Alpha Underwriting
Alpha Underwriting Services is a UK FCA-authorised insurance intermediary (trading name of CPP Secure Limited, part of CPPGroup plc) that underwrites and administers travel, personal accident, locum, and cruise insurance through five consumer sub-brands distributed via broker and agency partners.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alpha Underwriting does
Alpha Underwriting Services, a trading name of CPP Secure Limited (company number 10257192), is a UK-registered insurance intermediary wholly owned by CPPGroup plc. The company underwrites, sells, and administers travel, personal accident, locum, and cruise insurance claim services on behalf of insurers, operating from a registered office at 6 East Parade, Leeds. It is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 790304) and registered with the ICO as a Data Controller (ZA224060).
The business is structured as a multi-brand white-label platform. Five consumer-facing sub-brands — Just Travel Cover, GetSet2Go, Turtle Travel, Ultimate, and Goodtogoinsurance.com — are distributed through broker and agency partners, with brokers accessing policy administration via two dedicated portals (admin.justtravelcover.com and new.alphaunderwriting.com). Claims handling and 24/7 medical emergency assistance are outsourced to specialist partners CSAL and Emergency Assistance Co respectively, allowing Alpha to focus on underwriting, distribution, and back-office administration.
The revenue model is premium/intermediary-driven: Alpha earns commission and administration fees on policies sold through its broker network. The go-to-market is exclusively indirect (channel partners), with no direct-to-consumer or digital-native distribution evidenced. Geographically, the company operates only within the United Kingdom. The platform stack is a conventional insurance policy administration and claims management system with no disclosed AI/ML, API, or proprietary technology features, positioning the asset as a stable, regulated UK insurance intermediary within the broader CPPGroup plc portfolio.
Alpha Underwriting firmographics
Firmographics- Name
- Alpha Underwriting
- Legal name
- CPP Secure Limited
- Website
- https://alphaunderwriting.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpha Underwriting Services is a UK FCA-authorised insurance intermediary (trading name of CPP Secure Limited, part of CPPGroup plc) that underwrites and administers travel, personal accident, locum, and cruise insurance through five consumer sub-brands distributed via broker and agency partners.
- Ownership category
- akta.pro rank
Alpha Underwriting industry classification
Industry- Product category
- Travel Insurance Underwriting
- NAICS
- Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
- akta.pro secondary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Alpha Underwriting is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alpha Underwriting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Policy Administration: Alpha Underwriting Services (CPP Secure Limited) sells and administers insurance policies, earning revenue from policy premiums. The company acts as an insurance intermediary, selling policies and administering them on behalf of insurers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Alpha Underwriting product offering
Product offeringCore offering
Alpha Underwriting Services underwrites and administers travel, personal accident, locum, and cruise insurance products on behalf of partner brands and brokers. It operates as a regulated underwriting and claims administration specialist in the UK market, distributing its cover through a network of brokers, partner-branded websites, and affinity partners accessed via a portal.
Product overview
Alpha Underwriting Services operates as a multi-brand travel insurance platform under CPP Secure Limited. The company manages a portfolio of distinct travel insurance sub-brands including Just Travel Cover, GetSet2Go, Turtle Travel, Ultimate, and Goodtogoinsurance.com. These brands operate under a unified administrative infrastructure provided by Alpha Underwriting Services, with shared claims handling and broker login systems (admin.justtravelcover.com), but represent separate product offerings for consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Insurance Underwriting Underwriting of travel insurance cover for partner brands and brokers, providing FCA-regulated capacity for leisure travel insurance products distributed across UK consumers.
- Personal Accident Insurance Personal accident insurance underwriting offered through partner brokers and brand distributors.
- Locum Insurance Underwriting of locum insurance cover targeted at the locum professional market and distributed via partner channels.
- Cruise Insurance Cruise insurance underwriting offering specialist cover for cruise travellers, distributed through partner brands and brokers.
- Claims Administration Services End-to-end claims handling and administration services for partner underwriters and brand distributors across the travel insurance portfolio.
Companies that use Alpha Underwriting
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Alpha Underwriting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpha Underwriting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CPPGroup plccoreAlpha Underwriting Services is a trading name of CPP Secure Limited, which is part of the CPPGroup plc group of companies. CPPGroup provides corporate backing and group-level support for the insurance operations.
- JustTravelCovercoreJustTravelCover is a key agency partner that distributes Alpha Underwriting's travel insurance products. The platform includes a dedicated broker login area for policy management.
- CSAL (Claims Services)coreCSAL handles claims processing for GetSet2Go, Turtle Travel, and Ultimate travel insurance brands, managing claims and medical emergency assistance on behalf of Alpha Underwriting.
- Emergency Assistance CocoreProvides 24/7 medical emergency assistance services for Alpha Underwriting's travel insurance policyholders, including emergency evacuation and medical coordination.
Scale indicators1 record
Recent moves5 records
Alpha Underwriting competitors and assessment
Company assessmentDirect peers
- Holiday Extras: UK provider of travel extras including travel insurance alongside airport services. Comparable as a UK travel-protection intermediary distributing insurance products to leisure travellers through multiple channels.
- Staysure: UK specialist travel and holiday insurance provider selling direct and through partners. Comparable as a UK-focused travel-insurance intermediary serving leisure travellers with multi-channel distribution.
- AllClear Travel Insurance: UK specialist travel insurer focused on customers with medical conditions and older travellers. Comparable as a UK travel-insurance intermediary serving niche consumer segments through broker and direct channels.
- Collinson Group: UK-headquartered MGA/administrator that designs, underwrites and administers travel insurance products for many major UK brands. Closely comparable as a regulated travel-insurance intermediary with multi-brand administration infrastructure.
- Avanti Travel Insurance: UK specialist over-50s travel insurance provider. Comparable as a UK travel-insurance intermediary focused on a defined consumer segment (older travellers) with broker and direct distribution.
- World First Travel Insurance: UK travel insurance intermediary serving long-haul and adventure travellers. Comparable as a UK travel-insurance intermediary targeting leisure travellers with niche-coverage positioning.
- CoverForYou: UK travel insurance intermediary selling policies online and via partner channels. Comparable as a UK travel-insurance intermediary focused on leisure travellers with multi-channel distribution.
- InsureandGo: UK travel insurance provider offering single-trip and annual policies direct and via comparison sites. Comparable as a UK travel-insurance intermediary targeting leisure travellers with similar product economics.
- Post Office Travel Insurance: Travel insurance brand underwritten and administered via a partner (typically Collinson) and distributed through the Post Office branch and online network. Comparable as a UK travel-insurance intermediary leveraging trusted brand and partner distribution.
Others
- JustTravelCover: Travel insurance brand and broker portal operated in conjunction with Alpha Underwriting. Comparable as a channel partner / distribution platform within the same travel-insurance ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alpha Underwriting social profiles
Digital presenceAlpha Underwriting compliance and trust
Trust signalCompliance2 records
Alpha Underwriting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Underwriting leadership team
Management profileNumber of profiles
Alpha Underwriting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Underwriting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Underwriting
What does Alpha Underwriting do?
Alpha Underwriting Services underwrites and administers travel, personal accident, locum, and cruise insurance products on behalf of partner brands and brokers. It operates as a regulated underwriting and claims administration specialist in the UK market, distributing its cover through a network of brokers, partner-branded websites, and affinity partners accessed via a portal.
Is Alpha Underwriting a public or private company?
Alpha Underwriting is a private company. It is classified as corporate owned and is currently operating.
When was Alpha Underwriting founded?
Alpha Underwriting was founded in 2009. It employs 11 to 50 people.
Where is Alpha Underwriting based?
Alpha Underwriting is headquartered in London, United Kingdom, in the Europe region.
How does Alpha Underwriting make money?
One revenue line is on record: insurance Policy Administration.
Who are Alpha Underwriting's main competitors?
Direct peers on record are Holiday Extras, Staysure, AllClear Travel Insurance, Collinson Group, Avanti Travel Insurance, World First Travel Insurance, CoverForYou, InsureandGo and Post Office Travel Insurance. JustTravelCover is listed as an others.
Does Alpha Underwriting have an API?
No public API is recorded for Alpha Underwriting.
What industry is Alpha Underwriting in?
Alpha Underwriting's product category is Travel Insurance Underwriting. Its primary akta.pro industry code is THALALAK, Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance, with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 52421 and its SIC code is 6411.