Six Sevens Solutions

What Six Sevens Solutions does

three rocks Ltd is a privately held UK hospitality technology company headquartered in Oxford, formed in October 2021 through the merger of Adactus (software development) and Six Sevens Solutions (data consultancy). The company builds and maintains bespoke software, DevOps infrastructure, data services, and websites for hospitality operators, with a 15-year embedded relationship with Pizza Hut UK whose platforms now handle 75% of Pizza Hut's UK sales across 260+ restaurants.

Its flagship offering is XMS, a modular experience management platform covering the full customer journey through configurable modules: XMS BI (business intelligence dashboards), XMS Ordering (multi-channel order management across table, kiosk, delivery, and drive-thru), XMS Booking (reservations and waitlist), XMS Labour (workforce scheduling and optimisation), XMS Product Builder and Menu Builder (centralised menu data and ingredient costing), and XMS CRM (customer segmentation and loyalty). The technology stack is anchored in .NET and .NET Core, with Azure DevOps, AWS CodePipeline, and TeamCity for CI/CD, SQL Server and MySQL for data, Xamarin for mobile, and ElasticSearch and nopCommerce for ecommerce and search. AI/ML capability is delivered through embedded partnerships, notably TUBR for predictive forecasting and Growyze for inventory data integration.

The business combines project-based bespoke software development and consultancy (typical of UK enterprise engagements at multi-year cadence) with a growing modular SaaS subscription revenue stream from the XMS suite, alongside managed DevOps services and website/SEO engagements. Go-to-market is primarily direct enterprise sales driven by the website contact channel, reinforced by a channel partner ecosystem (MarketMan, Growyze, TipJar, CMO trhive, Neighbours, Fully Baked) that integrate with XMS BI. Customer base spans enterprise hospitality (Pizza Hut, TGI Fridays, Big Table Group's portfolio of Bella Italia, Café Rouge, Côte, Las Iguanas, Bistrot Pierre), with adjacent engagements in Distribution (Groves), Education (zioxi, MSL), Publishing (PSI, Installer), Shipping and Commodity (Infospectrum), Leisure (Goals Soccer Centres), and Architecture (Leap Architects). The company holds ISO 27001:2022, Cyber Essentials, and B Corp (84.1) certifications.

Name

Six Sevens Solutions

Legal name

three rocks ltd

Website

https://sixsevens.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

three rocks Ltd is a UK hospitality technology company offering bespoke .NET software, DevOps, data services, and the modular XMS SaaS platform (BI, ordering, booking, labour, CRM) to enterprise and mid-market operators, anchored by a 15-year Pizza Hut UK partnership.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Hospitality software
• Business intelligence dashboards
• Custom software development
• Software consultancy services
• Data integration services

Headquarters

HQ city

Lymington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Software Development: Custom .NET and mobile software development for clients where off-the-shelf solutions do not fit. Clients engage via direct consultancy and project-based contracts.
2. Software Consultancy: Strategic and technical advisory services — choosing new software, rationalising tech stacks, data problems, bespoke systems. Billed per project or time and materials.
3. DevOps & IT Support: Infrastructure management, monitoring, incident response, and ongoing IT support to keep client systems stable.
4. Data Services: Data untangling, cleansing, and integration services, turning fragmented data into single reliable views. Includes data auditing, segmentation, and database growth strategies.
5. XMS Product Suite Subscriptions: Modular experience management platform (XMS BI, Ordering, Booking, Labour, Menu Builder) offered as configurable product subscriptions to hospitality operators.
6. Websites & SEO: Custom website design, development and SEO services for hospitality and other sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Six Sevens Solutions (now part of three rocks ltd) is a hospitality technology company that builds and delivers bespoke software, DevOps and data services, plus a modular XMS experience management platform covering booking, ordering, kiosks, business intelligence, labour, CRM, and menu management for enterprise and mid-market hospitality operators. The company sells configurable software products, custom .NET and mobile development, infrastructure management, and data integration services primarily to UK hospitality brands.

Product overview

Six Sevens Solutions merged with Adactus in October 2023 to form three rocks Ltd. The combined company offers three rocks XMS, a flexible experience management platform for hospitality and related sectors. XMS is a modular CX tech stack built from over seven configurable solutions: XMS BI (business intelligence dashboards), XMS Ordering (multi-channel order management), XMS Booking (digital reservations and waitlist management), XMS Product Builder (centralised menu data), XMS Menu Builder (ingredient costing), XMS Labour (workforce optimisation), and XMS CRM (customer segmentation and loyalty). Businesses select and combine modules to build a tailored technology stack matching their specific needs. The platform covers the full customer journey — pre-visit (booking, menus), in-visit (ordering, kiosks, table management), and post-visit (CRM, feedback, analytics).

Differentiator

Problem solved

Functional benefit

Brands

• XMS BI: Business intelligence product that transforms data into accessible, high-value operational insight, giving real-time view of business performance.
• XMS Ordering
• XMS Booking
• XMS Product builder
• Menu builder

Products and services

• XMS Platform Flexible experience management platform combining over seven modular solutions including booking, ordering, kiosks, BI, labour, CRM, and menu management into a configurable CX tech stack tailored to individual hospitality business needs. Sold as a pick-and-mix of software modules on subscription to enterprise and mid-market hospitality operators.
• XMS BI Business intelligence platform that aggregates data from across hospitality operations into visual dashboards, providing real-time views of sales, margins, costs, inventory, labour, and targets for faster, data-backed decision making.
• XMS Ordering Multi-channel order management system covering table service, self-service kiosks, delivery platforms, and drive-thru, providing a single connected ordering flow across all customer touchpoints.
• XMS Booking Digital table reservation system with live availability, deposit collection, automated confirmations and reminders (SMS/email), virtual queuing, and waitlist management to reduce no-shows and maximise table occupancy.
• Software Consultancy Strategic and technical advisory service helping clients choose new software, rationalise bloated tech stacks, and resolve competing priorities. Billed per project or on time-and-materials basis with practical, experience-led guidance.
• DevOps and Managed Infrastructure Managed infrastructure service covering monitoring, incident response, ongoing IT support, build/release automation, and cloud and data centre environment management to keep client systems stable.
• Custom Software Development Bespoke software development using deep .NET and mobile expertise to create custom solutions for clients where off-the-shelf products do not fit their operations, with ongoing post go-live engagement.
• Data Services Data cleansing, integration, and analysis services turning fragmented spreadsheets and disconnected systems into a single reliable view; includes data auditing, segmentation, and database growth strategies.
• Websites and SEO Custom website design, development, and SEO services producing fast, easy-to-manage sites built around customer behaviour, with SEO to drive qualified traffic.

Quantifiable outcome

• 65% of all orders placed through three rocks' order-at-table solution at a leading hospitality business
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• GrowyzecoreTechnology or IntegrationStrategic partnership integrating Growyze's inventory and stock management system with three rocks' XMS BI platform. Together they provide hospitality operators with a joined-up view from stock room to bottom line — Growyze handles accurate operational data capture, XMS BI adds context and analysis. Joint go-to-market and co-marketing partnership announced publicly.
• TUBRcoreTechnology or IntegrationTUBR's predictive analytics and forecasting engine embedded within XMS BI, combining real-time operational insight with predictive forecasting. TUBR's causation-engine methodology (patent-pending) provides forecasts grounded in business drivers, not just pattern matching. Three rocks' existing data integrations and customer relationships shorten TUBR's deployment time.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Resy: Restaurant reservation and guest experience platform owned by American Express. Comparable on booking, CRM, and loyalty within the premium casual-dining segment.
• Tenzo: UK-based restaurant analytics and forecasting platform focused on sales, labour, and stock insights. Directly overlaps with XMS BI and XMS Labour for multi-site hospitality groups.

Broad incumbents

• Toast: US-headquartered, cloud-based restaurant platform combining POS, online ordering, payroll, and team management. Competes for the same enterprise hospitality buyers as three rocks but at significantly greater scale and with a broader product portfolio.
• Lightspeed Restaurant: Global commerce platform with a dedicated restaurant POS and integrated ordering/analytics stack. Competes with XMS BI and XMS Ordering at the multi-site hospitality level and serves as the scale incumbent benchmark.
• Square for Restaurants: Block-owned POS, online ordering, and restaurant management platform with strong UK presence. Comparable on integrated ordering + BI delivery to mid-market hospitality operators.

Regional players

• Dojo: UK-focused payments and integrated hospitality technology provider. Comparable as a UK-centric enabler of restaurant commerce, though focused primarily on payments rather than full CX stack.

Direct peers

• TouchBistro: iPad-based restaurant POS and management platform with built-in ordering, reservations, and reporting modules. Directly comparable modular, hospitality-first SaaS approach.
• Zonal: UK-headquartered hospitality technology provider offering integrated EPOS, booking, loyalty and CRM solutions to pubs, bars and restaurants. Closest UK peer in terms of vertical focus, hospitality SaaS suite, and enterprise customer base.
• OpenTable: Global restaurant reservation, guest management, and CRM platform. Closest direct analogue to the XMS Booking and CRM modules at scale.

Others

• MarketMan: Restaurant inventory and supplier management platform. Listed as a three rocks integration partner extending XMS BI into procurement workflows; comparable as an ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCj46RyNlQg1ahmP3c7NylvQ
• LinkedInlinkedin.com/company/three-rocks-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Sevens Solutions