Raffield Tire Master

What Raffield Tire Master does

Raffield Tire Master is a privately held, locally owned auto repair and tire retailer founded in 1963 and headquartered in Macon, Georgia. The company operates seven retail storefronts—five in Macon and two in Warner Robins, GA—plus a dedicated Commercial Tire Division that serves fleet and business customers. Service offerings span retail tire sales across major brands (Michelin, Goodyear, Continental, Pirelli, Bridgestone, Cooper, and others) for cars, trucks, and SUVs, alongside full mechanical repair services including oil changes, brake repair, wheel alignments, A/C repair, battery and charging systems, steering and suspension work, engine diagnostics, belts and hoses, and preventive maintenance programs. The company also runs fleet maintenance programs and provides financing through Goodyear and manufacturer rebates.

The business runs on a traditional brick-and-mortar service model with no proprietary technology, software platform, or e-commerce purchasing; the only digital surfaces are a Tire Finder tool (searchable by license plate, year/make/model, or tire size) and online quote request forms. Supporting infrastructure includes an A+ BBB Accredited Business rating maintained for over 35 years, AAA Approved status, and ASE-certified technicians (requiring two years of training or a two-year automotive degree, with five-year recertification). The company also operates a CCPA-compliant privacy framework and W3C-accessible web platform.

Revenue is generated through three streams: one-time retail tire sales, professional auto repair services, and commercial/fleet tire services. Pricing is quote-based with manufacturer rebates and promotional coupons (Bridgestone $80, Continental $110, Mickey Thompson $100, military discounts, brake and alignment specials). Customer acquisition is driven by local SEO, manufacturer promotions, Google Reviews, community involvement (Habitat for Humanity, local charities), and direct walk-in traffic to physical locations. No external funding, institutional ownership, M&A activity, or material geographic expansion beyond Central Georgia has been disclosed.

Name

Raffield Tire Master

Legal name

Raffield Tire Master

Website

https://raffieldtire.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Raffield Tire Master is a locally owned, family-operated auto repair and tire retailer founded in 1963, operating 7 storefronts plus a commercial tire division across Macon and Warner Robins, Georgia, serving individual vehicle owners and fleet customers with tires, mechanical repair, and maintenance services.

Ownership category

akta.pro rank

Product category

Auto Repair and Tire Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), All Other Automotive Repair and Maintenance (811198)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)

Keywords

• Tire sales and service
• Auto repair services
• Wheel alignment services
• Commercial fleet tires
• Brake and battery services

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Tire Sales: Retail sale of new tires across multiple brands including Michelin, Goodyear, Continental, Pirelli, Bridgestone, Cooper, Nexen, Toyo, Falken, Yokohama, Kumho, Hercules, BlackHawk, and Uniroyal. Customers can purchase tires in-person at locations or through the website tire finder tool.
2. Auto Repair Services: Comprehensive auto repair services including oil changes, brake repair, wheel alignments, A/C repairs, battery services, preventive maintenance, tire installation, tire rotation, tire repair, computerized wheel balancing, steering/suspension work, engine diagnostics, electrical systems, belts and hoses, and cooling system repair.
3. Commercial/Fleet Services: Dedicated commercial tire division serving fleet customers with commercial tire sales and services, including a specialized Commercial Tire Center location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Raffield Tire Master is a multi-location tire dealer and auto repair center that retails new tires across major brands and provides full-service automotive repair including oil changes, brake service, alignments, A/C repair, batteries, tire installation/rotation/balancing, and general maintenance. The company also operates a dedicated Commercial Tire Division serving fleet customers with commercial tire sales and fleet maintenance programs, all delivered through seven physical storefronts in Macon and Warner Robins, Georgia.

Product overview

Raffield Tire Master is a locally owned and operated auto repair and tire shop serving Macon and Warner Robins, GA since 1963. The company operates as a traditional retail and service business with 7 locations. Its core product offering is tire sales featuring multiple major brands (Michelin, BFGoodrich, Goodyear, Nexen, Toyo, Cooper, Falken, Pirelli, Continental, and others) for cars, trucks, SUVs, and commercial vehicles. The service portfolio includes automotive repair and maintenance (oil changes, brake repair, wheel alignments, A/C repairs, battery services), commercial tire services and fleet maintenance programs, and preventive maintenance. The company also provides an online tire finder tool and quote request system. No unified software platform exists—the business operates primarily as a brick-and-mortar retail service operation.

Differentiator

Problem solved

Functional benefit

Brands

• Raffield Tire Master Commercial Tire Division: Dedicated commercial tire division serving Macon, GA with fleet tire maintenance and commercial tire services at 1382 Guy Paine Road location.

Products and services

• Tire Sales
• Oil Changes
• Brake Repair
• Wheel Alignments
• Battery Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Discount Tire: America's largest independent tire and wheel retailer, operating hundreds of stores nationwide with a similar retail tire-plus-installation model, directly competing for the same consumer tire buyer as Raffield.
• Belle Tire: Privately held multi-store tire and auto service retailer in the Midwest; similar locally rooted, multi-location full-service tire-and-repair operating model.
• Monro, Inc. Multi-brand operator of regional tire and auto service chains (Monro, Mr. Tire, Tire Choice); comparable multi-store regional service roll-up strategy mirroring Raffield's footprint model.
• Pep Boys: National service center chain providing tires, alignments, brakes, oil changes, and general repair; competes head-to-head with Raffield in multi-category auto service.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires and full-service auto repair at company-owned and franchised locations—directly overlapping Raffield's tire sales and repair service model.
• Midas: Franchised auto service network specializing in brakes, tires, alignments, and general repair; directly comparable service mix and customer base to Raffield.
• Tire Kingdom: Regional tire and automotive service chain owned by Mavis Tire Express; competes in the same category with comparable tire-plus-installation offering.

Regional players

• Service Tire Truck Centers: Mid-Atlantic commercial tire and service provider focused on truck and fleet tire sales; directly comparable to Raffield's Commercial Tire Division offering fleet/commercial accounts.

Emerging players

• Tire Rack: Leading online tire retailer that ships tires directly to consumers or installer partners; represents the digital-first competitive threat to Raffield's brick-and-mortar-only model.

Broad incumbents

• Goodyear Tire & Rubber Company: Global tire manufacturer and franchisor of Goodyear Auto Service centers; Raffield carries Goodyear tires and offers Goodyear financing, positioning them as both supplier and indirect competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RaffieldTire
• LinkedInlinkedin.com/company/raffield-tire-masters-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raffield Tire Master