Lille's Agency

What Lille's Agency does

Raccourci is a privately held French digital agency founded in 1999 and headquartered at 18 boulevard Maréchal Lyautey, La Rochelle. The firm specializes exclusively in digital solutions for tourism destinations, claiming 27 years of continuous operation and a self-reported ranking among the top five agencies in the French e-tourism sector. A team of approximately 40 specialists has accompanied more than 500 destinations in designing, deploying, and operating digital platforms intended to enhance the visitor experience.

The company's core offering is an integrated SaaS ecosystem comprising eight purpose-built products: Woody (content management and destination website platform), Roadbook (itinerary and travel planning), Nurtik (destination management), Greencast (sustainability and environmental monitoring), Youbook (booking and reservation management), Django (custom web development framework), Touristic Maps (interactive mapping), and Fairguest (guest feedback and review management). Collectively, these modules address the operational needs of destination marketing organizations (DMOs), regional tourism boards, and sports federations. Named customers include Chambery Montagnes, La Baule Guérande, Ile de Ré, Tahiti Tourisme, Morzine Les Gets, Pau Tourisme, Gujan Mestras, Chaudière Appalaches, and the Fédération Française de Voile. Deployments span metropolitan France, French overseas territories (DROM-COM), French Polynesia, and select international markets such as Canada.

Raccourci monetizes via a B2B subscription model that bundles platform hosting, maintenance, and support. Distribution is direct and consultative, with a portfolio of 500+ destination case studies serving as the primary sales asset; pricing is not publicly disclosed and prospective clients are routed to a contact form. The company is independently owned, with no disclosed parent, institutional investors, or M&A activity in the source data, and operates an active recruitment footprint indicating ongoing team buildout.

Name

Lille's Agency

Legal name

Raccourci

Website

https://jemimplante.hellolille.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Raccourci is a French digital agency founded in 1999 and headquartered in La Rochelle. It operates an integrated SaaS ecosystem of eight tourism-specific products serving 500+ destinations, including regional tourism boards, sports federations, and DMOs across France and overseas territories.

Ownership category

akta.pro rank

Product category

Tourism Destination Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Travel Agencies (56151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

Keywords

• Tourism digital solutions
• Destination booking software
• Interactive mapping platform
• Guest experience software
• Itinerary planning tools

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Solutions Subscriptions: Software-as-a-service model providing access to the ecosystem of 8 digital solutions for tourism destinations, including platform hosting, maintenance, and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lille's Agency operates an integrated ecosystem of eight purpose-built digital solutions (Woody, Roadbook, Nurtik, Greencast, Youbook, Django, Touristic Maps, and Fairguest) targeted at tourism destinations. The agency provides digital transformation services including content management websites, booking systems, itinerary planning, interactive mapping, sustainability monitoring, and guest experience tools for tourism boards, destination marketing organizations, and sports federations across France.

Product overview

Raccourci offers an integrated ecosystem of 8 digital solutions (Woody, RoadBOOK, Nurtik, Greencast, Youbook, Django, Touristic Maps, and Fairguest) designed specifically for tourism destinations. The platform provides a unified digital ecosystem for modern tourism management, combining website creation, itinerary planning, booking management, interactive mapping, sustainability tracking, and guest experience tools into a comprehensive software suite.

Differentiator

Problem solved

Functional benefit

Brands

• Woody: Digital solution product in the tourism ecosystem
• Roadbook
• Nurtik
• Greencast
• Youbook
• Django
• Touristic Maps
• Fairguest

Products and services

• Woody Woody is a customizable web platform (CMS) for tourism destinations to showcase their offer and capture the attention of travelers online. It is intended for tourism offices, regional and departmental tourism boards, and sports federations.
• RoadBOOK RoadBOOK is an itinerary planning software that enables tourism destinations to generate personalized routes and tourist itineraries for visitors. It is designed for tourism offices and destination marketing organizations.
• Nurtik Nurtik is a tourism intelligence and management solution that helps tourism destinations identify, qualify, and engage with tourism stakeholders and prospects. It targets tourism offices and destination marketing organizations.
• Greencast Greencast is a sustainability monitoring tool that measures and displays the ecological footprint and environmental performance of tourism destinations. It is designed for tourism offices and destinations seeking to track and communicate sustainability outcomes.
• Youbook Youbook is an online booking system dedicated to tourism activities and events, enabling tourism destinations and organizers to accept reservations and manage bookings online.
• Django Django is a web development service offering for tourism destinations needing custom web engineering and bespoke digital projects. It is intended for clients seeking tailored web development beyond standard product offerings.
• Touristic Maps Touristic Maps is an interactive mapping solution that allows tourism destinations to publish visually rich, customized maps of points of interest, activities, and accommodations for visitors. It targets tourism offices and destinations.
• Fairguest Fairguest is a guest experience management tool designed to collect feedback, measure satisfaction, and manage visitor relationships for tourism accommodations and destinations. It is intended for tourism offices and tourism accommodation providers.

Quantifiable outcome

• 500+ destinations served with digital solutions
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Travelshift: Travelshift offers a white-label booking platform and marketplace solution for DMO-owned travel sites and tour operators. It competes with Raccourci's Youbook and Woody products for the same destination-led online booking use case.
• Simpleview: Simpleview is a US-based CRM, CMS and digital marketing platform purpose-built for destination marketing organizations (DMOs). It is the closest international analog to Raccourci's integrated software ecosystem for tourism destinations, serving as a direct competitor for DMO contracts in adjacent geographies.
• CrowdRiff: CrowdRiff provides a visual content marketing platform specifically designed for DMOs and tourism boards to source, manage, and distribute user-generated content. It overlaps with Raccourci's Fairguest and Touristic Maps products, competing for the same DMO wallet on the content-and-storytelling layer.

Broad incumbents

• MMGY Global: MMGY Global is an established integrated marketing agency serving the travel, tourism and hospitality industry worldwide. Like Raccourci, it combines creative, digital, and strategy services for destinations and hospitality brands, but operates at a much larger scale and with a broader geographic footprint.

Emerging players

• Bokun (formerly TrekkSoft): Bokun, a Tripadvisor-owned booking and channel management platform, enables tour operators, attractions, and destinations to manage inventory and reservations online. It directly parallels Raccourci's Youbook product and competes for tourism supplier/destination booking technology budgets.
• Sojern: Sojern is a digital marketing platform for travel marketers offering programmatic advertising, audience targeting, and campaign analytics to destinations, airlines, and hotels. It is comparable to Raccourci in serving DMOs with technology-driven marketing tools, though its offering is more media-buying-led rather than website-and-ecosystem-led.
• Tambourine: Tambourine is a digital marketing agency specializing in hotels, resorts, and destinations, offering website design, SEO, paid media, and CRO services. It mirrors Raccourci's agency-plus-technology positioning for tourism clients, primarily in the North American market.
• Net Affinity: Net Affinity provides digital marketing, websites, and CRM services to hotels, OTAs, and tourism businesses. It is comparable to Raccourci as a digital agency-and-platform hybrid focused on tourism, though more weighted toward hotels and OTAs rather than DMOs.

Others

• Adara: Adara is a travel data and audience platform that provides identity-resolution and intent data to destinations, airlines, and hospitality brands. It is adjacent to Raccourci as a data/insights enabler for DMO marketing decisions, and could be either a complementary data source or a future competitor as Raccourci expands its analytics roadmap.

Regional players

• Atout France: Atout France is France's national tourism development agency, which oversees and promotes French destinations. While it is not a competitor, it is a strategic ecosystem counterpart whose initiatives and funding decisions shape the demand environment that Raccourci's DMO clients operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hello_lille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lille's Agency