Ma Bonne Fee
Ma Bonne Fée is a Paris-based B2B employee support and Quality of Life at Work platform that connects employees with 100+ multidisciplinary experts (social workers, coaches, psychologists) across France, the UK, Spain and Italy via subscription sold to enterprises, mutuelles, associations and CSEs.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ma Bonne Fee does
Ma Bonne Fée (legal entity: Fairy Lab SAS) is a French B2B employee support and Quality of Life at Work (QVT) platform founded in 2017 and headquartered in Paris. The company sells annual subscriptions to organizations — companies, mutuelles, associations and CSEs (Comité Social et Économique) — which then provide the service to their employees as an HR benefit. The platform is delivered as a web application (app.mabonnefee.com) plus iOS and Android apps, with SSL encryption and RGPD/GDPR-compliant data handling overseen by a named DPO (Delphine Cochet). Employees are matched with a network of more than 100 multidisciplinary experts (social workers, life coaches, psychologists, ergonomists, personal development coaches) across France, the United Kingdom, Spain and Italy, and access guided content covering family, caregiving, health, finances, housing and professional life vulnerabilities.
The product portfolio spans the core Ma Bonne Fée platform for fragility detection and expert matching, a Childcare Placement Service, an Educational Support Service (tutoring via video conference), a Quality of Life at Work Barometer for anonymous workplace well-being measurement, and ClubRH, a content and community platform for HR professionals producing articles, webinars, white papers and podcasts. The company markets through content marketing via ClubRH, webinars/virtual events and direct enterprise outreach with "Demande de Démo" CTAs; named reference customers include Groupe Crédit Coopératif (banking), Aviva (insurance), Talentsoft (HR technology) and Wagram Voyages (travel SMB). The company is privately held with no disclosed institutional funding, founder-led, and operates internationally from France.
Ma Bonne Fee firmographics
Firmographics- Name
- Ma Bonne Fee
- Legal name
- Fairy Lab SAS
- Website
- https://mabonnefee.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ma Bonne Fée is a Paris-based B2B employee support and Quality of Life at Work platform that connects employees with 100+ multidisciplinary experts (social workers, coaches, psychologists) across France, the UK, Spain and Italy via subscription sold to enterprises, mutuelles, associations and CSEs.
- Ownership category
- akta.pro rank
Ma Bonne Fee industry classification
Industry- Product category
- Employee Assistance Program Services
- NAICS
- Other Individual and Family Services (624190), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Private-Duty Caregiver Staffing Agencies (HSABAMAB), Mother’s Helper + Homework/Activity Assistance (HSAAAGAF)
Keywords
Where Ma Bonne Fee is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Ma Bonne Fee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Enterprise Subscription: Ma Bonne Fée operates as a B2B service where companies, mutuelles, associations, and CSEs subscribe to provide the service to their employees. The company provides a comprehensive solution including expert consultations, content, and platform access as part of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B subscription model for organizations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Ma Bonne Fee product offering
Product offeringCore offering
Ma Bonne Fée sells a B2B employee assistance platform that organizations (companies, mutuelles, associations, CSEs) subscribe to so their employees can access a multidisciplinary team of 100+ experts (social workers, life coaches, psychologists, ergonomists, sophrologists) for support across family, caregiving, health, financial, housing, and professional vulnerability situations. The service is delivered via a confidential web and mobile platform with personalized content, expert matching, a QVT barometer, childcare placement, and educational support services.
Product overview
Ma Bonne Fée is an employee support platform offered as a web application (app.mabonnefee.com) and mobile app (iOS/Android). The core platform is developed by Fairy Lab SAS and connects employees with a multidisciplinary team of social workers, life coaches, and psychologists. The product portfolio includes: (1) the core Ma Bonne Fée Platform for fragility detection and support, (2) Expert Connection Service for professional consultations, (3) Childcare Placement Service for enterprise daycare reservations, (4) Educational Support Service for tutoring, (5) Work Quality of Life Barometer for analytics, (6) ClubRH for HR resources and articles, and (7) E-learning modules with content on video, audio, and articles. The platform operates internationally across France, UK, Spain, and Italy, and is accessible via web, iOS, and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Ma Bonne Fée Platform Digital platform (web and mobile app) that detects and supports employees in situations of fragility across family, caregiving, health, finances, housing, and professional life. Provides personalized content, expert connections, and monitoring tools for client organizations.
- Expert Connection Service Connects employees with certified experts including coaches, psychologists, dietitians, sophrologists, childcare nurses, and legal/social advisors for online or telephone assistance.
- Childcare Placement Service Facilitates reservation of private childcare center places and connects parents with certified childcare professionals (nurses and childcare assistants) for home-based child assistance.
- Educational Support Service Provides connection with tutors and video conference-based private lessons for employees' children.
- Work Quality of Life Barometer A measurement tool providing workplace quality of life metrics and analytics for organizations, with anonymous response tracking.
- E-learning and Content Modules Access to digital content including videos, audio materials, articles, e-learning modules, FAQs, and online webinars on topics related to fragility situations and quality of life at work.
- Awareness and Detection Tools Practical guides, awareness modules, and detection tools for employee sensitization on fragility and its impacts.
- ClubRH An HR-focused content platform providing articles, webinars, white papers, and resources on topics including human resources, management, psychosocial risks, soft skills, disability, and occupational wellness.
Quantifiable outcome
- 56% of employees declare living a fragility situation; 91% of managers declare employing an employee in fragility situation; 37% of employees live at least one personal fragility situation
Companies that use Ma Bonne Fee
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Ma Bonne Fee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ma Bonne Fee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- La Fabrique AvivacoreMa Bonne Fée won the Prix Assurance et Prévention from La Fabrique Aviva in 2020, which led to a strategic partnership. Following this recognition, Aviva partnered with Ma Bonne Fée to launch a parental support offering for all Aviva employees starting July 2020, demonstrating co-development of an employee benefit solution.
- ClubRHminorClubRH is a content and community platform operated by Ma Bonne Fée for HR professionals. It publishes articles, webinars, white papers, and podcasts on topics related to workplace quality of life, employee well-being, and HR management. The platform serves as a thought leadership and marketing channel for Ma Bonne Fée.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ma Bonne Fee competitors and assessment
Company assessmentDirect peers
- Teale: French B2B mental health and well-being platform for employers offering coaching, therapy, and digital content. Directly comparable French enterprise GTM, subscription model, and multidisciplinary expert network.
- Wellable: Corporate well-being platform serving employers with content, challenges, and access to wellness services. Comparable B2B employer subscription model and broad well-being positioning, though US-focused.
- Modern Health: Global mental health platform for employers offering therapy, coaching, and self-service content via subscription. Comparable B2B enterprise GTM, multidisciplinary expert network model, and product breadth.
- Humanoo: European corporate digital health and well-being platform sold via B2B subscriptions to employers and insurers. Comparable European enterprise GTM, multi-country footprint, and content-plus-coaching model.
- Lyra Health: Global B2B mental health platform connecting employees to therapists, coaches, and digital tools via employer contracts. Closely comparable product (expert matching, coaching, therapy) and enterprise subscription model, though larger scale and primarily US-focused.
- Spring Health: B2B mental health benefits platform sold to employers, combining coaching, therapy, and digital content. Directly comparable employer-paid subscription model and employee well-being positioning.
- Moka.care: French B2B mental health and well-being platform for employers, offering coaching, therapy, and content to employees via subscription. Closely comparable geography, customer segment (mid-market and enterprise France), and subscription model.
Broad incumbents
- Alan: French health insurance and well-being platform selling B2B to employers, with an embedded mental health offering (Alan Mind). Comparable French enterprise GTM and subscription model, though broader scope including health insurance.
- Workplace Options: Global incumbent Employee Assistance Program (EAP) provider offering counseling, work-life, and well-being services to multinational employers. Comparable service portfolio and cross-country capability, but established at much larger scale.
- Headspace: Consumer and B2B mental health and meditation platform with an employer-focused subscription (Headspace for Work). Comparable digital well-being delivery and enterprise GTM, though primarily meditation/mindfulness rather than expert matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ma Bonne Fee social profiles
Digital presenceMa Bonne Fee compliance and trust
Trust signalCompliance2 records
Ma Bonne Fee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ma Bonne Fee leadership team
Management profileNumber of profiles
Profiles6 records
Ma Bonne Fee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ma Bonne Fee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ma Bonne Fee
What does Ma Bonne Fee do?
Ma Bonne Fée sells a B2B employee assistance platform that organizations (companies, mutuelles, associations, CSEs) subscribe to so their employees can access a multidisciplinary team of 100+ experts (social workers, life coaches, psychologists, ergonomists, sophrologists) for support across family, caregiving, health, financial, housing, and professional vulnerability situations. The service is delivered via a confidential web and mobile platform with personalized content, expert matching, a QVT barometer, childcare placement, and educational support services.
Is Ma Bonne Fee a public or private company?
Ma Bonne Fee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ma Bonne Fee founded?
Ma Bonne Fee was founded in 2017. It employs 1 to 10 people.
Where is Ma Bonne Fee based?
Ma Bonne Fee is headquartered in Paris, France, in the Europe region.
How does Ma Bonne Fee make money?
One revenue line is on record: B2B Enterprise Subscription.
Who are Ma Bonne Fee's main competitors?
Direct peers on record are Teale, Wellable, Modern Health, Humanoo, Lyra Health, Spring Health and Moka.care. Broad incumbents are Alan, Workplace Options and Headspace.
Does Ma Bonne Fee have an API?
No public API is recorded for Ma Bonne Fee.
What industry is Ma Bonne Fee in?
Ma Bonne Fee's product category is Employee Assistance Program Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HSABAMAB, Private-Duty Caregiver Staffing Agencies. Its NAICS code is 624190 and its SIC code is 8090.