Bubblegum Search

What Bubblegum Search does

Bubblegum Search is a UK-based digital marketing agency headquartered in Surbiton, Surrey, with regional offices in Guildford and Woking. Founded in 2015, the firm operates with a team of 11-50 employees and serves two primary customer segments: marketing agencies seeking white-label AI SEO and GEO/AEO services, and growing brands (predominantly SMBs and mid-market) that need to build visibility across Google and emerging AI search platforms. The company has deliberately positioned itself as an AI-era search visibility specialist, integrating traditional SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Digital PR into a single "AI Authority System" rather than treating them as separate service lines. A notable vertical specialization exists in pet brands, supported by the Growth Unleashed weekly podcast, alongside offerings for eCommerce, SaaS, B2B, and education sectors.

The agency's core technology is a proprietary AI Visibility Tracking system that monitors where brands appear (and fail to appear) across ChatGPT, AI Overviews, Gemini, and Perplexity, and maps the third-party sources influencing AI-generated answers. This tracking capability feeds downstream execution through digital PR campaigns, link building, content creation, and SEO copywriting. A free AI Visibility Snapshot tool serves as a lead magnet, while the AI Authority System is the integrated paid offering. The agency is privately held with no disclosed external funding, M&A activity, or parent company; ownership is concentrated with founder Matt Cayless, who is the public strategic lead alongside SEO Manager Louis Watton.

Commercially, Bubblegum operates a sales-led subscription model. SEO retainers are tiered (£395 Launch, £695 Grow, £995 Dominate per month), while the premium integrated SEO+PR packages are priced at £1,800 (Done With You), £3,600 (Done For You), and £4,000 (Done For You Premium) per month, all requiring 6-month minimum commitments with a 10% discount for 12-month engagements. The Done For You tier carries a Performance Partnership Guarantee of measurable organic improvement within 120 days. Distribution is direct via the company website, free marketing plan offers, and consultative selling. The agency has accumulated 18 five-star Google reviews and a 2,000+ subscriber newsletter base, indicating established but still regional UK operations with no global footprint claim.

Name

Bubblegum Search

Legal name

Bubblegum Search

Website

https://bubblegumsearch.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubblegum Search is a UK-based digital marketing agency combining SEO, Digital PR, and AI visibility tracking to help agencies and growing brands improve presence across Google, ChatGPT, and AI search platforms via subscription retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

akta.pro secondary industries

Voice/Conversational SEO (Featured Snippets, Assistants) (BPAFAJAN), Market Research, Analytics & Consumer Insights (BPAFAAAM), Search, Discovery & Ranking Personalization (HDAAAGAE)

Keywords

• Search engine optimization
• Digital PR services
• Answer engine optimization
• Generative engine optimization
• AI visibility tracking

Headquarters

HQ city

Hersham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Services Retainers: Monthly subscription retainers for ongoing SEO services including technical SEO, on-page optimization, local SEO, and Google Business Profile optimization. Services delivered through tiered packages (Launch, Grow, Dominate) with optional add-ons.
2. Integrated SEO + Digital PR Packages: Combined SEO and Digital PR services with two engagement models: Done With You (guidance and support for in-house teams) and Done For You (fully managed end-to-end service). Minimum 6-month commitments required.
3. Digital PR Services: PR-led campaigns to earn credible mentions, citations and links. Includes creative data-led campaigns, reactive campaigns, and expert commentary placement.
4. Content & Link Building Add-ons: Optional add-on services including link building, content creation, SEO copywriting, and AI visibility tracking for clients on core SEO packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bubblegum Search is a digital marketing agency that provides AI visibility tracking, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Digital PR services for agencies and growing brands. The firm helps clients monitor brand presence across ChatGPT, AI Overviews, Gemini, and AI search platforms, then builds third-party authority signals through digital PR, link building, and content campaigns to improve organic visibility. Services are sold via monthly subscription retainers across tiered packages (Launch, Grow, Dominate) and integrated SEO+PR engagements (Done With You, Done For You).

Product overview

Bubblegum Search is an AI visibility and Digital PR agency offering a unified platform combining SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and digital PR services. The core offering centers on the AI Visibility Snapshot (free assessment tool) and AI Authority System, supported by tiered SEO packages (Launch from £395, Grow from £695, Dominate from £995), Integrated SEO + PR packages (Done With You from £1,800, Done For You from £3,600), and specialized sector services for ecommerce, SaaS, B2B, Education, and Pet brands. Add-on services include link building, content creation, and SEO copywriting. The agency differentiates through its Performance Partnership Guarantee (120-day measurable improvement) and focus on brand visibility across AI search platforms including ChatGPT, Gemini, Perplexity, and AI Overviews.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Visibility Snapshot Free AI visibility assessment tool that analyzes where a brand appears across ChatGPT, AI Overviews and AI search platforms, identifies competitors being recommended, and surfaces the third-party sources influencing AI answers. Designed for agencies and growing brands evaluating AI search visibility.
• AI Authority System Comprehensive system combining AI visibility tracking, SEO, digital PR and brand mention building to improve brand authority in the sources AI systems and search engines already trust. Sold as a managed engagement for agencies and growing brands.
• SEO Agency Services Technical SEO, on-page optimization, and local SEO services to improve website visibility across Google and search engines. Delivered as monthly retainers for businesses and agencies.
• AEO Agency Services Answer Engine Optimization services focused on optimizing content for visibility in AI-powered search and answer engines. Combines SEO foundations with AI-specific optimization for brands and agencies.
• Digital PR Services PR-led campaigns using creative data-led approaches, reactive campaigns, and expert commentary to earn credible mentions, citations, and links from trusted media. Sells to brands and agencies seeking third-party authority signals.
• Done With You Integrated SEO + PR Collaborative engagement model at £1,800 + VAT per month where clients work alongside the Bubblegum team, with targeted keyword strategy, one reactive PR campaign monthly, and guided implementation. For brands with in-house teams.
• Done For You Integrated SEO + PR Full-service managed engagement from £3,600 + VAT per month with end-to-end strategy, 4+ optimized content pieces monthly, 1 PR campaign with minimum 4 links, all technical SEO implemented, and transparent reporting backed by Performance Partnership Guarantee.
• Digital PR Proof Sprint Quick-turnaround digital PR package for brands wanting to test campaign effectiveness before committing to longer retainer arrangements.
• Ecommerce SEO Packages SEO services tailored for online retail businesses, including Shopify, Magento, and general ecommerce platform optimization.
• Shopify SEO Services SEO optimization specifically designed for Shopify-powered online stores, addressing product page, collection page, and platform-specific ranking factors.
• SaaS SEO Agency SEO services for Software as a Service companies looking to improve organic visibility and reduce customer acquisition costs through targeted keyword strategies.
• B2B SEO Agency Search optimization services targeting B2B businesses and their specific buyer journeys, with focus on account-based marketing visibility and thought leadership.
• Education SEO Agency SEO services designed for educational institutions and online learning platforms, including independent schools and enrollment-focused content.
• Pet Marketing Agency Specialized marketing services for pet brands including SEO, digital PR, and brand authority building for pet product companies.
• Pet PR Agency Digital PR services specifically for pet industry brands focusing on media relations and brand mentions in pet-related publications and influencers.
• Performance Partnership Guarantee Guarantee of measurable organic improvement within 120 days for Done-For-You package clients, with continued optimization for 60 additional days at no cost if metrics don't improve.

Quantifiable outcome

• 300% increase in monthly organic traffic for ShireDoors case study client
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Builtvisible: UK SEO and digital PR agency combining technical SEO with content and outreach. Closely aligned with Bubblegum's integrated SEO + Digital PR methodology and target client profile.
• Aira: UK digital marketing agency offering SEO, content, and digital PR services with a strong focus on link building and authority development. Comparable in integrated SEO + PR approach and UK mid-market client base.
• Blue Array: UK-based specialist SEO agency offering technical, on-page, and content SEO services to brands and agencies. Highly comparable in size, geography, and positioning as a UK-focused SEO consultancy competing for similar mid-market clients.
• Hallam: Multi-service UK digital marketing agency offering SEO, PR, content, and paid media. Larger and broader than Bubblegum but competes for many of the same UK mid-market clients.
• The SEO Works: Established UK SEO agency offering technical SEO, content, and digital PR to SMB and mid-market clients. Similar size and pricing tier, with comparable service packaging and retainer models.
• Re:signal: UK-based SEO and digital PR agency focused on SEO-led link building and integrated campaigns for ecommerce and B2B brands. Direct overlap in methodology and customer profile.

Emerging players

• Otterly.AI: Early-stage AI search analytics and brand monitoring platform tracking brand presence in AI search results. Direct competitor in the AI visibility tracking layer of Bubblegum's offering.
• Profound: Emerging AI visibility and Answer Engine Optimization platform helping brands measure and improve presence in generative AI search. Emerging direct competitor in the AEO/GEO category Bubblegum targets.

Broad incumbents

• Brainlabs: Large global digital marketing agency with strong SEO and analytics capabilities. Operates as a broader incumbent offering integrated digital services beyond SEO and PR.
• Croud: Larger UK-headquartered digital marketing agency offering SEO, paid media, content, and analytics at scale. Serves as a broader incumbent competing for similar clients with a wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bubblegumsearch
• YouTubeyoutube.com/channel/UCzBk70UqxUdnClg4yzovRGw
• Facebookfacebook.com/bubblegumsearch
• LinkedInlinkedin.com/company/bubblegum-search

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubblegum Search