Art Rebel 9

What Art Rebel 9 does

Art Rebel 9 d.o.o. (AR9) is a privately held interactive production company headquartered in Ljubljana, Slovenia, founded in 1991 and operating with 11-50 employees. The company delivers bespoke XR, 3D animation, and digital-experience projects to three primary customer sets: Slovenian municipalities and tourism boards (e.g., Municipality of Ljubljana, Visit Kranj, Turizem Bled, Municipality of Murska Sobota) for cultural heritage, projection mapping, and experience park installations; Slovenian enterprises (A1 Slovenija, NLB, Zavarovalnica Triglav, ELES, Perutnina Ptuj, Radenska, Cockta) for VFX, advertising post-production, and enterprise XR platforms; and EU-funded consortium programs (CDO-VR under Interreg Slovenia-Austria 2021-2027) for vocational training.

Its technical stack spans VR, AR, MR, 3D animation, 2D animation, projection mapping, stereoscopic imaging, 270-degree immersive projection, 360-degree video, 3D scanning, photogrammetry, point cloud processing, and gigapixel panoramic photography. Art Rebel 9 has productized three proprietary platforms: ARGOvr for VR-based learning and training, ARGOmr for industrial process control, and SIMPL as a configurable digital experience layer used across AR, VR, and web deployments. Notable deployed products include the Virtual Castle Ljubljana, VR Pegasus, AR Kranj Tunnels, Vulkanija Experience Park, Bankarium for NLB, Expano Panofilm, the VR Planica ski jumping simulator (winner of European Excellence Awards 2015 and Digital Communications Award 2015), and the CDO-VR vocational training suite.

The business model is project-based professional services with quote-driven, bespoke pricing; revenue is generated through custom contracts rather than standardized tiers or disclosed ARR. Go-to-market is sales-led, executed through direct enterprise sales, government and municipal contracts, and agency partnerships (notably with Grey for the A1 AR Citylight campaign). Distribution is overwhelmingly regional, concentrated in the Slovenian market with limited evidence of international expansion beyond the EU-funded CDO-VR cross-border project. The company holds no disclosed patents or trademarks and has not raised external funding.

Name

Art Rebel 9

Legal name

ART REBEL 9 d.o.o.

Website

https://artrebel9.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Rebel 9 is a Ljubljana-based interactive production company founded in 1991 that delivers bespoke XR, 3D animation, projection mapping, and digital experiences to Slovenian municipalities, tourism boards, and enterprises via its SIMPL and ARGO platforms.

Ownership category

akta.pro rank

Product category

Interactive Production Services

NAICS

Software Publishers (5132), Graphic Design Services (541430), Arts, Entertainment, and Recreation (71)

SIC

Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), AR/VR & Immersive Learning Content Development (EDAGAKAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Extended reality production
• Virtual reality experiences
• Augmented reality applications
• Projection mapping services
• 3D animation production

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Project Services: Art Rebel 9 generates revenue through bespoke project-based contracts for VFX, animation, VR/AR experiences, and digital solutions. Each project is tailored to client specifications for government institutions, tourism boards, and corporate clients. Projects range from TV commercial post-production to immersive experience park installations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Art Rebel 9 is an interactive production studio that designs, develops, and delivers custom immersive digital experiences — including virtual reality, augmented reality, mixed reality, projection mapping, 3D animation and VFX — for enterprise, government and tourism-sector clients. The company combines creative storytelling with proprietary XR platforms (ARGO, SIMPL) to produce tailor-made installations, films, and interactive presentations.

Product overview

Art Rebel 9 (AR9) is a Slovenia-based interactive production company formed in 1991 with 30 years of experience, operating across three core service lines: (1) Ads & Film for post-production services including VFX, animation, and visual effects; (2) Digital Experiences encompassing VR, AR, projections, holograms, digitization, and experience parks; and (3) Enterprise Solutions providing XR platforms (AR, VR, MR) for enterprise clients. The company's product portfolio includes proprietary platforms such as SIMPL, ARGOvr (for training), and ARGOmr (for process control), alongside client-specific projects like VR experiences for museums and tourism (Virtual Castle Ljubljana, VR Pegasus), AR applications for cultural heritage (AR Kranj, ARikli, AR Rogaška Slatina), experience parks (Vulkanija, Bankarium, Kurentova Hiša), VR training solutions (CDO-VR, Planica VR Jumps), and 270° immersive projections (Expano Panofilm). The company serves municipalities, tourism organizations, cultural institutions, and enterprise clients across Slovenia and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• SIMPL: The SIMPL platform developed by AR9 for digital experiences

Products and services

• Virtual Reality Experiences Custom-designed virtual reality experiences for tourism, cultural, and enterprise clients, including location-based VR installations and immersive storytelling content.
• Augmented Reality Applications Custom AR application development for brand activations, tourism experiences, and interactive learning/visualization use cases.
• Projection Mapping Large-scale projection-mapping productions for buildings, events, and cultural/heritage sites, delivered end-to-end from concept to on-site execution.
• 3D Animation and CGI 3D animation and CGI content production for advertising, broadcast, films, and branded communications campaigns.
• Visual Effects (VFX) Visual effects production services for film, broadcast, and advertising clients, including compositing and CGI integration.
• ARGO XR Platform Proprietary XR platform developed by Art Rebel 9 for streaming, collaboration, and interactive presentation of immersive content to clients.
• SIMPL Visualization Platform Proprietary interactive visualization and presentation platform developed by Art Rebel 9 for project presentation, design review, and interactive client communication.

Quantifiable outcome

• 40% higher purchase likelihood, 94% higher conversion rates, 25% reduction in order returns for XR presentations (industry statistics cited on website)
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ljudska Univerza PtujcoreStrategic or Co-development Partner · 1 October 2023Lead partner in the CDO-VR project (Interreg Slovenia-Austria 2021-2027), developing VR/AR tools for vocational education and training for in-demand occupations. Art Rebel 9 contributes XR development expertise to the consortium.
• Zavod RS za zaposlovanje (ESS)minorStrategic or Co-development Partner · 1 October 2023Partner in CDO-VR project focused on addressing skills shortages in Slovenia and Austria through VR/AR vocational training solutions.
• ISOP - Innovative SozialprojekteminorStrategic or Co-development Partner · 1 October 2023Austrian partner in the CDO-VR Interreg project consortium, contributing to cross-border VR/AR solutions for vocational training.
• NOWA - Training Beratung ProjektmanagementminorStrategic or Co-development Partner · 1 October 2023Austrian partner in CDO-VR project providing training and consulting expertise for VR/AR implementation in vocational education.
• GreyminorGTM or Marketing PartnerAdvertising agency partnership for AR citylight project with A1 Slovenija. Grey contributed creative direction while Art Rebel 9 delivered technical AR implementation.
• Ljudje Design StudiominorStrategic or Co-development PartnerDesign studio collaboration for Celtra 3D character animation project, co-developing animated characters for digital advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Framestore: Global VFX, immersive, and XR studio with extensive film and brand-experience work. Overlaps with AR9's Ads & Film post-production and immersive digital experience offerings, though at vastly larger scale.
• DNEG: Global VFX and immersive content provider covering film, episodic, and real-time experiences. Comparable to AR9's VFX and digital-experience capabilities, with deeper capital and broader IP partnerships.
• Strivr: Larger, established VR training platform serving Fortune 500 enterprises. Comparable to AR9's Enterprise Solutions / ARGOvr training business, though operating at a significantly larger scale and focused on US enterprise.

Direct peers

• Zappar: AR content creation platform and agency serving brands with marker-based and image-recognition AR experiences. Directly comparable to AR9's AR application work (AR Kranj, ARikli, AR Rogaška Slatina).
• PIXO VR: Enterprise XR training and simulation provider for industrial and workforce applications. Comparable to AR9's enterprise VR/AR training and process-control work (ARGOvr, ARGOmr).
• Blippar: AR technology provider combining a creation platform with bespoke AR content services. Comparable to AR9's mix of proprietary platform (SIMPL) plus custom AR project delivery for enterprise and consumer brands.
• Talespin: Enterprise XR/VR training and simulation platform provider. Highly comparable to AR9's CDO-VR and ARGOvr training offerings, serving workforce development and corporate learning use cases across multiple industries.
• Moth+Flame: VR enterprise training company delivering immersive learning experiences for corporates and government. Overlaps with AR9's VR training and simulator projects (e.g., VR Planica ski jumping simulator).
• Marxent Labs: 3D / AR/VR commerce and visualization platform for enterprise, with a services arm. Comparable to AR9's combination of proprietary 3D platform (SIMPL) and bespoke AR/visualization project delivery for retail and enterprise clients.
• Within (by Noctua): Immersive VR content and storytelling studio. Comparable to AR9's digital-experiences and immersive-storytelling work, though focused on consumer-facing VR narrative content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArtRebel9
• LinkedInlinkedin.com/company/art-rebel-9
• Instagraminstagram.com/artrebel9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Rebel 9