What Salem Welfare Services does

Salem Welfare Services Ltd (SWS) is a Singapore-registered charity and Social Service Agency founded in 1997 under the vision of parent organisation Salem Chapel Limited, delivering community-based elderly care, counselling and welfare services. Its operations centre on four service lines: Care At Home (volunteer-led home visitations with health monitoring such as weekly blood pressure and glucose checks and chaperone assistance for the frail aged), Care At Centre (senior activity centres conducting arts and crafts, exercise, potting and farming activities), Dementia Care (delivered through a partnership with Dementia Singapore using their proprietary "Meeting Centre Support Programme"), and Counselling & Pastoral Care (provided by the pastor and pastoral team of Salem Chapel Church). Services are operationalised through the multi-location "Onesimus Village" sub-brand — currently at Kebun Bahru, Thomson Hills and the planned Yishun site (opening end-2022) — and through home-visit befriending services.

The underlying technology stack is minimal: SWS operates as a service-delivery organisation rather than a software platform. Its closest analogue to a proprietary capability is licensed access to Dementia Singapore's Meeting Centre Support Programme for dementia care, complemented by an in-house "Onesimus Farming Therapy Journey" (hydro and soil farming) developed as a therapeutic engagement method. There is no mobile app, no API, no disclosed AI/ML components and no digital self-serve product — outreach is conducted through the SWS website (sws.sg), a Facebook page for Onesimus Village, and community flyers.

SWS generates no service-fee revenue; all services are provided free of charge to beneficiaries. As a registered charity under Singapore's Commissioner of Charities, SWS is funded primarily by charitable donations from organisations and individuals, fund-raising projects channelled via giving.sg, and direct support from parent body Salem Chapel Limited. The beneficiary segments are elderly residents (65+) of Singapore — including the frail aged and those living alone or with mobility limitations — along with persons living with dementia and their families, and, via the Onesimus Garden farming-therapy programme, persons with special needs and ex-offenders.

Name

Salem Welfare Services

Legal name

Salem Welfare Services Ltd

Website

https://sws.sg

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Salem Welfare Services is a Singapore-registered charity founded in 1997 that delivers free home-based and community-centre elderly care, dementia support, and pastoral counselling through its volunteer-driven Onesimus Village senior activity centres, funded by donations and parent body Salem Chapel Limited.

Ownership category

akta.pro rank

Product category

Community Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• Community elderly care
• Home care services
• Senior activity centres
• Dementia support programmes
• Pastoral counselling services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Charitable donations: SWS is a registered Social Service Agency / charity in Singapore. Its primary funding comes from donations by organisations and individuals, plus funds raised through fund-raising projects, routed via giving.sg and other channels. The parent organisation Salem Chapel Limited also supports operations.
2. Fund-raising projects and grants: Funds raised through dedicated fund-raising projects support operational costs for Onesimus Village outlet activities and services. As a registered charity under the Commissioner of Charities, SWS likely also receives eligible grants and philanthropic funding.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Salem Welfare Services is a Singapore-registered charity that delivers community-based elderly welfare services through four lines: Care At Home (volunteer home visitations with health monitoring and chaperone support), Care At Centre (neighbourhood senior activity centres with arts, crafts, exercise, potting and farming activities), Dementia Care (the proprietary Meeting Centre Support Programme delivered in partnership with Dementia Singapore), and Counselling & Pastoral Care (provided by Salem Chapel's pastoral team). All services are provided free of charge to elderly beneficiaries, the sick, the lonely and those with special needs.

Product overview

Salem Welfare Services (SWS) is a single, unified social-service offering — not a platform-plus-modules architecture — delivered through four named service lines: Care At Home (Home Care Services), Care At Centre (Community Services), Dementia Care (Senior Services), and Counselling & Pastoral Care (Pastoral Care Services). These four service lines are operationalised across the multi-location Onesimus Village sub-brand (currently @ Kebun Bahru and @ Thomson Hills, with @ Yishun opening at End 2022) and supported by the Onesimus Café as an ancillary outlet. The portfolio is therefore a consolidated set of community elderly-care services housed under a single registered charity (Salem Welfare Services Ltd), rather than a modular product suite.

Differentiator

Problem solved

Functional benefit

Brands

• SWS Onesimus Village: Community senior activity centres operating under the Onesimus brand at Kebun Bahru, Thomson Hills and Yishun, conducting arts and crafts, exercise sessions, potting and farming cultivation activities for users onsite.
• Onesimus Café

Products and services

• Care At Home (Home Care Services) Volunteer-led home visitations providing emotional and psychological support, weekly BP and glucose level checks per individual care plan, and chaperone assistance to frail aged and physically challenged individuals in their own homes. Supports transition from hospital to home.
• Care At Centre (Community Services) Neighbourhood senior activity centre conducting arts & crafts, exercise sessions, potting and farming cultivation activities for elderly users onsite. Operates under a café concept with an espresso machine and partners with social enterprise Farmily for adjacent farming and landscaping.
• Dementia Care (Senior Services) Dementia support delivered through partnership with Dementia Singapore, providing the proprietary "Meeting Centre Support Programme" of tailored engagement activities for persons living with dementia and their families at SWS senior activity centres.
• Counselling & Pastoral Care Counselling and pastoral care available for elderly SWS client users and their families, supervised and provided by the pastor and pastoral care team of Salem Chapel Church, focusing on physical, social and emotional well-being. Available at Onesimus Village @ Kebun Bahru.
• Onesimus Café Café outlet at the SWS Onesimus Village serving freshly brewed ground coffee (no food), operated as part of the community senior activity centre concept to enliven the site as a welcoming meeting place.

Quantifiable outcome

• Singapore's aged (65+) population share rose from 9% to 15.2% between 2010 and 2020, the highest increase on record — addressable market growth driving service demand.
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Salem Chapel LimitedflagshipOthersSalem Chapel Limited is SWS's parent organisation and a primary source of funds. SWS was incepted in 1997 under the vision of Salem Chapel and the pastoral team of Salem Chapel Church supervises and provides pastoral care services at Onesimus Village @ Kebun Bahru.
• Dementia SingaporecoreStrategic or Co-development PartnerDementia Singapore supports SWS through their proprietary "Meeting Centre Support Programme", which delivers dementia-specific engagement activities for persons living with dementia and their families at SWS senior activity centres.
• St Luke's Elderly CarecoreImplementation/ SI/ Consulting PartnerSalem Daycare and Rehabilitation Centre (323 Yishun Central) — established in 1997 and providing physiotherapy, exercise, socio-recreational activities, nursing care and day care — is partnered with St Luke's Elderly Care and was scheduled to reopen after renovations at the end of 2022.
• FarmilyminorStrategic or Co-development PartnerFarmily is a social enterprise for farming vegetables and landscaping; partners with SWS Onesimus Village @ Kebun Bahru to conduct farming activities at the grounds adjacent to the centre.
• Institute of Mental Health (Medical Social Work)minorImplementation/ SI/ Consulting PartnerOnesimus Garden has previously worked with the Institute of Mental Health's Medical Social Work unit as part of its farming-therapy programme for users including ex-offenders and persons with special needs.
• Association for Person with Special Needs (APSN)minorImplementation/ SI/ Consulting PartnerAPSN is listed as a past partner of Onesimus Garden's farming-therapy initiative, supporting engagement activities for persons with special needs.
• Willing Hearts (VWO)minorImplementation/ SI/ Consulting PartnerWilling Hearts is listed as a past partner of Onesimus Garden's farming-therapy initiative, supporting the social service mission.
• Prison Fellowship Singapore (Yellow Ribbon)minorImplementation/ SI/ Consulting PartnerPrison Fellowship Singapore, through the Yellow Ribbon initiative, is listed as a past partner of Onesimus Garden's farming-therapy programme for ex-offenders.
• Christian Outreach to the HandicappedminorImplementation/ SI/ Consulting PartnerChristian Outreach to the Handicapped is listed as a past partner of Onesimus Garden's farming-therapy initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TOUCH Community Services: Multi-service Singapore Voluntary Welfare Organisation offering senior activity centres, home-based elderly care and community programmes — overlapping service mix with substantially broader national footprint.
• NTUC Health Co-operative: Large-scale Singapore eldercare provider operating senior day care, home personal care, nursing and rehabilitation services nationwide — overlapping service portfolio with substantially larger footprint than SWS.
• Thye Hua Kwan Moral Charities: Large Singapore charity delivering a broad range of community services including elderly care, family services and disability programmes — comparable registered charity operating in overlapping beneficiary segments.
• Methodist Welfare Services: Faith-based Singapore welfare organisation running senior activity centres, home care and dementia day care — comparable faith-affiliated community-care model to SWS's Salem Chapel-affiliated approach.

Direct peers

• AWWA Ltd: Singapore Social Service Agency delivering community-based eldercare, disability and family services including senior activity centres and home-based support — closely comparable service model and beneficiary segments to SWS.
• Lions Befrienders Service Association: Singapore Voluntary Welfare Organisation offering befriending, home visitations and social support for lonely and socially isolated elderly — directly comparable to SWS's Care At Home befriending service.
• St Luke's Elderly Care: Singapore eldercare Social Service Agency providing daycare, rehabilitation and community programmes for seniors — directly comparable to SWS and an existing operational partner for Salem Daycare and Rehabilitation Centre.
• Singapore Anglican Community Services: Faith-affiliated Singapore social service agency operating community care programmes for the elderly including dementia day care and senior activity centres — comparable faith-based, community-led model to SWS.
• Dementia Singapore: Singapore-focused dementia care organisation providing the proprietary Meeting Centre Support Programme that SWS delivers — a direct programme peer and current strategic partner with overlapping beneficiary base.

Regional players

• SATA CommHealth: Singapore charitable health organisation providing community health screening, home care and elderly wellness services — comparable community health/home care orientation though with a clinical, non-faith-based delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/OnesimusVillage
• LinkedInlinkedin.com/company/salem-welfare-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Welfare Services