Active Soft
Active Soft is a Bucharest-based Romanian IT firm founded in 2001 that operates 12 web portals reaching 7 million monthly users, develops 13+ native mobile apps, and offers custom mobile/web development, SEO, email marketing (MailAgent), and content services to SMBs and enterprise clients.
- Company typePrivate
- Founded2001
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Active Soft does
Active Soft S.R.L. is a privately held Romanian IT company founded in 2001 and headquartered in Bucharest, operating a dual business model spanning an owned portfolio of digital media properties and a custom software development agency. The company runs 12 online projects — including the web portals clopotel.ro, crestinortodox.ro, 4tuning.ro, ziare.com, and ele.ro — which collectively reach approximately 7 million unique visitors and 100 million page views per month, covering more than half of Romania's unique internet users. It also develops and distributes 13+ native mobile applications across Android and iOS spanning categories such as children's storytelling (Povesti, Orange Povesti), education (Invatam Animalele), health (Sfatul Medicului), travel (Cazare Romania, LastMinute), loyalty (VirtualCards), and professional ratings (Calificative.ro with 350K+ ratings), all connected through custom REST APIs.
The company's services portfolio includes native mobile app development for Android and iOS, SEO and SEM optimization (7 years' experience auditing 200+ sites), email marketing via the MailAgent subscription platform (priced from €10/month), SEO-optimized content production through its Fabrica de Continut unit, and web and print design. Active Soft monetizes through four principal streams: (1) MailAgent recurring subscriptions targeting SMB and enterprise subscriber databases, (2) professional services fees for custom mobile and web development, including enterprise co-development engagements with Orange Romania, Orange Moldova, and Dunlop Romania, (3) advertising and traffic-based revenue across its portfolio of web portals, and (4) content production services. The company is internally affiliated with the NCH Group of Romanian portals, which acts as a captive demand source and content backbone. Active Soft has no disclosed external institutional funding and operates as a founder-owned entity.
Active Soft firmographics
Firmographics- Name
- Active Soft
- Legal name
- Active Soft S.R.L.
- Website
- https://activesoft.ro
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Active Soft is a Bucharest-based Romanian IT firm founded in 2001 that operates 12 web portals reaching 7 million monthly users, develops 13+ native mobile apps, and offers custom mobile/web development, SEO, email marketing (MailAgent), and content services to SMBs and enterprise clients.
- Ownership category
- akta.pro rank
Where Active Soft is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Active Soft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- MailAgent Email Marketing Service: Monthly subscription service for email marketing targeting companies with subscriber databases. Includes tools for newsletter layout editing, list management and segmentation, performance reporting, and automated content integration from websites.
- Mobile Application Development Services: Custom native mobile app development for Android and iOS, including backend services and web applications for clients
- Digital Platform Operations: Operates 12 online projects including websites and mobile applications generating traffic-based revenue through advertising and services
- Content Factory Services: SEO-optimized online content provision services including editorial articles, How-To content, descriptive and informative articles, advertorials and press releases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MailAgent Standard Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Active Soft product offering
Product offeringCore offering
Active Soft is a Romanian web firm that develops native mobile applications for Android and iOS, provides SEO/SEM optimization, content creation through its Fabrica de Continut service, email marketing automation through its Mail Agent SaaS product, and web/print design services. The company also operates a portfolio of 12 online projects including web portals (clopotel.ro, crestinortodox.ro, 4tuning.ro, ziare.com) and over a dozen mobile apps reaching more than 50% of Romanian internet users.
Product overview
Active Soft is a Romanian web development company founded in 2001 with approximately 70 employees, developing 12 online projects and mobile applications. The company operates a portfolio of web portals (including clopotel.ro, crestinortodox.ro, 4tuning.ro, ziare.com) and 13+ native mobile applications for Android and iOS. Services include mobile app development, SEO & SEM optimization, content creation (Fabrica de Continut), email marketing (Mail Agent), and web/print design. The product ecosystem includes native mobile apps across categories like children's entertainment (Povesti, Orange Povesti), education (Invatam Animalele), health (Sfatul Medicului, Calendar Ortodox), travel (Cazare Romania, LastMinute), productivity (VirtualCards, Programari la Saloane, Calificative.ro), and news (Ziare.com), connected through REST APIs and available on Google Play and App Store.
Differentiator
Problem solved
Functional benefit
Brands
- Mail Agent: Email marketing application facilitating communication through email, targeting small, medium, and large companies with newsletter layout editing, list management, segmentation, reporting, and automatic content integration
- Fabrica de Continut
- NCH Group Sites
Products and services
- Mail Agent Email marketing SaaS product providing tools for newsletter layout editing, subscriber list management and segmentation, campaign performance reporting, and automated content integration from websites. Targets small, medium, and large companies with subscriber databases. Pricing starts at 10 Euro/month with a 30-day free trial.
- Fabrica de Continut (Content Factory) SEO-optimized online content provision service delivering editorial articles, How-To guides, descriptive and informative articles, advertorials, and press releases written by experienced online editors and SEO trainers.
- SEO & SEM Services Web optimization service with 7 years of experience, over 200 audited and promoted websites. Includes web analytics, usability, and UX services along with on-page and off-page campaign management.
- Web & Print Design Design service for website improvements and printed materials, with experienced designers providing consultation for implementation.
- Mobile App Development Services Custom native mobile app development services for Android and iOS including backend services and web applications. Implements both frontend UI/UX and backend administration with custom REST APIs for data communication across mobile, web, and desktop applications.
- Povesti Children's storytelling mobile app created in partnership with Orange Romania, featuring illustrated stories with interactive animations and professional narration. Children can listen to stories, draw on storyboards, and complete puzzles.
- Ziare.com News aggregation mobile app bringing Romanian and international press news, updated 24/7 with filtering capabilities for desired news categories.
- VirtualCards Loyalty card management app that allows users to scan, generate barcode/QR codes, manage loyalty cards, create shopping lists, and receive nearby offers based on geolocation.
- Calendar Ortodox
Quantifiable outcome
- 7 million unique visitors monthly
- +3 more outcomes
Companies that use Active Soft
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Active Soft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Active Soft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Orange RomaniacorePartnership for 'Povesti' mobile app development - a storytelling application for children featuring illustrated stories with interactive animations and professional actor narration, available on Android and iOS
- Orange MoldovacorePartnership for 'Orange Povesti' mobile app - an educational and interactive storytelling application designed for children, available for Android and iOS devices
- Dunlop RomaniaminorCustom mobile app development for CNR (Campionatul National de Raliu Dunlop Romania) rally championship - allowing visitors to post short videos up to 10 seconds
- NCH Group SitescoreInternal group including clopotel.ro, virtualcards.ro, infoturism.ro - driving internal app development needs and content requirements
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Active Soft competitors and assessment
Company assessmentDirect peers
- Wpromote: US digital marketing agency providing SEO, SEM, content, and email marketing services; comparable to Active Soft's services portfolio but operating at materially larger scale.
- Around25: Romanian software development agency offering custom mobile and web app development, comparable to Active Soft's professional services arm in the same Bucharest-based tech talent market.
- Endava: UK-listed IT services company founded in Romania, providing custom software development and digital transformation services to enterprise clients across multiple verticals.
- Zitec: Romanian digital transformation and software development company offering custom web and mobile development, similar to Active Soft's professional services line of business.
- Pentalog: Romanian-headquartered IT services and digital agency offering custom development, product design, and digital marketing services to European clients.
Broad incumbents
- Mailchimp: Global email marketing SaaS platform and incumbent category leader; directly competes with Active Soft's MailAgent product offering in the broader SMB email marketing space.
- HubSpot: Global marketing, sales, and CRM software platform whose email marketing and content tools compete with both Active Soft's MailAgent SaaS and SEO/content services.
- Brevo (formerly Sendinblue): European-headquartered email marketing and marketing automation platform; a direct SaaS competitor to MailAgent with broader feature set and larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Soft social profiles
Digital presenceActive Soft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Soft leadership team
Management profileNumber of profiles
Active Soft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Soft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Soft
What does Active Soft do?
Active Soft is a Romanian web firm that develops native mobile applications for Android and iOS, provides SEO/SEM optimization, content creation through its Fabrica de Continut service, email marketing automation through its Mail Agent SaaS product, and web/print design services. The company also operates a portfolio of 12 online projects including web portals (clopotel.ro, crestinortodox.ro, 4tuning.ro, ziare.com) and over a dozen mobile apps reaching more than 50% of Romanian internet users.
Is Active Soft a public or private company?
Active Soft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Soft founded?
Active Soft was founded in 2001. It employs 101 to 250 people.
Where is Active Soft based?
Active Soft is headquartered in Bucharest, Romania, in the Europe region.
How does Active Soft make money?
Four revenue lines are on record. MailAgent Email Marketing Service is the primary driver. The others are mobile Application Development Services, digital Platform Operations and content Factory Services.
Who are Active Soft's main competitors?
Direct peers on record are Wpromote, Around25, Endava, Zitec and Pentalog. Broad incumbents are Mailchimp, HubSpot and Brevo (formerly Sendinblue).
Does Active Soft have an API?
Yes. Active Soft implements custom REST APIs for data communication between mobile, web, and desktop applications. The backend services enable communication through custom APIs necessary for client applications. Web apps include both frontend (UI/UX) and backend administration or web services (backend) components.