Charmex
Charmex Internacional SAU is a Barcelona-based B2B audiovisual technology distributor founded in 1986, supplying AV integrators across Spain, Portugal, and Latin America with displays, LED screens, projectors, signal management, and conferencing solutions under both third-party and own-brand (Traulux) lines.
- Company typePrivate
- Founded1986
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Charmex does
Charmex Internacional SAU is a Spain-based B2B distributor of professional audiovisual technology, founded in 1986 and headquartered in Barcelona with offices in Madrid, a distribution warehouse in Santa Perpètua de Mogoda, and a wholly-owned subsidiary serving Latin America. The company sells to AV integrators, installers, and end customers across Spain, Portugal, and Latin America, distributing a portfolio that spans commercial displays (Samsung, LG), LED screens including its own Traulux own-brand fine-pitch line, interactive panels (Clevertouch, Traulux), projectors (Epson, Christie, Vivitek, Sony), signal management and KVM hardware (Matrox, Kramer, PixelHue), AV-over-IP, professional cameras (Sony, RGBlink), conferencing audio (Nureva, Aver, Polycom), connectivity (PureLink), and CMS software (Samsung MagicInfo, LG SuperSign, Pixelhue VICP, Matrox MuraControl).
The underlying technology stack is integration-centric rather than proprietary-IP-centric: Charmex curates and bundles third-party hardware and software into solution kits across eight verticals (Corporate, Control Rooms, Immersive, Digital Signage, Streaming, Education, Events, and Healthcare) and provides pre- and post-sale technical advisory, SAT technical support, and certified training through Charmex Academy (Pixelhue PMA, Novastar NCE, Clevertouch operator courses). Revenue is generated primarily through wholesale hardware sales to registered AV integrators under quote-based, undisclosed pricing, supplemented by after-sales maintenance and managed-service integration projects. Go-to-market is sales-led, with a direct commercial team, field representatives across major Iberian cities, an e-commerce catalog published in six languages, and 48-72 hour integrated logistics across the Iberian Peninsula, supported by credit facilities offered through a captive finance subsidiary (Charmex Financial Services SL).
Charmex firmographics
Firmographics- Name
- Charmex
- Legal name
- Charmex Internacional SAU
- Website
- https://charmex.net
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Charmex Internacional SAU is a Barcelona-based B2B audiovisual technology distributor founded in 1986, supplying AV integrators across Spain, Portugal, and Latin America with displays, LED screens, projectors, signal management, and conferencing solutions under both third-party and own-brand (Traulux) lines.
- Ownership category
- akta.pro rank
Where Charmex is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Charmex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Audiovisual Product Distribution: Charmex generates revenue through wholesale sale of audiovisual products including projectors, LEDs, monitors, large LED screens, supports, connectivity equipment, and post-sale service and customer maintenance. They operate as a distributor serving AV integrators and installers.
- Professional Services: After-sales service, customer maintenance, technical support, and maintenance services for audiovisual installations
- Integrated AV Development Projects: Custom audiovisual integration and development projects for specific client needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing for AV integrators |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Charmex product offering
Product offeringCore offering
Charmex is a wholesale B2B distributor of professional audiovisual technology products headquartered in Barcelona, Spain. The company supplies displays, LED screens, projectors, signal management equipment, interactive displays, videoconferencing systems, cabling, mounts, and AV software to professional AV integrators and installers across Spain, Portugal, and Latin America, complemented by technical support, training through Charmex Academy, and integrated logistics delivering orders in 48-72 hours across the Iberian Peninsula.
Product overview
Charmex Internacional SAU is a Spanish audiovisual technology distributor offering a comprehensive portfolio of professional AV products organized into multiple categories: Displays (Samsung, LG commercial monitors including videowall, standalone, healthcare, and touch displays), LED Displays (Traulux own-brand fine pitch LED cabinets alongside Samsung and LG LED products), Interactive Displays (Clevertouch and Traulux interactive panels), Signal Management (Matrox capture cards and videowall processors, Pixelhue VICP control platform and PD3 AV-over-IP processors, Kramer extenders, Matrox Maevex encoders/decoders and Extio3 KVM-over-IP systems), Projectors (Epson, Christie, Vivitek, Sony), Cameras (Sony broadcast/PTZ cameras, RGBlink camera controllers), Audio (Nureva and Aver audio bars for conferencing, Polycom conference phones), Cabling (PureLink Active Optical DisplayPort cables for 8K up to 100m), and Software (Samsung MagicInfo, LG SuperSign CMS). The company delivers integrated solutions across eight vertical markets: Corporate (collaboration and meeting rooms), Control Rooms (24/7 videowall and KVM for mission-critical operations), Immersive (projection-based experiences), Digital Signage (retail and advertising), Streaming (live broadcasts), Education (interactive classroom technology), Events (professional event AV), and Healthcare (diagnostic displays and telemedicine). Charmex also operates Todolámparas as an e-commerce lamp replacement service and provides training/certification through Charmex Academy.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Audio Equipment
Companies that use Charmex
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
Charmex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Charmex partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- SamsungcoreMajor display and videowall manufacturer partner providing professional monitors, videowalls, and LED displays for Charmex solutions
- EpsoncoreProjector manufacturer partner for projection technology solutions including immersive experiences
- LGcoreDisplay technology partner providing professional monitors, LED displays, and OLED solutions
- SonycoreProfessional camera and display technology partner for broadcast and professional video solutions
- RolandmajorProfessional video switching and processing equipment partner
- ChristiemajorProfessional投影 and display systems manufacturer for cinema and proAV markets
- ClevertouchcoreInteractive display manufacturer for education and corporate collaboration solutions
- AvercoreProfessional video conferencing and camera solutions partner
- KramercoreProfessional AV signal distribution and processing equipment manufacturer
- LenovomajorComputing solutions partner for digital signage and professional displays
- QstechmajorLED display manufacturer for professional signage solutions
- NovaStarcoreLED control electronics and video processing manufacturer, providing Novastar Certified Engineer (NCE) training through Charmex Academy
- PixelHuecoreVideo processing and control solutions for LED displays and control rooms, offering Pixelhue PMA certification through Charmex Academy
- RGBlinkmajorVideo processing and streaming solutions manufacturer for professional AV
- EvokomajorRoom reservation and booking system solutions partner for meeting room management
- NurevacoreAudio conferencing and microphone solutions for professional audio coverage
- EdbakmajorAV furniture and equipment mounting solutions for professional installations
- PureLinkmajorProfessional connectivity and cable solutions including fiber optic and copper cables for AV installations
- EurometmajorProfessional AV furniture and mounting solutions manufacturer
- MatroxcoreVideo encoding, decoding, KVM, and videowall processing solutions for professional AV and control room applications
- StumpflmajorProjection screens and video wall systems manufacturer
- TrauluxcoreLED display manufacturer for fine pitch indoor LED displays used in control rooms and professional installations
- UniluminmajorLED display manufacturer for professional signage and lighting solutions
- VivitekmajorProjection technology manufacturer for education and corporate AV solutions
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Charmex competitors and assessment
Company assessmentDirect peers
- ScanSource: US-based value-added distributor of AV, communications, and security solutions to resellers and integrators. Comparable in business model (multi-brand specialist distribution) and target customer (system integrators), though with a US-centric footprint.
- RGB Communications: UK-based specialist ProAV distributor focused on commercial AV, unified communications, and digital signage. Comparable in scale, vendor portfolio, and integrator channel focus, serving as a relevant Northern European comparable.
- Maverick AV Solutions: Pan-European AV distributor (Tech Data / TD SYNNEX division) focused on ProAV products, collaboration, and digital signage. Directly comparable in product mix, integrator channel, and geographic overlap with Charmex's Iberia and LATAM footprint.
- Midwich Group: UK-headquartered specialist audiovisual distributor serving AV integrators and resellers across Europe and Asia-Pacific. Closest like-for-like peer given its multi-brand distribution model, trade-only focus, and similar vertical coverage in corporate, education, and control room markets.
- Exertis: European AV and IT distribution arm of DCC plc serving resellers and integrators across the UK, Ireland, and continental Europe. Highly comparable multi-brand, trade-only model with overlapping vendor relationships (Samsung, LG, Sony, Epson).
Broad incumbents
- Ingram Micro: Global IT and ProAV distributor with broad product coverage including displays, collaboration, and digital signage. Adjacent in that it carries overlapping product categories but is a generalist IT distributor rather than an AV specialist.
- TD SYNNEX: Global IT and AV distribution giant formed by the merger of SYNNEX and Tech Data. Overlaps with Charmex across displays, collaboration, and ProAV categories as part of a much broader IT portfolio, but is a broad incumbent rather than a specialist AV-only player.
- Wesco International (Anixter): Global distributor of communications, security, and AV products through its Anixter unit. Competes with Charmex in control room, KVM, and signal management distribution but as part of a much larger electrical and data communications portfolio.
- ALSO Group: European technology distributor covering IT, ProAV, and consumer electronics across DACH and wider Europe. Overlaps with Charmex on certain AV lines but operates as a broad-line distributor rather than a specialist ProAV partner to integrators.
Regional players
- Esprinet: Spain and Italy-headquartered technology distributor with significant Iberian overlap. Comparable in regional footprint and B2B distribution model, though Esprinet is a generalist IT/consumer electronics distributor rather than an AV specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Charmex social profiles
Digital presenceCharmex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charmex leadership team
Management profileNumber of profiles
Charmex subsidiaries and ownership
Company hierarchySubsidiaries4 records
Charmex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charmex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charmex
What does Charmex do?
Charmex is a wholesale B2B distributor of professional audiovisual technology products headquartered in Barcelona, Spain. The company supplies displays, LED screens, projectors, signal management equipment, interactive displays, videoconferencing systems, cabling, mounts, and AV software to professional AV integrators and installers across Spain, Portugal, and Latin America, complemented by technical support, training through Charmex Academy, and integrated logistics delivering orders in 48-72 hours across the Iberian Peninsula.
Is Charmex a public or private company?
Charmex is a private company. It is classified as unknown and is currently operating.
When was Charmex founded?
Charmex was founded in 1986. It employs 51 to 100 people.
Where is Charmex based?
Charmex is headquartered in Barcelona, Spain, in the Europe region.
How does Charmex make money?
Three revenue lines are on record. Wholesale Audiovisual Product Distribution is the primary driver. The others are professional Services and integrated AV Development Projects.
Who are Charmex's main competitors?
Direct peers on record are ScanSource, RGB Communications, Maverick AV Solutions, Midwich Group and Exertis. Broad incumbents are Ingram Micro, TD SYNNEX, Wesco International (Anixter) and ALSO Group. Esprinet is listed as a regional player.
Does Charmex have an API?
No public API is recorded for Charmex.