What Peronda Group does

Peronda Group, S.A. is a privately held Spanish ceramic tile manufacturer headquartered in Onda, Spain, tracing its origins to 1827 and operating with 251-500 employees. The company designs, manufactures, and distributes floor and wall porcelain, white-body, and red-body ceramic tiles across multiple collections (e.g., Alchemy, Ardara, Charme, Cluny, Floor Series) and aspect categories (stone, cement, wood, marble, metal, vintage). Its portfolio is differentiated by a suite of proprietary surface technologies branded as Strata Tech, Sharp Tech, Soft Tech, Layer Tech, Deep Tech, Shaped Tech, All in One, and 20mm Porcelain for exterior and high-traffic applications. Under the wholly owned Belossa sub-brand, Peronda also produces next-generation SPC (Solid Polymer Composite) rigid vinyl flooring with mineral core and click-installation systems, targeting renovation and commercial-fit-out use cases.

Peronda monetizes primarily through one-time sales of tile and SPC flooring products to a global distributor network spanning more than 100 countries, with own delegations in six strategic markets: the United States, France, the United Kingdom, Poland, China, and Russia. Pricing is quote-based and not publicly disclosed, and orders flow through authorized distributors and direct contact forms. The go-to-market is B2B-distributor-led with secondary demand generation toward architects, interior designers, and builders through trade shows (Cersaie, Cevisama, Interihotel), content marketing, Instagram, newsletter subscription, and integrated 3D visualization tools (Spark Vision Blueprint and Flooriing). The company also maintains a designer co-development partnership, notably with Francisco Segarra for vintage-style collections.

Name

Peronda Group

Legal name

Peronda Group, S.A.

Website

https://peronda.com

Company type

Private

Founded year

1827

Operating status

Operating

Headcount range

251–500 employees

Short description

Peronda Group is a privately held Spanish ceramic tile manufacturer founded in 1827, producing porcelain floor and wall tiles plus Belossa SPC rigid vinyl flooring, sold via distributors and own delegations across more than 100 countries to architects, interior designers, and builders.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Floor and Wall Tiles

NAICS

Floor Covering Retailers (449121)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Ceramic floor tiles
• Porcelain wall tiles
• SPC rigid vinyl flooring
• Interior surface materials
• Ceramic manufacturing

Headquarters

HQ city

Onda

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic tiles manufacturing and sales: Design, manufacture and sale of ceramic wall and floor tiles in porcelain, white body, and red body varieties. Products sold through global distributor network with multiple formats and finishes.
2. SPC rigid vinyl flooring (Belossa brand): Next-generation rigid vinyl flooring with mineral core, click installation system, waterproof and easy to install. Sold under Belossa brand as part of Peronda Group portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peronda Group designs, manufactures, and sells ceramic wall and floor tiles in porcelain, white body, and red body variants under the Peronda brand, distributed globally through authorized resellers. Through its Belossa sub-brand, the company also manufactures and sells next-generation SPC rigid vinyl flooring with mineral core and click installation. The company serves architects, interior designers, builders, and end consumers across more than 100 countries, supported by own delegations in six key international markets.

Product overview

Peronda Group is a ceramic tile manufacturer established in 1827, offering two main product lines: ceramic tiles (Peronda brand) and SPC rigid vinyl flooring (Belossa sub-brand). The ceramic portfolio includes multiple collections (Alchemy, Ardara, Charme, Cluny, Essence, and Floor Series) with various styles, formats, and surface technologies. Belossa SPC flooring features clic installation for easy setup. Both product lines are enhanced by proprietary technologies including Strata Tech (combined Shaped and Layer Tech), Sharp Tech (high-definition reliefs), Soft (silky easy-clean surfaces), Layer Tech (spectacular ceramic finishes), Deep Tech (deep relief textures), All in one (versatile surfaces), Shaped Tech (coordinated printing and reliefs), and 20mm thick porcelain for exterior use. The company operates in more than 100 countries with own offices in USA, France, UK, Poland, China, and Russia.

Differentiator

Problem solved

Functional benefit

Brands

• Belossa: SPC rigid vinyl flooring brand offering next-generation floor solutions with mineral core, combining innovation, consistency, waterproofing, and easy installation.

Products and services

• Peronda Ceramic Tiles Peronda's core product line of porcelain, white body, and red body ceramic floor and wall tiles sold under the Peronda brand. The portfolio includes multiple named collections (Alchemy, Ardara, Charme, Cluny, Essence, and Floor Series) across a wide range of looks (stone, cement, wood, marble, metal, vintage, solid colors), formats, and finishes, intended for interior and exterior residential and commercial applications and sold worldwide through authorized distributors.
• Belossa SPC Rigid Vinyl Flooring Belossa SPC (Solid Polymer Composite) rigid vinyl flooring with mineral core and click installation system, marketed as waterproof, silent, and easy to install without construction work. Aimed at residential and commercial interior renovations, including bathrooms, kitchens, and commercial spaces, and sold under the Belossa sub-brand as part of the Peronda Group portfolio.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Francisco SegarraminorStrategic or Co-development PartnerCollaboration with designer Francisco Segarra for vintage tile collections. Peronda designs and manufactures vintage-style ceramic tiles in collaboration with Francisco Segarra, combining traditional aesthetics with modern ceramic technology for distinctive interior design projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Porcelanosa Grupo: Large Spanish ceramic tile and bathroom/kitchen surface manufacturer also based in the Castellón cluster. Directly comparable product portfolio (porcelain tiles, wall/floor solutions), similar B2B/distributor go-to-market, and overlapping global distribution footprint make it Peronda's closest direct peer.
• Marazzi Group: Italian-owned (Mohawk) global ceramic tile manufacturer with broad portfolio spanning porcelain, stone-look, and design-led finishes. Highly comparable in product mix, design-led positioning, and global distribution scale.
• Keraben Grupo: Spanish ceramic tile manufacturer headquartered in the Castellón cluster. Comparable in product range (porcelain floor/wall), distribution model, and Spanish manufacturing heritage targeting European and international markets.
• Pamesa Cerámica: Major Spanish ceramic tile producer with comparable product breadth across porcelain, wall, and floor tiles. Operates from the same Castellón/Valencia manufacturing cluster and serves overlapping European and international distributor networks.
• Iris Ceramica Group: Italian premium ceramic surface manufacturer with strong design and architectural specification presence in Europe. Directly comparable in surface technology innovation (large slabs, technical finishes) and in serving high-end residential and commercial projects.
• Vives Azulejos y Gres: Spanish ceramic tile producer with comparable floor and wall porcelain collections. Overlaps in customer base (distributors, architects), Spanish manufacturing base, and export-led growth model across Europe and beyond.
• Florim Group: Italian ceramic and large-format porcelain manufacturer with strong design and architectural focus. Comparable in target customers (architects, designers, distributors) and in offering premium, technology-differentiated tile surfaces.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer (ceramic via Marazzi, plus LVT, carpet, hardwood). Comparable across both Peronda's ceramic and Belossa SPC product lines; far larger scale, but a relevant benchmark for category economics and global distribution reach.
• Shaw Industries: US-headquartered broad flooring manufacturer with meaningful LVT/SPC exposure. Comparable to the Belossa sub-brand's resilient flooring offering and to Peronda's reach into North American distribution channels.
• Roca Group: Spanish-headquartered global bathroom and ceramic surface group. Larger and broader in scope (full bathroom solutions, sanitaryware), but directly overlaps with Peronda in ceramic wall/floor tiles and serves similar specifier and distributor channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/peronda_official
• Facebookfacebook.com/PerondaGroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peronda Group