TrueOmni

Name

TrueOmni

Legal name

TrueOmni

Website

https://trueomni.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Modular SaaS subscription for OmniPlatform with per-device monthly support fees. Hardware-as-a-Service model includes devices, installation, remote monitoring, software updates, and refresh in monthly subscription. Support per device starts as low as $50 per month.
2. Hardware Sales: Sale of kiosks (indoor/outdoor, standing/tabletop/wall mount), digital signage, video walls, and accessories. All American-made hardware comes with 3-year warranty. Hardware ownership after 3 years for lease or purchase options.
3. Professional Services: Setup consulting, installation, and maintenance services included in turnkey deployment. On-site technician visits within 72 hours for display issues. 24/7 support coverage.
4. Managed Services: Fully managed solution including remote monitoring, software updates, content management, and hardware refresh. Deployment completes in as little as 45 days.
5. Advertising & Promotions: Dynamic advertising platform for promoting local attractions, businesses, and tourism partners through digital screens and kiosks. Partner promotions module generates additional revenue for destination organizations.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

TrueOmni provides an integrated AI-powered platform combining self-service kiosks, digital signage, and mobile PWA solutions for hotels, destination marketing organizations, and retailers. The OmniPlatform centrally manages content, devices, and analytics across all touchpoints, with industry-specific sub-brands (NEXI for hospitality, IVE for travel/destinations, IRE for retail). The company sells both software subscriptions and proprietary American-made hardware, supported by 100+ third-party integrations and a Hardware-as-a-Service option.

Product overview

TrueOmni is a platform-plus-modules architecture offering a unified AI-powered ecosystem that manages visitor experiences across kiosks, digital signage, mobile PWA, and web touchpoints. The core TrueOmni Platform serves as the central hub with three industry-specific sub-brands: NEXI Smart Service for hospitality (hotels/resorts), IVE (Interactive Visitor Ecosystem) for travel/destinations, and IRE (Interactive Retail Ecosystem) for retail. The platform includes modular software capabilities such as AI Itinerary Builder, True AI with Avatar, Omni Wayfinding, Digital Signage, Mobile PWA, AR Photo Booths, Ticketing, Advertising Networks, People Count, Interactive Trails, Omni Faces, Digital Coupons, and Kyolitics analytics. Hardware offerings include indoor kiosks, outdoor kiosks, video walls, and specialized hotel check-in kiosks. The platform integrates with 100+ third-party systems including Oracle OPERA Cloud, Salesforce, Simpleview, Mews, and Amadeus, and is designed for deployment across hospitality, travel/tourism, and retail industries.

Differentiator

Problem solved

Functional benefit

Brands

• NEXI: Smart service platform for hotels and resorts enabling guest check-in, upsells, personalization, and operational efficiency.
• IVE
• IRE

Products and services

• TrueOmni Platform (OmniPlatform) Centralized AI-powered ecosystem that manages software and hardware (kiosks, digital signage, mobile PWA, web) across hospitality, travel, retail, and destination environments from a single dashboard.
• NEXI Smart Service AI-powered front-desk solution for hotels and resorts enabling automated guest check-in, upsells, personalization, and operational efficiency with certified Oracle OPERA Cloud, Simphony, and Nor1 integration.
• IVE (Interactive Visitor Ecosystem) Visitor engagement platform for travel and destinations featuring partner promotions, ticketing, analytics, and AI-powered itinerary building for visitor centers and tourism organizations.
• IRE (Interactive Retail Ecosystem) Retail engagement platform managing store touchpoints, promotions, loyalty programs, and mobile interactivity from discovery to checkout across physical retail locations.
• Kiosk Software Self-service kiosk software platform supporting indoor, outdoor, standing, tabletop, wall mount, and portable kiosk configurations with modular software capabilities for visitor and guest engagement.
• Digital Signage Centrally managed dynamic digital displays that promote offers, guide decisions, and drive revenue, with real-time content updates across every location.
• Mobile PWA Progressive Web App delivering personalized experiences to visitors' mobile devices including guides, passes, promotions, and services for hotels, tourism, and retail environments.
• Indoor Kiosks Standing, tabletop, wall mount, and portable indoor kiosk hardware configurations available in 22", 43", and 49" sizes, integrated with TrueOmni's kiosk software.
• Outdoor Kiosks Weather-resistant outdoor kiosk hardware solutions for high-traffic outdoor locations and visitor centers, including ADA-compliant options.
• Hotel Kiosks (NEXI) Specialized check-in/check-out kiosks for hotels with 22" interactive touch screen, wide-angled camera, key feeder/encoder, ID/passport reader, and ADA compliance.
• Video Walls Large-format display installations including 2x2, 2x3, 3x2, and 3x3 video wall configurations for immersive visitor experiences.

Quantifiable outcome

• 70%+ guests prefer self-service check-in
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration65 records

AI capability9 records

Feature13 records

Partnerships

23 partnerships are on record, tiered flagship and core.

• Oracle HospitalityflagshipTechnology or IntegrationCertified integration partnership with Oracle OPERA Cloud, Simphony POS, and Nor1 upsell platform. NEXI Hardware-as-a-Service platform certified for Oracle stack deployment. Joint go-to-market with Oracle sales team for hotel opportunities. Deploys in 45 days with no rip-and-replace required.
• SimpleViewcoreTechnology or IntegrationCRM integration with SimpleView for destination management organizations. Enables automatic content updates and visitor data synchronization for DMOs and tourism boards.
• SalesforcecoreTechnology or IntegrationCRM integration with Salesforce for customer data management and marketing automation connectivity.
• CrowdRiffcoreTechnology or IntegrationVisual content integration for social wall experiences. Enables real traveler content and destination storytelling through digital displays.
• MewscoreTechnology or IntegrationPMS integration with Mews cloud-based property management system for hotel check-in/out automation.
• CloudbedscoreTechnology or IntegrationPMS integration with Cloudbeds for hotel property management and reservation connectivity.
• AmadeuscoreTechnology or IntegrationPMS integration with Amadeus hospitality platform for hotel operations and booking connectivity.
• InforcoreTechnology or IntegrationPMS integration with Infor hospitality management system for hotel operations.
• BandwangocoreTechnology or IntegrationInteractive trail and experience platform integration for curated destination trails and digital passes.
• ViatorcoreTechnology or IntegrationTour and activity booking integration for visitor engagement and destination experiences.
• SamsungcoreTechnology or IntegrationDisplay hardware partnership for digital signage and kiosk displays.
• LGcoreTechnology or IntegrationDisplay hardware partnership for commercial digital signage displays.
• NECcoreTechnology or IntegrationDisplay hardware partnership for large format displays and video walls.
• GooglecoreTechnology or IntegrationGoogle Translate integration for multilingual support and OMNI Translate module powering 5+ language accessibility.
• ApplecoreTechnology or IntegrationMobile and device integration for iOS compatibility and Apple device support.
• MicrosoftcoreTechnology or IntegrationCloud and productivity integration with Microsoft ecosystem.
• ShopifycoreTechnology or IntegrationE-commerce integration for retail environments with Shopify point-of-sale connectivity.
• BookingcoreTechnology or IntegrationBooking engine integration for hotel reservations and availability display.
• ExpediacoreTechnology or IntegrationBooking platform integration for hotel reservation connectivity.
• Open TablecoreTechnology or IntegrationRestaurant reservation integration for dining recommendations and bookings.
• AAHOAcoreGTM or Marketing PartnerAmerican Hotel & Lodging Association partnership for industry advocacy and member access.
• AHLAcoreGTM or Marketing PartnerAssociation membership for hospitality industry marketing and advocacy.
• HSMAIcoreGTM or Marketing PartnerHospitality Sales and Marketing Association International membership for industry marketing and education.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elo Touch Solutions: Elo is a major manufacturer of interactive touchscreens, kiosks, and point-of-sale hardware used across retail, hospitality, and restaurant industries. It is comparable to TrueOmni's indoor/outdoor kiosk hardware line as a much larger incumbent in the same physical form factors.
• ASSA ABLOY Global Solutions: ASSA ABLOY Global Solutions provides mobile access, key management, and self-service check-in solutions for hotels. It overlaps with TrueOmni's NEXI check-in/check-out kiosk offering at the hardware/access layer and is listed as a TrueOmni integration partner, but operates at much larger scale as a global lock and access incumbent.
• Allegion: Allegion is a global provider of door hardware and access solutions with growing mobile credential and self-service check-in capabilities for hotels. It is comparable to TrueOmni's NEXI check-in/check-out kiosk at the access and front-desk automation layer.

Direct peers

• Simpleview: Simpleview is a CRM and marketing platform purpose-built for destination marketing organizations. It is highly comparable to TrueOmni's IVE product for DMOs and visitor centers, and is a current CRM integration partner of TrueOmni.
• Cloudbeds: Cloudbeds is a hospitality PMS platform serving hotels, hostels, and vacation rentals with integrated booking, guest management, and payments. It is a direct comparable to TrueOmni as a hospitality tech platform and is also a PMS integration partner of TrueOmni.
• SiteMinder: SiteMinder is a hotel commerce platform offering a channel manager, booking engine, and guest experience tools. It competes with TrueOmni in the broader hotel technology stack and is listed as one of TrueOmni's PMS integration partners.
• 22Miles: 22Miles provides digital signage, wayfinding, and interactive display software for corporate, healthcare, and public environments. It is a direct comparable to TrueOmni's kiosk and digital signage software stack and is listed among TrueOmni's integration partners.
• Scala (Stratacache): Scala, part of Stratacache, is a digital signage and customer experience software platform serving retail, hospitality, and transportation. It directly competes with TrueOmni's CMS-driven digital signage offering across similar verticals and use cases.
• Mews: Mews is a cloud-based property management system that has expanded into guest experience, payments, and self-service check-in. It is comparable to TrueOmni because both target the hospitality vertical with integrated PMS-adjacent experiences, and Mews is listed among TrueOmni's PMS integration partners.

Emerging players

• TPG (The Pavilion Group): TPG and similar boutique hospitality kiosk vendors serve hotel self-service check-in deployments. They compete with TrueOmni's NEXI hotel kiosk offering at smaller scale and on narrower functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trueomni
• YouTubeyoutube.com/@trueomni/featured
• Facebookfacebook.com/trueomni
• LinkedInlinkedin.com/company/trueomni
• Instagraminstagram.com/trueomni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrueOmni