BookingTimes
BookingTimes is an Australia-headquartered SaaS platform that provides all-in-one scheduling, booking, payments, CRM, website building, and LMS functionality for service-based small and mid-sized businesses across Australia, New Zealand, the UK, and the US.
- Company typePrivate
- Founded2010
- HeadquartersTownsville, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BookingTimes does
BookingTimes is an Australia-headquartered SaaS company that provides an all-in-one business scheduling and management platform for service-based small and mid-sized businesses. The product combines 24/7 online booking, an integrated drag-and-drop website builder, CRM, payment processing, marketing automation, a Learning Management System (LMS) with webcam proctoring, and staff/payroll management into a single platform hosted on AWS in Sydney. The company is based in Townsville, Australia, managed from New Zealand, and operates phone support in the US, UK, Australia, and New Zealand.
The platform is sold on a per-calendar subscription model across three tiers (Kickstarter for 1-5 staff, Nail & Scale for 6-150 staff, and Enterprise for 50+ teams), supplemented by transaction fees on integrated payment processing (2.75% + $0.30 in the US, 1.75% + $0.30 AUD) and a flat $5 per LMS enrolment fee. Customers include driving schools, massage and wellness clinics, natural therapies practitioners, mobile massage operators, and Australian training providers; vertical-specialized product pages and AVETMISS reporting extend the offering into the Australian RTO market. Strategic integrations include Stripe, Afterpay, Xero, QuickBooks, Zoom, Google Meet, Google Business, Auth0, and Commander.
The company has been operating since 2010 under founder-CEO Adam Clinckett, maintains SOC2 Type 2, PCI DSS Level 1, HIPAA Business Associate, GDPR, CCPA, and PIPEDA compliance, and ships monthly platform updates. From January 2025 it has progressively embedded generative AI features (dispute resolution, review responses, traffic-source analysis, newsletter optimization) on top of upgraded server infrastructure. The business is privately held with no disclosed external funding, 1-10 employees, and a product-led go-to-market motion combined with team-assisted enterprise onboarding.
BookingTimes firmographics
Firmographics- Name
- BookingTimes
- Legal name
- BookingTimes
- Website
- https://bookingtimes.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BookingTimes is an Australia-headquartered SaaS platform that provides all-in-one scheduling, booking, payments, CRM, website building, and LMS functionality for service-based small and mid-sized businesses across Australia, New Zealand, the UK, and the US.
- Ownership category
- akta.pro rank
BookingTimes industry classification
Industry- Product category
- Business Scheduling and Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industries
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Booking Engines & Direct Web Booking (THALACAD)
Keywords
Where BookingTimes is headquartered
LocationHeadquarters
- HQ city
- Townsville
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
BookingTimes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Platform Subscription: Monthly or annual subscription fees for platform access including website, dashboard, marketing tools, reports, invoicing, and calendar scheduling. Three tiers: Kickstarter (small businesses), Nail & Scale (growing businesses), and Enterprise (with SLA and flexible options).
- Calendar-Based Pricing: Charges based on the number of calendars used for scheduling. Admins, clients, bookings, and emails are free. Future plan upgrades are also free.
- Payment Processing: Built-in processing fees: 2.75% + $0.30 (US) and 1.75% + $0.30 (AUD) per transaction.
- LMS Enrolment: Flat $5 rate per enrolment for online course learning management system.
- Custom Development: Custom development services available for features outside the standard platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kickstarter - For small businesses with 1-5 team members |
| Subscription | Monthly | Nail & Scale - For growing businesses with 6-150 team members |
| Subscription | Multi-year contract | Enterprise - For teams 50+ with unique requirements and SOP needs |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Fees |
| Unit Pricing | Pay-as-you-go | LMS Enrolment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BookingTimes product offering
Product offeringCore offering
BookingTimes provides an all-in-one business scheduling and management software platform for service-based businesses, combining a drag-and-drop website builder, 24/7 online booking system, CRM, integrated payment processing, business automation, staff management, and a learning management system. The platform is sold via three subscription tiers (Kickstarter, Nail & Scale, Enterprise) targeting small teams, growing businesses, and larger organizations across verticals such as driving schools, massage and wellness, and Australian RTOs.
Product overview
BookingTimes is a comprehensive all-in-one business scheduling and management software platform for service-based businesses. The product portfolio consists of a unified core platform (BookingTimes Platform) offered across three pricing tiers (Kickstarter for small businesses 1-5 users, Nail & Scale for growing businesses 6-150 users, and Enterprise for larger organizations), supplemented by specialized add-on modules including a Learning Management System (LMS) for online courses with webcam proctoring, Marketing Suite with SEO+ and Traffic+ analytics, AVETMISS Reporting for Australian RTOs, and Calendar Linking between businesses. Core platform capabilities include 24/7 Online Booking, Website Builder with drag-and-drop editor, Package/Gift Card Sales, Online Payments (with built-in processing, Afterpay, Stripe integration), Client Management/CRM, Business Automation (reminders, invoicing, payroll), Staff Management, and Integrated Accounting with Xero/QuickBooks connectivity. Industry-specific solutions include Driving School Software and Massage Clinic Software.
Differentiator
Problem solved
Functional benefit
Products and services
- BookingTimes Platform All-in-one business scheduling and management software platform for service-based businesses, offering integrated website building, client management, scheduling, invoicing, payments, and marketing tools.
- 24/7 Online Booking System Round-the-clock online booking module allowing businesses to offer availability while managing booking parameters including maximum bookings per period, minimum service lengths, and location-specific pricing.
- Website Builder Drag-and-drop website editor with customizable templates, custom design options from the in-house design team, backend integration, and support for custom domain connection.
- Package Sales
- Gift Cards Gift card sales system encouraging customer loyalty, driving repeat visits, and attracting new customers through word-of-mouth referrals while boosting cash flow.
- Online Payments Integrated payment processing with reconciliation, supporting multiple payment methods including credit cards, Afterpay, and built-in payment processing with PCI compliance.
- Client Management (CRM) Customer relationship management with accessible client profiles, booking history, payment history, progress tracking, membership options, customizable intake forms, ID verification, and two-factor authentication.
- Business Automation Automation suite including automated reminders (SMS and email), invoicing, payroll management, follow-up tools, and completion certificates.
- Learning Management System (LMS) Online course platform with video lessons, quizzes (multiple choice, image response, video response), checklists, pass/fail assessments, achievement badges, leaderboards, and certificate generation, including webcam proctoring.
- AVETMISS Reporting AVETMISS file export functionality for Australian Registered Training Organisations (RTOs) for compliance reporting.
- Calendar Linking Staff calendar linking functionality between businesses, where the primary calendar's schedule transfers to secondary linked schedules.
- Traffic+ Traffic source analytics dashboard showing where website sales and bookings originate from Google ads, social media, referral links, newsletters, and other platforms, enabling ad spend optimization.
- Driving School Software Specialized software package for driving schools including lesson reminders, observation services, student progress tracking, and US-specific driving school features.
- Massage Clinic Software Software package for massage therapists and wellness businesses with booking, client management, treatment progress tracking, and membership management.
- BookingTimes API Limited REST API for external confirmation of bookings and marketing unsubscribes, with webhooks for booking.pass and booking.fail events for enterprise users.
Quantifiable outcome
- 300% increase in online bookings for driving school customer
- +1 more outcomes
Companies that use BookingTimes
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
BookingTimes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature10 records
BookingTimes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, standard and infrastructure.
- StripecorePayment processor integrated into BookingTimes for credit card processing. Stripe handles payment account creation, KYC, fraud prevention, and AML compliance for merchants using the platform.
- Google BusinesscoreGoogle Business integration for review management, business profile synchronization, and local SEO. Allows businesses to manage multiple Google Business locations from within BookingTimes.
- AfterpaycoreBuy-now-pay-later payment option integrated into BookingTimes. Customers can make payments over time while merchants receive payment upfront.
- XeromajorAccounting integration allowing automatic creation of daily cash receipt entries in Xero for daily cash receipts recorded for sales and bookings.
- QuickBooksmajorAccounting integration allowing BookingTimes to search QuickBooks for reconciled bank deposits that match unpaid invoices.
- ZoomstandardOnline meeting integration allowing staff members to have individual online meeting links for services and courses.
- AWS (Amazon Web Services)infrastructureCloud infrastructure provider hosting BookingTimes on AWS in the Sydney, Australia region (ap-southeast-2).
- Auth0standardAuthentication support for Auth0 login and SSO (Single Sign-On) capabilities.
- GooglecoreGoogle Analytics, Google Business Profile, and Google reviews integration. SEO+ module for search engine optimization, directory listings, and review management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BookingTimes competitors and assessment
Company assessmentDirect peers
- Acuity Scheduling (Squarespace Scheduling): Appointment scheduling and booking SaaS widely used by service-based SMBs. Direct overlap with BookingTimes' core 24/7 online booking, payments, and client management offering; comparable target customer (solo operators to mid-market service businesses).
- SimplyBook.me: Online booking system targeted at service businesses across verticals including wellness, education, and driving schools — closely matching BookingTimes' vertical breadth and SMB focus.
- Square Appointments: Square's integrated appointment scheduling with payments, CRM, and team management for service-based SMBs. Directly comparable all-in-one value proposition, with the added advantage of Square's payments ecosystem.
- Setmore: Appointment scheduling software for salons, spas, fitness studios, and other service SMBs with online booking, payments, and staff management. Closely aligned feature set and customer profile to BookingTimes.
- 10to8: Appointment scheduling and booking management software for service businesses and professional services firms. Overlaps with BookingTimes on calendar management, automated reminders, and online bookings.
- Timely: Appointment booking software headquartered in New Zealand — direct geographic and product overlap with BookingTimes, serving salons, spas, clinics, and other service SMBs.
Broad incumbents
- Mindbody: Large, established SaaS platform for fitness, wellness, and beauty businesses with booking, payments, and marketing. Broader incumbent in adjacent verticals (massage, wellness) where BookingTimes competes.
- Calendly: Widely adopted scheduling and calendar booking platform. While not a full business management suite, Calendly dominates the scheduling layer and competes for the same customer mindshare on appointment booking.
Regional players
- Cliniko: Practice management software for allied health and wellness practitioners, founded and headquartered in Australia. Regional competitor with comparable scheduling, client management, and payments feature set.
- ServiceM8: Australian field service management software for tradies and service-based SMBs with scheduling, job management, and invoicing. Comparable SMB focus and regional presence to BookingTimes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BookingTimes social profiles
Digital presenceBookingTimes compliance and trust
Trust signalCompliance7 records
BookingTimes financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookingTimes leadership team
Management profileNumber of profiles
Profiles1 record
BookingTimes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookingTimes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookingTimes
What does BookingTimes do?
BookingTimes provides an all-in-one business scheduling and management software platform for service-based businesses, combining a drag-and-drop website builder, 24/7 online booking system, CRM, integrated payment processing, business automation, staff management, and a learning management system. The platform is sold via three subscription tiers (Kickstarter, Nail & Scale, Enterprise) targeting small teams, growing businesses, and larger organizations across verticals such as driving schools, massage and wellness, and Australian RTOs.
Is BookingTimes a public or private company?
BookingTimes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BookingTimes founded?
BookingTimes was founded in 2010. It employs 1 to 10 people.
Where is BookingTimes based?
BookingTimes is headquartered in Townsville, Australia, in the Oceania region.
How does BookingTimes make money?
Five revenue lines are on record. Software Platform Subscription is the primary driver. The others are calendar-Based Pricing, payment Processing, LMS Enrolment and custom Development.
Who are BookingTimes's main competitors?
Direct peers on record are Acuity Scheduling (Squarespace Scheduling), SimplyBook.me, Square Appointments, Setmore, 10to8 and Timely. Broad incumbents are Mindbody and Calendly. Regional players are Cliniko and ServiceM8.
Does BookingTimes have an API?
Yes. BookingTimes offers a limited API. Initial functionality allows external confirmation of bookings and marketing unsubscribes. Webhooks are available for enterprise users - webhooks can be sent for booking.pass and booking.fail events. Developer documentation is at support.bookingtimes.com/docs/api-get-caller.
What industry is BookingTimes in?
BookingTimes's product category is Business Scheduling and Management Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 518 and its SIC code is 7372.