Neo Art Space

What Neo Art Space does

Neo Art Space is a Minneapolis-based immersive VR art experience company operated as Neo Art Lab, LLC, founded by multimedia artist Philip Noyed during the 2020 pandemic and formally launched with a Steam release in October 2021. Its core product is a single unified VR experience called Neo Art Space — a luminous universe of over 30 hand-painted light environments spanning 100,000 square feet and 15 stories of vertical exploration, constructed with over 40 million brushstrokes and set to spatial audio composed by Emmy Award-winning composer Jim Oliver. The experience is built in Unity and ships with two consumer modes: a 13-minute controller-free Lightship Ride and an open-ended Free Explorer Mode supporting up to 100 concurrent visitors in multiplayer.

Name

Neo Art Space

Legal name

Neo Art Lab, LLC

Website

https://neoartspace.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Neo Art Space is a Minneapolis-based VR studio that builds and distributes an immersive light-art universe for Meta Quest and Steam, serving both individual VR consumers via one-time app purchases and cultural venues worldwide through commercial licensing.

Ownership category

akta.pro rank

Product category

Immersive VR Art Experience

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Motion Picture and Video Exhibition (51213)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAMAKAF

Metaverse & Social Virtual Worlds

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

SECONDARYMPAHACAN

Immersive/Interactive Animation (AR/VR/Real-Time)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)

SECONDARYMPAFALAE

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Competitive Gaming Venues & LAN Centers

Keywords

• Immersive VR art
• Virtual reality experiences
• Light art installations
• VR entertainment software
• Digital art platform

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct-to-Consumer VR Experience Sales: Neo Art Space is sold as a one-time purchase (personal, non-commercial license) through the Meta Horizon Store and Steam Store. The experience is licensed, not sold, for personal non-commercial use. No subscription or recurring fees are required for consumers.
2. Commercial Venue Licensing: Neo Art Space licenses its experience to festivals, museums, galleries, immersive venues, and cultural events for public exhibitions, projections, and installations. Licensing covers single-player, multiplayer, and projection formats. Pricing is quote-based and handled through direct contact.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Neo Art Space is an immersive virtual reality art experience offering a luminous universe of more than 30 light art environments with ethereal music, designed for relaxation, meditation, and visual discovery. It is sold as a one-time consumer purchase via the Meta Horizon Store and Steam, and is also licensed commercially to festivals, museums, galleries, and immersive venues for public exhibitions in standalone VR, PC-VR, or large-scale projection formats.

Product overview

Neo Art Space is a single unified VR art experience — an immersive universe of light art created by artist Philip Noyed. The core product is Neo Art Space itself, which offers two primary exploration modes: the guided Lightship Ride (a 13-minute cinematic journey) and the Free Explorer Mode (an open exploration mode allowing teleportation, flying, and interactive discoveries). The product is distributed through Meta Horizon Store (Quest 3S standalone) and Steam (PC/VR), and is also available for commercial licensing and public exhibitions at venues like festivals, museums, and immersive art spaces through projection or VR installations. The experience features over 30 light environments, spatial sound by Emmy Award-winning composer Jim Oliver, and interactive elements including the Neo Koan Generator and Light Language alphabet.

Differentiator

Problem solved

Functional benefit

Products and services

• Neo Art Space (Consumer VR Experience) An immersive VR art experience consisting of a luminous universe of 30+ hand-painted light art environments with ethereal music, designed for individual consumers on Meta Quest 3S standalone and Steam PC/VR. Licensed (not sold) for personal, non-commercial use.
• Neo Art Space Commercial Venue Licensing & Exhibitions Licensing service that enables festivals, museums, galleries, immersive venues, planetariums, and cultural events to present Neo Art Space in standalone VR, PC-VR, or large-scale projection formats. Quote-based pricing negotiated directly with Neo Art Lab, LLC.

Quantifiable outcome

• Usability tested with participants ranging from age 5 to 95
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta (Meta Horizon Store)coreChannel Partner/ Reseller/ Distributor · 1 March 2026Neo Art Space is distributed on the Meta Horizon Store for Meta Quest 3S standalone VR headsets. The Lightship Ride was specifically created to run natively on Quest 3S without requiring a gaming PC.
• LEXRAminorStrategic or Co-development Partner · 1 November 2025Philip Noyed is a founding member of LEXRA — a community shaping the future of location-based XR. Neo Art Space was featured in a LEXRA Member Spotlight interview in November 2025.
• SeismiquecoreChannel Partner/ Reseller/ Distributor · 1 November 2023Seismique, Houston's Ultimate Interactive Art Experience, hosts Neo Art Space as an ongoing exhibition. Neo Art Space is the first VR experience shown at Seismique, representing a key venue partnership for the immersive art experience.
• HTC VivecoreTechnology or Integration · 1 November 2023Neo Art Space partnered with HTC Vive to present at the IAAPA show. Philip Noyed demonstrated Neo Art Space using the HTC Vive Focus headset and spoke on 'Designing Immersive VR Art Installations.'
• Valve Corporation (Steam)coreChannel Partner/ Reseller/ Distributor · 1 October 2021Neo Art Space is distributed on Steam as a PC/VR experience. Steam is a primary distribution channel for the full Neo Art Space experience including the Lightship Ride and Free Explorer Mode with multiplayer support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baobab Studios: Baobab Studios is an Emmy-winning VR animation studio behind interactive animated shorts. Comparable to Neo Art Space because both produce interactive, animated immersive VR worlds with strong directorial creative vision and similar artistically positioned distribution on Meta/Steam channels.
• Dreamscape Immersive: Dreamscape Immersive operates premium VR location-based entertainment venues with multi-format immersive experiences. Comparable to Neo Art Space because both pursue dual-channel strategies combining a consumer VR headset offering with a recurring B2B venue licensing/deployment model for cultural and entertainment operators.
• Within: Within (acquired by Meta) is a VR immersive content platform focused on cinematic and narrative VR experiences. Comparable because both companies distribute premium immersive narrative VR titles through major consumer headset platforms with a similar creative-IP-led approach to differentiating beyond gaming.
• Penrose Studios: Penrose Studios is a VR cinematic storytelling studio that combines real-time 3D animation with immersive narrative. Comparable to Neo Art Space because both are Unity-built VR content studios creating cinematic, artistically differentiated immersive experiences distributed on Meta and Steam storefronts.
• Sandbox VR: Sandbox VR operates VR location-based entertainment venues for shared multiplayer immersive experiences. Comparable because both companies target shared immersive VR experiences including multiplayer group play, with comparable LBE deployment models and consumer headset adjacencies.
• Wevr: Wevr is a VR immersive content network and studio producing and distributing cinematic VR experiences. Comparable to Neo Art Space because both operate as VR content studios distributing immersive entertainment through major consumer platforms while also producing high-fidelity, artistically distinctive VR worlds.

Broad incumbents

• teamLab: teamLab operates large-scale immersive digital art exhibitions globally with strong recurring ticketing revenue. Comparable to Neo Art Space as a broader incumbent in the immersive art space - same customer base of cultural venues and festival operators - though teamLab is a much larger, physical-installation-led global operator rather than a VR-native studio.
• Meow Wolf: Meow Wolf designs and operates large-scale immersive art experiences with a permanent exhibition plus touring model. Comparable because both sell differentiated immersive art programming to cultural venues and ticketed exhibitions, but Meow Wolf operates at significantly larger scale as a multi-site, in-person immersive destination company.
• Sphere Entertainment (MSG Sphere): Sphere Entertainment operates the MSG Sphere, a high-capacity immersive entertainment venue featuring custom immersive film and event programming. Comparable as a broader incumbent in the immersive entertainment venue space - both sell premium immersive experiences to venues and event organizers - though Sphere operates at a vastly larger capital and scale level with in-house proprietary content.

Emerging players

• Felix & Paul Studios: Felix & Paul Studios is an Emmy-winning immersive VR film and documentary studio. Comparable to Neo Art Space because both produce artistically ambitious VR cinematic content distributed on consumer headset platforms, though Felix & Paul focuses more on documentary/narrative while Neo Art Space centers on interactive immersive art.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NeoArtSpace
• Xx.com/NeoArtSpace1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neo Art Space