What Phonelink Ireland does

Phonelink Ireland Limited is a privately-held Irish telecommunications provider founded in 1987 and headquartered at Unit 27, Canal Walk, Park West Industrial Estate, Nangor Road, Dublin 12. The company supplies, installs, and maintains business telephone systems for small and medium-sized enterprises across Ireland, claiming a customer base of 1,400+ sites installed nationwide. It is an accredited dealer for Ericsson LG and has held Top LG Ericsson Dealer status in Ireland for seven consecutive years through 2012.

The product portfolio is built primarily on the Ericsson LG iPECS platform, segmented into small (eMG80, UCP100), medium (eMG800, UPC100), and enterprise (UCP 600, UCP 2400) tiers, with CloudVoice (iPECS Cloud) providing a hosted PBX option. Supporting software includes call reporting (Tollring icall suite), call recording (iPECS IPCR), call centre software (iPECS CCS), cost management, and SIP Trunking. Accessories span IP phones, headsets, door entry systems, and music/message on hold units. The company also integrates with PMS platforms (Micros Fidelio, Hot Soft, RoomMaster) for the hospitality vertical and with Microsoft Outlook/Lync for unified communications.

Phonelink earns revenue through a mix of one-time hardware and software licence sales, recurring annual maintenance and support contracts (including 24/7 emergency coverage for hotels), subscription-based call cost management and SIP trunking services, and call-spend brokerage via a partnership with Smartport Systems Ltd. Distribution is exclusively direct sales — phone, website, and on-site free telecoms audits — operating solely in Ireland. The company is independently owned, with Stephen Monahan as Managing Director, and shows no external funding, acquisitions, or M&A activity in the available data.

Name

Phonelink Ireland

Legal name

Phonelink

Website

https://phonelink.ie

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Phonelink Ireland is a Dublin-based, privately-held telecommunications provider founded in 1987 that supplies, installs, and maintains Ericsson LG iPECS business telephone systems, cloud telephony, and SIP trunking for SMEs and hotels across Ireland, with a 1,400+ customer base.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

All Other Telecommunications (517810)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

• Business telephone systems
• VoIP phone systems
• SIP trunking services
• PBX installation
• Cloud phone systems

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Phone Systems Sales: Sale and installation of telephone systems ranging from small 3-line systems to enterprise 1200+ user solutions. Revenue generated from hardware and software licensing as upfront purchase.
2. Maintenance & Support Contracts: Ongoing maintenance contracts offering telephone support, remote programming, equipment coverage, and upgrade support. Flexible options including flat telephone support fees and full maintenance contracts covering equipment and peripherals.
3. Call Cost Management Services: Cost management software (iPECS CCS), call reporting (icall suite), and call recording solutions. Also line reduction audits and SIP trunking services for ongoing cost savings.
4. Call Spend Brokerage: Partnership with Smartport Systems Ltd provides cheaper call rates. Company acts as telecom broker saving customers guaranteed 20% on call spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Phonelink Ireland supplies, installs, and maintains business telephone systems for SMEs across Ireland, primarily based on the Ericsson LG iPECS platform. The portfolio spans small, medium, enterprise, and cloud-based phone systems, complemented by SIP Trunking, accessories, and ongoing maintenance contracts. The company supports 1,400+ customers nationwide with 24/7 support options for critical businesses such as hotels.

Product overview

Phonelink Ireland offers a comprehensive portfolio of business telephone systems and related services, primarily based on the Ericsson LG iPECS platform. The portfolio spans three tiers: (1) Small Business Systems including the iPECS eMG80 (hybrid, 3-24 extensions) and iPECS UCP100 (pure IP, up to 200 ports); (2) Medium Business Systems including the iPECS eMG800 (hybrid IP, 24-100 extensions) and UPC100; (3) Enterprise Systems including the iPECS UCP 600 (600 channels) and UCP 2400 (2,400 channels, 1,000+ users). Cloud-based service is delivered via CloudVoice (iPECS Cloud). Supporting software includes call reporting (Tollring icall suite), call recording (iPECS IPCR), call centre software (iPECS CCS), and cost management. Accessories include IP phones (LIP 9000 series), headsets (Agent range), door entry systems, and music/message on hold units. The company also provides SIP trunking, line reduction audits, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• iPECS eMG80 Phone System Entry-level hybrid IP/TDM phone system for small businesses supporting 3-24 extensions, with built-in VoIP channels, integrated auto attendant/voicemail, mobile extension, and IP-Attendant for SME offices.
• iPECS UCP100 Phone System Pure IP phone system for small to medium businesses supporting up to 200 ports, with a full unified communications server including desktop, mobile, and click call applications as standard.
• iPECS eMG800 Phone System Hybrid IP platform for medium-sized businesses with 24-100 extensions, including embedded unified communications server, video, IM, audio conferencing, visual voicemail, and mobile client support.
• iPECS UPC100 Phone System IP phone system for medium businesses with capacity for up to 100 channels and 199 extensions.
• iPECS UCP 600 Phone System Enterprise unified communications platform supporting 600 channels with scalable architecture suited to large SMB and enterprise deployments.
• iPECS UCP 2400 Phone System Large enterprise phone system supporting up to 2,400 channels and 998 extensions, with geographic/server redundancy and T-Net for high reliability.
• CloudVoice (iPECS Cloud) Cloud Phone System Cloud-based phone system hosted in secure data centres, delivering the iPECS Enterprise platform's full phone system features via subscription with same-day provisioning and rapid scaling flexibility.
• LIP 9000 IP Phone Series Range of IP phone handsets including LIP 9002, LIP 9010, LIP 9020, LIP 9030, and LIP 9040 models, from entry-level to advanced terminals with programmable buttons, headset support, and wall mounting.
• Agent Headsets Corded and cordless headsets including Agent 500, 600, 700, 800 models and Agent W860 wireless headset, with noise cancellation and EHS support.
• Door Entry Systems Vandal-proof aluminium door entry units with weather protection, available with keypad entry and VoIP versions for IP telephone switches, with optional integrated camera.
• Music/Message on Hold Units Professional MP3 units that play custom music and messages for callers on hold, with a web-based tool for creating personalised scripts and multiple voice-over artist options.
• SIP Trunking Service Voice service using high-speed broadband connections to replace ISDN/PSTN lines, providing cost savings up to 75% on line rental and 20-30% on call charges with flexible scalability and disaster recovery features.
• Maintenance and Support Services Ongoing support including telephone support contracts, full maintenance contracts covering equipment wear and tear, remote programming changes, 24/7 emergency coverage, system relocations, and upgrades.

Quantifiable outcome

• Save 20-40% on telephone bills
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Smartport Systems LtdcoreStrategic or Co-development PartnerPhonelink has partnered with Smartport Systems Ltd to provide customers with significantly cheaper call rates than traditional telecom companies like Eircom, UPC, and Imagine. Smartport offers competitive rates for mobile, local, national, and international calls, with Phonelink acting as the telecom broker to deliver guaranteed 20% savings on customer call bills.
• Ericsson LGcoreTechnology or IntegrationPhonelink is an award-winning partner and recognized accredited dealer for Ericsson LG, offering iPECS range of telephone systems including eMG80, eMG800, and UCP series. As a certified dealer, Phonelink receives factory training and technical support directly from the manufacturer.
• EircomminorChannel Partner/ Reseller/ DistributorPhonelink has been an Eircom Channel Partner for over 10 years, handling line ordering, moving, and ceasing for customers. This relationship helps customers relocate or modify phone lines efficiently.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eir (Eircom): Ireland's largest incumbent fixed-line operator offering business telephony, broadband, and SIP/voice services to SMEs and enterprises. Comparable as a competing supplier of voice connectivity and business phone solutions, though Phonelink competes as a specialist dealer rather than a network owner.
• RingCentral: Global UCaaS leader selling cloud phone, contact center, and collaboration directly to Irish SMEs. Comparable as a substitute product for Phonelink's on-premise and hybrid PBX installations, representing a structural threat to traditional dealer-led voice sales.
• Pure Telecom: Irish challenger telecoms provider competing on SME voice, broadband, and bundled connectivity. Comparable as a domestic alternative for SME voice and SIP services, with overlapping customer segments though different go-to-market (carrier-led vs. dealer-led).
• 8x8: Global cloud communications and contact center provider with an established UK/Ireland channel. Comparable as a competing cloud telephony platform for Irish SMEs that can be purchased directly or via partner, bypassing local dealers like Phonelink.
• Vodafone Ireland: Major carrier selling mobile, fixed voice, and UC solutions to Irish businesses. Overlaps with Phonelink on business telephony provision, particularly for SME and mid-market accounts, but offers a much broader portfolio beyond voice.
• BT Ireland: Operates enterprise voice, SIP trunking, and unified communications in Ireland targeting mid-market and enterprise customers. A direct alternative for SIP trunking and hosted voice buyers in Phonelink's territory, competing on carrier-grade reliability rather than dealer-led service.

Direct peers

• IP Telecom: Irish VoIP and hosted telephony provider selling cloud PBX and SIP services to Irish SMEs and enterprises. Closest direct competitor in the SME cloud-telephony space, with overlapping product set (hosted PBX, SIP trunking) and customer segments.
• Intellicom: Irish telephony and ICT solutions provider serving SME and mid-market customers with business phone systems and managed services. A direct competitor in the Irish business telephony dealer/integrator segment with comparable go-to-market.

Emerging players

• Zoom: Zoom Phone and Zoom Workplace provide cloud PBX and unified communications to SMEs globally. Increasingly used by Irish SMBs as a substitute for legacy PBX refresh, competing for the same customer wallet Phonelink targets.
• Microsoft Teams Phone: Microsoft's bundled cloud telephony within Teams is increasingly adopted by SMEs for unified communications, often displacing installed PBX systems. A structural competitive substitute for the iPECS on-premise and hybrid range Phonelink resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phonelinkireland
• LinkedInlinkedin.com/company/phonelink-ireland-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phonelink Ireland