BITtelligent Software and Media
BITtelligent Software and Media is an Infor CRM Gold Partner that builds and supports custom CRM and ERP integration products — Dynalink and ERPLink — for businesses and channel partners across North America, Europe, and Australia.
- Company typePrivate
- Founded2001
- HeadquartersCambridge, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BITtelligent Software and Media does
BITtelligent Software and Media, Inc. is a privately held Canadian-headquartered software firm founded around 2001 that specializes in custom CRM application and data integration services, with deep expertise in the Infor CRM platform (formerly Sage SalesLogix). The company maintains an Infor CRM Gold Partner designation and operates two proprietary integration products — Dynalink and ERPLink, both acquired from Sage Software in June 2012 — that provide bi-directional synchronization between Infor CRM and Sage 100, Sage 500, or Sage ERP 500 for entities such as customers, contacts, addresses, products, and sales data. Underlying technology is built on Microsoft .NET, ASP.NET, and legacy mobile platforms (Windows Mobile, BlackBerry), with products including the BITtelligent Administration Workbench for configuring, scheduling, and monitoring synchronization jobs. Historical product work also includes the Corum Mobile platform, which was acquired by Sage Software and formed the basis of SalesLogix mobile capability.
The company monetizes through a mix of one-time product licenses for Dynalink and ERPLink and professional services revenue from custom software development, Infor CRM implementation and support, legacy VB6/FoxPro-to-.NET migration, and a structured set of partner programs (subcontractor, shared project, software development, shared development, and combined training/support). Pricing is not publicly disclosed; ERPLink is sold on a case-by-case basis, shared project work is milestone-based with a 25% deposit, and contract work is available in increments as small as four hours. The company operates with 1-10 employees and serves customers and CRM partners across Canada, the United States, the United Kingdom, Denmark, Germany, Switzerland, and Australia. President and CEO Mark Dykun, formerly Director of Mobile Development at Sage Software, is recognized as a Subject Matter Expert on Infor CRM and is the primary technical driver of the firm's relationships with Infor, Swiftpage, and Sage.
BITtelligent Software and Media firmographics
Firmographics- Name
- BITtelligent Software and Media
- Legal name
- BITtelligent Software and Media, Inc.
- Website
- https://bittelligentdev.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BITtelligent Software and Media is an Infor CRM Gold Partner that builds and supports custom CRM and ERP integration products — Dynalink and ERPLink — for businesses and channel partners across North America, Europe, and Australia.
- Ownership category
- akta.pro rank
BITtelligent Software and Media industry classification
Industry- Product category
- CRM Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where BITtelligent Software and Media is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BITtelligent Software and Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Partner Program Services: Subcontractor arrangements with lower costs where partner assumes risk; shared project development with milestone-based billing and 25% deposits; custom software development from concept through final application with milestone-based invoicing. Contract work available in increments as small as 4 hours and as large as required.
- ERPLink Product: Integration platform between Infor CRM and Sage ERP 500. Now in maintenance mode and sold on a case-by-case basis with direct support from BITtelligent for existing customers.
- Dynalink Product: Synchronization platform between Infor CRM and Sage 100 or Sage 500. IP acquired from Sage Software on June 7, 2012. Provides base synchronization maps and administration workbench for CRM-ERP integration.
- Infor CRM Development and Support: Full Infor CRM Gold Partner services including custom development for Web, LAN and mobile platforms, system support from installation to troubleshooting, and training services.
- Migration/Re-write Services: Migration of legacy VB6 or FoxPro applications to Microsoft .Net platform, utilizing various third-party component libraries for Line of Business Applications.
- Training and Support: Technology training services merged with customer-facing deliverables to support partners in delivering custom solutions while balancing costs with deliverable performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | ERPLink - Case-by-case basis |
| Other | Monthly | Subcontractor arrangements |
| Other | Multi-year contract | Shared project / Software development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BITtelligent Software and Media product offering
Product offeringCore offering
BITtelligent provides custom CRM and data integration software solutions, operating as an Infor CRM Gold Partner. The company sells two proprietary integration products — Dynalink (bi-directional synchronization between Infor CRM and Sage 100/500) and ERPLink (integration between Infor CRM and Sage ERP 500) — alongside professional services for custom software development, Infor CRM implementation, customization, support, and legacy application migration.
Product overview
BITtelligent Software and Media is a custom software solutions provider specializing in CRM Application and Data Integration. The company operates as an Infor CRM Gold Partner and offers two proprietary integration products — Dynalink and ERPLink — alongside professional services. Dynalink is a synchronization platform enabling bi-directional data flow between Infor CRM and Sage 100 or Sage 500 ERP systems; ERPLink provides similar integration specifically between Infor CRM and Sage ERP 500. The company resells Infor CRM and provides implementation, customization, and support services for all three products. In addition to its product portfolio, BITtelligent offers custom software development (Windows, Web, and Mobile), Infor CRM development and support services, and legacy application migration. The Dynalink and ERPLink products were both acquired from Sage Software in June 2012.
Differentiator
Problem solved
Functional benefit
Brands
- Dynalink: Synchronization platform between Infor CRM and Sage 100 or Sage 500, providing integration capabilities for customers, contacts, addresses, products and sales data.
- ERPLink
Products and services
- Dynalink Synchronization platform providing bi-directional data synchronization between Infor CRM and Sage 100 or Sage 500 ERP systems, with a BITtelligent Administration Workbench for configuration, mapping, scheduling, and monitoring of synchronization jobs. Targeted at companies requiring CRM-ERP integration.
- ERPLink Integration platform for synchronization between Infor CRM and Sage ERP 500 (formerly MAS 500), with out-of-the-box maps for customers, contacts, addresses, products, and sales data, and sales order creation and posting capabilities. Now in maintenance mode and sold on a case-by-case basis to existing customers.
Quantifiable outcome
- Custom development delivered under budget and on-time (as reported by Empath-e customer testimonial)
- +2 more outcomes
Companies that use BITtelligent Software and Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BITtelligent Software and Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
BITtelligent Software and Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InforcoreBITtelligent is an Infor CRM Gold Partner providing full breadth of services including custom development, support, and integration. The company actively works with Infor ICS on complex projects and served as primary CRM developers on the Infor on Infor project (moving organizations from Salesforce to Infor CRM).
- Sage SoftwarecoreBITtelligent originated as a company focused on Sage CRM business partners. The company worked extensively with Sage on product development including Corum Mobile platform, Sage Intellisync, Application Architect components, and personal web server. Sage contracted BITtelligent post-employment to build various product components. Both Dynalink and ERPLink IP and customers were acquired by BITtelligent during this relationship.
- SwiftpageminorWhen SalesLogix was acquired by Swiftpage from Sage, BITtelligent was asked to develop integration capability between NetSuite and SalesLogix in short order. BITtelligent worked closely with Swiftpage on various projects including the Sage to Swiftpage Migration project, XBar Outlook integration plugin, and eMarketing plugin development.
- Corum CorporationminorBITtelligent was hired to develop a mobile platform for Sage SalesLogix. Created a ground-up mobile development environment for cross-compilation of Pocket PC and Blackberry devices. The product was ultimately acquired by Sage Software.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BITtelligent Software and Media competitors and assessment
Company assessmentBroad incumbents
- Slalom: Global consulting firm with a dedicated CRM and ERP practice that partners with Infor and Salesforce. Competes for the same enterprise CRM implementation deals but at a much larger scale and broader portfolio.
- Infor: Vendor of Infor CRM and owner of the broader Infor CloudSuite ecosystem. BITtelligent operates as a Gold Partner within Infor's ecosystem; Infor is the strategic incumbent whose product roadmap defines the company's opportunity set.
- Sage Group: Original developer of the SalesLogix platform (now Infor CRM) and Sage 100/500 ERP. Sage is the historical incumbent whose product portfolio gave rise to BITtelligent's Dynalink and ERPLink IP.
Emerging players
- Silverline: Specialist CRM consultancy and product company focused on CRM implementations and integrations. Overlaps with BITtelligent in CRM integration services but is more Salesforce-centric; useful benchmark for CRM SI operating models.
Direct peers
- Net@Work: Sage and Infor partner providing ERP/CRM implementation, customisation, and managed services to mid-market customers. Similar delivery model to BITtelligent, with broader portfolio across the Sage/Infor stack.
- SWK Technologies: Long-standing Sage and Infor Gold Partner offering ERP and CRM implementation, custom development, and integration services. Directly comparable to BITtelligent in target customer base (Sage/Infor end users and partners) and integration-centric service model.
- Simplementek: Boutique CRM implementation and integration services firm with deep Sage/Infor CRM expertise. Closely comparable in size, niche focus, and partner-driven GTM.
- Kortec: Sage CRM and Infor CRM implementation partner known for customisation and integration work. Closely comparable in vendor alignment and service offerings to BITtelligent's integration practice.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BITtelligent Software and Media social profiles
Digital presenceBITtelligent Software and Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
BITtelligent Software and Media leadership team
Management profileNumber of profiles
Profiles1 record
BITtelligent Software and Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BITtelligent Software and Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BITtelligent Software and Media
What does BITtelligent Software and Media do?
BITtelligent provides custom CRM and data integration software solutions, operating as an Infor CRM Gold Partner. The company sells two proprietary integration products — Dynalink (bi-directional synchronization between Infor CRM and Sage 100/500) and ERPLink (integration between Infor CRM and Sage ERP 500) — alongside professional services for custom software development, Infor CRM implementation, customization, support, and legacy application migration.
Is BITtelligent Software and Media a public or private company?
BITtelligent Software and Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BITtelligent Software and Media founded?
BITtelligent Software and Media was founded in 2001. It employs 1 to 10 people.
Where is BITtelligent Software and Media based?
BITtelligent Software and Media is headquartered in Cambridge, Canada, in the North America region.
How does BITtelligent Software and Media make money?
Six revenue lines are on record. Partner Program Services are the primary driver. The others are ERPLink Product, dynalink Product, infor CRM Development and Support, migration/Re-write Services and training and Support.
Who are BITtelligent Software and Media's main competitors?
Broad incumbents on record are Slalom, Infor and Sage Group. Silverline is listed as an emerging player. Direct peers are Net@Work, SWK Technologies, Simplementek and Kortec.
Does BITtelligent Software and Media have an API?
No public API is recorded for BITtelligent Software and Media.
What industry is BITtelligent Software and Media in?
BITtelligent Software and Media's product category is CRM Integration Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541511 and its SIC code is 7371.