Great Britian Speedway Team

What Great Britian Speedway Team does

The Great Britain Speedway Team is the official national team representing Great Britain in international motorcycle speedway competition, operating under the governance of the Auto Cycle Union (ACU) and the British Speedway Promoters Association (BSPA). The team was restructured and re-branded in 2018 with a new management structure, ending a 32-year championship drought by winning the Monster Energy FIM Speedway of Nations Gold medal in Manchester in 2021 and Silver in 2022. Its core operations center on annual competition in FIM-sanctioned events — the Speedway of Nations, Speedway World Cup, FIM U21 Team World Championship, and Global Challenge Series — and on a structured talent development pathway via the GB Academy, which identifies and develops riders from age 15 through Under-21 and into the senior national team.

The underlying technology is the speedway motorcycle itself: a specialized 500cc single-gear, no-brake machine designed to accelerate from 0-60mph in approximately three seconds on oval dirt tracks. The team's commercial and product surface consists of a content-driven website (gbspeedwayteam.com), a merchandise storefront on vx-3.com, and a lottery partnership (Giant Cash Bonanza); no software products, applications, or proprietary technical platforms are offered.

The business model is sponsorship-led: 18 official partners and 12 official suppliers span mobility, automotive, sports nutrition, tools, insurance, financial services (Corpay/FLEETCOR), tires (ANLAS, Niterra/NGK), sportswear (VX3, Norman Walsh), and media (Daily Star, Speedway Star). Supplementary revenue comes from merchandise sales and the lottery platform. The organization is a private, non-equity national sports body headquartered at the National Speedway Stadium in Manchester with 11-50 employees, led by Team Manager Olly Allen and Youth Boss Neil Vatcher.

Name

Great Britian Speedway Team

Legal name

Great Britain Speedway Team

Website

https://gbspeedwayteam.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Great Britain Speedway Team is the official national speedway team representing Great Britain in FIM-sanctioned international competitions, operating under ACU and BSPA governance with a rider development pathway via the GB Academy and revenue from sponsorships, merchandise, and lottery partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship Revenue: The team generates revenue through official partnerships and sponsorship arrangements with multiple commercial partners across the mobility, automotive, sports nutrition, and professional services sectors.
2. Merchandise Sales: Revenue generated from official merchandise sold through the team's online shop (vx-3.com collections) and potentially at events.
3. Lottery/Gaming: Revenue through lottery partnerships such as Giant Cash Bonanza.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Great Britain Speedway Team is the UK national motorcycle speedway team that fields senior, Under-21, and youth squads in FIM-sanctioned international competitions including the Monster Energy FIM Speedway of Nations, FIM U21 Team World Championship, FIM European Pairs, and Global Challenge Series. The organisation runs the GB Academy development pathway for athletes aged 15 and above and supports riders with coaching, sports science, tactical analysis, and equipment partnerships. Commercial activities include official merchandise sales, a lottery programme, and a broad sponsorship ecosystem of 18 official partners and 12 official suppliers.

Product overview

The Great Britain Speedway Team operates primarily as a national sports team rather than a product company. The organization's primary digital offerings include its official website (gbspeedwayteam.com), an online merchandise shop, and a lottery program. The website serves as the central platform providing team news, rider profiles, event media galleries, partner information, and team history. The organization competes internationally in FIM Speedway events including the Monster Energy FIM Speedway of Nations, FIM U21 Team World Championship, and FIM European competitions. No software products, applications, or technical platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• GB Speedway Team Official Website Central digital platform providing team news, rider profiles, event media galleries, partner information, and team history for fans, partners, and the general public.
• GB Speedway Team Official Merchandise Shop Online store offering official GB Speedway Team apparel and fan gear, operated in partnership with VX3 Sportswear.
• GB Speedway Team Lottery Official lottery programme providing fundraising revenue for the team through partnership with Giant Cash Bonanza.

Quantifiable outcome

• World Championship Gold - 2021
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

33 partnerships are on record, tiered flagship, core and minor.

• Allied MobilityflagshipGTM or Marketing PartnerLeading wheelchair accessible vehicles specialist for UK and Ireland. Supports senior and U21 GB teams. Provides mobility solutions supporting accessibility in motorsport through sponsorship of disabled racing driver Aaron Morgan.
• Arctic CabinscoreGTM or Marketing PartnerLead BBQ Cabin Manufacturer in UK since 2001. Previously supported youth to senior riders in premier league. Sponsor of 2022 Speedway of Nations.
• Cabin MastercoreGTM or Marketing PartnerLeader in bespoke Garden Rooms and Garden Offices with over 20 years experience. Previously sponsored youth to senior riders. Sponsor of 2022 Speedway of Nations.
• Roger Warnes TransportcoreGTM or Marketing PartnerTransport company established nearly 50 years ago in Great Dunham, Norfolk with 100-strong fleet and depot in King's Lynn.
• ATPI Sports EventsflagshipStrategic or Co-development PartnerWell-respected sports travel and events brand with long track record in Olympic Games, Football, Running, Sailing. Provides travel management and event logistics support for international competitions.
• PowerMaxedcoreGTM or Marketing PartnerUK-made vehicle care products, scientifically developed and user-friendly. Active in motorsport including BTCC with PMR team.
• Steel SealminorGTM or Marketing PartnerHead gasket repair solution used worldwide as alternative to costly mechanical repairs with money-back guarantee.
• Teng ToolscoreGTM or Marketing PartnerSupplies technicians and automotive trade with over 3,500 items sold in 40+ countries. Nearly all top riders and teams choose Teng Tools.
• Specialist Risk Entertainment and SportcoreStrategic or Co-development PartnerInsurance solutions for racing teams and motorsport businesses with 50+ years combined experience. Provides bespoke insurance at competitive premiums.
• FUCHS SilkoleneflagshipGTM or Marketing PartnerManufactured in Stoke-on-Trent, global brand sold in 50+ countries with 30+ years R&D. Products used by leading professional race teams including MotoGP, World Superbikes, British Superbikes, and Speedway.
• RentruckflagshipGTM or Marketing PartnerVehicle rental company based in Rochdale, Manchester. Long-running title sponsor of Belle Vue 'Rentruck' Aces and 'Cool Running Rental' Colts. Supplier to many British Speedway clubs and individual riders.
• Van and KombicoreGTM or Marketing PartnerJoint initiative between Rentruck and Westbourne Professional in Sheffield. Specializes in short-term leasing of VW Transporter derivatives. Provided vehicles for Tai Woffinden, John McGuinness, and Dougie Lampkin.
• Grant Henderson TankersminorGTM or Marketing PartnerTankers and transport services provider based in the UK.
• Niterra (formerly NGK Spark Plugs)flagshipGTM or Marketing PartnerLeading automotive and technical ceramics supplier headquartered in Nagoya, Japan. 16,100 employees, 3.8 billion Euros annual turnover. Provides ignition parts, sensors, and vehicle electronics.
• RMCS RacingcoreGTM or Marketing PartnerSponsorship arm of former Speedway promoter Gordon Pairman. Supports senior GB team, British Youth Championship, Isle of Wight National Development League Team, and GB Under 21 squad.
• Enterprise (Flex-E-Rent)coreGTM or Marketing PartnerFlexible commercial vehicle hire with 25,000+ commercial vehicles. Provides van hire, HGV hire, and specialist vehicle hire on flexible terms.
• Smyths ToysflagshipGTM or Marketing PartnerLeading toy retailer with 129 store locations throughout UK and Ireland. Carries top brands at competitive prices including toys, baby, outdoor and software games.
• ANLAScoreGTM or Marketing PartnerTire company focused on innovation manufacturing tires for motorcycles, scooters, go-karts, ATVs, and golf carts. Specializes in specialty tires for performance requirements.
• VX3 SportswearflagshipGTM or Marketing PartnerHigh quality sportswear designed with performance in mind including gymwear, running clothing, and training wear. Official merchandise supplier for GB Speedway Team.
• Norman Walsh FootwearcoreGTM or Marketing PartnerBritain's sole remaining maker of traditional sports footwear, established 1931 in Bolton. British-owned, designed, and manufactured. Famous for shoes worn by Roger Bannister and athletes at 1954 Olympics.
• MediaCocoreTechnology or IntegrationExperts in large format graphics and event branding based in Manchester. Multi-accredited graphics, displays and events specialist with 20 years experience.
• The Awning CompanyminorGTM or Marketing PartnerFamily-run business with 30 years experience manufacturing temporary structures and vehicle awnings. Made in Britain marque holder.
• Joyce DesigncoreTechnology or IntegrationUK's foremost automotive design and graphics company working with 3M. Provides large format print graphics, paint protection, and race livery supplier for BTCC, TCR UK, MINI Challenge, British GT.
• PhysiquecoreGTM or Marketing PartnerSports healthcare products supplier for 25+ years serving elite sports teams, medical professionals, and national governing bodies. Products include taping, sports first aid, hot/cold therapy, supports and braces.
• Nutrition XcoreGTM or Marketing PartnerLeading sports nutrition brand formulated by world-renowned sports nutritionists. Batch tested and Informed-Sport certified. Number one choice for elite athletes and professional sports teams.
• Rip'n'RollminorGTM or Marketing PartnerFamily business designing and patenting goggle roll off and tear off systems since 2001. 1500+ product lines from UK manufacturing facility serving extreme sports worldwide.
• SM Pro WheelscoreGTM or Marketing PartnerPart of Central Wheel Components, 120 years trading and 5 generations of family ownership. Leading supplier of MX wheels in UK, Europe, USA, Canada and Australia. Expanding in UK and European Speedway market.
• Bell HelmetscoreGTM or Marketing PartnerLegacy of championship and confidence in motorsport helmets.
• Edge CompositescoreTechnology or Integration25 years experience as market leading supplier of top quality composite parts. Pioneering supplier for track racing with carbon fibre parts for speedway, grass track, long track, trials and moto X.
• ACU (Auto Cycle Union)flagshipStrategic or Co-development PartnerInternationally recognized National Governing Body for motorcycle sport in British Isles (less Northern Ireland). Founded 1903, founder member of FIM. Represents 23,000 licence holders, 3,000 volunteer Marshals, 550 member Clubs.
• BSPA (British Speedway Promoters Association)flagshipStrategic or Co-development PartnerNational governing body for Speedway activities in Great Britain.
• Daily StarcoreGTM or Marketing PartnerPublished by Express Newspapers part of Reach PLC, Britain's largest newspaper, magazine and digital publisher reaching 38.6 million people monthly. Part of FTSE SmallCap Index.
• Speedway StarflagshipGTM or Marketing PartnerKeeping the Speedway community up to speed for 60+ years since 1952. Covering all aspects of track racing globally. Must read for fans, riders and officials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wolverhampton Wolves: Wolverhampton is a top-tier UK speedway club that draws from and supplies the same British rider pool as the GB national team, providing a regional club-level comparable within British speedway.
• Poole Pirates: Poole is one of the most successful UK speedway clubs and a regular contributor of riders to the GB national side; it competes domestically in the same British speedway pyramid that underpins GB's talent base.
• Belle Vue Aces: Belle Vue is a leading UK speedway club and a key talent pipeline for the GB national team (Dan Bewley progressed through Belle Vue's Colts ranks); it shares the UK speedway market and rider pool with Great Britain but operates in a domestic league rather than international competition.
• Swindon Robins: Swindon is a British Premiership speedway club that operates within the same UK ecosystem as the GB national team and feeds riders into the senior national setup, making it a domestic-market comparable.

Direct peers

• Poland National Speedway Team: The Poland national speedway side is the most successful team in Speedway of Nations history and competes against Great Britain annually in the same FIM events with an identical rider-development and federation-backed structure, making it the closest direct comparable.
• Australia National Speedway Team: Australia fields a national speedway team that competes in the same FIM Speedway of Nations and Speedway World Cup events as Great Britain, with a comparable rider-development pathway and sponsorship-funded revenue model.
• Denmark National Speedway Team: Denmark is a traditional speedway powerhouse that regularly challenges for the FIM Speedway of Nations title alongside Great Britain, sharing the same international competition calendar and rider-team structure.
• Sweden National Speedway Team: The Swedish national speedway team competes in the same FIM Team World Championship cycle as Great Britain, with a similar federation-governed structure via Svemo and comparable youth-to-senior rider pathway.

Others

• Auto Cycle Union (ACU): ACU is the UK National Governing Body for motorcycle sport and a flagship strategic partner of the GB Speedway Team; it is a regulatory and ecosystem participant rather than a direct competitor.
• Speedway GB (BSPA): BSPA / Speedway GB is the national governing body for British Speedway and a flagship strategic partner; it administers the domestic league structure on which the GB national team's talent pipeline depends, making it an ecosystem enabler rather than peer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/GBSpeedwayTeam
• Facebookfacebook.com/GBSpeedwayTeam
• Instagraminstagram.com/gbspeedwayteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Britian Speedway Team