Ascot Vale Health

What Ascot Vale Health does

Ascot Vale Health Group (AVHG) is a privately held, RACGP-accredited suburban general practice operating from a single site at 73 Union Road, Ascot Vale, Victoria, Australia. Founded in 1982 by Dr John McCorkell and incorporated as Ascot Vale Health Group P/L, the practice delivers comprehensive primary healthcare through a team of approximately 11 GPs supported by nursing staff and on-site allied health providers including podiatry (Recharge Podiatry), dietetics (Fuel Your Health), physiotherapy (Back in Form), and pathology on Level One. The clinical offering spans general family medicine, women's and men's health, children's health, chronic disease management, minor surgical procedures, skin checks, travel medicine including yellow fever vaccination, employment and insurance medicals, and dedicated menopause/perimenopause assessment clinics. Differentiated service lines include shared maternity care partnerships with four major Melbourne hospitals (Mercy Hospital for Women, Royal Women's Hospital, Western Health/Sunshine, and Northern Health) and RACGP General Practice Teaching Program accreditation for GP registrar training.

The business runs on a private-billing professional services model, charging AUD $105 per standard 15-minute consultation and $165 for double appointments, with discounted rates for pensioners and healthcare card holders (excluding Drs Plastow, Ford, and Gillard) and higher fees on Saturdays and public holidays. Revenue is supplemented by procedure fees, allied health gap fees, telehealth consultations (subject to 12-month physical attendance eligibility under Medicare), and non-attendance charges. Go-to-market is community-led and operational rather than marketing-driven: patients are acquired via HealthEngine online booking, phone bookings, organic referrals, and the practice's RACGP teaching status. The practice participates in the federal MyMedicare voluntary patient registration program and uses standard clinical tooling — electronic health records, Healthlink/ReferralNet secure messaging, My Health Record integration, and third-party AI-enabled clinical transcription with human oversight. There is no app, no API, and no proprietary software product.

In 2025 the practice experienced a cyber security incident in which a subset of patient data was accessed by an unauthorized third party; the incident was reported to the Office of the Australian Information Commissioner and the Australian Cyber Security Centre, and a dedicated [email protected] channel was established. New patient intake was paused with updates expected in February 2026. The practice is independently owned by its GP partners with no disclosed external investors, parent company, or private equity backing. Dr Montgomery Do-Wyeld is scheduled to join the team on 10 June 2026, marking the most recent capacity addition.

Name

Ascot Vale Health

Legal name

Ascot Vale Health Group P/L

Website

https://avhg.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Ascot Vale Health Group is a privately held, RACGP-accredited suburban general practice in Ascot Vale, Victoria, employing 11 GPs plus nursing and on-site allied health to deliver comprehensive primary care, shared maternity care, and specialty clinics to the local Melbourne community under a private-billing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ascot Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations: Private billing fees for all consultations including telehealth appointments. Full fee of $105.00 for single appointments and $165.00 for double appointments. Discounted rates available for pensioners and healthcare card holders (except with Dr Kayty Plastow, Dr John Ford and Dr Jemma Gillard). Saturday and public holiday consultations incur higher fees.
2. Procedures and Medical Supplies: Fees for minor surgical procedures, theatre fees, medical supplies used, cryotherapy, contraceptive implants, and wound care materials.
3. Specialized Services: Yellow fever vaccination (separate cost), racing industry medicals, employment medicals, TAC/Workcover health checks (patient pays initially until claim number provided), childhood immunisations, travel medicine consultations and vaccinations.
4. Allied Health Services: On-site allied health providers (podiatry, dietetics, physiotherapy) charge gap fees. Podiatrist charges $20 gap per consultation for Chronic Disease Management plans.
5. Non-Attendance Fees: Full fee ($105 single/$165 double) charged for missed appointments without 24 hours notice.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ascot Vale Health Group is a multi-doctor accredited general medical practice providing comprehensive primary healthcare including consultations, preventive care, chronic disease management, women's, men's, and children's health, minor surgical procedures, travel medicine (including yellow fever vaccination), employment and insurance medicals, and shared maternity care in partnership with major Melbourne hospitals. The clinic offers dedicated menopause/perimenopause assessment clinics, telehealth consultations for eligible patients, and on-site allied health services (podiatry, dietetics, physiotherapy) and pathology.

Product overview

Ascot Vale Health Group is a multi-doctor general medical practice offering comprehensive primary healthcare services. The core offering is General Family Medical Services supported by specialized clinics and on-site allied health. Key products include Menopause/Perimenopause Assessment Clinics, Antenatal and Shared Maternity Care, Travel Medicine Services, and Chronic Disease Management programs. On-site Level One facilities house podiatry, dietetics, physiotherapy, and pathology services. The practice provides additional services including skin checks, women's and men's health, children's health, minor surgical procedures, and Telehealth consultations for eligible patients.

Differentiator

Problem solved

Functional benefit

Products and services

• General Family Medical Services Comprehensive primary healthcare for individuals and families across all life stages, including standard and longer consultations, check-ups, chronic disease management, preventive healthcare, and treatment of acute conditions.
• Menopause/Perimenopause Assessment Clinics Dedicated monthly Saturday clinic providing comprehensive health assessments for women in perimenopause and menopause, including history collection, physical examination, investigations, and management planning. Cannot be booked online.
• Antenatal and Shared Maternity Care Shared antenatal care delivered at the GP practice in partnership with four major Melbourne hospitals, allowing eligible women to attend most antenatal visits with their GP closer to home, with delivery at the partner hospital.
• Travel Medicine Services Pre-travel health advice and vaccinations including accredited Yellow Fever vaccination, general travel vaccines, and pre-travel consultations for international travellers.
• Chronic Disease Management Ongoing management programs for long-term conditions including asthma, diabetes, cardiovascular disease, care planning, and referrals to on-site allied health providers.
• Children's Health Services Paediatric care including childhood immunisations, child health checks, developmental assessments, and management of acute paediatric conditions for infants, children, and adolescents.
• Minor Surgical Procedures On-site minor surgical procedures including cryotherapy, plaster application, sutures, and minor operations performed at the clinic.
• Women's Health Services Women's healthcare including contraceptive implants (Implanon insertion/removal), contraceptive advice, sexual health services, and cervical screening.
• Men's Health Services Men's health consultations and health assessments addressing male-specific concerns including prostate health, sexual health, and pre-employment/racing industry medicals.
• Skin Checks and Dermatological Care Skin examinations, skin cancer checks, treatment of skin conditions, and skin excision procedures.
• Telehealth Consultations Remote healthcare consultations delivered via telephone or video for repeat referrals and prescriptions for eligible patients who have physically attended the clinic within the preceding 12 months and are within Australian borders.
• Employment and Insurance Medicals Pre-employment medical examinations, TAC and Workcover health assessments and care, and insurance medical assessments, with separate billing notes for claim numbers and DVA agreements.
• On-Site Allied Health Services (Podiatry, Dietetics, Physiotherapy) On-site allied health professional services including podiatry (musculoskeletal pain management, orthotic therapy, diabetic foot assessments, children's foot issues, nail treatments), dietetics (chronic disease management, gastrointestinal health, sport dietetics, weight management), and physiotherapy (neurological, occupational health, work injuries, sport injuries), with on-site pathology.

Quantifiable outcome

• Reduced hospital visits through shared maternity care model
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercy Hospital for WomencoreStrategic or Co-development PartnerDr Jemma Gillard and Dr John McCorkell undertake shared maternity care for eligible women with Mercy Hospital for Women. Patients receive shared care with the hospital, seeing the GP for most visits closer to home/work, building a relationship with their GP who continues care after birth.
• The Royal Women's HospitalcoreStrategic or Co-development PartnerShared maternity care partnership with The Royal Women's Hospital allowing Dr Gillard and Dr McCorkell to provide shared antenatal care, reducing hospital visits while maintaining continuity with the GP practice.
• Western Health (Sunshine Hospital)coreStrategic or Co-development PartnerShared maternity care program with Western Health (Sunshine Hospital) providing community-based antenatal care through the GP practice with hospital delivery.
• Northern HealthcoreStrategic or Co-development PartnerShared maternity care partnership with Northern Health for eligible women, enabling GP-led antenatal care with hospital delivery at Northern Health facilities.
• HealthEnginecoreTechnology or IntegrationHealthEngine provides the online appointment booking platform for Ascot Vale Health Group. Patients can make online health service requests through the HealthEngine system.
• DoctorDoctorminorChannel Partner/ Reseller/ DistributorAfter-hours locum service provider for urgent after-hours medical problems. Bulk billed service available by calling 13 26 60. Covers 11pm-8am Mon-Fri and outside normal hours on weekends and public holidays.
• MyMedicare (Australian Government)coreStrategic or Co-development PartnerGovernment program allowing patients to register with their chosen general practice. Provides additional Medicare funding for registered practices and longer MBS-funded telehealth consultations for eligible patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Better Medical: Australian-owned operator of bulk-billing and mixed-billing GP clinics across multiple states. Directly comparable to AVHG in offering comprehensive family medicine, chronic disease management and on-site allied health, but as a multi-site chain rather than a single independent practice.
• IPN Medical Centres: Healius-owned network of general practice clinics across Australia. Directly comparable to AVHG as a multi-doctor GP clinic operator with on-site pathology, nursing support and chronic disease management programs, though operating as a chain rather than an independent single site.
• SmartClinics: Network of family medical centres across Queensland, Victoria and other states offering GP, allied health, pathology and specialists under one roof. Directly comparable to AVHG in its integrated one-stop-shop primary care model, though at multi-site chain scale.

Broad incumbents

• Healius Limited: ASX-listed operator of large-scale general practice (IPN Medical Centres), pathology, and imaging networks across Australia. Comparable as a multi-site GP clinic operator with shared back-office infrastructure and on-site pathology, but at materially greater scale and breadth than AVHG.
• Sonic Healthcare Limited: ASX-listed diagnostics powerhouse spanning pathology, radiology and GP-adjacent services. Comparable as a partner pathology provider and as an incumbent in the same Australian primary care ecosystem, but with a much broader diagnostics footprint than AVHG's on-site pathology offering.
• Bupa Australia: Major Australian private health insurer that also operates dental and some optical clinics and partners with primary care providers. Comparable as a large incumbent adjacent to AVHG's service mix, but with much broader scope and different revenue model (insurance-led).
• Ramsay Health Care: ASX-listed operator of private hospitals and day surgery facilities across Australia, including shared maternity care arrangements with GPs. Comparable as a partner institution in AVHG's shared maternity care model, but focused on inpatient/specialist care rather than primary care.

Emerging players

• HealthMint: Tech-enabled Australian GP clinic operator offering online booking, transparent pricing and modern patient experience. Comparable to AVHG as a private-billing GP competitor, but with a stronger digital/acquisition model and younger brand positioning.
• Doctors on Demand: Australian telehealth GP platform providing on-demand video consultations. Comparable to AVHG's telehealth offering as a primary care channel, but with a purely digital, app-driven model competing for the same patients on convenience and price.
• DoctorDoctor: After-hours home visit and telehealth GP service already used by AVHG for out-of-hours cover. Comparable as a primary care delivery channel in the same Australian ecosystem, but with a digital-first, on-demand model rather than a bricks-and-mortar clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ascot-vale-health-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascot Vale Health