Sahlins Clothes

What Sahlins Clothes does

Sahlins Clothes (legal entity: Sahlins På Österlen AB) is a family-owned workwear and professional clothing retailer founded in 1982, headquartered at Svamparondellen in Tomelilla, Skåne, Sweden. The company operates from a single physical storefront — purpose-built in 2006 — and serves trade workers (carpenters, electricians, chefs, healthcare workers, floor layers, gardeners), HORECA buyers (hotels, guesthouses, restaurants), and businesses seeking branded/profiled clothing for staff. Product lines span workwear, hi-vis and flame-resistant garments, rainwear, safety footwear, gloves, helmets, hearing/eye protection, branded clothing, promotional giveaways, and children's workwear, sourced from more than 20 major Scandinavian and global supplier brands (Blåkläder, Fristads, Snickers, Mascot, Carhartt, 3M, Jalas, Sievi, Tegera, among others).

The company layers value-added textile-processing services on top of retail: in-house screen printing (from one-unit minimums), transfer printing, direct embroidery up to 16 colors, woven labels, laser engraving on multiple substrates, and custom design. Since 2015, Sahlins has also run a 1,200 sqm industrial laundry operation, laundering work clothing for craftsmen, workshops, and large kitchens, and renting/laundering bed linen, towels, tablecloths, and napkins for HORECA customers with weekly scheduled delivery to Simrishamn and Ystad via an owned delivery van.

Revenue is generated through direct over-the-counter retail sales, contract-account laundry and textile rental (AVTALSKUND), professional embellishment services, and phone/email quote-based sales — all anchored to the single Tomelilla storefront, with no e-commerce checkout, no public pricing, and no disclosed social media or paid digital marketing channels. Sahlins was recognized as 'Årets Företagare 2023' (Entrepreneur of the Year) for 41 years of continuous, profitable family operation with annual increases in revenue and results.

Name

Sahlins Clothes

Legal name

Sahlins På Österlen AB

Website

https://sahlins-tomelilla.se

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Sahlins Clothes is a family-owned workwear, safety equipment, and branded clothing retailer founded in 1982 in Tomelilla, Sweden, serving trade workers, HORECA businesses, and local consumers from a single storefront, with an integrated industrial laundry and textile rental operation launched in 2015.

Ownership category

akta.pro rank

Product category

Workwear Retail and Industrial Laundry Services

NAICS

Clothing and Clothing Accessories Retailers (458110), Drycleaning and Laundry Services (8123)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

Keywords

• Workwear retail
• Safety equipment
• Industrial laundry
• Textile rental
• Branded clothing

Headquarters

HQ city

Tomelilla

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Workwear & Safety Clothing Sales: Sale of work clothing, safety apparel, footwear, and protective equipment through the physical retail store. Products include work clothing for craftsmen, chefs, healthcare workers, floor layers, electricians, gardeners, and others requiring specialized work attire. Also includes hi-vis clothing, flame-resistant garments, and rainwear.
2. Branded/Profiled Clothing Sales: Sale of profiled/brand clothing including light-weight jackets, quilted jackets, softshell and fleece jackets, T-shirts, polo shirts, hooded jackets, shirts, trousers, jeans, caps, bags, and more. All garments available in both women's and men's sizes.
3. Industrial Laundering & Rental Services: Industrial laundry for work clothing from craftsmen, workshops, and large kitchens. Rental and laundering of bed linen, towels, tablecloths, and napkins for hotels, guesthouses, and restaurants. Delivered weekly via own delivery van to Simrishamn and Ystad. Also includes rental of hire goods (hyrgods).
4. Custom Printing, Embroidery & Marking Services: Value-add embellishment services including screen printing (from 1 unit), transfer printing, stickers, direct embroidery (up to 16 colors), woven labels, laser engraving, and special design. Applied to garments and physical products sold in-store or for external customers.
5. Giveaway/Promotional Products: Sale of promotional items including candies, keychains, pens, clocks, bags, towels, and umbrellas, with optional custom printing or embroidery. Wide range from simple to premium, with or without advertising print.
6. Cleaning & Hygiene Products: Sale of cleaning and hygiene articles including all-purpose cleaners, kitchen cleaners, sponges, micro cloths, toilet paper, paper towels, waste bags, and mops, primarily to contract laundry customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Sahlins Clothes operates a physical retail store in Tomelilla, Sweden, selling workwear, safety clothing, footwear, protective equipment, branded/profiled clothing, and promotional items from major Scandinavian and international brands. The company also runs in-house embellishment services (screen printing, transfer printing, embroidery, woven labels, laser engraving) and a modern industrial laundry that launders work clothing and rents/launders hotel linens with weekly delivery to Simrishamn and Ystad.

Product overview

Sahlins Clothes is a family-owned workwear and professional clothing retailer founded in 1982, based in Tomelilla, Sweden. The company operates as a single-store retail business with an integrated industrial laundry service, offering a comprehensive portfolio of work clothing, safety equipment, footwear, profile/branded clothing, promotional items, and value-added marking/embroidery services. The core offering centers on work clothes for various professions (carpenters, cooks, electricians, etc.), complemented by protective gear (gloves, helmets, hearing protection), footwear, and customization services including printing, embroidery, and laser engraving. The company also operates a modern industrial laundry facility serving both commercial clients (tradespeople, restaurants, hotels) and offering rental of linens and textiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbetskläder (Work Clothes) Work clothing for various professions including carpenters, cooks, healthcare workers, floor layers, electricians, and gardeners. Includes functional workwear with safety features, high-visibility clothing, flame-resistant garments, and rain gear. Sold to B2B tradespeople, workshops, and walk-in retail customers.
• Skor (Shoes / Footwear) Wide range of work and safety footwear including boots, slippers, sandals, and clogs. Options include ergonomic, waterproof, insulated, steel-toe, and puncture-resistant shoes. Offers foot scanning service with custom Jalas (Ejendals) insoles via FootStopService.
• Skydd & Handskar (Protection & Gloves) Protective equipment against cold, heat, noise, chemicals, and sharp objects. Includes gloves for various grip and durability needs, face masks, ear protectors, helmets (including the Armet Pro Connected Safety Helmet with Mips Brain Protection), safety glasses, and knee pads.
• Profilkläder (Profile/Branding Clothes) Branded clothing providing uniform appearance and marketing presence for businesses. Includes lightweight jackets, quilted jackets, softshell and fleece jackets, T-shirts, polo shirts, hooded jackets, shirts, pants, jeans, caps, and bags. Available in both women's and men's styles, with optional in-house embellishment.
• Märkning (Marking/Branding Services) Comprehensive marking and branding services for garments and products. Includes screen printing (from 1 unit), transfer printing, stickers, direct embroidery (up to 16 colors), woven labels, embroidered badges, laser engraving on multiple materials, and custom design services. Available for in-store purchases and external customers.
• Giveaways (Promotional Products) Promotional items ranging from small to large, simple to premium, with or without custom printing/embroidery. Includes candies, keychains, pens, clocks, bags, towels, umbrellas, and other promotional products for all occasions and price ranges.
• Tvätt (Industrial Laundry Service) Modern industrial laundry operational since 2015, washing industrial and work clothing from tradespeople, workshops, and large kitchens, with rental and laundering of bed linens, towels, tablecloths, and napkins for hotels, guesthouses, and restaurants. Delivered weekly to Simrishamn and Ystad via own delivery vehicles on contract-account (AVTALSKUND) terms.
• Barnkläder (Children's Clothes) Children's sizes available for portions of the product assortment, including work pants, fleece jackets, chef clothes, T-shirts, and gloves from various suppliers.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

27 partnerships are on record, tiered minor.

• BlåkläderminorOthersMajor Swedish workwear brand supplying occupational clothing to Sahlins. Products include work clothing and children's sizes. Logo displayed on supplier page.
• FristadsminorOthersSwedish workwear brand supplying occupational clothing. Featured on the workwear supplier page with logo display.
• Snickers WorkwearminorOthersInternational workwear brand. Children's sizes available. Logo featured on supplier page.
• MascotminorOthersDanish workwear brand supplying occupational clothing. Featured on the workwear supplier page.
• Jobman / TexetminorOthersWorkwear brand supplying occupational clothing to Sahlins. Featured on the workwear supplier page.
• New Wave / CliqueminorOthersScandinavian brand for profiled/workwear clothing. Logo featured on the profiled clothing supplier page.
• Craft of ScandinaviaminorOthersScandinavian sportswear and workwear brand. Logo featured on profiled clothing supplier page.
• CarharttminorOthersGlobal workwear and streetwear brand supplying occupational clothing. Logo featured on supplier page.
• SegersminorOthersSwedish workwear and hospitality clothing brand. Children's sizes available. Logo featured on supplier page.
• GTK / Göteborgs TryckericentralminorOthersSupplier of caps and headwear. Associated with the cap campaign (keps-kampanj) featured on the website.
• Harman KardonminorOthersAudio brand whose technology is featured in the Freebird Sound hearing protectors sold by Sahlins. 'Freebird Sound by Harman Kardon' hearing protectors marketed in-store.
• Mips (Brain Protection System)minorOthersBrain protection technology integrated into the Armet Pro Connected Safety Helmet sold by Sahlins. Helmet conforms to EN397:2025 Type II.
• Båstadgruppen (incl. Matterhorn, South West, Top Swede)minorOthersSwedish workwear and profiled clothing group supplying multiple brands. Featured with multiple brand logos on profiled clothing supplier page.
• PridentminorOthersPromotional product supplier. Logo displayed on the giveaway/promotional products page.
• BlackhillminorOthersPromotional product supplier. Logo displayed on giveaway and profiled clothing supplier pages.
• TexstarminorOthersWorkwear and profiled clothing brand. Logo featured on both workwear and profiled clothing supplier pages.
• Tvättförbundet (Laundry Association)minorOthersLaundry industry association. Sahlins is a member of Tvättförbundet, as indicated by the association logo displayed on the website footer.
• GranbergminorOthersNorwegian safety/protective equipment brand. Logo featured on the protection and gloves supplier page.
• Tegera (Ejendals)minorOthersSwedish safety gloves and protective equipment brand. Logo featured on the protection and gloves supplier page.
• Jalas (Ejendals)minorOthersFinnish safety footwear brand. Sahlins offers foot scanning with Jalas soles using FootStopService. Logo featured on footwear supplier page.
• SieviminorOthersFinnish safety footwear brand. Logo featured on the footwear supplier page.
• BlundstoneminorOthersAustralian footwear brand (distributed in Sweden) supplying work and safety boots. Logo featured on footwear supplier page.
• ArbeskominorOthersSwedish safety footwear brand. Logo featured on the footwear supplier page.
• 3MminorOthersGlobal safety and protective equipment company. Logo featured on the protection and gloves supplier page.
• HH (Haix/Hultafors Group)minorOthersWorkwear and safety footwear brand. Logo featured on both workwear and footwear supplier pages.
• Solid Gear FootwearminorOthersScandinavian safety footwear brand. Logo featured on the footwear supplier page.
• TopSwedeminorOthersSwedish footwear brand. Logo featured on the footwear supplier page.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Elis: Elis is a leading European industrial laundry and textile services provider with multi-country operations, comparable to Sahlins' industrial laundering and linen rental business at a much larger scale.
• Würth: Würth is a global supplier of workwear, tools, fasteners, and consumables to professional trades with a broad Swedish footprint, overlapping with Sahlins' craftsman and trade worker customer base and product categories.
• Ahlsell: Ahlsell is one of the largest Nordic technical distributors, supplying workwear, PPE, and consumables to professional installers and trades, comparable to Sahlins' B2B workwear and safety equipment segment.
• MASCOT International: MASCOT is a Danish workwear and safety footwear manufacturer and brand with its own B2B sales channels, competing in the same premium workwear and profile apparel category where Sahlins operates.
• Björnkläder: Björnkläder is a Swedish workwear brand and retail concept with broader geographic reach than Sahlins, competing in the same Nordic workwear and profile clothing category.

Direct peers

• Textilia: Textilia is a Nordic industrial laundry and textile rental provider serving hotels, restaurants, and workplaces in Scandinavia, directly comparable to Sahlins' tvätt and hyrgods operations for HORECA and trades.
• Procurator: Procurator is a major Swedish B2B supplier of workwear, PPE, and workplace consumables to industrial and service customers, serving overlapping trades and verticals as Sahlins.
• Skydda: Skydda is a leading Swedish chain retailer specializing in workwear, personal protective equipment, and workplace safety products for trades and industry, directly comparable to Sahlins' core workwear retail and profile clothing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sahlinsklader

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahlins Clothes