What Flooris does

Flooris B.V. is a Dutch web development and e-commerce agency founded in 2009 and headquartered in Woerden, Netherlands. The firm operates with an eight-person technical team led by founder Florian Kwakkenbos (Team Principal) and delivers bespoke ("maatwerk") websites, webshops, and web portals primarily to production/manufacturing companies and e-commerce businesses in the Netherlands. Its core technology stack is built on the Laravel PHP framework with VueJS, TypeScript, and TailwindCSS on the front-end, supported by MySQL/MariaDB/Percona databases, Redis caching, Docker containerization, and GraphQL APIs.

The company's product portfolio spans open-source e-commerce platforms (PrestaShop, Shopware 6, Statamic-based webshops), CMS implementations (Statamic, a Laravel-based flat-file CMS), PIM systems (Ergonode plus custom-built PIM), and marketplace integrations with Bol.com, Amazon (via Channable), and Backmarket (via Channelengine). Complementary offerings include email marketing integrations (Copernica, Mailchimp, Sendgrid), payment integrations (Mollie, PAY.nl), API development, conversion optimization/SEO, and donation modules. Hosting, monitoring, and tiered support subscriptions (Silver, Gold, VIP) provide managed infrastructure and ongoing maintenance as recurring services.

Flooris makes money through two principal streams: project-based professional services for custom development engagements, and recurring subscriptions for tiered support and managed hosting. Pricing is quote-based rather than publicly disclosed, and clients engage the company through direct outreach (phone, email, website contact form) or in-person meetings at the Woerden headquarters. The firm emphasizes its role as a "seamless extension" of client teams, working closely with a select group of fixed clients characterized by daily contact and personal collaboration. Distribution is sales-led and direct, with a strategic co-delivery partnership with Marketing Concurrent enabling bundled online marketing offerings alongside technical delivery.

Name

Flooris

Legal name

flooris B.V.

Website

https://flooris.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Flooris B.V. is a Dutch web development agency that builds custom e-commerce platforms, webshops, and web portals on Laravel and open-source tools, serving production companies and online retailers primarily in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke web applications, websites, and portals built for production companies and e-commerce businesses. Projects are delivered as maatwerk (custom-made) solutions, typically involving integration with existing systems and open-source packages.
2. Service and Support Packages: Tiered service levels (Silver, Gold, VIP) providing ongoing support, monitoring, and maintenance. Includes access to servicedesk, paddock portal, Slack integration, Sentry exception monitoring, and security analysis.
3. Hosting and Monitoring Services: Super hosting services ensuring websites, webshops, integrations, and portals remain fast and secure. Includes performance monitoring, security monitoring, back-up monitoring, and fail-over management.
4. Maintenance and Updates: Ongoing maintenance and updates for web solutions, keeping dependencies current and processes running smoothly. Offered through customized service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flooris is a Dutch web engineering agency that designs, builds, and maintains custom web applications, websites, webshops, and web portals for production companies and e-commerce businesses. Its core service catalogue spans bespoke web development (Statamic CMS, PrestaShop, Shopware 6), API integrations, PIM implementations (Ergonode and custom), marketplace integrations (Bol.com, Amazon, Backmarket), email marketing integrations, conversion optimization, and donation/payment modules. Recurring services include tiered support (Silver, Gold, VIP), hosting and monitoring, and ongoing maintenance and updates.

Product overview

Flooris is a Dutch web development and e-commerce agency offering custom-built websites, webshops, and web portals alongside a suite of complementary services. The core product portfolio consists of e-commerce platforms (PrestaShop, Shopware 6, and Statamic-based webshop), CMS solutions (Statamic), PIM systems (Ergonode and custom-built), and marketplace integrations (Bol.com, Amazon, Backmarket). These are supported by digital marketing services (email marketing via Copernica and Mailchimp, SEO/conversion optimization, online marketing), API integration services, and tiered support offerings (Silver, Gold, VIP service levels). The company operates from Woerden, Netherlands, and targets product companies and e-commerce businesses in the manufacturing and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development (Websites, Webshops, and Web Portals) Bespoke development of web applications, websites, webshops, and portals for production companies and e-commerce businesses, built on Laravel/PHP and leading open-source e-commerce and CMS platforms.
• API Integration Services Custom API integrations that enable communication and data exchange between two or more software systems, automating data transfer between platforms.
• Marketplace Integration Real-time synchronization of inventory and pricing to Bol.com, Amazon, and Backmarket, with orders flowing directly into the customer's back-office systems.
• PIM Integration and Custom PIM Development Integration with Ergonode PIM and bespoke PIM system development for managing product information, images, colors, SKUs, and other data across multiple sales channels.
• Email Marketing Integration (Copernica, Mailchimp, Sendgrid) Integration of back-office systems with Copernica and Mailchimp for automated, segmented, and personalized email campaigns, and Sendgrid for transactional email delivery with guaranteed inbox placement.
• Custom Donation Module with Payment Integration Custom donation module for websites integrated with Mollie or PAY.nl for secure processing of online donations supporting iDEAL, credit cards, SEPA, Bancontact, PayPal, AfterPay, and more.
• Conversion Optimization and SEO Search engine optimization and conversion rate optimization using Google Lighthouse performance scoring, Google Analytics, structured data with rich snippets, and mobile-first design.
• Online Marketing (with Marketing Concurrent) Online marketing services delivered in partnership with Marketing Concurrent, covering online marketing, content creation, hosting, development, and security as full-service project delivery.
• Hosting and Monitoring Hosting and infrastructure monitoring service including performance monitoring, security thread monitoring, backup monitoring, and fail-over capabilities, leveraging Cloudflare, DigitalOcean, Hetzner, Sentry, InfluxDB, and Sensu.
• Maintenance and Updates Ongoing maintenance and updates for web solutions, keeping dependencies current and processes running smoothly, with customizable service agreements tailored to each client's environment.
• Tiered Service and Support (Silver, Gold, VIP) Recurring monthly support tiers (Silver, Gold, VIP) that include servicedesk access, Paddock incident portal, Slack integration, Sentry exception monitoring, and security analysis and reporting for client websites, webshops, and portals.

Quantifiable outcome

• Real-time inventory and price synchronization to marketplaces
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• Marketing ConcurrentcoreStrategic or Co-development PartnerStrategic partnership with Marketing Concurrent for online marketing services. They work together to help mutual clients grow through effective marketing campaigns. The partnership is based on success and allows Flooris to offer full-service projects combining technical development with marketing expertise.
• CloudflarecoreTechnology or IntegrationTechnology partner for hosting and monitoring services, providing content delivery network (CDN) and security services for fast and secure website delivery.
• DigitalOceancoreTechnology or IntegrationCloud infrastructure partner for hosting solutions, providing reliable and scalable server infrastructure for client applications.
• SentrycoreTechnology or IntegrationException monitoring tool used in Gold service tier for tracking and identifying application errors and issues.
• ChannablecoreTechnology or IntegrationIntegration platform used for Amazon marketplace integration, enabling efficient product data synchronization and management.
• ChannelenginecoreTechnology or IntegrationIntegration platform used for Backmarket marketplace integration, leveraging existing tooling for efficient connectivity.
• ErgonodecoreTechnology or IntegrationPIM (Product Information Management) system used as a foundation for product information management, enabling easy product data management across multiple channels.
• CopernicacoreTechnology or IntegrationEmail marketing platform integrated with back-office systems for automated, data-driven email campaigns with personalized product selections.
• MailchimpcoreTechnology or IntegrationEmail marketing platform for segmented email campaigns, integrated with forms, conversions, and CRM solutions.
• SendgridcoreTechnology or IntegrationEmail delivery platform primarily used for controlled and secure email sending from websites, webshops, and web portals, ensuring inbox delivery.
• MolliecoreTechnology or IntegrationPayment Service Provider (PSP) for donation modules and online payments, supporting iDEAL, Creditcards, SEPA debit, and Bancontact. PCI DSS certified.
• PAY.nlcoreTechnology or IntegrationPayment Service Provider offering (inter)national online payment options including iDEAL, Creditcard, BankSofort, Giropay, Bancontact, PayPal, AfterPay, and Billink. PCI DSS certified.
• Bol.comcoreTechnology or IntegrationMajor Dutch online marketplace. Flooris synchronizes inventory and pricing in near real-time and receives orders directly into customer back-office systems.
• AmazoncoreTechnology or IntegrationInternational online marketplace integrated via Channable for product listings and order management.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Elgentos: Netherlands-based e-commerce agency specializing in Magento/Adobe Commerce and Shopware implementations. Comparable to Flooris in e-commerce platform customization and integration work for Dutch retailers.
• Hoppinger: Dutch digital agency focused on custom web development and e-commerce solutions for mid-market clients. Highly comparable to Flooris in offering custom development, CMS/webshop builds, and ongoing support for production and retail companies.
• Bex digital agency: Dutch digital agency providing custom webshops, CMS implementations, and online marketing services. Comparable in size, geography, and offering mix to Flooris.
• Conclusion Digital Agency: Dutch digital agency delivering custom websites, webshops, and platform integrations for B2B and e-commerce clients. Comparable in target customer base and Laravel/PHP-driven custom development services.

Broad incumbents

• Dept: Large Dutch-origin global digital agency offering end-to-end custom development, e-commerce, and digital marketing. Comparable services but operating at much larger scale across multiple geographies.
• Valtech: Global digital transformation agency with strong e-commerce platform practice (Shopware, Salesforce Commerce). Comparable in custom platform development and integration services, but with broader geographic and enterprise reach.

Regional players

• Smile (Smile Business & Digital): European digital agency with strong e-commerce and platform integration practices, including Shopware partnerships. Comparable service offering to Flooris, but operating at a larger scale across France, Belgium, and other European markets.
• Vaimo: Nordic-based e-commerce agency and Shopware solution partner serving European retailers. Comparable in custom e-commerce builds and platform integration work, but operating primarily across the Nordics rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/flooris
• Facebookfacebook.com/floorisnl
• LinkedInlinkedin.com/company/flooris/?originalSubdomain=nl
• Instagraminstagram.com/flooris.bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flooris