Metropolitan Lifestyle Group

What Metropolitan Lifestyle Group does

Metropolitan Lifestyle Group is a Hong Kong private company established in 2011, operating as a subsidiary of Star Group Company Ltd, that runs a diversified portfolio of lifestyle services targeting Hong Kong's acute space scarcity. The group operates seven core sub-brands: Metropolitan Workspace (co-working space with private rooms, hotdesks, and virtual offices across five Hong Kong locations), Metropolitan Storage (self-storage across 16 branches in Kowloon, Hong Kong Island, and the New Territories with smart card access and FSD-compliant fire safety), Metropolitan Wine & Cellar (fine wine sales including Bordeaux En-Primeur and tasting events), Metropolitan Living (a six-storey serviced apartment in Causeway Bay), Metropolitan Production (photography and film production, including event work such as the Namie Amuro Asia tour), Metropolitan Kitchen (catering, cooking classes, and corporate events), and Metropolitan Moving. Restaurant concepts Cafe 52 (Kwai Chung) and Lala Eat (Admiralty), plus partner brand Red Tears (Causeway Bay), extend the F&B vertical; Cafe 52 and Lala Eat distribute via Foodpanda. Metropolitan also runs a Metro Storage franchise programme licensing the brand to third-party operators.

The business model combines subscription-style recurring revenue (workspace monthly rolling contracts with longer-commitment discounts; storage prepay contracts of 3–12+ months with up to 30% B2B discounts and 2-month deposits; serviced apartment rentals) with transactional revenue (wine sales, catering, moving) and licensing/royalty income (franchise fees). Customer segments are primarily SMEs needing document and equipment storage (targeting 7-year tax record retention), entrepreneurs and freelancers seeking flexible office space, individual consumers requiring temporary storage during renovations or moves, and corporate clients buying team-building and catering services. Distribution is omnichannel: direct enquiry and walk-in at owned branches, self-service via sub-brand websites (metroworkshop.com.hk, metrostorage.com.hk, metrowine.com.hk, metrokitchen.com.hk, metroproduction.com.hk, metromoving.com.hk, metroliving.com.hk), WhatsApp/phone sales, Foodpanda for F&B delivery, and cross-brand referral programmes (e.g., HK$300 Metro Wine coupon for storage referrals). Pricing is largely quote-based with promotional transparency rather than publicly listed rate cards.

Underlying technology is operational rather than platform-native: smart card 24-hour access, 24/7 CCTV monitoring, AIRPURION German-made air disinfection purifiers in Metro Workspace, and FSD safety approval across storage branches. The group has no disclosed AI/ML capabilities, patents, awards, or external funding rounds; it operates as a privately controlled diversified lifestyle services business backed by parent Star Group Company Ltd.

Name

Metropolitan Lifestyle Group

Legal name

Metropolitan Group Limited

Website

https://metrolifestyle.com.hk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Metropolitan Lifestyle Group operates a Hong Kong multi-brand portfolio of co-working space, self-storage across 16 branches, fine wine sales, serviced apartments, catering, and production services. It serves SMEs, entrepreneurs, individual consumers, and corporate clients addressing Hong Kong's space scarcity under Star Group Company Ltd.

Ownership category

akta.pro rank

Product category

Lifestyle Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Traveler Accommodation (7211), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812), Public Warehousing & Storage (4220)

akta.pro primary industry

Luxury Serviced Residences (THAGAEAJ)

Keywords

• Self-storage services
• Co-working space rental
• Fine wine retail
• Serviced apartments
• Event catering services

Headquarters

HQ city

Admiralty

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Workspace Rental (Metropolitan Workspace): Rental revenue from co-working space, private rooms, hotdesks, and virtual workshop memberships. Flexible monthly rolling contracts with rent-free day incentives for longer commitments.
2. Storage Rental (Metropolitan Storage): Rental revenue from mini-storage units across 16 branches in Hong Kong. Revenue is recurring through prepaid contracts ranging from 3 months to 12+ months, with volume discounts and B2B corporate plans.
3. Fine Wine Sales (Metropolitan Wine & Cellar / Metropolitan Fine Wine): Sale of fine wines including Bordeaux En-Primeur, premium red wines, white wines, and champagnes. Also includes wine tasting events and cellar management services.
4. Catering & Food Services (Metropolitan Kitchen / Cafe 52 / Lala Eat / Red Tears): Revenue from catering services for private dinners, cooking classes, team building events, and lunch box delivery. Food delivery via Foodpanda for Cafe 52 and Lala Eat. Catering partner brands include Red Tears, Yakiniku, and Yuen Long Siu Mei.
5. Serviced Apartment Rental (Metropolitan Living): Serviced apartment rental in Causeway Bay — a 6-storey property providing accommodation for visitors to Hong Kong.
6. Production Services (Metropolitan Production): Photography and film production services, including event production (e.g., Namie Amuro concert production). All-in-one marketing-production solution.
7. Moving Services (Metropolitan Moving): High-quality moving services at reasonable and transparent prices.
8. Metro Storage Franchise Programme: Franchise fees from licensees who operate Metro Storage branches under the brand umbrella. The group is actively recruiting franchisees for self-storage development.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Metropolitan Lifestyle Group operates a diversified portfolio of lifestyle services in Hong Kong through multiple sub-brands. The group provides co-working workspace with private rooms and hotdesks, a 16-branch self-storage network with 24/7 smart card access, fine wine retail and tasting events, serviced apartments in Causeway Bay, photography and film production services, catering for private events, moving services, and restaurant brands including Cafe 52, Lala Eat, and Red Tears. The portfolio addresses Hong Kong's space scarcity by offering flexible venues for work, leisure, and practical consumer needs under a unified corporate umbrella.

Product overview

Metropolitan Lifestyle Group is a diversified lifestyle services company operating multiple sub-brands. The company provides affordable venues for work and leisure, including furnished apartments, workshops, and storage. The portfolio includes Metropolitan Workspace (coworking space with private rooms, hotdesk, virtual workshop), Metropolitan Storage (16-branch self-storage network across Hong Kong), Metropolitan Wine & Cellar (fine wine selection and storage), Metropolitan Living (serviced apartments), Metropolitan Production (photography and film), Metropolitan Kitchen (catering and cooking classes), Metropolitan Moving (moving services), and food service brands Cafe 52, Lala Eat, and partner brand Red Tears. The company was established in 2011 as part of Star Group Company Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Metropolitan Workspace: Co-working space providing private rooms, hotdesk, and virtual workshop services for professionals.
• Metropolitan Storage
• Metropolitan Wine & Cellar
• Metropolitan Living
• Metropolitan Production
• Metropolitan Kitchen
• Metropolitan Moving

Quantifiable outcome

• Up to 30% discount for 12-month prepaid storage contracts with free HK$800 logistics
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• DecomanminorGTM or Marketing Partner · 1 February 2019Metropolitan Storage partnered with Decoman (a decoration/renovation education platform). Metro Storage members receive HK$100 discount on Decoman's classes; Decoman members receive extra 5% off on Metro Storage rentals.
• Star PropertiesminorStrategic or Co-development Partner · 1 June 2018Star Properties co-organised a 3-day team building trip to Bangkok together with Metropolitan Lifestyle Group and Galaxy Asset Management. This indicates a collaborative relationship in corporate event and team building services.
• Galaxy Asset ManagementminorStrategic or Co-development Partner · 1 June 2018Galaxy Asset Management participated in a 3-day team building event in Bangkok co-organised with Metropolitan Lifestyle Group and Star Properties. This reflects a client-partner relationship for corporate events.
• FoodpandaminorChannel Partner/ Reseller/ Distributor · 1 May 2018Foodpanda serves as the delivery platform for Cafe 52 and Lala Eat restaurant brands under Metropolitan Lifestyle Group, enabling food delivery to customers who cannot visit in-store.
• Namie Amuro (Concert Production Partnership)minorStrategic or Co-development Partner · 1 April 2018Metropolitan Production served as part of the organiser for Namie Amuro's 'Finally Final Tour 2018 in Asia', providing photography and film production services for this major entertainment event.
• 100DegreeminorStrategic or Co-development Partner · 22 March 2017100Degree is an annual series raising public awareness on global issues (water shortage and contamination) through art, design, and architecture. Metropolitan Kitchen and Metropolitan Fine Wine sponsored catering and wine for 100Degree's opening ceremony at K11 on 22 March 2017.
• Pho BarminorGTM or Marketing Partner · 1 January 2016Pho Bar partnered with Metropolitan Lifestyle Group offering 15% OFF discount to members of Metropolitan Lifestyle Group upon presentation of a promotion link.
• Star Group Company LtdcoreOthersStar Group Company Ltd is the parent company of Metropolitan Lifestyle Group. Metropolitan Lifestyle is part of Star Group and benefits from its institutional backing and corporate resources.
• Red Tears, Yakiniku, Yuen Long Siu MeiminorGTM or Marketing PartnerPartner brands included under Metro Kitchen sub-brand. These restaurant/cafe concepts operate under the Metropolitan Kitchen umbrella, with Metropolitan Lifestyle potentially providing shared场地, catering services, or cross-promotional support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ovolo Hotels: Ovolo Hotels operates boutique hotels and serviced residences in Hong Kong and Australia. Its HK accommodation portfolio overlaps with Metropolitan Living, while its broader food-and-beverage and lifestyle positioning echoes the group's multi-brand diversification.
• The Ascott Limited: The Ascott Limited is a major global serviced-residence operator with Hong Kong properties. It overlaps with Metropolitan Living in the serviced-apartment segment but is a much larger multinational incumbent operating across many geographies.

Direct peers

• Compass Offices: Compass Offices provides serviced offices and co-working space across Hong Kong's Central business district. It overlaps with Metropolitan Workspace on private rooms, hotdesks, and enterprise workspace, with comparably flexible monthly contracts.
• iStorage (Hong Kong): iStorage is the largest self-storage operator in Hong Kong with 50+ branches, directly competing with Metropolitan Storage in the same HK market. Both target B2B SME document storage and B2C residential storage with similar 24/7 access and recurring subscription models.
• Garage Society: Garage Society is a Hong Kong co-working operator with multiple locations targeting startups and SMEs. It competes directly with Metropolitan Workspace's flexible membership, private rooms, and corporate-event space offerings.
• The Hive Hong Kong: The Hive is a co-working operator with multiple locations across Hong Kong, directly competing with Metropolitan Workspace for entrepreneurs, startups, and freelancers seeking flexible monthly memberships and private office rooms.
• Extra Space Asia: Extra Space Asia is a regional self-storage platform with Hong Kong presence, competing head-to-head with Metro Storage on urban mini-warehouse rentals. Both operate subscription-based storage with FSD-grade safety standards and B2B corporate plans.
• Cube Self Storage: Cube Self Storage is a Hong Kong-based self-storage operator with multiple branches across Kowloon, Hong Kong Island, and New Territories. Direct overlap with Metro Storage's geographic footprint and SME/residential customer segments.
• Shama (Ovolo Group / Onyx Hospitality): Shama is a Hong Kong-based serviced-apartment brand offering extended-stay accommodations for visitors and relocating professionals. Directly comparable to Metropolitan Living's Causeway Bay serviced apartment in customer segment and service model.

Emerging players

• Blueground: Blueground is a tech-enabled serviced-apartment operator with Asia expansion. While not yet concentrated in HK, it represents the type of digital-native, vertically-integrated lifestyle-accommodation model that Metropolitan Living could face competition from as the category digitalizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrolifestylehk
• LinkedInlinkedin.com/company/metropolitanlifestylegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Lifestyle Group