George Salet Plumbing

What George Salet Plumbing does

George Salet Plumbing, Inc. is a family-owned, independent plumbing service contractor headquartered in Brisbane, California, founded in 1979 by George Salet and operating continuously for over 45 years. The company provides residential and commercial plumbing services across the San Francisco Bay Area and Peninsula, spanning 14+ cities including San Francisco, Brisbane, Burlingame, Daly City, San Mateo, Pacifica, Hillsborough, and Half Moon Bay. Its service catalog covers four core categories — Plumbing (drain cleaning, toilet, sink, faucet, garbage disposal, sewer line, pump, water filter, gas line, condo conversion, handicap/ADA, remodeling, and code violation services), Water Heater Services (repair and installation for tank and tankless systems), Gas Fireplace Repair (gas fireplaces, fire pits, and free-standing gas stoves), and Drain Cleaning — delivered by licensed, in-house technicians who are paid by job rather than by the hour.

The company has no proprietary technology platform. Operations are delivered through a direct-to-consumer model: customers reach the business via two phone lines (SF and Peninsula), online booking, walk-in, or 24/7 chat; field-service plumbers then perform work on-site. The underlying infrastructure is conventional — a WordPress-style website with localized service-area pages, a Google Reviews link, Facebook, YouTube, and an educational blog for top-of-funnel marketing, plus discount coupons as bottom-of-funnel conversion incentives. There is no app, no API, no SaaS offering, and no AI/ML components.

Revenue is generated through flat-rate service fees billed on a pay-as-you-go basis, with free estimates provided before work begins and a 100% satisfaction guarantee on all work. The customer base is described as residential homeowners (primary) and commercial properties (secondary), with no named enterprise contracts or recurring subscription revenue. The company holds BBB accreditation, PHCC membership, Quality Service Certified designation, and Service Roundtable membership. It is privately held, with no disclosed funding, parent company, or institutional ownership.

Name

George Salet Plumbing

Legal name

George Salet Plumbing, Inc.

Website

https://plumbingpro.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

George Salet Plumbing

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC), Drain Cleaning (Residential) (HSAOABAA)

Keywords

• Plumbing services
• Drain cleaning
• Water heater installation
• Sewer line repair
• Gas line services

Headquarters

HQ city

Brisbane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Plumbing Service Fees: Traditional service-based revenue model charging customers for plumbing repair, installation, and maintenance services. Pricing is flat-rate based, with free estimates provided before work begins. All work is 100% guaranteed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

George Salet Plumbing is a family-owned plumbing service company that provides residential and commercial plumbing installation, repair, and maintenance services. Core offerings include drain cleaning, water heater repair and installation, gas line repair and leak detection, sewer line installation and repair, toilet and faucet repair/installation, gas fireplace service, and remodeling plumbing. Services are delivered on-site at customer properties by licensed technicians under a flat-rate pricing model with free estimates and a 100% work guarantee.

Product overview

George Salet Plumbing is a family-owned plumbing service company serving San Francisco and the Peninsula since 1979. The company offers a comprehensive suite of plumbing services organized around four main categories: Drain Cleaning (including professional drain cleaning and clog removal); Water Heater Services (repair, installation, and maintenance for traditional tank and tankless water heaters); Gas Fireplace Repair (service for gas fireplaces, fire pits, and free-standing gas stoves); and general Plumbing Services (covering toilet repair and installation, sink plumbing, faucet installation and repair, garbage disposal services, sewer line installation and repair, pump installation and repair, water filter installation including reverse osmosis systems, gas line repair and installation with gas leak detection, condo conversion plumbing, handicap/ADA-compliant plumbing, remodeling plumbing, and plumbing code violations). The company operates on a flat-rate pricing model with free estimates and provides 100% guaranteed work performed by licensed technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Drain Cleaning Professional drain cleaning services to clear clogs and maintain proper water flow in residential and commercial properties.
• Water Heater Services Water heater repair and installation services for traditional tank and tankless water heaters.
• Gas Fireplace Repair Service and repair for gas fireplaces, gas fire pits, and free-standing gas stoves.
• General Plumbing Services Comprehensive plumbing installation, repair, and maintenance services for residential and commercial properties.
• Toilet Repair & Installation Toilet repair and new toilet installation services.
• Sink Plumbing Sink plumbing installation, repair, and maintenance services.
• Faucet Installation & Repair Faucet installation and repair services for kitchens and bathrooms.
• Garbage Disposal Installation & Repair Installation and repair of garbage disposal units.
• Sewer Line Installation & Repair Sewer line installation, repair, and replacement services including trenchless repair options.
• Pump Installation & Repair Installation and repair services for various types of pumps including sump pumps.
• Water Filter Installation & Service Water filter installation services including reverse osmosis systems.
• Gas Line Repair and Installation Gas line repair, installation, and gas leak detection services.
• Condo Conversion Plumbing Plumbing services for condo conversion projects including remodeling and custom fixture installation.
• Handicap Plumbing ADA-compliant plumbing installations including roll-in showers and grab bars for accessibility.
• Remodeling Plumbing Plumbing services for bathroom and kitchen remodeling projects.
• Plumbing Code Violations Services to address and resolve plumbing code violations and bring properties up to code.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ARS / Rescue Rooter: Multi-brand residential plumbing, HVAC, and drain cleaning services company operating Rescue Rooter — competes head-on in residential plumbing repair, water heaters, and sewer/drain services with broader geographic reach.
• 1-800-PLUMBER + Air: Franchise residential plumbing service brand covering repair, drain cleaning, water heaters, and sewer services — directly comparable GTM and service catalog to a family-owned Bay Area plumber.
• Benjamin Franklin Plumbing: National plumbing franchise providing residential plumbing repair, drain cleaning, water heaters, and sewer services with an on-time guarantee — overlaps George Salet's flat-rate, guaranteed-work positioning and customer experience focus.
• Mr. Rooter Plumbing: National plumbing service franchise offering residential repair, drain cleaning, water heaters, and sewer services — directly comparable to George Salet Plumbing's residential service mix and direct-to-consumer GTM, though operating through a franchise model at much larger scale.
• Roto-Rooter Plumbing & Water Cleanup: Iconic national plumbing and drain cleaning brand offering residential and commercial plumbing repair, sewer services, and water damage cleanup — direct competitor with similar service lines and emergency-call positioning.

Emerging players

• One Hour Heating & Air Conditioning: Franchise mechanical services brand extending into plumbing — comparable residential service model with on-time service guarantees, though primarily HVAC-led with plumbing as a growing adjacent offering.

Broad incumbents

• HomeServe USA: Home repair and maintenance service company that partners with municipalities and utilities to offer plumbing, sewer, and water heater protection plans — a broader incumbent that uses a partner/channel model rather than direct local crews.
• ServiceMaster Restore: National restoration and home services franchise network serving residential and commercial customers with plumbing-adjacent restoration and remediation services — broader incumbent rather than a pure-play plumbing specialist.

Regional players

• Monkey Wrench Plumbing (Bay Area): San Francisco-based independent residential plumbing company with similar service mix, flat-rate pricing, and direct-to-consumer positioning — directly comparable local peer competing in the same neighborhoods.
• Plumbing & Drain Rescue (Bay Area): Bay Area residential plumbing and drain service operator with similar direct-to-consumer model and emergency plumbing positioning — local competitor for the same SF/Peninsula customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GeorgeSaletPlumbing
• Facebookfacebook.com/GeorgeSaletPlumbing
• Xx.com/gsaletplumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Salet Plumbing