WSWG

Local Television Broadcastingwswg.tv

Company typePrivate
Founded1980
HeadquartersAlbany, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

WSWG firmographics

Firmographics

Name: WSWG
Legal name: Marquee Broadcasting Georgia
Website: https://wswg.tv
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

WSWG industry classification

Industry

Product category: Local Television Broadcasting
NAICS: Television Broadcasting Stations (516120)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: Local News & Weather Stations (MPABACAJ)

Keywords

Local broadcast television
Regional news coverage
Local sports broadcasting
Television advertising
Community event coverage

Where WSWG is headquartered

Location

Headquarters

HQ city: Albany
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WSWG business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: Local broadcast advertising including TV commercials, sponsored segments, and banner advertisements on the website. Local businesses advertise to reach South Georgia viewers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

WSWG product offering

Product offering

Core offering

WSWG (SouthGATV) operates a local broadcast television station serving the South Georgia region with local news, high school and college sports coverage, weather, community events, and regional entertainment. Programming is delivered via over-the-air broadcast on CBS44, FOX31, My55 (MyNetworkTV), and MeTV Albany, and is also streamed live on the southgatv.com website. The station monetizes this audience through local television advertising aimed at regional businesses.

Product overview

SouthGATV operates as a local broadcast television station providing news, sports, and entertainment content to the South Georgia region. The station offers programming through multiple broadcast channels (CBS44, FOX31) and digital platforms. The primary product is the SouthGATV broadcast and streaming service, with content organized into sections including News, Sports (with Football Fever), Watch Live, What's On, Local Events, Marquee Backstage, Pets, and Contests.

Differentiator

Problem solved

Functional benefit

Brands

CBS44: CBS affiliate channel broadcasting local and national CBS programming in South Georgia
My 55
Fox 31
MeTV Albany

Products and services

SouthGATV Local Broadcast Television Station
Watch Live Streaming
Local Television Advertising

Companies that use WSWG

Customer profile

Segments2 records

Ideal customer profiles2 records

WSWG technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WSWG partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and supporting.

CBS44coreChannel Partner/ Reseller/ DistributorCBS affiliate providing national CBS network programming and news content to South Georgia viewers alongside SouthGATV's local coverage.
FOX31coreChannel Partner/ Reseller/ DistributorFOX network affiliate delivering FOX programming to South Georgia audiences as part of the station's multi-channel offerings.
My55 (MyNetworkTV)supportingChannel Partner/ Reseller/ DistributorMyNetworkTV affiliate providing additional programming options for South Georgia viewers.
MeTV AlbanysupportingChannel Partner/ Reseller/ DistributorClassic television network affiliate offering retro TV programming to South Georgia audiences.
BLOX DigitalsupportingTechnology or IntegrationContent management system platform powering the SouthGATV website, enabling news publishing, video hosting, and digital content management.
Marquee Broadcasting GeorgiacoreOthersParent broadcasting company operating SouthGATV and related local television stations in Georgia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

WSWG competitors and assessment

Company assessment

Regional players

WTXL: ABC-affiliated local TV station in Tallahassee, Florida. Operates in an adjacent broadcast market to SouthGATV with the same network-affiliate, local-news, and regional-advertising business model.
WCTV: CBS-affiliated local television station serving the Tallahassee, Florida DMA — adjacent to SouthGATV's South Georgia footprint and competing for regional viewership and advertiser attention in the broader Southeast Georgia/North Florida corridor.

Broad incumbents

Hearst Television: Owns and operates a portfolio of local network-affiliated TV stations producing local news and sports content — directly comparable operating model to SouthGATV, though at significantly larger scale.
Tegna: Major owner of local network-affiliated TV stations with a similar business model of producing local news/sports content and selling regional advertising against national network programming.
Gray Television: Large publicly-traded owner of local network-affiliated TV stations across the U.S. Southeast and beyond. Operates the same broadcast-station business model as SouthGATV (CBS/FOX/NBC affiliate acquisitions, local news production, retransmission revenue) but at significantly greater scale.
Sinclair Broadcast Group: One of the largest U.S. owners of local TV stations with multiple network affiliations per market, mirroring SouthGATV's CBS+FOX+MyNetworkTV+MeTV sub-channel stacking model across its portfolio.
Nexstar Media Group: Largest U.S. owner of local TV stations, with a comparable operating model of acquiring network-affiliated broadcast stations, producing hyperlocal news, and monetizing via advertising and retransmission fees.

Others

Marquee Broadcasting: Parent company of SouthGATV (Marquee Broadcasting Georgia). Operates a small portfolio of regional broadcast stations under a similar local-affiliate model, providing the most direct portfolio-level comparison for SouthGATV's economics and operating structure.

Direct peers

WALB: NBC/ABC-affiliated local television station based in Albany, Georgia, directly competing with SouthGATV in the same Albany/South Georgia DMA for viewers, local news coverage, and regional advertising dollars.

Emerging players

Quincy Media: Regional broadcast group operating local network-affiliated TV stations in small-to-mid-sized U.S. markets — directly analogous to SouthGATV's mid-sized-market local broadcaster profile and operating approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

WSWG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WSWG leadership team

Management profile

Number of profiles

WSWG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WSWG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSWG

What does WSWG do?

Is WSWG a public or private company?

WSWG is a private company. It is classified as corporate owned and is currently operating.

When was WSWG founded?

WSWG was founded in 1980. It employs 1,001 to 5,000 people.

Where is WSWG based?

WSWG is headquartered in Albany, United States, in the North America region.

How does WSWG make money?

One revenue line is on record: television Advertising.

Who are WSWG's main competitors?

Regional players on record are WTXL and WCTV. Broad incumbents are Hearst Television, Tegna, Gray Television, Sinclair Broadcast Group and Nexstar Media Group. Marquee Broadcasting is listed as an others. WALB is listed as a direct peer. Quincy Media is listed as an emerging player.

Does WSWG have an API?

No public API is recorded for WSWG.

What industry is WSWG in?

WSWG's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.