Nurture Therapy

What Nurture Therapy does

Nurture Therapy is a Chicago-based private mental health practice founded by Jamie Kreiter, LCSW, PMH-C, that specializes in maternal and reproductive mental health. The practice counsels women, female-identified individuals, birthing persons, partners, and families through fertility, pregnancy, postpartum, and parenthood transitions, addressing perinatal mood and anxiety disorders (PMADs), postpartum depression and anxiety, infertility, pregnancy loss, birth trauma, high-risk pregnancy, and general mental health concerns across the lifespan. Its service portfolio covers individual therapy, couples therapy, coaching & consulting, sleep consultation, group therapy, teletherapy, and psychiatric medication management, supplemented by Nurture University, a CEU training program for mental health professionals.

The practice operates a hybrid delivery model anchored by two Chicago offices (Ravenswood/Lakeview and Downtown/Loop) and a HIPAA-compliant video teletherapy platform available across at least 8 U.S. states (Illinois, Indiana, Tennessee, New York, New Jersey, Connecticut, Minnesota, Texas) with telemedicine coverage in California and Vermont. Its technology stack integrates My Therapy Flow for self-serve online booking, TherapyPortal for client portal access, and Eventbrite for CEU event registration. All providers are credentialed with PSI training in Perinatal Mood and Anxiety Disorders, and the practice distributes through a dedicated provider portal offering direct referrals, CEU training, employment opportunities, and a warm-handoff system.

Revenue derives from three streams: insurance-billed therapy services across commercial panels (Aetna, BCBS PPO, BCBS Choice, UHC IL, UMR IL, USHIP, UCHP), private pay and sliding-scale payments, and professional services fees from CEU training. GTM is community-led, combining a long-running content marketing and SEO program on its blog, an email newsletter with a postpartum checklist lead magnet, two-sided professional and client websites, and a referral network cultivated through CEUs and warm handoffs with OB-GYNs and midwives. The practice is bootstrapped and founder-owned with no disclosed external investment or institutional backing.

Name

Nurture Therapy

Legal name

Nurture Therapy

Website

https://nurture-therapy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurture Therapy is a Chicago-based private practice specializing in maternal and reproductive mental health, offering individual, couples, group, medication management, and teletherapy services to women and families through the perinatal journey, backed by a HIPAA-compliant telehealth platform and provider referral network.

Ownership category

akta.pro rank

Product category

Perinatal & Reproductive Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Perinatal mental health
• Reproductive therapy services
• Maternal mental health
• Postpartum counseling
• Telehealth therapy

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance-Billed Therapy Services: Revenue generated through accepting commercial insurance plans including Aetna, BCBS PPO, BCBS Choice, UHC (IL), UMR (IL), USHIP, and UCHP. Clients may have co-pays or deductibles depending on their plan.
2. Private Pay / Out-of-Pocket: Direct client payments for services not covered by insurance or for clients without insurance coverage. Also includes sliding scale arrangements for income-eligible clients.
3. CEU Training Programs: Continuing education units and professional training programs offered to therapists and healthcare providers, including both free and paid training courses on perinatal mental health topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nurture Therapy is a maternal and reproductive mental health private practice delivering individual therapy, couples therapy, group therapy, coaching and consulting, sleep consultation, teletherapy, and psychiatric medication management. Services target women, birthing persons, partners, and families navigating fertility, pregnancy, postpartum, and parenthood, with all clinicians trained through Postpartum Support International in Perinatal Mood and Anxiety Disorders. The practice also operates Nurture University, offering CEU continuing education courses to mental health professionals on perinatal mental health topics.

Product overview

Nurture Therapy is a maternal and reproductive mental health private practice offering a comprehensive suite of therapy services. The practice operates as a service-based business with individual offerings including Individual Therapy, Couples Therapy, Coaching & Consulting, Sleep Consultation, Groups, Teletherapy, and Medication Management. Specialized services are organized around Perinatal Mental Health, Infertility & Reproductive Health, Pregnancy Loss Support, and Trauma Therapy. The practice also offers Nurture University, a CEU/training program providing continuing education for mental health professionals on perinatal and reproductive mental health topics. Services are available in-person at two Chicago locations (Lakeview and Downtown) and via teletherapy across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one talk therapy sessions for individuals addressing perinatal mental health, postpartum anxiety and depression, infertility, pregnancy loss, grief, birth trauma, and general mental health concerns. Sessions are 50-55 minutes and available both in-person and via teletherapy.
• Couples Therapy Therapy sessions for couples navigating relationship challenges related to fertility, pregnancy, the postpartum period, and parenthood transitions.
• Coaching & Consulting Coaching and consulting services for individuals and families going through reproductive journeys, fertility challenges, and parenting transitions.
• Sleep Consultation Specialized consultation services addressing sleep challenges for new parents and families during perinatal and postpartum periods.
• Group Therapy (Groups) Group therapy sessions providing peer support for individuals dealing with perinatal mental health, postpartum challenges, and parenting support.
• Teletherapy Virtual therapy sessions delivered via HIPAA-compliant video platform, available in Illinois, Indiana, Tennessee, New York, New Jersey, Connecticut, Minnesota, and Texas. Accessible from phone, tablet, or computer.
• Medication Management Psychiatric medication management services including initial psychiatric evaluations (60 minutes) and follow-up medication management sessions (25-30 minutes). Includes evaluation for appropriateness of psychiatric medication during pregnancy and postpartum.
• Nurture University CEU Training Programs Continuing education courses and training programs for mental health professionals covering perinatal mental health topics including ADHD/Autism unmasking, postpartum OCD treatment, pregnancy loss, and NICU support. Both free and paid courses available (e.g., $35.00 per course).
• Perinatal Mental Health Services Specialized mental health services for individuals and families throughout the reproductive journey, including fertility, pregnancy, and parenthood, with all providers PSI-trained in Perinatal Mood and Anxiety Disorders.
• Infertility & Reproductive Health Services Mental health support for individuals and couples facing infertility challenges, fertility treatments, and reproductive health concerns.
• Pregnancy Loss Support Therapeutic support for individuals and couples dealing with miscarriage, stillbirth, pregnancy loss, and grief.
• Trauma Therapy Trauma-informed therapy services including EMDR and approaches for processing birth trauma and other traumatic experiences.

Quantifiable outcome

• Research shows 80% of individuals recover from perinatal mood and anxiety disorders when treated appropriately

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grow Therapy: Therapist enablement platform offering insurance billing, scheduling, and telehealth tooling to independent clinicians. Comparable in enabling independent practices to scale — alternative infrastructure option Nurture Therapy could adopt.
• BetterHelp: Leading direct-to-consumer online therapy subscription service. Competes for any general-mental-health patient that could otherwise route into a specialty perinatal practice like Nurture Therapy.
• Talkspace: Large-scale online therapy platform offering teletherapy across multiple specialties via subscription pricing. Overlaps with Nurture Therapy on teletherapy delivery, insurance billing, and mental health practitioner access.

Direct peers

• Maven Clinic: Virtual care platform for women's and family health spanning fertility, pregnancy, postpartum, and mental health. Direct competitor in the maternal mental health telehealth category, with overlapping clinician base and payer relationships.
• The Motherhood Center: Perinatal mental health treatment center offering therapy, groups, and medication management for postpartum mood disorders. Directly competes with Nurture Therapy's perinatal specialty offerings.
• Mahmee: Maternal health platform offering virtual perinatal support, mental health, and doula services. Competes for the same perinatal mental health client segment that Nurture Therapy serves.

Emerging players

• Willow Therapy: Online therapy practice with specialty tracks including perinatal and reproductive mental health. Direct niche competitor offering similar telehealth delivery of pregnancy and postpartum therapy.
• Carrot Fertility: Employer-sponsored fertility and family-building benefits platform that includes mental health support. Competes for the same employer-channel and infertility emotional-support category Nurture Therapy targets.

Others

• Postpartum Support International (PSI): National nonprofit that certifies providers in Perinatal Mood and Anxiety Disorders — the exact credentialing body all Nurture Therapy providers carry. Functions as a training, referral, and standards authority rather than a direct clinical competitor.
• Motherly: Maternal content and community platform with editorial reach and event programming. Adjacent to Nurture Therapy's content-marketing motion in maternal mental health and a potential partnership channel for referral traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nurturetherapy1
• LinkedInlinkedin.com/company/nurture-therapy-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Therapy