Klantenvertellen

What Klantenvertellen does

Klantenvertellen B.V., founded in 2008 and headquartered in Tilburg/Zaltbommel, Netherlands, operates a verified customer review platform targeted primarily at Dutch SMBs and a defined set of enterprise accounts across retail, automotive, energy, healthcare, construction, and professional services. The company positions itself as the largest independent review platform in the Netherlands and is one of only 31 official Google Review Partners worldwide — a designation that enables review scores to appear directly within Google Ads (Rich Snippets), Google Shopping, and Google My Business profiles, which is the central value proposition for business customers seeking improved search visibility and click-through rates.

The underlying technology stack centers on transaction-based review verification: businesses trigger invitation emails after confirmed purchases or service deliveries via native integrations with Magento, WooCommerce, Lightspeed, Mijnwebwinkel, Shopware 6, PrestaShop, CCV Shop, and Youvia, with additional collection channels including a website widget, in-store QR codes, NFC stands, and a sticky sidebar widget. All reviews pass through a three-step moderation process within 72 hours. The platform supports 35+ languages, complies with GDPR/AVG and the Digital Services Act, achieved WCAG 2.1 AA accessibility compliance ahead of the June 2025 European Accessibility Act, and holds KRT (Kwaliteitsregister Tandartsen) recognition for patient surveys. AI features include the Klantenvertellen Assistent chatbot and AI-powered review summaries.

Revenue is generated through quote-based, package-dependent annual subscriptions, with self-service online registration supplemented by inside-sales telephone and email outreach for mid-market and enterprise accounts. Go-to-market relies on direct digital channels, association mandates (Techniek Nederland since 2019, Vakgarage Nederland, KNMT), an e-commerce plugin ecosystem, and a reseller program. Vertical-specific sub-brands include Patiëntenvertellen (healthcare/dental) and Mobiliteit (automotive/mobility). Customer count is described as 'thousands of businesses' with millions of Dutch consumers engaging the platform.

Name

Klantenvertellen

Legal name

Klantenvertellen B.V.

Website

https://klantenvertellen.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Klantenvertellen is a Dutch verified customer review platform serving thousands of SMBs and select enterprises across retail, healthcare, automotive, energy, and construction. As one of only 31 official Google Review Partners worldwide, it enables review stars to appear in Google Ads, Shopping, and My Business.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Review Platform: Businesses pay for access to Klantenvertellen's review collection and management platform, including automated invitation emails, dashboard analytics, Google integration, and moderation services. Pricing is quote-based and package-dependent.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Klantenvertellen provides a verified customer review platform that enables Dutch businesses to collect, moderate, and display authentic customer reviews through email invitations, on-site widgets, QR codes, and NFC stands. The platform integrates directly with Google Ads, Google Shopping, and Google My Business to display review stars, and offers dedicated sub-brands Patiëntenvertellen for healthcare and Mobiliteit for the automotive/mobility sector. Pricing is subscription-based and quote-driven, with industry associations such as Techniek Nederland providing free access to their members.

Product overview

Klantenvertellen is a review platform that helps businesses collect and display verified customer reviews. The core product is the Klantenvertellen Review Platform, which businesses use to gather authentic reviews through email invitations, widgets, QR codes, and NFC stands, then display them on their websites with Google integration for enhanced visibility. Supporting modules include Analytics, Product Reviews, Easy Click Module, Widget Collection (with Sticky Widget), Photo Module, Moderation Tools, Location Dashboard, and Google integrations (Ads, My Business, Shopping). The platform offers integrations with major e-commerce platforms including Magento, WooCommerce, Lightspeed, Shopware 6, PrestaShop, Mijnwebwinkel, and CCV Shop, plus API capabilities for custom solutions. Specialized sub-brands include Patiëntenvertellen (healthcare) and Mobiliteit (automotive/mobility). An AI-powered Klantenvertellen Assistent provides automated customer support through text chat.

Differentiator

Problem solved

Functional benefit

Brands

• Patiëntenvertellen: A dedicated review platform for healthcare and patient experiences, a label of Klantenvertellen focused on medical and dental reviews.
• Klantenvertellen Assistent

Products and services

• Klantenvertellen Review Platform Core SaaS platform that enables businesses to collect verified customer reviews through email invitations, on-site widgets, QR codes, and NFC stands, and to display them on their websites with integration into Google Ads, Google Shopping, and Google My Business for enhanced visibility. Includes moderation, analytics dashboard, multi-language support (35+ languages), and a personal business dashboard.
• Patiëntenvertellen Healthcare-specific review platform (sub-brand of Klantenvertellen) for collecting patient reviews and experiences across dental and medical practices, with a KRT-recognized patient questionnaire and integration with ZorgkaartNederland.
• Mobiliteit Mobility-specific review platform under the Klantenvertellen brand for collecting customer reviews in the mobility and automotive sector, including dealerships, rental services, and driving schools.

Quantifiable outcome

• Google Ad click-through rates increase when review stars are displayed via Rich Snippets
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerKlantenvertellen is an official Google Review Partner in the Netherlands, one of only 31 globally. This partnership enables review stars to appear in Google Ads (Rich Snippets), Google Shopping, and Google My Business profiles. Verified reviews from Klantenvertellen are recognized by Google as 'de facto verified reviews,' potentially lowering business customers' Cost-per-Click (CPC) in Google Ads campaigns.
• MagentocoreTechnology or IntegrationAutomated review invitation integration with Magento e-commerce platform, allowing online stores to automatically send review requests after confirmed purchases.
• WooCommercecoreTechnology or IntegrationAutomated review invitation integration with WooCommerce WordPress plugin, allowing webshops to automatically send review requests to customers post-purchase.
• LightspeedcoreTechnology or IntegrationIntegration with Lightspeed e-commerce and POS platform for automated review invitation sending based on transaction records.
• Shopware 6coreTechnology or IntegrationOfficial Shopware 6 plugin available in the Shopware Store, enabling automated review collection for Shopware-based webshops.
• MijnwebwinkelcoreTechnology or IntegrationAutomated review invitation integration with Mijnwebwinkel Dutch e-commerce platform.
• Techniek NederlandcoreChannel Partner/ Reseller/ DistributorSince 2019, Techniek Nederland mandates Klantenvertellen membership for all member companies as a condition of membership. Member companies receive free access to Klantenvertellen's review platform.
• Vakgarage NederlandcoreChannel Partner/ Reseller/ DistributorVakgarage Nederland selected Klantenvertellen as their official review platform for all affiliated garage locations, enabling customers to leave reviews for each franchise location.
• KNMT (Koninklijke Maatschappij tot Bevordering der Tandheelkunde)coreChannel Partner/ Reseller/ DistributorKNMT partnered with Klantenvertellen to create Patiëntenvertellen, the official patient survey platform meeting KRT (Kwaliteitsregister Tandartsen) standards for dental practice quality monitoring.
• IndependerminorStrategic or Co-development PartnerIndepender transferred all mortgage advisor reviews (over 100,000 reviews from more than 3,000 offices) to the Klantenvertellen platform as of December 2022, consolidating their review ecosystem onto Klantenvertellen.
• Bouwnu.nlcoreChannel Partner/ Reseller/ DistributorBouwnu.nl organizes the annual 'Beste Bouwer(s) van het Jaar' and 'Beste Verbouwer' awards using Klantenvertellen reviews as the judging basis, driving visibility and adoption among Dutch construction companies.
• ACM (Autoriteit Consument & Markt)minorStrategic or Co-development PartnerKlantenvertellen cooperates with the Dutch Authority for Consumers and Markets (ACM) to prevent fake reviews on their platform, aligning with Dutch consumer protection regulations.
• ZorgkaartNederlandminorStrategic or Co-development PartnerPatiëntenvertellen (a Klantenvertellen label) announced a new smart integration with ZorgkaartNederland in April 2026, enabling healthcare providers to share verified patient reviews across both platforms.
• Thuiswinkel.orgminorGTM or Marketing PartnerResearch collaboration with Thuiswinkel.org on the visibility and recognition of the Thuiswinkel Waarborg quality mark, including the importance of verified reviews in e-commerce trust signals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bazaarvoice: Enterprise-focused user-generated content and ratings platform owned by PowerReviews parent. Broader incumbent serving large retailers and brands with reviews, Q&A, and sampling solutions, overlapping with Klantenvertellen's product reviews module.
• Reputation.com: Enterprise reputation management platform covering reviews, social, listings, and surveys. Broader incumbent with wider product portfolio serving enterprise customers across multiple verticals including healthcare and automotive.
• Google Reviews: Default open review surface within Google My Business and Google Maps. The de facto incumbent against which Klantenvertellen differentiates via transaction verification and Dutch-market focus.

Direct peers

• Birdeye: US-based SaaS platform for multi-location SMBs combining review management, messaging, and customer experience. Direct competitor in the local business and SMB review management category, particularly for healthcare and automotive verticals.
• eKomi: Berlin-based independent review and customer feedback platform for SMBs and mid-market businesses. Direct European competitor with transaction-based verification approach similar to Klantenvertellen.
• Trustpilot: Global consumer review platform offering verified business reviews and trust signals to consumers and SMBs. Direct competitor in Dutch market with broader geographic reach and significant brand recognition.
• Feefo: UK-based verified review platform for retail and SMB sectors. Direct competitor emphasizing transaction-verified reviews and Google integration, serving European retailers and brands.
• Yotpo: E-commerce review and user-generated content platform with deep integrations into Shopify, Magento, and WooCommerce. Direct competitor in the e-commerce product review category Klantenvertellen serves via its Shopware, Magento, and WooCommerce integrations.
• Kiyoh International: International review platform operating the same reviews backend as Klantenvertellen (Kiyoh is a DBA of Klantenvertellen B.V.). Provides identical review collection infrastructure outside the Netherlands and is the company's sister brand for international expansion.

Emerging players

• ResellerRatings: Consumer review platform focused on e-commerce retailers. Emerging player with similar Google integration and merchant review focus, overlapping with Klantenvertellen's webshop customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/referenties
• LinkedInlinkedin.com/company/klantenvertellen.nl
• Instagraminstagram.com/klantenvertellen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klantenvertellen