Locator BG
company_description_short
- Company typePrivate
- Founded2011
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Locator BG does
Locator BG OOD (Локатор БГ ООД) is a Bulgarian private limited company founded in 2011 and headquartered in Sofia, operating a GPS tracking and fleet management platform for vehicles, assets, people, and packages. Its core offering is a web-based real-time tracking system accessible from any internet-connected device, augmented by CAN bus integration that pulls fuel, RPM, engine temperature, and mileage data directly from a vehicle's onboard computer. The company delivers its services through three physical service centers in Sofia, Plovdiv, and Burgas, with trained technicians performing hardware installation on customer premises in under 60 minutes without permanent vehicle modifications.
Locator BG firmographics
Firmographics- Name
- Locator BG
- Legal name
- Локатор БГ ООД (Locator BG OOD)
- Website
- https://locatorbg.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- company_description_short
- Ownership category
- akta.pro rank
Locator BG industry classification
Industry- Product category
- GPS Fleet Management
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)
Keywords
Where Locator BG is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices3 records
Markets served
Locator BG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- GPS Device Sales: Sale of GPS tracking devices, alarm systems, and additional electrical components for vehicles. Devices are sold as hardware products with installation included.
- GPS Tracking Services: Monthly subscription for access to GPS tracking platform and data. Service provides real-time monitoring, reports, and analytics through the web-based Locator platform.
- Installation Services: Professional installation of GPS devices by trained technicians. Installation is quick (under 60 minutes), does not damage vehicle integrity, and is performed at customer premises or service centers.
- Toll Management Services: Toll fee payment processing and management for heavy goods vehicles. Locator BG acts as a Declared Data Provider, transmitting GPS data to the National Toll API for distance-based toll calculation.
- Specialized Solutions Add-ons: Additional services including temperature sensors, video surveillance, EcoDrive, service modules, and agricultural machinery tracking available as add-ons to core GPS service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GPS Tracking Service Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Locator BG product offering
Product offeringCore offering
Locator BG develops and operates a web-based GPS tracking and fleet management platform for real-time monitoring of vehicles, assets, people, and packages. The company sells GPS hardware devices with professional installation services and provides subscription-based access to its tracking platform with features including fleet management, vehicle security with remote fuel cutoff, CAN bus vehicle data integration, toll system integration for Bulgarian heavy vehicles, and specialized solutions for cold chain, forestry, and agricultural sectors.
Product overview
Locator BG offers a modular GPS tracking platform with a core tracking system and multiple specialized add-on modules. The core products include GPS Tracking System, Fleet Management, and Vehicle Security, which provide foundational real-time location monitoring, fleet control, and vehicle protection. These are complemented by specialized solutions including EcoDrive (eco-driving), Temperature Sensors (cold chain monitoring), Video Surveillance, GPS for Wood Transportation (regulatory compliance), Service Module (maintenance tracking), On-Board Computer Connection (fuel management), and Agricultural Machinery Solutions. The company also offers Toll Services integration for the Bulgarian toll system and API Partners integration connecting to supply chain visibility platforms. A mobile application (TollShop) enables vignette purchases. The platform is accessible via web-based interface and mobile apps, with installation, support, and technical services provided through company service centers.
Differentiator
Problem solved
Functional benefit
Brands
- Locator: GPS tracking system and platform for fleet management, vehicle tracking, and personal security
- TollShop
Products and services
- GPS Tracking System Real-time GPS tracking platform for monitoring vehicles, assets, people, and packages on an interactive online map. Provides location, speed, direction, and movement history data accessible from any device with internet connection.
- Fleet Management
Quantifiable outcome
- Reduce fuel consumption by over 30%
- +4 more outcomes
Companies that use Locator BG
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Locator BG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Locator BG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Finite Software SystemscoreTechnical partner providing software development expertise. Locator BG relies on the strong skills of Finite Software Systems' experienced team of professionals. The tracking platform Locator is developed using their know-how as a leader in information technology.
- DIGITOLLcorePartner for toll payment services. DIGITOLL enables electronic vignettes and toll payments through Locator's platform.
- AVITELminorDistribution partner listed among company partners. Nature of partnership not detailed in available sources.
- Project 44coreSupply chain visibility platform partner. Locator integrates with Project 44 to provide real-time logistics data to their platform upon customer request.
- LKW WaltercoreMajor transport company and supply chain visibility platform partner. Locator integrates with LKW Walter to provide logistics visibility to their platform upon customer request.
- ShippeocoreEuropean supply chain visibility platform partner. Locator provides real-time data to Shippeo platform for transport visibility upon customer request.
- SixFoldcoreTransport and logistics visibility platform partner. Locator integrates with SixFold to provide tracking data to their platform upon customer request.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Locator BG competitors and assessment
Company assessmentDirect peers
- Ruptela: Lithuanian fleet telematics provider with strong presence in Eastern and Central Europe — closest geographic competitor offering GPS tracking devices, software, and EU-wide fleet services.
- Webfleet (Bridgestone): One of Europe's largest fleet telematics platforms offering GPS tracking, vehicle security, and integration with TomTom maps; competes head-to-head for the same fleet-operator RFPs that Locator BG targets.
- Frotcom: Portuguese-headquartered fleet telematics vendor offering GPS vehicle tracking, fuel, and driver-behavior modules to SMEs and fleets across Europe — directly comparable in product scope, target segment, and European mid-market focus.
- Ctrack: Established global telematics brand with fleet tracking, video, and insurance solutions — direct competitor for SMEs and mid-market fleets across multiple geographies.
Broad incumbents
- Geotab: Global telematics incumbent with a deep MyGeotab platform and marketplace of fleet-management add-ons — broader portfolio and enterprise scale than Locator BG but overlapping core GPS tracking functionality.
- Verizon Connect: Telecom-backed fleet telematics suite with European availability; broad portfolio but overlapping GPS tracking, fleet management, and asset-tracking functionality.
- Samsara: Public, well-capitalized IoT/fleet platform combining GPS tracking, video telematics, and sensors — competes on the same fleet-operator budget and adjacent cold-chain use cases Locator BG serves.
- Trimble Transportation: Enterprise-grade fleet and transportation management suite with telematics, routing, and asset tracking — comparable in enterprise integration breadth though at substantially larger scale.
Emerging players
- Teltonika: Lithuanian GPS hardware manufacturer and emerging telematics platform provider; Locator BG's existing hardware partner is also a forward-integrating competitor in fleet telematics.
- Fleetio: Modern fleet maintenance and management SaaS that increasingly layers in GPS tracking and integrations — addresses the same mid-market fleet operator buyer with a software-first, lighter-touch model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Locator BG social profiles
Digital presenceLocator BG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locator BG leadership team
Management profileNumber of profiles
Profiles1 record
Locator BG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locator BG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locator BG
What does Locator BG do?
Locator BG develops and operates a web-based GPS tracking and fleet management platform for real-time monitoring of vehicles, assets, people, and packages. The company sells GPS hardware devices with professional installation services and provides subscription-based access to its tracking platform with features including fleet management, vehicle security with remote fuel cutoff, CAN bus vehicle data integration, toll system integration for Bulgarian heavy vehicles, and specialized solutions for cold chain, forestry, and agricultural sectors.
Is Locator BG a public or private company?
Locator BG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locator BG founded?
Locator BG was founded in 2011. It employs 11 to 50 people.
Where is Locator BG based?
Locator BG is headquartered in Sofia, Bulgaria, in the Europe region.
How does Locator BG make money?
Five revenue lines are on record. GPS Device Sales are the primary driver. The others are GPS Tracking Services, installation Services, toll Management Services and specialized Solutions Add-ons.
Who are Locator BG's main competitors?
Direct peers on record are Ruptela, Webfleet (Bridgestone), Frotcom and Ctrack. Broad incumbents are Geotab, Verizon Connect, Samsara and Trimble Transportation. Emerging players are Teltonika and Fleetio.
Does Locator BG have an API?
Yes. Locator BG provides API integration for toll system data exchange with the National Toll Administration (API). The API sends GPS tracking data (kilometers traveled) from installed GPS devices or on-board units to the toll system, which calculates toll fees based on distance traveled. The company also integrates with supply chain visibility platforms (Project 44, LKW Walter, Shippeo, SixFold) to provide real-time logistics data to their customers. Specific API documentation URL, auth method, rate limits, or SDK details are not publicly disclosed.
What industry is Locator BG in?
Locator BG's product category is GPS Fleet Management. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its SIC code is 4700.