PARKPARK A/S
PARKPARK A/S operates a Danish mobile parking-payment app covering 350,000+ spots across Danish municipalities and select international sites, serving private consumers via prepaid and pay-as-you-go models and businesses via per-vehicle subscriptions with ERP integrations.
- Company typePrivate
- Founded2013
- HeadquartersCharlottenlund, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PARKPARK A/S does
PARKPARK A/S is a Danish mobile parking-payment platform founded in 2013 by Mads Peter Veiby, now operating as part of Cartime Technologies A/S. The company operates the PARKPARK App (iOS and Android), which provides digital parking payment across more than 350,000 parking spots in Denmark, plus integrations with Trondheim in Norway and Gatwick and Birmingham airports in the UK. Its core technology is a real-time payment integration layer connecting consumers and businesses to municipal parking operators and private facility owners (shopping centers, hotels, airports, parking houses), supported by a prepaid account model (Tank Op), a home-screen widget, an Auto Stop reminder, and a Find Parkering location feature.
The platform is delivered through two commercial tiers. Private consumers use Tank Op (prepaid) or Pay-as-you-Go payment models via self-serve app downloads, with payment methods including Dankort, credit card, Apple Pay, and MobilePay; FDM members receive an additional 25% discount on intermediary fees. Businesses use PARKPARK Erhverv, paying a monthly subscription per active vehicle (not per user), with free use of the Administrationsmodul self-service portal, accountant-approved monthly invoicing, and pre-built integrations to Danish ERP, accounting, and time-tracking systems (Ordrestyring, Minuba, MicroBizz, e-Regnskab, Apacta, Dinero, eConomic) plus a custom Webhooks option.
Revenue is generated from small per-started-hour transaction fees on consumer payments and from recurring per-vehicle subscriptions on the business side. The company remains privately held with a lean 1-10 employee structure and a sales team led by Co-owner & CCO Giovanni Chimera, pursuing direct enterprise sales in parallel with its product-led consumer acquisition. PARKPARK positions itself as the only fully Danish-owned parking app and as the cheapest option on 4.2 of 5 Danish parkings and 4.8 of 5 in the Copenhagen area.
PARKPARK A/S firmographics
Firmographics- Name
- PARKPARK A/S
- Legal name
- PARKPARK A/S
- Website
- https://parkpark.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PARKPARK A/S operates a Danish mobile parking-payment app covering 350,000+ spots across Danish municipalities and select international sites, serving private consumers via prepaid and pay-as-you-go models and businesses via per-vehicle subscriptions with ERP integrations.
- Ownership category
- akta.pro rank
PARKPARK A/S industry classification
Industry- Product category
- Mobile Parking Payment
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where PARKPARK A/S is headquartered
LocationHeadquarters
- HQ city
- Charlottenlund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
PARKPARK A/S business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Parking Transaction Fee (Formidling): Small fee charged per started hour of parking for intermediary services. This is the core revenue model - transparent flat fee per started hour rather than percentage-based markups used by competitors. The prepayment model eliminates transaction costs from MobilePay, Nets, and credit card processors.
- Business Subscription per Vehicle: Monthly subscription model where businesses pay per active vehicle rather than per user. Includes free access to administration module for managing cars and users. No setup fees or charges for inactive users.
- Prepaid Account (Tank Op): Private customers prepay funds into their PARKPARK account reserved for parking. Funds remain customer-owned and can be refunded at any time without fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Tank Op (Prepaid) - Best value for regular parkers |
| Usage-based | Pay-as-you-go | Pay-as-you-Go - No prepayment required |
| Subscription | Monthly | Business per Active Vehicle - Unlimited users per vehicle |
| Usage-based | Pay-as-you-go | FDM Membership Discount |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
PARKPARK A/S product offering
Product offeringCore offering
PARKPARK A/S operates a mobile parking payment application that allows drivers to pay for parking at over 350,000 spots across Danish municipalities, shopping centers, hotels, airports, and private parking facilities. The platform serves both private consumers (via Tank Op prepaid accounts or Pay-as-you-Go) and businesses (per-vehicle monthly subscriptions with administration portal and ERP integrations). It claims to be the only purely Danish-owned parking app and the cheapest on 4.2 out of 5 parkings in Denmark.
Product overview
PARKPARK A/S operates as a unified parking payment platform built around a single core product — the PARKPARK App — available to both private individuals and business customers. For private users, the app offers two account models: Tank Op (prepaid) and Pay-as-you-Go (postpaid), with support for multiple vehicles per account. For business customers, PARKPARK Erhverv extends the platform with an Administrationsmodul (self-service admin portal), Auto Stop (automatic parking reminder), and Find Parkering (location feature). The business tier also includes free integrations with leading time/case management and ERP systems (Ordrestyring, Minuba, MicroBizz, Apacta, e-Regnskab, Dinero, eConomic) plus a custom Webhooks option, and offers accountant-approved monthly invoicing. The platform covers over 350,000 parking spots across Danish municipalities, shopping centers, hotels, airports, and private parking facilities, as well as Trondheim in Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- PARKPARK App The primary mobile application for digital parking payment, available for both private and business customers. Covers over 350,000 parking spots across Denmark and in Trondheim, Norway. Supports Dankort, credit card, Apple Pay, and MobilePay.
- PARKPARK Erhverv (Business Parking)
Quantifiable outcome
- Cheapest on 4.2 out of 5 parkings in Denmark
- +5 more outcomes
Companies that use PARKPARK A/S
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles2 records
PARKPARK A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
PARKPARK A/S partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- FDM (Forenede Danske Motorister)coreFDM membership discount partnership offering 25% extra discount on parking intermediary fees for FDM members using TankOp account. Featured on PARKPARK website with logo and dedicated FDM benefit page. Mutual benefit - PARKPARK gains access to FDM's member base, FDM offers exclusive discount to members.
- OrdrestyringcoreTime/job management system integration where parking expenses are automatically attributed to specific customer cases. Parking cost included in job cost calculation. User installs via Ordrestyring marketplace, clicks to connect, and parking posts directly to case.
- MinubacoreBusiness management system integration requiring Auth key from Minuba admin settings. Customer generates key, sends to PARKPARK, and integration is completed. Parking expenses automatically attributed to jobs.
- MicroBizzcoreMobile CRM/job management integration. Customer contacts MicroBizz to request PARKPARK integration, MicroBizz contacts PARKPARK for API key, then parking synchronizes hourly to tasks.
- e-RegnskabcoreAccounting system integration. Customer contacts PARKPARK as e-Regnskab customer, PARKPARK contacts e-Regnskab to set up account within few days.
- ApactacoreTime tracking and invoice management integration. User selects active order in PARKPARK app at parking start, parking cost is added to selected order, and total consumption appears on supplier invoice.
- DinerocoreDanish cloud accounting system integration. User logs into Mit PARKPARK Erhverv, clicks Connect with Dinero, authenticates, and parking expenses auto-post to Dinero for correct bookkeeping.
- eConomiccoreERP/accounting system integration. Customer installs app via provided link, receives key, and parking expenses automatically post to selected orders in eConomic.
- Cartime Technologies A/ScoreParent company and investor group. Cartime delivers GPS-based mobility solutions. PARKPARK is part of Cartime Technologies A/S group, providing access to new strong investor group with growth strategy for the company.
- Danish Municipal Partners (multiple)corePartnerships with Danish municipalities including Copenhagen, Frederiksberg, Tårnby, Aarhus, Odense, Aalborg, Helsingør, Hillerød, Roskilde, Køge, Næstved, Svendborg, Viborg, Esbjerg, Kolding, Vejle, Fredericia, Randers, Silkeborg, Skagen, and others for municipal parking integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PARKPARK A/S competitors and assessment
Company assessmentBroad incumbents
- Flowbird: European provider of parking and urban mobility solutions including mobile parking payment apps, pay stations, and smart-city platforms. Competes in the same smart-parking technology category as PARKPARK but with broader hardware and platform portfolio.
- Q-Park: Large European parking operator managing thousands of off-street facilities including in Denmark. Operates own parking app but is broader incumbent combining facility ownership/operations with payment technology rather than a pure-payment intermediary like PARKPARK.
- APCOA Parking: Major European parking operator with significant presence in the Nordics, operating both facilities and a digital parking app. Comparable in offering parking payment technology but as part of a much broader facility-management and operations portfolio.
Direct peers
- PayByPhone: International mobile parking payment app operated by Volkswagen Financial Services, active across Europe and North America. Comparable app-based parking payment intermediary serving municipalities, operators, and consumers with similar transaction-fee economics.
- ParkOne: Danish parking payment app serving private and business customers across Denmark. Closest direct competitor to PARKPARK with a virtually identical product (mobile parking payment via app), same geographic focus, and competing on price/features.
- ParkMobile: Large North American/European smart parking platform offering mobile parking payment at municipal and private facilities. Operates the same app-based parking payment intermediary model and targets similar consumer and municipal customers.
- MobilePay Parking: Danske Bank-owned MobilePay's parking payment service active in Denmark. Directly competes with PARKPARK in Danish municipal parking with the backing of Denmark's largest retail payments platform.
- EasyPark: Direct competitor offering a mobile parking payment app across Europe including the Nordics. Same core product (app-based parking payment) targeting similar consumer and business customers with a comparable transaction-fee model.
Emerging players
- JustPark: UK-based parking platform enabling drivers to find and pay for parking via app across private driveways and commercial facilities. Overlaps with PARKPARK's UK airport partnerships and shares the digital parking intermediary model.
- SpotHero: US-based digital parking platform focused on reservation and pre-booking of parking spaces. Comparable mobile/app-based parking experience and target end-user (drivers seeking parking), though focused on reservation rather than payment-only intermediation.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PARKPARK A/S social profiles
Digital presencePARKPARK A/S compliance and trust
Trust signalCompliance1 record
PARKPARK A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARKPARK A/S leadership team
Management profileNumber of profiles
Profiles1 record
PARKPARK A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARKPARK A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARKPARK A/S
What does PARKPARK A/S do?
PARKPARK A/S operates a mobile parking payment application that allows drivers to pay for parking at over 350,000 spots across Danish municipalities, shopping centers, hotels, airports, and private parking facilities. The platform serves both private consumers (via Tank Op prepaid accounts or Pay-as-you-Go) and businesses (per-vehicle monthly subscriptions with administration portal and ERP integrations). It claims to be the only purely Danish-owned parking app and the cheapest on 4.2 out of 5 parkings in Denmark.
Is PARKPARK A/S a public or private company?
PARKPARK A/S is a private company. It is classified as corporate owned and is currently operating.
When was PARKPARK A/S founded?
PARKPARK A/S was founded in 2013. It employs 1 to 10 people.
Where is PARKPARK A/S based?
PARKPARK A/S is headquartered in Charlottenlund, Denmark, in the Europe region.
How does PARKPARK A/S make money?
Three revenue lines are on record. Parking Transaction Fee (Formidling) is the primary driver. The others are business Subscription per Vehicle and prepaid Account (Tank Op).
Who are PARKPARK A/S's main competitors?
Broad incumbents on record are Flowbird, Q-Park and APCOA Parking. Direct peers are PayByPhone, ParkOne, ParkMobile, MobilePay Parking and EasyPark. Emerging players are JustPark and SpotHero.
Does PARKPARK A/S have an API?
No public API is recorded for PARKPARK A/S.
What industry is PARKPARK A/S in?
PARKPARK A/S's product category is Mobile Parking Payment. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 81293 and its SIC code is 7500.