGstandardChannel Partner/ Reseller/ DistributorIT technology-services and installations in retail and production environments. Single point of contact for hardware and software, service and maintenance, and individual solutions for digitizing business processes.
• ProrisingstandardChannel Partner/ Reseller/ DistributorPioneer in digital room signage systems with nearly three decades of experience, offering innovative solutions for buildings, offices, meeting, and conference rooms.
• Proximus NXTstandardChannel Partner/ Reseller/ DistributorLeading ICT services provider in Belgium and valued member of the Proximus group, offering IoT solutions including Smart Digital Label solutions.
• VISI ONEstandardChannel Partner/ Reseller/ DistributorLeading partner for digital price boards and dealership process automation, pioneering smart solutions in global automotive retailing since 1998. Complete cloud platform enabling margin potential for automotive dealerships.
• ThinkINstandardChannel Partner/ Reseller/ DistributorUses RTLS and IoT technologies to create a digital twin of processes in physical space, enabling smart management of factories, hospitals, and retail venues. Complete enterprise-ready solutions for process control, inventory monitoring, and warehouse management.
• Würth Industrie ServicestandardChannel Partner/ Reseller/ DistributorIntegrated logistics solutions for automated, efficient supply of production materials, auxiliary and operating materials.
• SPF GmbH / mobiTOUCHstandardImplementation/ SI/ Consulting PartnerIntegration specialist and project partner offering software and hardware from a single source. mobiTOUCH workflow toolkit seamlessly integrates ESL technology into logistics processes with minimal integration effort with existing WMS or ERP systems.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SoluM: South Korea-based global ESL provider and one of the largest competitors to VusionGroup. Comparable to PDi Digital in producing wireless ePaper displays with multi-protocol connectivity and cloud management, and increasingly expanding from retail into industrial use cases.
• VusionGroup (SES-imagotag): Parent company of PDi Digital and world leader in electronic shelf labels (ESL) for retail. Direct peer because PDi's sepioo platform builds on similar ePaper + wireless display technology, targeting adjacent industrial verticals rather than retail. Strategic and product overlap is high but routes to market differ.
• Ubisense: Provider of RTLS and industrial tracking solutions using ultra-wideband and other technologies for manufacturing and logistics. Comparable to PDi Digital in location-based asset intelligence for industrial environments, with overlapping use cases in automotive and process manufacturing.
• Pricer: Swedish ESL pioneer offering cloud-connected ePaper shelf labels with optical and RF wireless communication. Comparable to PDi in the ePaper display + SaaS business model, with overlapping cloud-based content management and growing interest in non-retail verticals.
• Displaydata: UK-based provider of full-color and monochrome ePaper ESL solutions with proprietary wireless infrastructure. Comparable to PDi Digital in offering ePaper displays with central management software, primarily in retail but exploring industrial applications.

Broad incumbents

• E Ink: Global leader in ePaper display technology and a strategic display supplier to PDi Digital. Comparable as the upstream display technology provider whose ePaper modules power PDi's products; increasingly offers its own reference platforms and IoT solutions that could compete with PDi.
• Zebra Technologies: Global leader in enterprise asset intelligence, RFID, barcode, and location solutions. Comparable to PDi Digital in industrial asset tracking and RTLS but operates at much larger scale across multiple enterprise verticals with broader hardware and software portfolio.

Emerging players

• CenTrak: Healthcare-focused RTLS and IoT location solutions provider using BLE, Wi-Fi, and IR. Comparable to PDi Digital in hospital workflow automation and real-time location intelligence, particularly given PDi's Chi Mei Medical Center deployment, but uses different display/IoT architecture.
• Quuppa: Finland-based provider of Bluetooth Direction Finding RTLS technology for sub-meter indoor positioning. PDi Digital is a Quuppa integration partner and uses Quuppa AoA in its sepioo platform; the two compete indirectly in offering location-aware industrial solutions.

Others

• Bossard ARIMS / Smart Factory Logistics: Industrial assembly and Smart Factory Logistics business of Bossard AG, the other parent shareholder of PDi Digital. Closely adjacent via the ARIMS platform and SmartBin Cloud solution that integrates with sepioo, serving similar industrial B2B customers in inventory and supply chain management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pdidigital
• LinkedInlinkedin.com/company/pdi-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDi Digital