Vloxq
Vloxq International AB is a Stockholm-based SaaS company that sells vloxq CPQ, a cloud-based Configure, Price, Quote platform automating complex pricing and quoting for B2B sales teams, with native integrations to HubSpot, Salesforce, Lime, Upsales, and WebCRM.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vloxq does
Vloxq International AB is a privately held Swedish software company headquartered in Stockholm that develops and sells vloxq CPQ, a cloud-based Configure, Price, Quote platform designed to replace manual spreadsheet-based quoting for B2B sales teams. The product automates product configuration, dynamic pricing calculations, quote versioning, and approval workflows, and is differentiated by a "Limitless Multi-Configuration" calculation engine that handles unlimited product/service/pricing combinations within a single quote. The platform integrates natively with HubSpot, Salesforce, Lime, Upsales, and WebCRM CRMs and is delivered as a SaaS subscription priced per seat with a 3-month minimum term, billed quarterly in advance, with time-and-materials consulting available for customizations and data export.
The company targets mid-market and enterprise B2B companies with complex product or service catalogs and multi-market pricing needs, and the vendor reports customers in over 30 countries across industries including Food & Beverage, Manufacturing, Energy, Media, Technology, and Roofing & Solar. The go-to-market is sales-led with a direct field/enterprise motion and a self-serve app portal for existing users, supported by content marketing, webinars, and joint activity with CRM partners. The company is small (1–10 employees per its own firmographic data), was founded in 2020, and has not disclosed external funding rounds, revenue, or M&A activity. Recent governance moves include Joachim Karlsson joining as investor and Chairman of the Board in October 2023 and Ewa Johansson joining the Board in August 2025 to support international expansion.
Vloxq firmographics
Firmographics- Name
- Vloxq
- Legal name
- vloxq International AB
- Website
- https://vloxq.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vloxq International AB is a Stockholm-based SaaS company that sells vloxq CPQ, a cloud-based Configure, Price, Quote platform automating complex pricing and quoting for B2B sales teams, with native integrations to HubSpot, Salesforce, Lime, Upsales, and WebCRM.
- Ownership category
- akta.pro rank
Vloxq industry classification
Industry- Product category
- CPQ (Configure, Price, Quote) Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Vloxq is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Vloxq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Vloxq provides CPQ software as a subscription service (SaaS). Customers purchase user licenses with subscription fees typically charged quarterly in advance. The subscription model provides recurring revenue with automatic renewal every 3 months unless terminated. Additional consulting services for customization and data export are available on a time-and-materials basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | User-based subscription model with tiered pricing based on number of users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vloxq product offering
Product offeringCore offering
Vloxq develops and sells vloxq CPQ, a cloud-based Configure-Price-Quote SaaS platform that lets B2B sales teams generate complex, error-free quotes quickly. It automates pricing calculations, product configuration, approval workflows and quote generation, integrating natively with CRM systems such as HubSpot and Salesforce.
Product overview
vloxq is a SaaS company offering a single unified product — vloxq CPQ (Configure, Price, Quote). vloxq CPQ is a cloud-based sales automation platform that covers the full quote lifecycle: product configuration, pricing calculation, and professional quote generation. It integrates natively with CRM systems (HubSpot, Salesforce, Lime, Upsales, WebCRM) and replaces manual, spreadsheet-based quoting processes. The platform is delivered as a subscription-based SaaS service with 100% implementation support.
Differentiator
Problem solved
Functional benefit
Brands
- vloxq CPQ: Configure, Price, Quote software platform for sales automation
Products and services
- vloxq CPQ A cloud-based Configure, Price, Quote (CPQ) SaaS platform for B2B sales teams that automates product configuration, pricing calculations and quote generation. It replaces manual spreadsheet-based quoting with automated, rule-based workflows, offers real-time price and margin control, version history, approval workflows and a Limitless Multi-Configuration engine, and integrates natively with CRM systems including HubSpot, Salesforce, Lime, Upsales and WebCRM.
Quantifiable outcome
- Reduce quoting errors by 5-15% of company revenue
- +6 more outcomes
Companies that use Vloxq
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Vloxq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Vloxq partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- HubSpotcoreCRM integration partnership. vloxq CPQ integrates seamlessly with HubSpot CRM, enabling automatic quote data synchronization and improved CRM adoption. Customers report HubSpot usage increasing from 40% to 100% after CPQ implementation.
- SalesforcecoreCRM integration partnership. vloxq CPQ offers full integration with Salesforce, allowing quote generation to begin and end in Salesforce CRM.
- LimecoreCRM integration partnership. Lime CRM integration with vloxq CPQ enables seamless quote workflows. Joint webinars and marketing efforts demonstrate partnership collaboration.
- UpsalessupportingCRM integration partnership. vloxq CPQ integrates with Upsales CRM to provide seamless quoting capabilities within the Upsales platform.
- WebCRMsupportingCRM integration partnership. vloxq CPQ offers integration with WebCRM for customers using this CRM platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Vloxq competitors and assessment
Company assessmentDirect peers
- Vendavo: Vendavo is a B2B pricing and CPQ vendor focused on margin management, price optimization, and quote generation for industrial and distribution customers, with overlapping capability to Vloxq's pricing accuracy and margin guidance features.
- DealHub: DealHub is a dedicated CPQ and contract lifecycle platform for B2B sales teams, natively integrating with HubSpot and Salesforce - the same CRM stack and use cases Vloxq targets, making it one of the closest competitive comparables.
- Conga (formerly Apttus): Conga offers Configure-Price-Quote and revenue lifecycle solutions tightly integrated with Salesforce; it overlaps Vloxq on core CPQ functionality and target B2B buyers reliant on Salesforce CRM.
- Tacton: Tacton is a Swedish/European-headquartered CPQ vendor focused on complex product configuration and quoting for manufacturers and B2B sellers - directly overlapping Vloxq's core offering, ICP (complex-pricing B2B mid-market), and Nordic heritage.
Emerging players
- PandaDoc: PandaDoc is a document automation and proposal/quoting platform popular with B2B sales teams that need fast, branded quotes; it competes with Vloxq on the quote-generation layer of the CPQ workflow, particularly for simpler pricing scenarios.
- QuoteWerks: QuoteWerks is a quoting solution used by mid-market B2B sales teams to build proposals from CRM/ERP data; it overlaps with Vloxq on the proposal and quote-creation layer and is an alternative for buyers seeking simpler CPQ tooling.
Broad incumbents
- Oracle CPQ (BigMachines): Oracle CPQ Cloud (BigMachines heritage) is an incumbent CPQ suite for complex product configuration inside the Oracle and Salesforce ecosystems, competing for the same enterprise CPQ deals Vloxq addresses.
- Salesforce CPQ (Salesforce): Salesforce CPQ is the dominant all-in-one CPQ inside the Salesforce CRM suite; it competes head-on with Vloxq where customers are on Salesforce and is referenced by Vloxq itself as the larger vendor they differentiate against.
- PROS (PROS Smart CPQ): PROS provides a Smart CPQ platform for B2B sales pricing and configuration, serving enterprises with complex quoting needs; it is a larger, established alternative in the same functional category as Vloxq.
- SAP CPQ (formerly CallidusCloud): SAP CPQ provides configure-price-quote capabilities as part of the broader SAP Sales Cloud stack, overlapping with Vloxq on configuration, pricing, and quote generation for B2B sellers with complex product catalogs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vloxq social profiles
Digital presenceVloxq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vloxq leadership team
Management profileNumber of profiles
Profiles6 records
Vloxq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vloxq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vloxq
What does Vloxq do?
Vloxq develops and sells vloxq CPQ, a cloud-based Configure-Price-Quote SaaS platform that lets B2B sales teams generate complex, error-free quotes quickly. It automates pricing calculations, product configuration, approval workflows and quote generation, integrating natively with CRM systems such as HubSpot and Salesforce.
Is Vloxq a public or private company?
Vloxq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vloxq founded?
Vloxq was founded in 2020. It employs 1 to 10 people.
Where is Vloxq based?
Vloxq is headquartered in Stockholm, Sweden, in the Europe region.
How does Vloxq make money?
One revenue line is on record: saaS Subscription.
Who are Vloxq's main competitors?
Direct peers on record are Vendavo, DealHub, Conga (formerly Apttus) and Tacton. Emerging players are PandaDoc and QuoteWerks. Broad incumbents are Oracle CPQ (BigMachines), Salesforce CPQ (Salesforce), PROS (PROS Smart CPQ) and SAP CPQ (formerly CallidusCloud).
Does Vloxq have an API?
No public API is recorded for Vloxq.
What industry is Vloxq in?
Vloxq's product category is CPQ (Configure, Price, Quote) Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 541511 and its SIC code is 7370.