Moor Hall Golf Club

What Moor Hall Golf Club does

Moor Hall Golf Club is a private members golf club founded on 23 April 1932 in Sutton Coldfield on the north-eastern outskirts of Birmingham, United Kingdom. The club operates an 18-hole parkland course (par 70/73, 5,637-6,293 yards across four tee options) originally designed by Hawtree and Taylor and fully redeveloped between 2018 and April 2020 by McKenzie and Ebert, architects of Open Championship venues, at a reported £500,000 investment. The estate spans over 300 acres with approximately 100 acres dedicated to the golf course, and the club is positioned as a Midlands parkland venue serving individual members, day visitors, golf societies, and corporate groups.

The business model blends recurring annual memberships (7-day, 6-day, 5-day, Young Adult, Junior/Colt, Women's Lifestyle, and social-only tiers) with transactional revenue from visitor green fees (Summer 2026 weekday rate £80 per person, £55 County Card, £35-£40 member guest rates), society and corporate packages managed by a dedicated Golf Events Team, open competitions, clubhouse F&B and events, and a Performance Studio offering coaching and custom club fitting on Foresight Sports GC Quad launch monitors with Titleist, Ping, and TaylorMade. The club also runs a Women's Academy (£12 per lesson, £625 Apprentice Scheme, £777 Lifestyle Membership) as a structured beginner-to-member funnel, supported by an active women's section of approximately 85 regulars.

Go-to-market is direct-to-consumer via the club's own website, phone, email, and member referrals, with no third-party distribution or app platform. Operations are supported by partnerships with Foresight Sports (hardware), intelligentgolf (membership, competition, and World Handicap System platform), and SafeGolf (safeguarding framework). The club is privately held with no disclosed financial statements, no funding rounds, and no parent company; senior roles include Head Professional Cameron Clark (appointed 2003, former European Tour card holder and 2019 GB&I PGA Cup captain) plus a Secretary, Welfare Officer, and dedicated committee structure.

Name

Moor Hall Golf Club

Legal name

Moor Hall Golf Club

Website

https://moorhallgolfclub.co.uk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Moor Hall Golf Club is a private members golf club in Sutton Coldfield, Birmingham, operating an 18-hole parkland course through memberships, visitor green fees, society and corporate days, coaching, and a Women's Academy for beginners.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Parkland golf course
• Private members club
• Corporate golf events
• Golf coaching instruction
• Society golf days

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership subscriptions including 7-day, 6-day, 5-day, Young Adult, Junior/Colt, and Women's Lifestyle Membership tiers. Social membership also available for clubhouse access only.
2. Green Fees: Green fee revenue from visitors playing on weekdays and Sunday afternoons. Summer 2026 rates at £80 per person Monday-Friday and Sunday afternoons, with County Card discounts at £55 per person.
3. Professional Services and Coaching: Revenue from performance studio coaching services, custom club fitting, and pro shop equipment sales.
4. Society and Corporate Golf Days: Package bookings for golf societies and corporate events with catering options including pre-golf refreshments and post-golf meals.
5. Open Competitions: Entry fees for open competitions including Men's, Ladies', Seniors, and Mixed events throughout the golf season.
6. Women's Academy Programs: Revenue from Women's Academy lessons at £12 per session and 12-month Apprentice Scheme at £625.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Moor Hall Golf Club operates an 18-hole parkland golf course in Sutton Coldfield, Birmingham, alongside a clubhouse with dining and social facilities, a professional shop, and a Performance Studio offering custom club fitting and coaching using Foresight Sports GC Quad launch monitor technology. The club sells annual memberships across multiple categories (7-day, 6-day, 5-day, Young Adult, Junior/Colt, Women's Lifestyle, and Social), visitor green fees on weekdays and Sunday afternoons, society and corporate golf day packages, open competitions, and a Women's Academy program for beginners. It was ranked among the top 100 society venues in Great Britain.

Product overview

Moor Hall Golf Club operates as a private members club offering a comprehensive golf portfolio built around its 18-hole parkland golf course. The core offering centers on the championship-quality course, complemented by a clubhouse with dining and event facilities, and a professional shop with equipment and apparel. Supporting services include a Performance Studio with launch monitor technology for custom fitting and coaching, various membership tiers, visitor green fees, society and corporate event packages, open competitions, and dedicated women's programs through the Women's Academy and Let's Play Golf sections. The club was ranked among the top 100 society venues in Great Britain.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole parkland golf course originally designed in 1932 by Hawtree and Taylor, redeveloped 2018-2020 by McKenzie and Ebert. Features White (6293yds), Yellow (5924yds), Red (5637yds), and Blue (6293yds) tee options with mature tree-lined fairways. Open to members, visitors on weekdays and Sunday afternoons, and society/corporate groups.
• Clubhouse

Quantifiable outcome

• Top 100 society venue ranking in Great Britain
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• TitleistcoreTechnology or IntegrationOfficial custom fitting partner for golf equipment. The Performance Studio offers Titleist club fitting as part of its custom fit services with access to thousands of equipment combinations.
• PingcoreTechnology or IntegrationOfficial custom fitting partner for golf equipment. The Performance Studio offers Ping club fitting as part of its custom fit services.
• TaylorMadecoreTechnology or IntegrationOfficial custom fitting partner for golf equipment. The Performance Studio offers TaylorMade club fitting as part of its custom fit services.
• Foresight SportscoreTechnology or IntegrationProvider of GC Quad launch monitor technology used in the Performance Studio for precision swing analysis and coaching. The technology enables fact-based recommendations for improving golfer performance.
• SafeGolfcoreStrategic or Co-development PartnerPartnership of UK golf bodies committed to promoting safe and positive environment for all participants. Moor Hall is committed to SafeGolf principles with adopted safeguarding policies, Welfare Officer, and Junior Organisers.
• Intelligent GolfcoreTechnology or IntegrationWebsite provider for online membership management, competition management, and World Handicap System synchronization. The intelligentgolf platform powers the member login system and competition entries.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Foxhills Club & Resort: Multi-course private members club in Surrey with active society and corporate day hosting, women's coaching programs, and Performance Studio-style coaching infrastructure.
• The Wisley Golf Club: Private members club near London with parkland course, active society calendar, performance studio coaching, and similar high-end visitor positioning.
• Bearwood Lakes Golf Club: Premium private members parkland club with a similarly modern, McKenzie/Ebert-influenced course design and high-end society offering.
• Little Aston Golf Club: Premier private members parkland club in the West Midlands with similar mature course profile, society bookings, and affluent Birmingham-area membership base.
• The Grove (Hertfordshire): High-end parkland resort-style golf venue with strong society/corporate day business, recent course redesign, and premium visitor pricing—comparable operating model and customer mix.
• Formby Golf Club: Top-ranked traditional English members' club with mature parkland/heathland course, strong society trade, and premium member experience comparable to Moor Hall's positioning.
• Close House Golf Club: Modern private members club with significant recent investment, Performance Studio-style coaching, and society/event hosting—closely comparable on capital cycle and tech-enabled coaching.
• Sutton Coldfield Golf Club: Neighboring private members club in the same Sutton Coldfield locality, competing for the same members and society customers from the Birmingham market.

Broad incumbents

• Celtic Manor Resort: Large Welsh resort with multiple championship courses, strong society and corporate golf day business, and a hotel offering—comparable at the premium society/corporate end.
• The Belfry Hotel & Resort: Iconic Midlands golf resort and host of multiple Ryder Cups, offering championship courses, hotel, and society/corporate packages directly comparable to Moor Hall's society and corporate golf day positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moorhallgolf
• Facebookfacebook.com/100067199253523
• LinkedInlinkedin.com/company/moor-hall-golf-club-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moor Hall Golf Club