webCRM
webCRM is a Denmark-based CRM vendor founded in 2005, serving 2,000+ SMB and mid-market customers across the Nordics and UK. Operating within Efficy Group since 2021, it sells a tiered seat-based SaaS platform (€29–€69/user/month) alongside its new AI-enabled Tribe CRM product.
- Company typePrivate
- Founded2005
- HeadquartersHolte, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What webCRM does
webCRM is a Denmark-headquartered CRM software vendor founded in 2005, serving small and mid-sized businesses across the Nordics (Denmark, Sweden, Finland, Norway) and the UK. The company has operated as a subsidiary of Belgium-based Efficy Group since 2021 and reports a footprint of 2,000+ customers and 20,000+ users, with 10 regional offices supporting its Nordic and UK go-to-market. Its customer base spans ICT, consulting, healthcare, manufacturing, and media, with deal sizes ranging from entry-level SMB to mid-market Enterprise accounts.
The core product is the webCRM platform — a seat-based SaaS sold at three published price points: Starter at €29, SMB at €55, and Enterprise at €69 per user per month. The platform is integrated with more than 50 third-party systems and anchored by a partnership with Visma, the dominant Nordic ERP/accounting backbone, which provides both distribution leverage into Visma's installed base and technical interoperability across accounting, invoicing, and back-office workflows. In 2025 the company launched Tribe CRM, a next-generation product described as incorporating generative AI-driven capabilities, positioned as the company's primary platform refresh and AI repositioning vehicle.
The business model is direct SaaS subscriptions priced per user per month, with a tiered structure that explicitly targets both long-tail SMB accounts and larger Enterprise deals rather than competing on a single price point. European data residency and GDPR compliance are recurring positioning pillars, used primarily as a defensive differentiator against US-headquartered CRM vendors in regulated Nordic accounts. The company's scale — 11–50 employees against a customer base in the low thousands — situates it as a sub-scale regional CRM rather than a category-defining platform; competitive advantage is built on Nordic-local presence, integration depth, and localization rather than on product breadth or R&D scale relative to global CRM leaders.
webCRM firmographics
Firmographics- Name
- webCRM
- Legal name
- WebCRM A/S
- Website
- https://webcrm.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- webCRM is a Denmark-based CRM vendor founded in 2005, serving 2,000+ SMB and mid-market customers across the Nordics and UK. Operating within Efficy Group since 2021, it sells a tiered seat-based SaaS platform (€29–€69/user/month) alongside its new AI-enabled Tribe CRM product.
- Ownership category
- akta.pro rank
webCRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where webCRM is headquartered
LocationHeadquarters
- HQ city
- Holte
- HQ country
- Denmark
- HQ region
- Europe
Offices10 records
Markets served
webCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Per User): webCRM generates revenue through recurring subscription fees charged per user per month. Three tiers are offered: Starter (29€/user/month), SMB (55€/user/month), and Enterprise (69€/user/month), each with minimum user requirements and different feature sets. The subscription model includes cloud hosting, updates, and local support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Starter - Basic CRM for small businesses and startups |
| Per seat | Monthly | SMB - Configurable CRM for lead generation and pipeline management |
| Per seat | Monthly | Enterprise - Complete CRM for team collaboration and activity management |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
webCRM product offering
Product offeringCore offering
webCRM provides a cloud-based, browser-accessible CRM platform that combines sales pipeline management, task automation, email marketing, mail tracking, support ticketing, and tailored dashboards into a single solution. It serves SMBs through enterprises across the Nordics and UK with a REST API for custom integrations and pre-built connectors to ERP, accounting, telephony, and marketing tools. Pricing is structured as monthly per-seat subscriptions across Starter, SMB, and Enterprise tiers.
Product overview
webCRM is a unified cloud-based CRM platform providing sales, marketing, and customer service tools in a single solution. The core product (webCRM) offers pipeline management, task management, automation tools, mail tracking, support module, tailored dashboards, and email marketing across three pricing tiers: Starter (€29/user/month), SMB (€55/user/month), and Enterprise (€69/user/month). Additional modules include Product Database, Order Management, and Digital Signature (e-Sign). The platform offers a REST API for custom integrations. webCRM is part of the Efficy Group following a 2021 acquisition and serves over 2,000 companies with 20,000+ users. A newer product called Tribe CRM is positioned as the next evolution, featuring AI-driven capabilities, plug-and-play functionality, and enhanced features for modern workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- webCRM Cloud-based CRM platform providing sales, marketing, and customer service tools in a single solution for SMBs and enterprises in the Nordics and UK. Includes pipeline management, task automation, email marketing, mail tracking, support module, tailored dashboards, digital signature, and REST API.
- Tribe CRM Next evolution of webCRM featuring AI-driven capabilities, plug-and-play functionality, marketplace, local support, open API, project management, time tracking, and invoicing. Designed as a modern CRM for contemporary workflows.
Quantifiable outcome
- 70% increased sales
- +4 more outcomes
Companies that use webCRM
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
webCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
AI capability2 records
Feature10 records
webCRM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- E-conomiccoreAccounting software integration for Danish businesses, enabling seamless data sync between CRM and accounting systems.
- FortnoxcoreSwedish accounting software integration connecting CRM data with financial management.
- TripletexcoreNorwegian accounting/ERP integration for seamless business data synchronization.
- VismacoreMajor Nordic ERP and business software provider with multiple integration points including Visma eAccounting, Visma Admin, and Visma Sign.
- Microsoft 365 / ExchangecoreIntegration with Microsoft Exchange for email and calendar synchronization, including Microsoft Teams and Google Meet compatibility.
- Google WorkspacecoreGoogle Calendar integration for seamless scheduling and calendar sync.
- ApsiscoreEmail marketing automation platform integration, now part of the Efficy Group ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
webCRM competitors and assessment
Company assessmentDirect peers
- Pipedrive: Pipedrive is an Estonian-founded CRM platform focused on SMB sales pipeline management, serving over 100,000 customers globally with similar per-seat subscription pricing. Both webCRM and Pipedrive target sales-led SMBs and mid-market companies with pipeline-centric UX, though Pipedrive operates at significantly larger scale and broader geographic reach.
- SuperOffice: SuperOffice is a Nordic-headquartered (Norway) CRM vendor with over 35 years of history serving European SMB and mid-market customers. It is the most direct Nordic peer to webCRM, sharing the same regional focus, vertical breadth, and local-language support model across Denmark, Sweden, Norway, Germany, and the Netherlands.
- Lime CRM: Lime CRM is a Swedish CRM provider focused on mid-market and enterprise customers in the Nordics, with particular strength in industries like manufacturing, professional services, and membership organizations. It directly competes with webCRM in the same geographic footprint and customer size tier, often in head-to-head deals.
- Efficy: Efficy is the parent company's flagship CRM product, headquartered in Belgium and serving customers across France, Benelux, Spain, and Germany. As sibling products within the Efficy Group, webCRM and Efficy share technology, parent backing, and overlapping EU customers, making them closest internal comparables despite different regional focuses.
Broad incumbents
- HubSpot: HubSpot is a global CRM, marketing, sales, and service platform with a strong freemium model serving millions of users worldwide. While not Nordic-focused, HubSpot is the dominant global CRM for SMBs and increasingly targets the European market with localized language support, putting direct pricing pressure on webCRM's Starter and SMB tiers.
- Salesforce: Salesforce is the global CRM market leader with Salesforce Sales Cloud, Service Cloud, and the Einstein AI platform. As webCRM targets mid-market and enterprise customers, Salesforce is the primary head-to-head competitor for larger deals, often winning on AI capabilities, ecosystem (AppExchange), and brand recognition.
- Zoho CRM: Zoho CRM is part of Zoho Corporation's broad business software suite, offering aggressive per-user pricing (often lower than webCRM) and integrated marketing automation, helpdesk, and analytics. Zoho targets price-sensitive SMBs globally and increasingly in Europe, with localized EU data centers.
- SugarCRM: SugarCRM is a US-headquartered CRM platform focused on mid-market and enterprise customers, with notable strength in financial services, manufacturing, and professional services. SugarCRM competes with webCRM for mid-market deals, particularly where customers want more configurability and a non-Salesforce alternative.
Others
Emerging players
- ActiveCampaign: ActiveCampaign combines CRM with marketing automation and email, targeting SMBs and mid-market customers globally. Like webCRM, it emphasizes ease-of-use and integrated email marketing/sales automation, though it is positioned more as a marketing-led platform than a sales-led CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
webCRM social profiles
Digital presencewebCRM compliance and trust
Trust signalCompliance2 records
webCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
webCRM leadership team
Management profileNumber of profiles
Profiles1 record
webCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
webCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about webCRM
What does webCRM do?
webCRM provides a cloud-based, browser-accessible CRM platform that combines sales pipeline management, task automation, email marketing, mail tracking, support ticketing, and tailored dashboards into a single solution. It serves SMBs through enterprises across the Nordics and UK with a REST API for custom integrations and pre-built connectors to ERP, accounting, telephony, and marketing tools. Pricing is structured as monthly per-seat subscriptions across Starter, SMB, and Enterprise tiers.
Is webCRM a public or private company?
webCRM is a private company. It is classified as corporate owned and is currently operating.
When was webCRM founded?
webCRM was founded in 2005. It employs 11 to 50 people.
Where is webCRM based?
webCRM is headquartered in Holte, Denmark, in the Europe region.
How does webCRM make money?
One revenue line is on record: saaS Subscription (Per User).
Who are webCRM's main competitors?
Direct peers on record are Pipedrive, SuperOffice, Lime CRM and Efficy. Broad incumbents are HubSpot, Salesforce, Zoho CRM and SugarCRM. Microsoft Dynamics 365 is listed as an others. ActiveCampaign is listed as an emerging player.
Does webCRM have an API?
Yes. webCRM provides a REST API that allows external software to integrate with webCRM. The API uses JSON Web Token (JWT) authentication. Application tokens (GUIDs) uniquely identify webCRM instances and control access rights to different parts of the system. Multiple tokens with different access rights can be created. Access tokens are valid for one hour. The API is available at api.webcrm.com and requires a webCRM Plus or webCRM Enterprise subscription. It supports querying entities via SQL (with INSERT disabled), custom fields (List, String, Integer, Double, Checkbox types), linked data for entities, and Postman collections for testing. The API reference documentation is located at api.webcrm.com/documentation/index.html. Developer documentation is at api.webcrm.com/documentation/index.html.
What industry is webCRM in?
webCRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 51821 and its SIC code is 7372.