Anderson Insurance Group
Anderson Insurance Group is an independent, family-owned insurance agency founded in 1919 that places personal and commercial coverage through 38+ carriers across five Western Pennsylvania and Eastern Ohio offices.
- Company typePrivate
- Founded1919
- HeadquartersGrove City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Anderson Insurance Group does
Anderson Insurance Group is an independent insurance agency headquartered in Grove City, Pennsylvania, serving individuals and businesses across Western Pennsylvania and Eastern Ohio. Founded in 1919 by Hiram Anderson, the firm has operated continuously under family ownership for four generations and currently staffs 11-50 employees distributed across five branch offices (Grove City, Slippery Rock, Zelienople, Sandy Lake, and New Castle). The agency represents more than 38 insurance carriers — including Allstate, Chubb, Liberty Mutual, Travelers, Progressive, Hartford, and CNA — and earns commission-based revenue by placing personal and commercial coverage on behalf of clients. Its product portfolio spans core personal lines (home, auto, renters, life), core commercial lines (BOP, general liability, commercial property, workers' compensation, business auto), specialty commercial coverages (cyber, EPLI, D&O, E&O), and over 20 industry-specific packages for breweries, manufacturers, churches, dental offices, trucking, technology firms, and similar verticals.
The business model is a traditional independent insurance agency commission structure: customers request quotes (online, by phone, or in-office), the agency shops across its carrier panel, and Anderson earns a percentage of placed premium. Pricing is quote-based with no publicly disclosed rates; billing is handled at the carrier level. No proprietary technology platforms or AI/ML capabilities are disclosed — operations run on standard insurance industry software for policy management, quoting, and client services, supplemented by a client services portal for claims reporting and policy changes. Since 2001, the agency has been a member of Keystone Insurers Group, a network of independent agencies that provides access to specialized expertise, additional carrier relationships, and operational resources. Growth has been achieved primarily through selective acquisitions of sub-brand agencies (Specialty Insurance Agency, Garman Murray Insurance, Williams-Cleaveland Company) and expansion of specialty industry verticals rather than external capital or technology-driven scaling.
Anderson Insurance Group firmographics
Firmographics- Name
- Anderson Insurance Group
- Legal name
- Anderson Insurance Group
- Website
- https://andersoninsgrp.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anderson Insurance Group is an independent, family-owned insurance agency founded in 1919 that places personal and commercial coverage through 38+ carriers across five Western Pennsylvania and Eastern Ohio offices.
- Ownership category
- akta.pro rank
Where Anderson Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Grove City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Anderson Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Anderson Insurance Group earns commissions from insurance carriers for policies placed. The agency represents multiple top preferred insurance companies and receives a percentage of premium payments as commission for arranging coverage on behalf of customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based insurance premiums |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Anderson Insurance Group product offering
Product offeringCore offering
Anderson Insurance Group is an independent insurance agency that represents multiple top preferred insurance carriers to offer personal insurance (home, auto, life, umbrella) and business insurance (general liability, workers' compensation, commercial property, BOP, cyber liability) to individuals, families, and businesses across Western Pennsylvania and Eastern Ohio. The agency earns commissions from carriers and provides tailored coverage recommendations, ongoing policy reviews, and claims advocacy. It also delivers risk management services through a partnership with East Coast Risk Management.
Product overview
Anderson Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance solutions organized into three main categories: Business Insurance, Personal Insurance, and Risk Management Services. Business Insurance includes core products like Business Owners Policies (BOP), General Liability, Commercial Property, Workers' Compensation, and Business Auto, plus specialty coverages such as Cyber Liability, Employment Practices Liability, Directors & Officers, and industry-specific programs for breweries, manufacturers, churches, and 24 other specialized industries. Personal Insurance encompasses Home, Auto, and Renters as core products, with specialty offerings including Classic Car, RV, Motorcycle, Watercraft, Life Insurance, and Umbrella policies. The agency also provides Client Services for claims, policy changes, certificates, and bill payment, and partners with East Coast Risk Management for risk consulting. The business operates at five locations serving Western Pennsylvania and Eastern Ohio.
Differentiator
Problem solved
Functional benefit
Brands
- Specialty Insurance Agency: Acquired agency serving the Slippery Rock, PA area.
- Garman Murray Insurance
- Williams-Cleaveland Company
Products and services
- Business Owners Insurance (BOP)
Companies that use Anderson Insurance Group
Customer profileSegments6 records
Ideal customer profiles3 records
Anderson Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anderson Insurance Group partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core and minor.
- Keystone Insurers GroupcoreAnderson Insurance Group joined Keystone Insurers Group in 2001. Keystone is a community of independent insurance agencies providing added resources including access to specialized expertise, complex insurance solutions, risk management, employee benefits, and financial services. The partnership enables the agency to offer national-level carrier connections while maintaining local service. Keystone supports the agency with resources for team development, agency operations, carrier relationships, and service enhancement.
- Allstate Insurance CompanyminorInsurance carrier partner offering personal and commercial insurance products through the independent agency channel.
- AmTrust FinancialminorInsurance carrier partner providing coverage options through the independent agency.
- Auto-OwnersminorInsurance carrier partner offering auto, home, and business coverage through independent agents.
- Berkley Fire & MarineminorSpecialty insurance carrier providing fire and marine coverage through the agency.
- Berkley Mid-AtlanticminorRegional insurance carrier partner serving mid-Atlantic markets.
- ChubbminorLarge commercial and personal insurance carrier partner.
- Cincinnati Insurance CompanyminorInsurance carrier partner offering business and personal lines coverage.
- CNA Insurance CompanyminorLarge commercial and specialty insurance carrier.
- Donegal Insurance GroupminorRegional insurance group providing personal and commercial coverage.
- HartfordminorLarge commercial and personal insurance carrier partner.
- Liberty Mutual InsuranceminorMajor insurance carrier providing business and personal lines through independent agents.
- MarkelminorSpecialty insurance carrier, particularly for small business coverage.
- Progressive Insurance CompanyminorPersonal auto and commercial insurance carrier partner.
- TravelersminorLarge commercial and personal insurance carrier.
- Westfield Insurance GroupminorRegional insurance carrier serving commercial and personal lines.
- CNA SuretyminorSurety bond services partner.
- Cowbell CyberminorCyber insurance specialty carrier partner.
- Cumberland Insurance GroupminorRegional insurance carrier partner.
- Eastern AllianceminorWorkers compensation specialist carrier.
- EMC Insurance CompaniesminorCommercial and personal insurance carrier.
- EncovaminorCommercial and personal insurance carrier.
- Farmers Fire Insurance CompanyminorRegional fire insurance carrier.
- ForemostminorSpecialty insurance carrier for various niches.
- HagertyminorClassic car and collector vehicle insurance specialist.
- ICWminorInsurance carrier partner.
- Keystone National Insurance CompanyminorKeystone group affiliate carrier.
- Millville Mutual Insurance CompanyminorRegional mutual insurance carrier.
- Mutual Benefit GroupminorRegional insurance carrier.
- Neptune FloodminorFlood insurance specialist carrier.
- Penn National InsuranceminorRegional insurance carrier.
- Philadelphia Insurance CompaniesminorSpecialty commercial insurance carrier.
- Rockwood CasualtyminorInsurance carrier partner.
- Secura InsuranceminorRegional insurance carrier.
- Selective Insurance CompanyminorCommercial and specialty insurance carrier.
- UniversalminorProperty insurance carrier.
- Utica National Insurance GroupminorCommercial and specialty insurance carrier.
- ECMminorInsurance carrier partner.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Anderson Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Large national insurance brokerage with significant personal and commercial lines capabilities; comparable as a much larger incumbent that competes for the same commercial accounts and acquires smaller independent agencies.
- Hub International: Large North American insurance brokerage built on an acquisition model of independent agencies; directly comparable as a competing acquirer and a similar multi-carrier agency model at much larger scale.
- Marsh McLennan: World's largest insurance broker and risk advisor; comparable as a broad incumbent that competes for larger commercial and specialty accounts that agencies like Anderson may out-source to or partner with.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with extensive personal, commercial, and specialty lines; comparable as a much larger incumbent competing for mid-market commercial accounts in the same region.
Direct peers
- Leavitt Group: National network of independent insurance agencies with regional offices and multi-carrier representation, comparable in business model to Anderson as a member-driven independent agency network serving small businesses and individuals.
- Keystone Insurers Group: Anderson's own network partner—a community of independent insurance agencies providing shared resources, carrier access, and back-office support. Directly comparable as a peer organizational structure of affiliated independent agencies.
- The Hilb Group: Middle-market insurance brokerage that has grown primarily by acquiring small independent agencies across the U.S.; directly comparable as both a peer agency model and a potential roll-up acquirer of an agency like Anderson.
- RPS (Risk Placement Services): Wholesale broker and managing general agency that supports independent retail agents with specialty and excess/surplus lines placement; comparable as a partner/distributor in the same multi-carrier distribution chain.
Emerging players
- Acrisure: Tech-enabled, fast-growing insurance brokerage built largely by acquiring independent agencies; comparable as both a competing acquirer of small agencies and a model of where the independent agency channel is consolidating.
Regional players
- Erie Insurance: Headquartered in Erie, PA, this regional P&C carrier and agency system operates throughout Western Pennsylvania with a comparable geographic focus and multi-generational agency relationships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anderson Insurance Group social profiles
Digital presenceAnderson Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anderson Insurance Group leadership team
Management profileNumber of profiles
Profiles4 records
Anderson Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Anderson Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anderson Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anderson Insurance Group
What does Anderson Insurance Group do?
Anderson Insurance Group is an independent insurance agency that represents multiple top preferred insurance carriers to offer personal insurance (home, auto, life, umbrella) and business insurance (general liability, workers' compensation, commercial property, BOP, cyber liability) to individuals, families, and businesses across Western Pennsylvania and Eastern Ohio. The agency earns commissions from carriers and provides tailored coverage recommendations, ongoing policy reviews, and claims advocacy. It also delivers risk management services through a partnership with East Coast Risk Management.
Is Anderson Insurance Group a public or private company?
Anderson Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Anderson Insurance Group founded?
Anderson Insurance Group was founded in 1919. It employs 11 to 50 people.
Where is Anderson Insurance Group based?
Anderson Insurance Group is headquartered in Grove City, United States, in the North America region.
How does Anderson Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Anderson Insurance Group's main competitors?
Broad incumbents on record are Brown & Brown, Hub International, Marsh McLennan and Arthur J. Gallagher. Direct peers are Leavitt Group, Keystone Insurers Group, The Hilb Group and RPS (Risk Placement Services). Acrisure is listed as an emerging player. Erie Insurance is listed as a regional player.
Does Anderson Insurance Group have an API?
No public API is recorded for Anderson Insurance Group.