What Ruim Equipment does

Ruim Equipment Co., Inc. is a third-generation, family-owned outdoor power equipment dealer headquartered in a single showroom at 17974 Wicker Blvd, Lowell, Indiana, founded in 1959 and serving the South Lake County, Indiana and Southeast Chicagoland markets (including Cedar Lake, St. John, Grant Park, IL, and Beecher, IL) for over 75 years. The company is an authorized dealer for three premium OEMs — John Deere, Toro, and STIHL — carrying their full-line catalogs across residential and commercial lawn mowers (zero-turn, walk-behind, and stand-on), compact utility tractors (1-Series, 2R-Series, 3E-Series), Gator utility vehicles, snow removal equipment, handheld power tools (gas and battery-powered), pressure washers, and Frontier-brand tractor implements. Pricing spans from approximately $59.99 for small accessories up to $18,998.99 for John Deere 1023E compact tractor packages, with financing incentives, factory offers, and a used inventory channel.

The business operates a traditional direct-to-consumer retail dealership model: customers visit the Lowell showroom to browse physical inventory (207 new items in stock per recent data), receive guidance from in-house staff, and purchase or order equipment. Revenue is generated through one-time unit sales of new and used equipment, OEM parts, and service and maintenance offerings (including a 2026 pre-season service special). The customer base is horizontally segmented across residential property owners, commercial landscapers and property managers, and agricultural property owners. Operations are Monday–Friday 8 a.m.–5 p.m. and Saturday 8 a.m.–1 p.m., with a single physical location and an online product catalog at ruimequipment.com supporting showroom traffic. The company is privately held with no disclosed institutional investors, funding rounds, or parent entity.

Name

Ruim Equipment

Legal name

Ruim Equipment Co., Inc.

Website

https://ruimequipment.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruim Equipment is a third-generation family-owned outdoor power equipment dealer in Lowell, Indiana, authorized to sell John Deere, Toro, and STIHL full-line catalogs plus Frontier implements to residential, commercial landscaping, and agricultural customers across South Lake County and Southeast Chicagoland.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Retail

NAICS

Outdoor Power Equipment Retailers (44423), Outdoor Power Equipment Retailers (444230), Agricultural Implement Manufacturing (33311)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

akta.pro secondary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Outdoor power equipment
• Lawn care equipment
• Compact utility tractors
• Handheld power tools
• Utility vehicles

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Outdoor Power Equipment Sales: Sale of new and used outdoor power equipment including lawn mowers, tractors, utility vehicles, and handheld power equipment from major brands (John Deere, Toro, STIHL). Revenue is generated through one-time equipment sales at stated price points ranging from approximately $59.99 to $18,998.99. The company also generates revenue from parts sales and service/maintenance offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ruim Equipment is an authorized outdoor power equipment dealership that sells new and used lawn mowers, compact tractors, utility vehicles, and handheld power tools from major brands including John Deere, Toro, and STIHL. The company also provides OEM parts, equipment service and maintenance, financing incentives, and pre-season maintenance specials from its single showroom location in Lowell, Indiana.

Product overview

Ruim Equipment is a third-generation family-owned outdoor power equipment dealer offering a comprehensive portfolio of commercial and residential lawn care equipment, compact tractors, utility vehicles, and handheld power tools. The product lineup centers on three major brands: John Deere (zero-turn mowers, lawn tractors, compact utility tractors, Gator utility vehicles, and Frontier implements), Toro (commercial Z Master mowers, TimeCutter and Recycler residential mowers, GrandStand stand-on mowers, and snow removal equipment), and STIHL (gas and battery-powered trimmers, blowers, chainsaws, edgers, and pressure washers). They sell both new and used equipment, offer financing incentives, and provide OEM parts and service support from their location in Lowell, Indiana, serving the Southeast Chicagoland area and surrounding Indiana and Illinois communities since 1950.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere ZTrak Zero-Turn Mowers John Deere Z900, Z700, Z500, and Z300 Series zero-turn mowers for professional landscapers and residential users, featuring 7-Iron PRO, High-Capacity PRO, and Accel Deep mower decks with Deluxe Suspension Seats.
• John Deere Lawn Tractors John Deere X500 and X300 Series lawn tractors including X590, X580, X570, X390, X380, X370 with 48-inch or 54-inch Accel Deep decks for residential lawn maintenance.
• John Deere Compact Utility Tractors John Deere 1-Series, 2R-Series, and 3E-Series compact utility tractors including the 1023E (R3+) with 120R loader, priced at $18,999, plus the 1M.25 and 1R.25 models with loader attachments for property and agricultural work.
• John Deere Gator Utility Vehicles John Deere Gator utility vehicles for property maintenance and transport applications.
• Frontier Tractor Implements Frontier brand tractor implements including cultivators, post hole diggers, landscape rakes, snow push attachments, box scrapers, and rotary cutters for compact tractors.
• Toro Z Master Commercial Mowers Toro Z Master commercial zero-turn mowers including 2000 Series, 4000 Series HD/HDX/Pro/ProXL models with various deck sizes and MyRIDE suspension options for professional landscapers.
• Toro TimeCutter Residential Zero-Turn Mowers Toro TimeCutter residential zero-turn mowers in various horsepower and deck configurations for homeowners.
• Toro Walk-Behind Mowers Toro Recycler and Super Recycler walk-behind mowers with Personal Pace self-propelled drive, electric start, and SmartStow fold-up storage for residential lawn care.
• Toro GrandStand Stand-On Commercial Mowers Toro GrandStand HD/HDM stand-on commercial mowers with 36-inch to 60-inch cutting decks for professional landscapers.
• Toro Snow Removal Equipment Toro Power Clear single-stage and two-stage snow blowers including 518.ZE, 721.E, 821.QZE, 824.OE models, plus Toro 60V Max battery-powered snow shovels and Power Clear snow blowers.
• STIHL Gas-Powered Trimmers and Brushcutters STIHL gas-powered grass trimmers including FS 40 C-E, FS 56 RC-E, FS 70-R, FS 94-R, FS 91-R, FS 111-RX, FS 131-R for entry to professional grade applications.
• STIHL Battery-Powered Trimmers STIHL cordless battery-powered grass trimmers including FSA 30, FSA 50, FSA 60-R, FSA 70-R, FSA 80-R.
• STIHL Blowers and Shredder Vacs STIHL handheld blowers (BG 50, BG 56-CE, BG 86-CE), battery-powered blowers (BGA 30, BGA 50, BGA 60), backpack blowers (BR 200, BR 430, BR 600, BR 800-X MAGNUM, BR 800-CE MAGNUM), and shredder vac/blowers (SH 56-CE, SH 86-CE).
• STIHL Lawn Edgers STIHL lawn edgers including FC 56-CE, FC 70, and battery-powered FCA 80.
• STIHL Pressure Washers STIHL high-pressure washers for residential and commercial cleaning applications.
• STIHL KOA 20 Air Compressor/Inflator STIHL KOA 20 cordless battery-powered air compressor/inflator.
• STIHL Chainsaws STIHL chainsaws available in commercial, residential, and forestry configurations.
• STIHL Pole Pruners STIHL pole pruners for extended reach trimming and pruning applications.
• Pre-Season Service and Maintenance In-house equipment service, repair, and pre-season maintenance including a 2026 Pre-Season Service & Maintenance Special program for outdoor power equipment customers.
• OEM Parts Finder and Lookup OEM parts lookup and supply service providing genuine replacement parts for John Deere, Toro, and STIHL equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer offering the full-line John Deere product catalog including residential and commercial lawn mowers, compact utility tractors, Gator utility vehicles, and agricultural implements.
• TorocoreChannel Partner/ Reseller/ DistributorAuthorized Toro dealer offering residential and commercial mowers, snow products, and handheld power equipment including the full product line catalog.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer providing the complete line of STIHL outdoor and yard care tools including trimmers, blowers, chainsaws, edgers, and other handheld power equipment.
• Frontier (John Deere Brand)minorChannel Partner/ Reseller/ DistributorOffers Frontier tractor implements including cultivators, post hole diggers, landscape rakes, and snow push attachments as part of the John Deere product ecosystem.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• GreenMark Equipment: Authorized John Deere dealer with locations in Michigan and Indiana, selling compact tractors, residential and commercial mowers, and handheld equipment with parts and service. Comparable authorized dealer in an overlapping Midwest market.
• Ag-Pro Companies: Large authorized John Deere dealer network across the southeastern US, offering residential, commercial, and agricultural equipment plus parts and service. Comparable multi-line authorized dealer with similar product breadth and customer segments.
• Hutson Inc. Multi-location John Deere dealer serving Kentucky, Indiana, and Tennessee with new and used ag/lawn equipment, parts, and service. Directly comparable as an authorized JD dealer combining compact tractors, residential/commercial mowers, and OEM service support.
• Stotz Equipment: Multi-state authorized John Deere dealer selling compact tractors, lawn mowers, Gator utility vehicles, and related equipment alongside parts and service. Directly comparable as a multi-location authorized dealer in adjacent geography.
• Sloan Implement: Authorized John Deere dealer with multiple locations across Illinois and Wisconsin, offering compact tractors, lawn and garden equipment, Gator UTVs, and OEM service. Comparable in operating model, OEM partnerships, and customer segments.
• Heritage Tractor: Authorized John Deere dealer network across the Midwest selling compact and utility tractors, lawn and garden equipment, and OEM parts/service. Similar multi-line authorized model serving residential, commercial, and agricultural customers.
• Koenig Equipment: Authorized John Deere dealer with locations across Ohio and Indiana selling compact tractors, residential and commercial mowers, and handheld equipment with full parts/service operations. Operates in an overlapping regional market with similar product mix.

Broad incumbents

• RDO Equipment Co. Large authorized John Deere dealer network with national footprint across construction, agriculture, and lawn/equipment lines. Larger and broader than Ruim but operates in the same authorized dealer category, providing a useful scale benchmark.
• Tractor Supply Co. National rural-lifestyle retailer carrying its own line plus selected branded outdoor power equipment, trailers, and implements. Competes with Ruim on entry-level and mid-tier residential/agricultural equipment at significantly larger scale but without authorized-dealer depth in premium brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ruim-equipment-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruim Equipment