Mind Health

Name

Mind Health

Legal name

Mind Health

Website

https://mindhealth.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Health is a New Zealand mental health and wellbeing provider delivering counselling, coaching, supervision, workplace presentations, and specialized pastoral/leadership courses to individuals, organizations, churches, and families across Aotearoa via Christchurch, Wellington, and online channels.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health services
• Workplace wellbeing
• Counselling and coaching
• Employee assistance programmes
• Leadership development

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Counselling Services: Individual counselling sessions (1 hour) provided by qualified counsellors for various issues including anxiety, depression, relationships, grief, trauma. Available in-person or via phone/Zoom. WINZ funding may be available for eligible clients.
2. Coaching Services: One-on-one coaching sessions (45-60 minutes) for personal or professional development. Sessions available face-to-face or via video call. No contracts or minimum sessions required.
3. Supervision Services: Professional supervision for individuals in care or management roles, typically every 4-8 weeks. Covers workplace wellbeing, boundary maintenance, conflict resolution, and professional goals.
4. Presentations and Workshops: One-hour presentations on wellbeing topics (20+ topics available) and in-depth 4-hour workshops for organizations. Topics include stress-resilience, people-smart communication, coaching conversations, conflict resolution, and emotional intelligence.
5. Wellbeing Programme: Annual workplace programme combining 4 coaching sessions per year with 4 presentations focused on wellbeing, resilience, and interpersonal skills. Customizable to organizational needs.
6. Leadership Transformation Course: 12-month programme with 8 modules, each including 1-2 hours of viewing and exercises plus a personalized coaching session. Priced at $6,000 or $3,500 + GST with monthly installment option at $320/month.
7. Pastoral Transformation Course: One-year part-time course with three streams: Personal Development, Advanced Pastoral Care, Supervised Pastoral Counselling. In-person course at $1,900 + GST or online at $1,600 + GST, with installment options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mind Health is a New Zealand-based mental health and wellbeing service provider that delivers counselling, coaching, supervision, presentations, workshops, and structured wellbeing programmes to both individuals and organisations. Its practice is built around the proprietary Five Principles of Mind Health framework and the Mind Health 360 workplace methodology, with specialised courses for leadership and pastoral transformation.

Product overview

Mind Health is a New Zealand-based mental health and wellbeing organisation offering a portfolio of services under a unified brand. The core offering comprises counselling, coaching, and supervision services delivered by trained practitioners. These services are complemented by structured educational programmes including the Leadership Transformation Course (12-month programme for leaders) and Pastoral Transformation Course (one-year course for pastoral workers). For organisations, Mind Health provides workplace wellbeing solutions through presentations, workshops, and an annual Wellbeing Programme combining coaching and presentations. Children's services include counselling and the 'Happy Moon' book resource. Services are delivered in-person at Christchurch, Wellington, and other locations, as well as via online/Zoom sessions. An Online Library provides digital access to resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Mind Health for Me (Individual Counselling, Coaching, and Supervision) One-on-one mental health services for individual consumers in New Zealand, delivered by qualified practitioners in-person at Mind Health's Christchurch and Wellington offices and online via Zoom. Includes personal counselling, life and performance coaching, and professional supervision for practitioners.
• Mind Health for Work (Workplace Wellbeing Programmes) Organisational mental health and wellbeing service for New Zealand employers, built around the Mind Health 360 workplace framework. Includes workplace wellbeing programmes, presentations, workshops, and employee assistance-style support for staff. Used by clients including Toyota, AsureQuality, MSD, and Sedgwick.
• Leadership Transformation Course Specialised structured course for senior leaders and managers, teaching the Five Principles of Mind Health framework to build mental resilience, emotional intelligence, and people-smart leadership skills. Delivered to organisational clients and individual leaders.
• Pastoral Transformation Course Specialised course designed for pastors, chaplains, and pastoral care leaders, applying the Five Principles of Mind Health framework to support sustainable ministry, resilience, and pastoral effectiveness.
• Presentations and Workshops Standalone and packaged presentations and workshops on mental health and wellbeing topics for organisations, teams, and groups, delivered as part of the Mind Health for Work offering or as individual bookings.

Quantifiable outcome

• Reduction in mental health sick leave from 80% to less than 50% of staff
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Large global online counselling platform accessible to individual consumers and via enterprise partnerships. Comparable in 1:1 virtual counselling delivery but serves a much broader audience at subscription pricing rather than per-session.
• Spring Health: Global employer mental health platform offering therapy, coaching, and wellbeing programmes. Comparable enterprise buyer focus and wellbeing programme structure, but with vastly greater resources and a broader technology stack.
• Modern Health: Global mental health platform serving employers across multiple countries with counselling, coaching, and digital self-service. Comparable in enterprise wellness delivery model but operates at significantly larger scale across multiple geographies.
• Lyra Health: US-headquartered mental health benefit platform for employers, providing therapy, coaching, and medication management. Overlaps with Mind Health in the employer-paid therapy and coaching category but at substantially greater scale and geographic scope.

Direct peers

• Clearhead: New Zealand-based mental health platform providing counselling, coaching, and EAP services to individuals and businesses. Directly comparable: same NZ market, same B2B/B2C dual motion, same core offering of therapy, coaching, and workplace wellbeing.
• EAPworks: New Zealand-based Employee Assistance Programme provider delivering counselling and wellbeing services to organisations. Comparable on workplace wellbeing focus, NZ geographic scope, and consultative B2B sales motion targeting employers.
• Sonder: Australia/NZ-headquartered employee wellbeing and mental health platform serving corporate clients across the region. Comparable in workplace wellbeing positioning, multi-country ANZ presence, and combined EAP plus digital tools offering.
• Vitae: New Zealand workplace wellbeing provider offering counselling, coaching, and organisational programmes. Directly comparable in service mix, NZ market focus, and enterprise wellbeing contract model.
• Skylight Trust: New Zealand-based counselling and support organisation offering grief, trauma, and mental health services to individuals, families, and communities. Comparable in NZ-based counselling delivery and broad community focus, though structured as a not-for-profit.

Others

• Mental Health Foundation of New Zealand: New Zealand national charity focused on mental health advocacy, research, and resource provision. Not a direct service competitor but operates in the same NZ mental health ecosystem, complementing rather than competing with Mind Health's clinical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MindHealthOrg
• LinkedInlinkedin.com/company/thriveinlife
• Instagraminstagram.com/mindhealthorg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Health