Rabban Insurance Services

What Rabban Insurance Services does

Rabban Insurance Services is a privately held, independent insurance agency founded in 1982 by Bahram Rabban in Sherman Oaks, California. Operating under California insurance license #0613684, the agency distributes a full multi-line portfolio including life insurance (Term, Whole, Universal, and Indexed Universal Life), annuities, disability insurance, group benefits (health, life, disability, dental/vision, supplemental), individual health insurance across HMO/EPO/PPO/POS/HDHP/catastrophic plan types, Medicare Advantage Plans, Medicare Supplement Insurance, and Long Term Care Insurance. The agency is a non-captive brokerage representing at least eight national carriers including BlueCross BlueShield, Aetna, Transamerica, UnitedHealthcare, BannerLife, Protective, American General Life, John Hancock, and Progressive, enabling side-by-side quoting across providers rather than single-carrier placement. Service coverage extends to Sherman Oaks and surrounding California communities, with the principal broker multilingual in English, Farsi, French, and Spanish.

The business model is commission-based, with revenue earned on policies placed through the carriers it represents. Underlying technology is a standard insurance brokerage platform consisting of a website (rabbaninsurance.com) with online quote request forms for each major product line and conventional CRM functionality — no proprietary AI/ML, automation, or data flywheel is disclosed. Go-to-market is direct-to-consumer: the agency relies on its website, a "Refer a Friend" referral program, SEO for local California search, and personalized phone and in-person consultations at the Ventura Boulevard headquarters. Customer segments include individual consumers, Medicare-eligible individuals, and small-to-medium businesses seeking group benefits.

The firm remains founder-operated with 11-50 employees and has not pursued external institutional investment, acquisitions, or geographic expansion beyond its Southern California base. Differentiators are concentrated in the owner's 40-year tenure, multi-lingual service delivery, carrier breadth, and free policy review/consultation services.

Name

Rabban Insurance Services

Legal name

Rabban Insurance Services

Website

https://rabbaninsurance.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabban Insurance Services is a privately held, owner-operated independent insurance agency founded in 1982 in Sherman Oaks, California, serving individual consumers, Medicare-eligible clients, and small-to-medium businesses with life, health, group benefits, Medicare, annuity, disability, and long-term care products across multiple major carriers.

Ownership category

akta.pro rank

Product category

Insurance Agency/Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industry

Simplified Issue Whole Life / UL Insurance (FSAIABAH)

Keywords

• Independent insurance agency
• Life insurance brokerage
• Group benefits insurance
• Medicare advantage plans
• Health insurance agency

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: Rabban Insurance Services earns commissions from insurance carriers (BlueCross BlueShield, Aetna, Transamerica, UnitedHealthcare, BannerLife, Protective, American General Life, John Hancock, Progressive) for policies placed. Revenue is generated through the sale of life insurance, health insurance, group benefits, Medicare Advantage plans, Medicare supplement insurance, annuities, disability insurance, and long-term care insurance policies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rabban Insurance Services is an independent insurance agency that brokers and sells life insurance, health insurance, group benefits, Medicare Advantage and Medicare Supplement plans, annuities, disability insurance, and long-term care insurance. The agency represents multiple major carriers and supports customers through phone consultations, in-person meetings at its Sherman Oaks office, and online quote request forms on its website.

Product overview

Rabban Insurance Services is an independent insurance agency offering a comprehensive portfolio of insurance products and quote services. The core product portfolio consists of Life Insurance (with Term, Whole, Universal, and Indexed Universal Life variants), Annuities, Disability Insurance, Group Benefits Insurance, Health Insurance, Medicare Advantage Plans, Medicare Supplement Insurance, and Long Term Care Insurance. The agency operates primarily as a brokerage/agency model, representing eight major insurance carriers (Aetna, American General Life Companies, BannerLife, BlueCross BlueShield, John Hancock, Protective, Transamerica, and UnitedHealthcare) and providing online quote request forms for each major product category, along with ancillary services such as free policy reviews and consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier. Rabban Insurance Services offers BlueCross BlueShield health insurance plans including group health coverage and individual policies to clients.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier offering health maintenance organizations (HMOs), exclusive provider organizations (EPOs), and other health plans. Rabban Insurance Services offers Aetna products to clients.
• TransamericacoreChannel Partner/ Reseller/ DistributorInsurance carrier offering life insurance, annuities, and other financial products. Rabban Insurance Services offers Transamerica products including annuities for retirement income planning.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier offering health plans including Medicare Advantage plans. Rabban Insurance Services offers UnitedHealthcare Medicare and health insurance products.
• BannerLifeminorChannel Partner/ Reseller/ DistributorLife insurance carrier offering term and whole life insurance products. Rabban Insurance Services offers BannerLife products as part of their life insurance portfolio.
• ProtectiveminorChannel Partner/ Reseller/ DistributorLife insurance carrier specializing in term life, whole life, and universal life insurance products. Rabban Insurance Services offers Protective life insurance products.
• American General Life CompaniesminorChannel Partner/ Reseller/ DistributorLife insurance and annuity carrier. Rabban Insurance Services represents American General for life insurance and annuity products.
• John HancockminorChannel Partner/ Reseller/ DistributorLife insurance carrier offering various life insurance and investment products. Rabban Insurance Services offers John Hancock products.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier known for auto insurance but also offering other insurance products. Rabban Insurance Services represents Progressive insurance products.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• HUB International: Large private insurance brokerage offering personal and commercial lines including group benefits and life — comparable multi-line brokerage operating with similar carrier-representation economics.
• World Insurance Associates: PE-backed multi-line insurance brokerage with personal and commercial lines including life, health, group benefits, and Medicare — broader-scale analog to Rabban's agency model.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with personal, group benefits, life, and Medicare-adjacent capabilities — an incumbent whose retail brokerage segment competes with independent agencies.
• Brown & Brown: Public diversified insurance brokerage with personal, commercial, group benefits, and Medicare-adjacent practices — scaled analog of an independent agency distribution model.
• Acrisure: Large PE-backed insurance and financial services brokerage distributing personal and commercial lines — an incumbent broker model with similar multi-carrier economics to Rabban.

Emerging players

• Policygenius: Online insurance marketplace for life, disability, and other personal lines — competes with Rabban in life and disability distribution via a digital-first channel.
• SelectQuote: Direct-to-consumer insurance agency that distributes life, Medicare, and supplemental health products through phone and digital channels — overlapping Rabban's life and Medicare distribution.

Direct peers

• eHealth: Online Medicare, individual health, and small-group insurance marketplace serving individual consumers and seniors — competing in the same Medicare/health verticals as Rabban via a digital channel.
• GoHealth: Medicare-focused insurance marketplace connecting consumers with Medicare Advantage and Supplement plans across carriers. Overlaps Rabban's Medicare Advantage and Medicare Supplement book.
• HealthMarkets: National independent insurance agency model that places health, Medicare, life, and supplemental coverage across multiple carriers for individuals and families — directly overlapping Rabban's multi-line, multi-carrier individual/SMB agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabban Insurance Services