Ryan Ellis LLC (Ryan Ellis Motorsports)

What Ryan Ellis LLC (Ryan Ellis Motorsports) does

Ryan Ellis LLC, operating as Ryan Ellis Motorsports (DBA: Ryan Ellis Racing), is a private NASCAR O'Reilly Auto Parts Series (Xfinity Series) racing operation headquartered in Mooresville, North Carolina. The company is a single-driver motorsports business built around founder and driver Ryan Ellis, a third-generation race car driver with 30+ years of racing experience who has competed in NASCAR since 2012 and made his Cup Series debut in 2015. For the 2026 season, Ellis drives the No. 02 Chevrolet full-time under a multi-year agreement with Young's Motorsports, marking his third full-time season in the series.

The core product is professional racing services packaged as sponsorable inventory: primary and associate livery placements on the race car and driver's suit, plus media exposure across NASCAR broadcasts (CW Network, Motor Racing Network, SiriusXM) and the team's social channels (Facebook, Instagram, TikTok, X/Twitter). There is no proprietary technology platform—the underlying capability is human driving performance, race operations executed through a contracted team partner (Young's Motorsports), and brand-activation logistics. The business model is entirely B2B sponsorship sales, with deals ranging from single-race associate activations to multi-year primary arrangements. There are no disclosed revenue figures, no public pricing, no API or software offerings, and no institutional funding; the company operates as a founder-led LLC.

The customer base consists of approximately 35+ named B2B sponsors spanning construction (Sweetwater Construction, ROSCH Company), building materials (Pella Window & Door of Georgia), manufacturing (Demco Products), consumer beverages (Four Loko), insurance (Eclipse Claims Consulting), and streaming technology (Tablo TV). Tablo TV is the largest disclosed anchor with a primary sponsorship covering ~11 races across 2026–2027. Several sponsors have demonstrated multi-year renewal behavior, including Pella (4 consecutive seasons since 2023) and Sweetwater (3 consecutive seasons since 2024), providing recurring baseline revenue. Commercial leadership is handled by VP David Schildhouse, Director of Sales & Marketing Sarah Handy, and external Client Manager Garrett Miller.

Name

Ryan Ellis LLC (Ryan Ellis Motorsports)

Legal name

Ryan Ellis LLC

Website

https://ryanellisracing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ryan Ellis Motorsports is a private NASCAR O'Reilly Auto Parts Series racing operation providing B2B sponsorship marketing services through driver Ryan Ellis, who competes full-time for Young's Motorsports in the No. 02 Chevrolet and serves brands in construction, manufacturing, consumer products, and technology.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• NASCAR racing services
• Motorsport sponsorship sales
• Stock car racing
• Racing team operations
• Sports marketing partnerships

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sponsorship & Marketing Partnerships: Primary revenue stream from B2B sponsorship agreements with various companies. Sponsors receive branding exposure on the race car, driver's suit, team merchandise, and media coverage during races. Partnerships include primary sponsorship (car branding), associate marketing partnerships, and multi-race campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ryan Ellis Motorsports provides professional NASCAR O'Reilly Auto Parts Series (Xfinity Series) racing services, fielding driver Ryan Ellis in the No. 02 Chevrolet for Young's Motorsports. The core business is selling B2B motorsport sponsorship packages that deliver brand exposure through car livery, driver suit branding, race participation, broadcast visibility, and social media amplification across 33 national series events per season.

Product overview

Ryan Ellis Motorsports operates as a NASCAR racing team focused on competing in the NASCAR O'Reilly Auto Parts Series (Xfinity Series). The primary offering is driver Ryan Ellis's racing services, including sponsorship activation on the No. 02 Chevrolet race car. The team collaborates with Young's Motorsports for race operations and partners with various sponsors including Tablo TV, Sweetwater Construction, ROSCH Company, Pella Window & Door of Georgia, Demco Products, Four Loko, Eclipse Claims Consulting, and others for multi-race sponsorship campaigns throughout the season.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR O'Reilly Auto Parts Series Racing Services Full-time professional NASCAR O'Reilly Auto Parts Series (Xfinity Series) racing program fielding driver Ryan Ellis in the No. 02 Chevrolet for Young's Motorsports across a 33-race national schedule, including Daytona, Darlington, Dover, Sonoma, COTA, EchoPark Speedway, and others. Provides the foundation on which all sponsorship activations are sold.
• Primary Sponsorship Packages Headline branding on the No. 02 Chevrolet race car for one or more races per season. Primary sponsors include Sweetwater Construction, ROSCH Company, Pella Window & Door of Georgia, Tablo TV, and Demco Products. Packages deliver broadcast, social media, and event-day visibility.
• Associate Marketing Partnerships Lower-tier branding arrangements (e.g., ROSCH Company at Pocono) that provide brand exposure on the race car, driver suit, and team merchandise for one or more events without full primary livery rights. Associate partners include Four Loko, Eclipse Claims Consulting, and a large roster of local/regional businesses.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core, primary and minor.

• Sweetwater ConstructioncoreGTM or Marketing Partner · 16 March 2026Cranbury, N.J.-based construction management and general contracting firm. Four-race primary sponsorship for 2026 at Darlington (March 21), Dover (May 16), Sonoma (June 27), plus TBD. Third consecutive season partnership, begun in 2024. Founded 1988, led by President/CEO Ronald C. Witt Jr.
• ROSCH CompanycoreGTM or Marketing Partner · 19 February 2026Leading contractor specializing in design, engineering, and installation of large-scale, complex retaining wall systems. Founded 1991, installed over 25 million square feet of retaining walls across 20+ states. Primary partner at COTA and Daytona, plus associate marketing at Pocono. Expanded from initial partnership at WWT Raceway in 2025 where Ellis finished 18th.
• Pella Window & Door of GeorgiacoreGTM or Marketing Partner · 6 February 2026Family-owned local distributor of Pella products providing sales, installation, and service for residential replacement, remodeling, new construction, and commercial projects throughout Georgia. Fourth consecutive partnership season since 2023. Primary sponsor at EchoPark Speedway Bennett Transportation & Logistics 250.
• Tablo TVprimaryGTM or Marketing Partner · 11 November 2025Primary sponsor for approximately 11 races during 2026 and 2027 NASCAR O' Reilly Auto Parts Series seasons. Tablo TV is an over-the-air streaming device company allowing sports and TV fans to access live, local broadcast coverage of football, racing, and more for free with 125+ channels. Partnership extension announced November 2025.
• Demco ProductsminorGTM or Marketing Partner · 11 November 2025Manufacturing company making debut as a three-race primary sponsor in 2026 season.
• Young's MotorsportsprimaryStrategic or Co-development Partner · 11 November 2025Family-owned NASCAR O' Reilly Auto Parts Series team based in Mooresville, N.C. Ryan Ellis joined under multi-year agreement for full 2026 season, driving No. 02 Chevrolet. This is the team that Ryan Ellis will represent in the 2026 season and beyond. Team principal is Tyler Young.
• Four LokominorGTM or Marketing PartnerBeverage brand marketing partner for 2026 NASCAR O' Reilly Auto Parts Series season.
• Eclipse Claims ConsultingminorGTM or Marketing PartnerInsurance/claims consulting firm marketing partner for 2026 season.
• Southern ElevatorminorGTM or Marketing PartnerPartner listed on sponsors page.
• Rolling Plains ConstructionminorGTM or Marketing PartnerPartner listed on sponsors page.
• RenascenminorGTM or Marketing PartnerPartner listed on sponsors page.
• Audio Video SpecialistsminorGTM or Marketing PartnerPartner listed on sponsors page.
• Rich Mar FloristsminorGTM or Marketing PartnerPartner listed on sponsors page.
• Dakota RiggersminorGTM or Marketing PartnerPartner listed on sponsors page.
• Zeroes BeveragesminorGTM or Marketing PartnerPartner listed on sponsors page.
• Pella Window & Door of NCminorGTM or Marketing PartnerPartner listed on sponsors page.
• Bachtel ExcavatingminorGTM or Marketing PartnerPartner listed on sponsors page.
• Kansasland TireminorGTM or Marketing PartnerPartner listed on sponsors page.
• SpecchemminorGTM or Marketing PartnerPartner listed on sponsors page.
• Hallway PlumbingminorGTM or Marketing PartnerPartner listed on sponsors page.
• Limetree MarketingminorGTM or Marketing PartnerPartner listed on sponsors page.
• Krise ServicesminorGTM or Marketing PartnerPartner listed on sponsors page.
• FullenrichminorGTM or Marketing PartnerPartner listed on sponsors page.
• Costa OilminorGTM or Marketing PartnerPartner listed on sponsors page.
• Silverton CasinominorGTM or Marketing PartnerPartner listed on sponsors page.
• Farah & FarahminorGTM or Marketing PartnerPartner listed on sponsors page.
• eTrailerminorGTM or Marketing PartnerPartner listed on sponsors page.
• Franco Building & RemodelingminorGTM or Marketing PartnerPartner listed on sponsors page.
• Capitol Steel StructuresminorGTM or Marketing PartnerPartner listed on sponsors page.
• RMNBminorGTM or Marketing PartnerPartner listed on sponsors page.
• Gateway BuildersminorGTM or Marketing PartnerPartner listed on sponsors page.
• Bell HelmetsminorGTM or Marketing PartnerPartner listed on sponsors page.
• Big Tex TrailersminorGTM or Marketing PartnerPartner listed on sponsors page.
• Finney Injury LawminorGTM or Marketing PartnerPartner listed on sponsors page.
• EATS (The Ashburn Pub)minorGTM or Marketing PartnerPartner listed on sponsors page.
• RavensbergminorGTM or Marketing PartnerPartner listed on sponsors page.
• Ability ChiropracticminorGTM or Marketing PartnerPartner listed on sponsors page.
• Viking Steel FabricatorsminorGTM or Marketing PartnerPartner listed on sponsors page.
• Hancock ElectricminorGTM or Marketing PartnerPartner listed on sponsors page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young's Motorsports: Family-owned NASCAR O'Reilly Auto Parts Series (Xfinity) team based in Mooresville, NC, currently fielding the No. 02 Chevrolet for Ryan Ellis under a multi-year agreement. Operates an independent, sponsorship-driven Xfinity program at the same competitive and economic tier as Ryan Ellis Motorsports.
• Our Motorsports: Independent NASCAR Xfinity Series team competing with sponsorship-driven entries. Operates at the same tier as Ryan Ellis Motorsports in terms of team size, funding model, and sponsor base.
• DGM Racing: Independent NASCAR Xfinity Series team that Ryan Ellis drove for in 2025 (No. 71 Chevrolet). Closely comparable small/mid-tier Xfinity team reliant on sponsorship revenue and part-time/full-time entries.
• Emerling-Gase Motorsports: Independent NASCAR Xfinity Series team operating at the lower-to-mid tier of the series. Same sponsorship-funded entrant model and customer overlap (regional B2B brands seeking NASCAR visibility).
• SS-Green Light Racing: Independent NASCAR Xfinity Series team fielding entries driven by various pay/sponsored drivers. Closely analogous independent Xfinity operation monetized through B2B sponsorship arrangements.
• B.J. McLeod Motorsports: Independent NASCAR Xfinity Series team where Ellis ran his first full-time season in 2024 (No. 43 Chevrolet). Operates a similar small-team, sponsorship-funded Xfinity business model.
• Sam Hunt Racing: Independent NASCAR Xfinity Series team operating with a sponsorship-driven business model. Comparable in scale, structure, and reliance on B2B marketing partners for revenue.
• Alpha Prime Racing: Independent NASCAR Xfinity Series team that Ryan Ellis drove for in 2022 (11 races) and 2023 (31 races). Comparable independent Xfinity operation monetized through B2B sponsorship packages and multi-car entries.

Broad incumbents

• Kaulig Racing: Larger established NASCAR team competing in both the Xfinity and Cup Series with multiple chartered entries. Relevant incumbent benchmark for sponsorship pricing, charter economics, and the trajectory from Xfinity independent to multi-series team.
• JR Motorsports: Premier NASCAR Xfinity Series organization operating multiple full-time entries with major sponsorship partners. Relevant incumbent for understanding the upper bound of Xfinity team economics and sponsor expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ryanellisracing
• Facebookfacebook.com/ryanellis
• Instagraminstagram.com/ryanellisracing
• TikToktiktok.com/@ryanellisracing
• LinkedInlinkedin.com/company/ryanellismotorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryan Ellis LLC (Ryan Ellis Motorsports)