Crambo
Crambo is a Spanish B2B distributor and systems integrator of professional audiovisual and IT hardware, carrying authorized lines from Samsung, Philips, Panasonic, SMART, AVer, Yealink, and others. It serves 16 verticals — primarily retail, K-12 education, and corporate — across Spain via e-commerce, direct sales, and channel partners.
- Company typePrivate
- Founded1995
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Crambo does
Crambo, S.A. is a Spanish B2B technology distributor and systems integrator headquartered in San Fernando de Henares, Madrid, specializing in professional audiovisual (AV) and IT hardware solutions. Founded in 1995 and operating with 51–100 employees, the company functions as an authorized multi-brand distributor carrying flagship product lines from Samsung, Philips Professional Displays, Panasonic, Sony, SMART Technologies, AVer, Yealink, Nureva, Optoma, Datavideo, LEGO Education, Vogels, and Lindy, among others. Its catalog spans 15+ categories including business and large-format monitors, videowalls, touch and outdoor displays, projectors (entry through 10,000+ lumen professional), professional videoconferencing systems, PTZ cameras, audio conferencing, digital signage, LED displays, kiosks, AV-over-IP, KVM extenders, and education technology (SMART interactive panels, LEGO robotics, 3D printers, charging carts).
The company operates a sales-led go-to-market combining a registered-client B2B e-commerce platform (with inventory visibility, order tracking, and the Crambo Points loyalty program), a direct enterprise sales team providing pre-sales engineering and project support, a network of channel partners and value-added resellers, and a physical showroom in Madrid. Revenue is generated through one-time hardware distribution (the dominant stream) and complementary professional services including consulting, engineering, implementation, logistics, training, marketing support, and customer financing, with quote-based pricing for B2B clients and special K-12 educational pricing programs. Customer segments are diversified across 16 verticals — with Retail, K-12 Education, and Enterprise/Corporate flagged as primary — and operations are explicitly domestic (Spain), despite a global-solutions positioning on the corporate site. The company is privately held as a Sociedad Anónima (CIF A78198017), with no disclosed institutional investors, funding history, or M&A activity.
Crambo firmographics
Firmographics- Name
- Crambo
- Legal name
- Crambo, S.A.
- Website
- https://crambovisuales.es
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crambo is a Spanish B2B distributor and systems integrator of professional audiovisual and IT hardware, carrying authorized lines from Samsung, Philips, Panasonic, SMART, AVer, Yealink, and others. It serves 16 verticals — primarily retail, K-12 education, and corporate — across Spain via e-commerce, direct sales, and channel partners.
- Ownership category
- akta.pro rank
Where Crambo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Crambo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hardware Product Distribution: Crambo generates revenue through the distribution and sale of professional audiovisual and IT hardware products including monitors, projectors, video conferencing systems, digital signage, and related accessories. Products are sold through an e-commerce platform and direct sales engagement with B2B customers requiring project-based implementations.
- Professional Services: The company offers associated services including engineering, consulting, implementation, logistics, marketing support, training, and financial services that complement product sales and generate additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard B2B pricing for registered business customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Crambo product offering
Product offeringCore offering
Crambo is a Spanish B2B wholesale distributor and systems integrator of professional audiovisual (AV) and IT hardware solutions. The company distributes and integrates monitors, projectors, video conferencing systems, digital signage, LED displays, professional video equipment, audio solutions, and educational technology from leading manufacturers (Samsung, Philips, Panasonic, SMART, AVer, Yealink, Nureva, Optoma, Sony) to resellers, integrators, and end-customer businesses across Spain. Beyond product distribution, Crambo delivers pre-sales engineering, consulting, implementation, training, logistics, marketing support, and financial services across the project lifecycle.
Product overview
Crambo is a B2B technology distributor and reseller specializing in professional audiovisual (AV) and IT solutions for Spanish and European markets. The company operates as a multi-brand distributor offering an extensive portfolio of products across 15+ categories including monitors (business, large-format, videowall, touch, outdoor), projectors (home cinema to high-luminosity professional), videoconferencing systems, audio solutions, educational technology (SMART interactive panels, LEGO Education, robotics), digital signage, LED displays, and IT hardware. Crambo functions as a wholesale distributor with an eCommerce platform, providing pre-sales engineering, consulting, marketing support, financial services, logistics, and after-sales service to its reseller partners. The product portfolio centers on distribution agreements with major manufacturers including Samsung, Philips, Panasonic, Optoma, AVer, Yealink, Nureva, Datavideo, SMART, Vogels, LINDY, and others. The portfolio includes core display products (monitors, projectors, LED), collaboration tools (videoconferencing, audioconferencing, wireless presentation), professional video equipment (PTZ cameras, camcorders, mixers), educational solutions (interactive panels, robotics, 3D printers), and supporting infrastructure (mounts, signal management, kiosks).
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Monitors and Displays Business monitors, large-format displays (from 75 inches), videowall monitors, touch monitors, high-brightness monitors, and outdoor monitors from brands such as Samsung, Philips Professional Display (D-Line, Q-Line, X-Line), and Panasonic for retail, corporate, and digital signage installations.
- SMART Interactive Panels Interactive SMART panels for education and corporate collaboration, featuring touch-enabled displays with integrated software for classroom and meeting room environments.
- Professional Projectors Full projector portfolio including high-luminosity (from 10,000 lumens), mid-range (5,000-9,000 lumens), entry-level (up to 5,000 lumens), home cinema, and short/ultra-short throw models from Panasonic and Optoma for auditoriums, large venues, education, and corporate use.
- Projection Screens Electric, manual, portable, fixed-frame, and large-format projection screens from Screenint and Euroscreen for professional and educational projection installations.
- Mounting Solutions Professional mounting solutions including monitor mounts, videowall mounts, large-format mounts, interactive/touch monitor mounts, projector mounts, camera mounts, tablet mounts, lecterns, kiosks, and monitor/projector housings from Vogels, TooQ, and Seristylu.
- Video Conferencing Systems Professional video conferencing solutions including CODEC systems, USB webcams, PTZ cameras with AI auto-tracking and NDI-HX support, all-in-one touch panels, VIDEOMA platform, telephony, and videoconferencing software from AVer, Yealink, Panasonic, and Vexia (iCabin).
- Audio Conferencing Solutions Integrated microphone and speaker systems including Nureva HDL Pro series, HDL300, and HDL200 with proprietary Microphone Mist technology designed to cover meeting rooms up to 57 square meters.
- Wireless Presentation Systems Cable-free content sharing systems for meeting rooms and classrooms enabling wireless screen presentation from laptops and mobile devices.
- Professional Video Production Equipment Professional 4K camcorders (Panasonic AG-CX350E with HDR, 10-bit recording, NDI-HX1, RTMP streaming), video mixers/switchers, and converters from Datavideo for live production and broadcast applications.
- Signal Management Solutions Signal management equipment including distributors, extenders, converters, scalers, matrices, and KVM solutions from Datavideo and LINDY for professional AV installations.
- Digital Signage Solutions End-to-end digital signage solutions including media players, software, compatible displays, indoor/outdoor totems, kiosks, and LED cabinets for retail, corporate communications, and public information.
- Digital Kiosks and Totems Indoor and outdoor digital kiosks and totems for retail, information, and self-service applications.
- LED Display Solutions LED cabinets and totem displays for large-format digital signage applications in retail, sports venues, auditoriums, and outdoor installations.
- AV Control Systems AV control systems including button panels and touch panels with integrated processors for centralized room and AV system management.
- Educational Robotics and STEM Solutions LEGO Education products and educational robotics kits for K-12 STEM learning, including classroom robotics, 3D printers, charging carts, and digital whiteboards for educational institutions.
- Document Cameras and Visualizers Document cameras and visualizers for classroom and meeting room presentations.
- Room Booking and Reservation Systems Room reservation and scheduling systems integrated with Crambo's audiovisual solutions (Spotlinker integration) for meeting room management.
- Professional Audio Equipment Professional audio equipment including amplifiers, speakers, digital processors, and headphones for commercial installations.
- IT Computing Hardware IT computing products including PCs, Intel NUC systems, IT monitors, JWIPC industrial panel PCs (OVS series) for Industry 4.0 environments, and related computing modules.
- Refurbished Equipment Outlet Refurbished and discounted AV equipment offered through the outlet section for budget-conscious customers.
- Professional AV Services Complementary services including pre-sale engineering, consulting, implementation, logistics, marketing support, training, financial services, and post-sale support including Crambo Care extended service offerings.
Companies that use Crambo
Customer profileSegments16 records
Ideal customer profiles3 records
Crambo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Crambo partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- SamsungcoreAuthorized distributor of Samsung professional display products including business monitors, video walls, digital signage, and interactive displays. Samsung products represent a core component of Crambo's monitor and display portfolio.
- Philips Professional Display (PPD)coreAuthorized distributor of Philips professional display solutions including business monitors, videowall displays, interactive touchscreens, and digital signage products across multiple product lines (D-Line, Q-Line, X-Line).
- PanasoniccoreAuthorized distributor of Panasonic professional video and projection equipment including camcorders, PTZ cameras, projectors, and broadcast solutions.
- SMART TechnologiescoreAuthorized reseller of SMART interactive displays, panels, and educational technology solutions. Crambo operates as a SMART reseller partner with dedicated educational technology solutions.
- AVer InformationcoreAuthorized distributor of AVer professional video conferencing equipment including PTZ cameras, webcams, audio systems, and all-in-one video bars for meeting rooms.
- YealinkcoreAuthorized distributor of Yealink video conferencing hardware including conference phones, video bars, and unified communication endpoints.
- NurevacoreAuthorized distributor of Nureva audio conferencing solutions including the HDL Pro series, HDL300, and HDL200 audio systems featuring proprietary Microphone Mist technology for large room coverage.
- OptomacoreAuthorized distributor of Optoma projectors including home cinema, business, and education projectors.
- DatavideocoreAuthorized distributor of Datavideo professional video production equipment including switchers, converters, recorders, and broadcast kits.
- SonycoreAuthorized distributor of Sony professional video and display products.
- IntelminorIntel partner status for IT computing products including Intel NUC systems and related computing modules.
- LEGO EducationcoreAuthorized LEGO Education reseller providing robotics and STEM education solutions for schools including LEGO learning materials and educational robotics kits.
- VogelscoreAuthorized distributor of Vogels professional mounting solutions including video wall mounts, monitor stands, and display mounting systems.
- TooQcoreAuthorized distributor of TooQ mounting solutions including projector mounts, monitor stands, and AV furniture.
- Lindy ElectronicscoreAuthorized distributor of Lindy connectivity solutions including KVM extenders, signal converters, cables, adapters, and EDID emulators for professional AV installations.
- ClassVRminorAuthorized reseller of ClassVR virtual reality solutions for education.
- JWIPCminorPartner for industrial PC panel solutions including OVS series industrial panel PCs for Industry 4.0 environments.
- ScreenintminorAuthorized distributor of Screenint projection screens.
- EuroscreenminorAuthorized distributor of Euroscreen projection screens.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Crambo competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global B2B technology distributor and solutions aggregator offering IT, AV, and unified communications products worldwide. Overlaps with Crambo on AV/IT hardware distribution but operates at vastly greater scale across many geographies.
- Arrow Electronics: Global B2B distributor of electronic components and enterprise computing solutions, including AV/IT hardware. Comparable multi-vendor distribution model but at far larger scale and with broader product depth than Crambo.
- TD SYNNEX: Global IT and AV distributor formed from the merger of Tech Data and SYNNEX, distributing products from major vendors to resellers and integrators worldwide. Comparable multi-vendor distribution model but at enterprise scale across multiple regions.
Regional players
- GTI Software & Networking: Spanish B2B software and IT product distributor focused on the Iberian market, serving resellers with cloud, security and hardware products. Comparable Spanish distribution model but skewed more toward software than Crambo's AV focus.
- Esprinet: Italian-headquartered B2B technology distributor with significant operations in Spain (Esprinet Iberica), distributing IT and AV products to resellers. Comparable distribution model and customer segments, but serves a broader Southern European geography than Crambo.
Direct peers
- AVEX Audiovisual Experts: Spanish audiovisual integrator and solutions provider offering design, installation and support of AV systems for corporate, education and public-sector clients. Comparable Spanish footprint and AV solutions portfolio, though more integrator than distributor.
- Pixel Sistemas: Spanish distributor and integrator of professional AV solutions including digital signage, video conferencing and LED displays. Comparable product categories and Spanish B2B customer base to Crambo.
- Charmex Internacional: Spanish B2B distributor of professional audiovisual equipment (projection, displays, videoconferencing) serving resellers and institutional buyers in Spain. Closest direct peer to Crambo given overlapping Spanish footprint, vendor mix and AV product categories.
- MCR Info Electrónica: Spanish B2B IT and audiovisual distributor headquartered in Barcelona, distributing professional AV brands across Spain. Directly comparable to Crambo in geography, customer base (resellers, integrators, institutions), and multi-brand AV/IT portfolio.
Emerging players
- Scati Labs: Spanish audiovisual and security solutions company offering video management, digital signage and AV-over-IP products to enterprise and public-sector clients. Overlaps with Crambo on digital signage and AV infrastructure but is more of a niche software/ solutions player than a multi-brand distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crambo social profiles
Digital presenceCrambo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crambo leadership team
Management profileNumber of profiles
Crambo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crambo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crambo
What does Crambo do?
Crambo is a Spanish B2B wholesale distributor and systems integrator of professional audiovisual (AV) and IT hardware solutions. The company distributes and integrates monitors, projectors, video conferencing systems, digital signage, LED displays, professional video equipment, audio solutions, and educational technology from leading manufacturers (Samsung, Philips, Panasonic, SMART, AVer, Yealink, Nureva, Optoma, Sony) to resellers, integrators, and end-customer businesses across Spain. Beyond product distribution, Crambo delivers pre-sales engineering, consulting, implementation, training, logistics, marketing support, and financial services across the project lifecycle.
Is Crambo a public or private company?
Crambo is a private company. It is classified as unknown and is currently operating.
When was Crambo founded?
Crambo was founded in 1995. It employs 51 to 100 people.
Where is Crambo based?
Crambo is headquartered in Madrid, Spain, in the Europe region.
How does Crambo make money?
Two revenue lines are on record. Hardware Product Distribution is the primary driver. The others are professional Services.
Who are Crambo's main competitors?
Broad incumbents on record are Ingram Micro, Arrow Electronics and TD SYNNEX. Regional players are GTI Software & Networking and Esprinet. Direct peers are AVEX Audiovisual Experts, Pixel Sistemas, Charmex Internacional and MCR Info Electrónica. Scati Labs is listed as an emerging player.
Does Crambo have an API?
No public API is recorded for Crambo.