Utility Creative
- Company typePrivate
- Founded1984
- HeadquartersFitzroy, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Utility Creative firmographics
Firmographics- Name
- Utility Creative
- Legal name
- Utility Creative
- Website
- https://utilitycreative.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Utility Creative industry classification
Industry- Product category
- Digital Health Solutions
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Utility Creative is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Utility Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Custom Digital Solution Development: Development of custom apps, websites, software programs, and digital health solutions for government agencies, healthcare organizations, and commercial clients. Projects are typically scoped and delivered as professional services engagements with outcomes-based deliverables.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Utility Creative product offering
Product offeringCore offering
Utility Creative is a digital health agency that designs and develops custom apps, websites, software programs, and multi-layered health programs aimed at preventing chronic illness and improving public health. Their core work spans evidence-based mental health and wellness applications (e.g., Real Care, equipt, NewMind, mummatters), preventative health screening tools (preventionXpress), and culturally inclusive digital platforms (CALD CMS, Replanting the Birthing Trees Resource Hub), delivered as project-based professional services to government, healthcare, and commercial clients.
Product overview
Utility Creative is a digital health solutions company that develops apps, websites, software, and programs focused on preventing chronic illness and improving public health. Their portfolio consists of multiple distinct product lines: wellness and mental health applications (Real Care App for real estate professionals, equipt App for police officers, NewMind App for miners, mummatters for perinatal wellbeing), health screening tools (preventionXpress/pXs for workplace health assessments), and campaign management systems (CALD CMS for multicultural engagement). They also offer custom-built solutions, website development, video production, graphic design, and health program design services across government and commercial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Care App Multi-award-winning mental health and wellness mobile application for real estate professionals developed in partnership with Rise Initiative. Provides tools for financial health management, wellbeing checks, self-care guidance, crisis intervention, and access to confidential counselling services. Supports over 7,500 users across Australia and New Zealand.
- equipt App Free mental health and wellbeing mobile app for police officers, developed in partnership with The Police Association of Victoria and Victoria Police. Features lifestyle tools, rapid response stress management strategies, direct access to mental health support, and personalised shift work recommendations. Downloaded over 50,000 times across Australia, New Zealand and Canada.
- NewMind App Mental health and wellbeing mobile app for Newcrest Mining employees, developed by miners for miners. Provides tools to help manage stress, build resilience, and improve adaptability to shift work. Achieved 74% app engagement rate with 1,000+ employees across Australia, PNG and Canada.
- mummatters Free perinatal emotional wellbeing mobile web app developed in partnership with Bupa, UNSW, and St John of God Health Care. Provides evidence-based emotional screening using clinically validated tools including the Postnatal Risk Questionnaire (PNRQ) for new and expectant mothers. Reached 6,000+ users with 90%+ rating it as a credible wellbeing support tool.
- preventionXpress (pXs) Preventive health screening program and tool that identifies and tracks risk of five chronic preventable diseases including cardiovascular disease, obesity, and diabetes. Delivers voluntary confidential health checks with focus on mental and physical health risk factors. Used across multiple organisations including Ausgrid for workplace health programs.
- Replanting the Birthing Trees Resource Hub Online research repository of Indigenous health resources developed in collaboration with the Indigenous Health Equity Unit at The University of Melbourne. Provides centralised access to articles, videos and images for Aboriginal and Torres Strait Islander communities, clinicians, practitioners, researchers, and policymakers. Features offline access, emergency support, and mental health assistance.
- CALD Campaign Management System Digital platform enabling inclusive, data-driven engagement with culturally and linguistically diverse (CALD) communities. Campaign managers create campaigns, allocate venues, and upload creative assets automatically linked to language- and venue-specific QR codes. Features real-time analytics dashboards for scan volume, location, and language insights.
- WorkSafe Health & Wellbeing App Health and wellbeing smartphone app developed for truck drivers and manufacturing workers at Hazeldene's Chicken Farm. Provides resources for fatigue management including nutrition, exercise, sleep, hydration, caffeine intake, and stress reduction. Integrated with PreventionXpress screening tool. Achieved 3,000 downloads with measurable improvements in employee health outcomes.
- SpineData Legacy web-based clinical data collection platform developed for University of Southern Denmark. Supported clinical data collection, quality assurance, research, and clinical decision-making across multiple departments and countries. Processed 60,000+ responses daily with 160,000+ PROM surveys completed by 2018.
Quantifiable outcome
- 50% reduction in high blood pressure cases (from 38.8% to 12.5%)
- +7 more outcomes
Companies that use Utility Creative
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Utility Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Utility Creative partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Indigenous Health Equity Unit, University of MelbournecorePartnership to develop the Replanting the Birthing Trees Resource Hub - an online repository of Indigenous health resources. Developed in collaboration with Aboriginal and Torres Strait Islander peoples and Elders. Launched February 2025.
- Convenience AdvertisingcoreOngoing partnership developing digital solutions including the CALD Campaign Management System for multicultural community engagement. Utility Creative developed the QR code-based platform enabling language-specific content delivery across Convenience Advertising's bathroom media network.
- Rise InitiativecoreLong-term partnership with Australia's not-for-profit organization supporting mental health and wellness of real estate professionals. Jointly developed and continue to evolve the multi-award-winning Real Care app. Rise Initiative commissioned Utility Creative to redesign and launch Real Care 2.0 in 2024.
- Hazeldene's Chicken FarmminorPartner in WorkSafe truck driver fatigue research project. Hazeldene's provided the site for the intervention study involving fatigue detection devices and lighting improvements. Utility Creative developed the health and wellbeing app and PreventionXpress screening tool for the project.
- The Police Association of Victoria (TPAV) & Victoria PolicecorePartnership to develop the equipt mental health and wellbeing app for police officers. App launched in 2016 and refreshed in 2020 and 2025. Utility Creative continues to work with TPAV on ongoing development including equipt 2.0 launched in 2025.
- BupacorePartnership with Bupa to develop mummatters perinatal emotional wellbeing app. Bupa contributed health content expertise and public health communication. App launched in 2015 with clinically validated screening tools developed with University of New South Wales.
- University of Southern DenmarkcoreLong-term partnership from 2008-2011 developing SpineData clinical data platform. Collaboration from initial concept through launch, supporting multi-lingual clinical data collection across multiple departments and countries. By 2018, platform processed 60,000+ responses daily.
- DiginosticcoreOngoing partnership delivering preventive health screening technology. Utility Creative developed Diginostic's website redesign and scalable Content Management System using Payload CMS and Next.js. Diginostic has facilitated 450,000+ health screenings nationwide.
- Institute for Breathing and Sleep (IBAS)coreExpert partner in mental health and sleep research. Collaborated on NewMind app for Newcrest Mining, equipt app for police, and WorkSafe truck driver fatigue project. Provided clinical expertise and validation for digital health tools.
- University of New South WalescoreAcademic partner for mummatters app development. Professor Marie-Paule Austen developed the Postnatal Risk Questionnaire (PNRQ) validated screening tool integrated into the app for perinatal depression screening.
- University of MelbournecoreAcademic partner for equipt app development. University of Melbourne provided subject matter expertise through Phoenix Australia Centre for Post Traumatic Mental Health as part of the co-design team involving 12 focus groups with 120+ hours of police member insights.
- Songlines Music Aboriginal CorporationminorPartner in the 'Talk Different' (Raise Your Voice) international song and video collaboration supporting Indigenous rights. Collaboration with Indigenous rapper Miss Hood and artist Stan Yarramunua on didgeridoo.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Utility Creative competitors and assessment
Company assessmentDirect peers
- Deepend: Australian digital agency with deep experience in healthcare, government, and enterprise digital products. Comparable in vertical specialisation and project-based digital delivery model.
- Think HQ: Melbourne-based purpose-driven creative and communications agency working with government and health clients on behaviour-change campaigns. Comparable to Utility Creative's public health campaign and digital product work.
- Portable: Australian digital agency that designs and builds digital products and services for government, healthcare, and NFP clients. Highly comparable to Utility Creative in combining user-centred design, custom software delivery, and public-sector focus.
- Thinkmill: Australian digital product studio building custom apps and platforms for enterprise and government. Comparable in technology choices (modern JS frameworks, headless CMS) and custom software development focus.
- Big Medium Small: Boutique Australian digital studio building custom digital experiences and platforms for complex public-interest clients. Comparable in scale, design-led approach, and mix of private/public sector work.
- Reactive: Sydney-based digital experience agency with a long track record of custom app, web, and platform builds for enterprise clients. Comparable in technology stack, project-based professional services model, and enterprise/government client mix.
- Hardedge: Australian creative and digital agency with health, government, and community clients. Comparable in purpose-driven positioning and blend of brand, campaign, and digital product delivery.
- Wave Digital: Australian digital agency delivering custom digital products, apps, and platforms for enterprise and government. Closely comparable in size, technology stack (Next.js/headless), and enterprise field-sales motion.
Broad incumbents
- Clemenger BBDO Melbourne: Major full-service creative and digital agency in Melbourne with strong government, health, and behaviour-change credentials. A larger incumbent offering overlapping campaign and digital capabilities to similar client verticals.
- Deloitte Digital Australia: Large consulting-led digital practice serving Australian government, healthcare, and enterprise clients. Competes for the same enterprise digital health and government mandates, but at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Utility Creative social profiles
Digital presenceUtility Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Utility Creative leadership team
Management profileNumber of profiles
Profiles3 records
Utility Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Utility Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Utility Creative
What does Utility Creative do?
Utility Creative is a digital health agency that designs and develops custom apps, websites, software programs, and multi-layered health programs aimed at preventing chronic illness and improving public health. Their core work spans evidence-based mental health and wellness applications (e.g., Real Care, equipt, NewMind, mummatters), preventative health screening tools (preventionXpress), and culturally inclusive digital platforms (CALD CMS, Replanting the Birthing Trees Resource Hub), delivered as project-based professional services to government, healthcare, and commercial clients.
Is Utility Creative a public or private company?
Utility Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Utility Creative founded?
Utility Creative was founded in 1984. It employs 1 to 10 people.
Where is Utility Creative based?
Utility Creative is headquartered in Fitzroy, Australia, in the Oceania region.
How does Utility Creative make money?
One revenue line is on record: custom Digital Solution Development.
Who are Utility Creative's main competitors?
Direct peers on record are Deepend, Think HQ, Portable, Thinkmill, Big Medium Small, Reactive, Hardedge and Wave Digital. Broad incumbents are Clemenger BBDO Melbourne and Deloitte Digital Australia.
Does Utility Creative have an API?
No public API is recorded for Utility Creative.
What industry is Utility Creative in?
Utility Creative's product category is Digital Health Solutions. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies. Its NAICS code is 541430 and its SIC code is 7371.