IALF

What IALF does

IALF (Yayasan Bahasa Indonesia Australia / Indonesia Australia Language Foundation) is an Indonesian non-profit language education foundation established on August 25, 1988 under a Memorandum of Understanding between the Governments of Indonesia and Australia, with operations commencing January 1, 1989. The organization operates three owned training centres in Jakarta (Sudirman Park), Gading Serpong (Paramount Rodeo), and Bali (5,000 sqm campus in Denpasar with 32+ classrooms), serving 15,000+ learners annually. Its core offerings span official IELTS and PTE Academic testing (both paper-based and computer-delivered), comprehensive test preparation courses (IELTS Prep Modular, Intensive, Premium, Foundation, Writing Plus, Speaking Plus, plus IELTS Insights simulation with expert feedback), General English at six levels, Academic English, English for Young Learners (SD/SMP), Bahasa Indonesia training for foreign nationals, and teacher training certifications (Trinity CertTESOL, IALF C-CELT, C-CLIL, CRM).

The platform architecture combines Canvas LMS (delivering 40% of course content online) with Zoom and Microsoft Teams for the 60% live face-to-face/virtual component, supported by a Mekari Qontak WhatsApp API for enquiries and Eventbrite for event registration. IALF holds official test centre authorization for both IELTS and PTE Academic, is accredited by Indonesia's BAN (National Accreditation Board) for Non-Formal Education, and each centre operates under IMK permits from the Department of Education.

Revenue is generated through per-transaction IELTS test fees (Rp 3,490,000), PTE test fees, IELTS Prep course fees (Rp 5.39M-5.79M for intensive/modular, up to Rp 8.49M for private 10-hour packages), General English and Bahasa Indonesia tuition, simulation test fees (IELTS Trial Test Rp 75,000, IELTS Insights Test Rp 600,000, IELTS Speaking Insights Rp 300,000), study abroad counselling commissions through IALF Global (covering 8+ destination countries), and teacher training certifications. Distribution combines direct sales at owned centres, self-service online registration with weekly class starts, partner off-site test venues across eight Indonesian cities, free placement tests and trial courses as lead-generation, an IALF Global Cashback program (up to Rp 3,000,000) bundling courses-plus-test-plus-study abroad, and the Teman Setia Referral & Loyalty Program. Customer segments span individual test-takers and aspirants, government and corporate sponsored groups (Australia Awards, Ministry of Religious Affairs, Human Capital Development Fund Timor-Leste, Indonesian Naval Academy, Oil and Gas Training Centre Cepu), Australian school study tour groups, and English teachers seeking certification.

Name

IALF

Legal name

Yayasan Bahasa Indonesia Australia

Website

https://ialf.edu

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

IALF is an Indonesian non-profit foundation operating three training centres in Jakarta, Gading Serpong, and Bali, delivering official IELTS and PTE testing, language training, teacher certification, and overseas study counselling to 15,000+ learners annually under a bilateral Indonesia-Australia government framework.

Ownership category

akta.pro rank

Product category

Language Training and Testing Services

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAACAJ

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)

Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

SECONDARYEDANACAD

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE)

Education/Tutoring & Test Preparation/Language Tutoring & Exam Prep

SECONDARYEDAIAEAK

Online-to-Offline Hybrid Language Immersion Programs

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAIAEAI

Teacher Training & Language Teaching Certifications (e.g., CELTA/DELTA)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

Keywords

• Language training services
• IELTS test preparation
• PTE academic testing
• Bahasa Indonesia courses
• Teacher training certification

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. IELTS Test Fees: IALF charges Rp 3,490,000 for both paper-based and computer-delivered IELTS tests as an official IELTS test centre. Additional charges apply for locations outside Jakarta and Bali. This is a per-transaction fee model with high volume due to official test centre status.
2. PTE Test Fees: IALF serves as an official PTE test centre, administering PTE Academic, PTE Academic UKVI, PTE Core, and PTE Home tests with per-test fees.
3. IELTS Preparation Courses: IELTS Prep courses ranging from Rp 5,390,000 to Rp 5,790,000 for 50-hour intensive blended courses. Additional add-ons for Speaking (Rp 300,000–1,490,000) and Writing (Rp 2,490,000) modules. Offered in weekday, Saturday, and online formats with new classes starting weekly.
4. General English and Bahasa Indonesia Courses: Language training courses including General Indonesian at Rp 5,000,000 (40 hours, 4 weeks) and General English at various price points. Also includes specialized English and teacher training programs.
5. IALF Global Study Abroad Services: Overseas education counselling and agency services including course selection, visa applications, and documentation assistance for study in Australia, New Zealand, UK, USA, Europe, Canada, Singapore, and Malaysia. Also includes essay consulting and accommodation arrangements.
6. IELTS Trial Test and IELTS Insights Test: IELTS Trial Test at Rp 75,000 for paper-based simulation. IELTS Insights Test (computer simulation) at Rp 600,000 with detailed performance feedback reports. These serve as both revenue and lead-generation products.
7. IALF Global Cashback Program: Cashback incentives up to Rp 3,000,000 for students who complete IALF courses, take the IELTS test at IALF, and complete their overseas study application through IALF Global — incentivizing the full customer lifecycle.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

IALF is a non-profit language foundation that delivers English and Bahasa Indonesia language training, official IELTS and PTE testing, structured test preparation courses, and internationally certified teacher training through three owned centres (Jakarta, Gading Serpong, Bali) and blended online delivery. It also operates IALF Global, an overseas education counselling service that assists students with university applications and visa processing to study in eight or more destination countries.

Product overview

IALF is Indonesia's premier language training and testing institution offering a comprehensive portfolio of education services. The core offerings include official IELTS and PTE testing (as authorized test centres), alongside extensive test preparation courses (IELTS Prep Modular, IELTS Prep Intensive, IELTS Prep Premium, IELTS Foundation, IELTS Insights Test, PTE Preparation), general and academic English language courses, Bahasa Indonesia instruction, and internationally certificated teacher training programs (Trinity CertTESOL, IALF C-CELT). The IALF Global division provides overseas education counseling and visa processing services. IALF serves over 15,000 students annually across three training centres in Jakarta, Gading Serpong, and Bali, combining face-to-face instruction with online learning through Canvas LMS and Zoom video conferencing.

Differentiator

Problem solved

Functional benefit

Products and services

• IELTS Test (Official) Official IELTS testing service offered in both paper-based and computer-delivered formats at IALF's three owned centres and partner venues across Indonesia (Jakarta, Gading Serpong, Bali, plus off-site locations). Targets test-takers requiring internationally recognized English proficiency scores.
• PTE Test Official PTE Academic testing service administering PTE Academic, PTE Academic UKVI, PTE Core, and PTE Home tests with results delivered within 2-5 business days. Targets candidates seeking Pearson-certified English proficiency scores.
• IELTS Preparation Courses Comprehensive IELTS preparation program delivered via blended learning (60% face-to-face/Zoom, 40% Canvas LMS online coursework). Includes intensive, modular weekday/Saturday, premium private, foundation, writing plus, and speaking plus courses, plus the IELTS Insights simulation test for individual test-takers preparing for the IELTS exam.
• PTE Preparation Courses PTE test preparation program offered as a 2-week intensive (PTE Express, 20 hours, 60% Zoom + 40% Canvas LMS) or as flexible private lessons (PTE Premium). Designed for candidates preparing for PTE Academic.
• General English General English language courses for adults covering six levels from Beginner to Advanced in semi-intensive format (40 hours over 4 weeks). Delivered at all IALF centres and online for individual learners.
• English for Young Learners English language programs for primary and junior high school children (SD and SMP, ages 6-15) delivered at IALF Bali's dedicated Young Learners Centre using play-based 'Learning by Doing' methodology.
• Academic English English language training designed for academic purposes and university-level study preparation, available for sponsored groups (e.g., Australia Awards recipients) and individual students.
• Specialized English Customized English language training tailored to specific industries or purposes, available on request for groups (corporate or institutional clients) and individuals.
• Bahasa Indonesia Courses Indonesian language training programs including General Indonesian (6 levels), Intensive Indonesian (2-week full-time), Semi-Intensive, and Specialized Indonesian courses for expatriates, international students, and other foreigners.
• Teacher Training Programs Internationally certified teacher training programs including Trinity CertTESOL, IALF C-CELT (Certificate in English Language Teaching), Teaching IELTS/TOEFL preparation, IALF CRM, and BIPA (Teaching Indonesian to Speakers of Other Languages) certifications. Based at IALF Bali's Teacher Training unit.
• IALF Global (Study Abroad Counselling) Overseas education services providing academic counselling, university applications, visa processing, accommodation arrangements, and essay consulting for students seeking to study in Australia, New Zealand, UK, USA, Europe, Canada, Singapore, and Malaysia.
• IELTS Trial Test Paper-based practice IELTS test (Rp 75,000) using official Cambridge materials administered under real exam conditions at IALF centres. Provides feedback within 13 days as a low-cost entry product.
• Pathway to Academic Success End-to-end program guiding students through English language training, IELTS testing, and overseas education counselling as an integrated pathway for studying abroad.

Quantifiable outcome

• Over 15,000 people per year take courses or tests at IALF centres or online
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, strategic and minor.

• IELTS (International English Language Testing System)coreStrategic or Co-development PartnerIALF is an official IELTS test centre in Indonesia, authorised to administer official IELTS tests (both paper-based and computer-delivered). IALF offers the full range of IELTS modules including Academic, General Training, IELTS One Skill Retake, and IELTS for UKVI. This is IALF's flagship certification partnership and a core pillar of its business.
• PTE Academic (Pearson)coreStrategic or Co-development PartnerIALF is an official PTE Academic test centre. It administers PTE Academic, PTE Academic UKVI, PTE Core, and PTE Home tests. Tests are available at IALF Gading Serpong every Wednesday and Saturday, with results delivered within 2-5 business days.
• Trinity College LondoncoreStrategic or Co-development PartnerIALF offers Trinity CertTESOL (Certificate in Teaching English to Speakers of Other Languages), an internationally recognised teacher training certification. The Teacher Training unit at IALF Bali is the primary delivery partner for Trinity certifications in Indonesia.
• BAN (National Accreditation Board) Non-Formal Education IndonesiacoreStrategic or Co-development PartnerIALF is accredited by BAN (Badan Akreditasi Nasional) for Non-Formal Education, Indonesia. Each centre operates under regional IMK (Ijin Menyelenggarakan Kursus / Operational Permit) issued by the Indonesian Department of Education. This accreditation is essential for IALF's legitimacy and quality assurance.
• Canvas LMS (Instructure)coreTechnology or IntegrationIALF uses Canvas LMS as its primary Learning Management System for online coursework, blended learning delivery, student engagement, and task management. Canvas is integrated into all IELTS Prep, General English, and Bahasa Indonesia courses as the online component (40%) of the blended 60:40 model.
• Zoom Video CommunicationscoreTechnology or IntegrationIALF uses Zoom for live online teaching sessions, IELTS Speaking test delivery, and virtual consultation sessions. Zoom serves as the primary video conferencing platform for the 60% face-to-face component of IALF's blended learning courses.
• @America (U.S. Embassy)strategicGTM or Marketing PartnerIALF collaborates with @America, a public diplomacy platform by the U.S. Embassy, for the 'IELTS Experience at @America' event series. This event brings accessible and engaging educational IELTS experiences to the community at Pacific Place Mall, Jakarta, featuring workshops and IELTS tryouts.
• ISEA (Indonesian Society of Education Agents)minorChannel Partner/ Reseller/ DistributorIALF is an ISEA Accredited Agency, positioning it within the network of accredited education agents for study abroad services in Indonesia.
• Schoters (by Ruangguru)minorChannel Partner/ Reseller/ DistributorSchoters, an ed-tech scholarship platform by Ruangguru, is listed as an IALF partner for study abroad services, providing additional distribution for IALF Global's overseas education counselling.
• SUN Education GroupminorChannel Partner/ Reseller/ DistributorSUN Education Group is a partner for IALF's study abroad services, providing additional渠道 distribution for overseas education counselling and student placement.
• ICAN EducationminorChannel Partner/ Reseller/ DistributorICAN Education is listed as an IALF partner for study abroad services, providing additional渠道 distribution for overseas education counselling.
• KONEKminorGTM or Marketing PartnerKONEK is listed as an IALF partner, providing additional渠道 distribution and marketing support for IALF's services.
• BANSA FoundationminorGTM or Marketing PartnerBANSA Foundation is listed as an IALF partner, providing additional distribution and marketing support for education services.
• Faber-CastellminorGTM or Marketing PartnerFaber-Castell provides art supplies (Black Edition Crayon 12 warna, Stone Deco Art/Canvas Bag) for IALF Olympiad competitions, a community engagement event for young learners.
• LPDP (Lembaga Pengelola Dana Pendidikan)strategicGTM or Marketing PartnerLPDP is a major Indonesian scholarship provider (for Master's and Doctoral studies both domestically and abroad) that partners with IALF through the IALF Global Education Fair and Scholarship Info Day events. LPDP representatives conduct scholarship info sessions at IALF events.
• Chevening ScholarshipsstrategicGTM or Marketing PartnerChevening (UK government scholarship program) partners with IALF through the IALF Global Education Fair and Scholarship Info Day, with representatives conducting scholarship info sessions at IALF Jakarta events.
• Australia Awards ScholarshipsstrategicGTM or Marketing PartnerAustralia Awards Scholarships is a flagship scholarship program of the Australian Government for students from developing countries. IALF delivers Academic English programs for Australia Awards scholarship recipients and participates in related events.
• Group of 8 (Go8) Australian UniversitiesstrategicChannel Partner/ Reseller/ DistributorIALF Global maintains strategic relationships with Australia's Group of 8 universities (UNSW, University of Melbourne, Australian National University, University of Sydney, University of Queensland, Monash University, University of Western Australia, University of Adelaide). IALF runs webinars and info sessions featuring Go8 universities and assists with applications.
• TAFE NSW and Australian TAFE InstitutionscoreChannel Partner/ Reseller/ DistributorIALF Global partners with TAFE NSW and other Australian TAFE campuses, promoting vocational education pathways as an alternative to university degrees. Featured in IALF Global Education Fair and Study Abroad Webinar Series.
• University of GlasgowstrategicChannel Partner/ Reseller/ DistributorThe University of Glasgow participated in IALF Global Education Fair 2025 in Jakarta, representing UK higher education within IALF's study abroad partner network.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ruangguru: Ruangguru is Indonesia's largest ed-tech platform, offering online tutoring, test prep, and scholarship services through its Schoters platform. It overlaps with IALF on study-abroad counselling and digital English learning, but with a mobile-first, lower-cost delivery model targeting Indonesian students.
• Schoters: Schoters is an Indonesia-focused digital scholarship and study-abroad platform owned by Ruangguru. Listed as an IALF channel partner for study-abroad services, it competes for placement of Indonesian students pursuing overseas education, increasingly through digital channels.

Direct peers

• British Council Indonesia: British Council operates an official IELTS test centre network in Indonesia alongside English courses and study-abroad advisory. It is IALF's closest direct peer — offering the same IELTS testing franchise plus complementary English language instruction, competing for the same Indonesian test-takers and study-abroad aspirants.
• EF English First Indonesia: EF English First operates a major chain of English language schools across Indonesia, offering general English, IELTS/TOEFL prep, and teacher training. It directly competes with IALF on adult English courses and test preparation across multiple Indonesian cities, with a comparable multi-centre footprint.
• Wall Street English Indonesia: Wall Street English operates a chain of premium English language centres in Indonesia using a blended online + classroom model. It competes directly with IALF on adult English courses and uses a similar hybrid delivery approach (online self-study plus in-person classes).
• IDP Education Indonesia: IDP is a co-owner of the IELTS test and operates IELTS test centres in Indonesia, plus study-abroad placement services across Australia, the UK, and North America. It directly overlaps with IALF on IELTS test administration and overseas education counselling, competing for the same Indonesian customer base.

Broad incumbents

• Kaplan International: Kaplan International operates English language schools and test preparation (IELTS, TOEFL, PTE) globally, including pathways into overseas universities. It is a broader incumbent with comparable English-language and test-prep offerings to IALF, though not focused specifically on Indonesia.
• Pearson (PTE): Pearson is the parent of PTE Academic and a global education publisher. Although IALF is a PTE partner, Pearson's broader portfolio (testing, textbooks, digital learning) shapes the competitive landscape in which IALF operates, including potential direct-to-candidate test delivery models.
• ETS (TOEFL): Educational Testing Service administers the TOEFL suite of English proficiency tests, a global alternative to IELTS and PTE. ETS competes indirectly with IALF's test prep business and represents a structural alternative for Indonesian test-takers considering study abroad.

Regional players

• Sun Education Group: Sun Education Group is an Indonesian-focused study-abroad consultancy with IELTS test preparation partnerships. It is an IALF Global channel partner but also a competitor in the same Indonesian market for student placement services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ialfedu
• Xx.com/ialfedu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IALF