Don't Believe In Style

What Don't Believe In Style does

Don't Believe In Style (DBIS) is a Hong Kong-headquartered creative agency founded in 2005 that specializes in Extended Reality (XR), augmented and virtual reality, projection mapping, and interactive immersive experiences for physical venues. The firm builds content on engines such as Unity and has deployed advanced configurations including CAVE systems and biometric sensor integration, and has begun embedding generative AI for character animation work. Its portfolio spans branded experiences, museum and cultural installations, and large-format entertainment events across Hong Kong, mainland China, and Southeast Asia, supported by offices in Shanghai and Singapore alongside its Hong Kong headquarters. The agency operates a project-based service model serving enterprise and institutional clients including HKJC, HSBC, Dah Sing Bank, Bosch, Intel, Huawei, BMW, Coca-Cola, Montblanc, Longines, and government departments such as CEDD and AFCD, as well as cultural institutions including the Hong Kong Museum of Art. Revenue is generated through bespoke immersive project fees, with notable large-scale engagements including the One Piece Summer Carnival (170,000 sq ft), the Tung Chung Community Liaison Centre Digital Twin of Lantau Island, the Hins Cheung Nicholas Evolution Concert at Kai Tak Stadium, and the HOME X live digital hybrid performance. The company is privately held and bootstrapped, with a staff of 11–50 led by founder and Operation Director Angus Chu.

Name

Don't Believe In Style

Legal name

Don't Believe In Style

Website

https://dontbelieveinstyle.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Don't Believe In Style is a Hong Kong-based creative agency founded in 2005 that designs and produces XR, AR/VR, projection mapping, and interactive immersive experiences for enterprise brands, government bodies, cultural institutions, and entertainment clients across Greater China and Southeast Asia.

Ownership category

akta.pro rank

Product category

Immersive Experience Design Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (71119)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Decor Design & Styling (HSACAOAB)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Immersive experience design
• Extended reality solutions
• Interactive installation services
• Projection mapping services
• Creative technology agency

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative and production services for immersive experiences, visual design, motion graphics, and interactive installations. Revenue generated through direct client engagements for specific projects.
2. Long-term Creative Partnerships: Ongoing creative partnerships with key accounts like HKJC for event productions and stage design.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Don't Believe In Style is a Hong Kong-based creative technology agency delivering project-based immersive experiences for enterprise, government, and cultural clients. The company provides AR/VR/XR development, projection mapping, motion graphics, interactive kiosk systems, and visual design services, plus artist curation for exhibitions and live performances. Its work spans brand activations, museum installations, government public-engagement centers, and concert/stage visuals.

Product overview

Don't Believe In Style is a creative agency delivering experiential technology solutions through four core service areas: Immersive Technology (AR/VR/XR, Web XR, Metaverse), Visual Design (DOOH, motion graphics, projection-mapping, 3D production), System Solutions (interactive kiosks, digital facades, hardware integration), and Artist Curation. Notable named projects include HOME X (live digital hybrid performance connecting Hong Kong and UK performers), Virtual Serenity (world's largest LBE VR empathy experience for 300 participants), Storm Clouds Interactive Performance (with Hong Kong Dance Company), CATALO Wellness Secret Garden immersive installation, and Nina Park community experience. The company also produces client-specific visual experiences for brands including Bosch, HSBC, Dah Sing Bank, and Intel, as well as museum exhibitions for Hong Kong Museum of Art and Hong Kong Heritage Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Technology Services AR/VR/XR and Web XR experiences, Metaverse development, and Web 3.0 solutions for creating immersive digital environments and location-based entertainment experiences for brands, cultural institutions, and government clients.
• Visual Design Services DOOH visual design, motion graphics, scene design, character design, projection mapping, and 3D production for brand experiences, concerts, events, and outdoor media.
• System Solution Services System design, hardware integration, and market data integration including interactive kiosks, touch walls, digital facade systems, and CAVE Automatic Virtual Environment installations.
• Artist Curation Services Artist curation, artwork commissioning, and new IP development for exhibitions, cultural projects, and immersive environments.
• HOME X Live Digital Performance Live digital hybrid performance using Unity gaming engine, connecting performers in Hong Kong and the UK in a real-time 3D virtual world with depth-sensing cameras and VR headsets. Commissioned by British Council Hong Kong.
• Virtual Serenity LBE VR Experience World's largest LBE VR empathy experience for 300 participants, combining bespoke VR technology, biometric sensors, and 3D surround sound. Developed with Meta Oculus and LEGIONS-TECH.
• Storm Clouds Immersive Interactive Performance Immersive dance performance with Hong Kong Dance Company featuring LED cube, 270-degree V-shaped projection tunnel, and real-time motion tracking for a martial arts themed experience.
• CATALO Immersive Wellness Secret Garden 25th anniversary immersive experience for CATALO Natural Health Science featuring spatial design, interactive displays, photo booth with GIF output, and botanical-themed installations at The Harbour City, Hong Kong.
• Nina Park Immersive Experience Park transformation project featuring animated scenes, musical scores, advanced lighting effects, and interactive programming exploring emotions, time, and space for community engagement.

Named customers30 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, key, minor and supporting.

• XRE (Extended Reality Art)coreStrategic or Co-development PartnerCo-owner and key architect of Virtual Serenity project - the world's first 300-person LBE VR empathy experience. DBIS proud to be part of this project operator.
• Meta OculuskeyTechnology or IntegrationHardware support provider for Virtual Serenity LBE VR empathy experience at Energy Tech Summit.
• LEGIONS-TECHkeyTechnology or IntegrationDevelopment partner for Virtual Serenity LBE VR empathy experience project.
• Octopus EnergyminorGTM or Marketing PartnerEvent sponsor for WIRED Energy Tech Summit where Virtual Serenity debuted.
• British Council Hong KongcoreStrategic or Co-development PartnerCommissioned HOME X live digital performance for SPARK Festival 2021. Collaboration bridging Hong Kong and UK artists.
• Chinese Arts NowcoreStrategic or Co-development PartnerProducer of HOME X live digital performance connecting UK and Hong Kong artists through VR technology.
• MillicastsupportingTechnology or IntegrationReal-time streaming technology supporter for HOME X digital live performance.
• Kingsmen HK LimitedkeyChannel Partner/ Reseller/ DistributorMain contractor who engaged DBIS as sub-contractor for Hong Kong Science Park Experience Centre interactive services.
• the-readymake (Shanghai) Culture Communication LimitedkeyImplementation/ SI/ Consulting PartnerContracted by this cultural communication firm to provide interactive programming and content design for Changsha IFS project.
• Luke JerramkeyStrategic or Co-development PartnerFamous British artist who created the 10m lunar installation for WaterCube Art Season moon exhibition.
• JeremyvillekeyStrategic or Co-development PartnerInternational illustrator who created Community Service Declaration artwork for multiple DBIS projects including WaterCube culture map and Fashion Walk event.
• Extended Reality Art (XRT)coreStrategic or Co-development PartnerCollaboration partner for Storm Clouds immersive performance with Hong Kong Dance Company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Random International: London-based studio working at the intersection of art, technology, and architecture on immersive interactive installations; comparable in creative-tech DNA and museum/brand client base.
• Squint/Opera: Creative studio producing experiential design and immersive media for museums, brands, and cultural institutions; directly comparable on the experience design + immersive tech axis DBIS competes in.

Direct peers

• Lusion: UK-based creative technology studio specializing in real-time 3D, AR/VR, and immersive installations for brands and cultural clients; comparable in service mix, technical depth, and project-based delivery.
• Moment Factory: Montreal-based independent multimedia studio producing immersive environments, projection mapping, and XR experiences for cultural institutions and global brands — directly comparable in service offering, client mix, and creative-tech positioning to Don't Believe In Style.
• teamLab: Japan-founded interdisciplinary art collective creating large-scale immersive digital art installations and museum-grade experiences; competes for the same museum, brand, and tourism clients and operates in the same Asia-Pacific experiential economy.
• Artechouse: Immersive art and technology venue operator creating XR-driven exhibitions in partnership with artists and brands; shares DBIS's focus on AR/VR/XR-driven cultural and commercial experiences.
• Universal Everything: UK-based digital art and design studio creating commissioned immersive artworks, motion graphics, and brand experiences — a similar boutique of digital storytellers, artists, and technologists serving global brand clients.
• Cocolab: Mexico-based immersive experience studio producing large-scale projection mapping, AR/VR, and interactive exhibitions for museums, festivals, and global brands; directly comparable boutique creative-tech model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dbisinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don't Believe In Style