Make Some Noise
Make Some Noise is a New Jersey-based 501(c)(3) nonprofit founded in 2010 by cancer survivor Malcolm Sutherland-Foggio at age 11. It funds pediatric cancer research at top U.S. children's hospitals via grassroots events, tiered recurring donations, awareness merchandise, and a multi-state chapter network.
- Company typePrivate
- Founded2010
- HeadquartersParsippany, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Make Some Noise does
Make Some Noise: Cure Kids Cancer Foundation, Inc. is a New Jersey-based 501(c)(3) nonprofit foundation founded in 2010 by Malcolm Sutherland-Foggio, a pediatric cancer survivor who established the organization at age 11 while undergoing treatment. Headquartered in Parsippany, NJ with regional chapters in Denver (CO), Bainbridge Island (WA), and Albion (NY), it operates with an all-volunteer board that draws no salaries, a governance design used to support a public commitment that 100% of qualifying donations flow directly to research. Its principal mission is to close the funding gap for childhood cancer research, which the foundation notes receives less than 3% of total federal cancer research funding, by issuing multi-year grants to leading US pediatric oncology labs.
The foundation's core programs comprise the Research Champion tiered recurring-donation program (Bronze at $500/yr, Silver $1,000/yr, Gold $5,000/yr, Platinum $10,000+/yr, all with a minimum three-year commitment), grassroots event campaigns (Bear2Cure, Swimmers Go Gold, Heroes for Kids Cancer walks/runs, Noise Night), and the National Angel Quilt traveling memorial exhibit — a brand asset featuring 253 children that has toured 28,150 miles across 19 states and DC since September 2011. Long-standing research funding relationships include Children's Hospital of Philadelphia (where Make Some Noise was an early funder of CAR-T 19 from pre-clinical in summer 2011 through FDA approval in 2017), Seattle Children's Research Institute, and Texas Children's Cancer Center; more recent grants have extended into nanoparticle drug-delivery research (Dr. Garrett Brodeur, CHOP). The foundation is also an active advocate, having endorsed the RACE for Children Act (signed August 18, 2017) alongside the Alliance for Childhood Cancer, Kids V Cancer, and the Coalition Against Childhood Cancer.
Revenue is sourced almost entirely from individual donors, grassroots event fundraisers (which contribute 75% of research support), Research Champion recurring partners, and merchandise sales (t-shirts $10–15, hoodies $24, ties $50–75, Bear2Cure kits $20) sold through a direct e-commerce storefront. Distribution is fully domestic (United States only), donation collection runs through the foundation website (card), mail (check), and chapter events, and major awareness amplification is achieved via pro bono outdoor advertising (2,000+ billboards in September 2017) and earned media (33+ TV interviews, 2 talk show appearances).
Make Some Noise firmographics
Firmographics- Name
- Make Some Noise
- Legal name
- Make Some Noise: Cure Kids Cancer Foundation, Inc.
- Website
- https://makenoise4kids.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Make Some Noise is a New Jersey-based 501(c)(3) nonprofit founded in 2010 by cancer survivor Malcolm Sutherland-Foggio at age 11. It funds pediatric cancer research at top U.S. children's hospitals via grassroots events, tiered recurring donations, awareness merchandise, and a multi-state chapter network.
- Ownership category
- akta.pro rank
Make Some Noise industry classification
Industry- Product category
- Pediatric Cancer Research Nonprofit Foundation
- NAICS
- Child and Youth Services (624110), Social Advocacy Organizations (81331), Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Make Some Noise is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Make Some Noise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Direct donations from individuals collected via website (credit card) or mail (check). Donation amounts include preset options of $25, $50, $100, $250 or custom amounts.
- Research Champion Program: Corporate and individual partners commit to recurring annual donations: Bronze ($500/year), Silver ($1,000/year), Gold ($5,000/year), Platinum ($10,000/year) for minimum 3-year terms. 100% of Champion donations go to research labs.
- Merchandise Sales: Sale of awareness merchandise including t-shirts ($10-$15), hoodies ($24), polo shirts ($28.50), blankets ($25), ties ($50-$75), wristbands ($3-$4), cinch sacks ($5), and Bear2Cure kits ($20).
- Event Fundraising: Grassroots events organized by volunteers and supporters generate donations. Events include walk-a-thons, bear-stuffing parties, swim-a-thons, and themed fundraisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | Monthly | One-time or recurring donations at donor's discretion |
| One time/ perpetual license | Pay-as-you-go | T-shirts and basic merchandise |
| One time/ perpetual license | Pay-as-you-go | Premium merchandise items |
| Subscription | Annual | Bronze Research Champion - Entry level corporate/individual partner |
| Subscription | Annual | Silver Research Champion |
| Subscription | Annual | Gold Research Champion |
| Subscription | Annual | Platinum Research Champion - Top tier partner |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Make Some Noise product offering
Product offeringCore offering
Make Some Noise is a 501(c)(3) nonprofit foundation that raises and distributes funds to support pediatric cancer research labs (including CHOP, Seattle Children's, and Texas Children's Cancer Center). It operates grassroots fundraising programs (Bear2Cure, Swimmers Go Gold, Heroes for Kids Cancer, Noise Night), a Research Champion recurring donation program, awareness campaigns (Go Gold Initiative, National Angel Quilt traveling exhibit), and an awareness merchandise store.
Product overview
Make Some Noise is a nonprofit childhood cancer research foundation offering a portfolio of fundraising programs, awareness campaigns, and merchandise. Core programs include the Research Champion recurring donation program with tiered giving levels, and the National Angel Quilt traveling memorial exhibit. The organization runs multiple grassroots fundraising initiatives including Bear2Cure (bear-stuffing events), Swimmers Go Gold, Heroes for Kids Cancer events, Noise Night national events, and the 1000 Schools Campaign. The Go Gold Initiative focuses on September awareness activities. An online merchandise store sells awareness products including t-shirts, hoodies, blankets, and wristbands. Annual flagship events include the Heroes for Kids Cancer 5K and Team Timmy Golf Outing.
Differentiator
Problem solved
Functional benefit
Brands
- Bear2Cure: A bear stuffing program where participants create plush animals to support kids cancer research. Bears are $20 each with proceeds going to research.
- Swimmers Go Gold
- National Noise Night
- Heroes for Kids Cancer
Products and services
- Research Champion Program
Quantifiable outcome
- 100% of Research Champion donations go directly to research labs
- +2 more outcomes
Companies that use Make Some Noise
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Make Some Noise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make Some Noise partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Children's Oncology GroupcoreCOG is a COG (Children's Oncology Group) - the primary organization for childhood cancer research. Make Some Noise serves on boards and collaborates with COG on research initiatives and conferences.
- Coalition Against Childhood Cancer (CAC2)coreMake Some Noise President Julie Sutherland serves on the CAC2 board and helped spearhead the Research Interest Group. Co-hosted the 'From Bench To Bedside and Beyond' collaborative research conference.
- Alliance for Childhood CancercoreEndorsed the RACE for Children Act alongside the Alliance for Childhood Cancer and other advocacy organizations.
- Kids V CancercoreCollaborated on advocacy for the RACE for Children Act, working together with other childhood cancer advocacy organizations.
- Cold Spring Harbor LaboratorycoreCo-hosted the 'From Bench To Bedside and Beyond' collaborative research conference with CAC2 on October 30 - November 1, 2016.
- Lamar AdvertisingminorDonated billboard advertising space for childhood cancer awareness campaign during September 2017, reaching millions across the country.
- Allison OutdoorminorDonated outdoor advertising space for awareness campaign.
- Oaktree Outdoor AdvertisingminorDonated outdoor advertising space for awareness campaign.
- JPOM - Jersey Premier Outdoor Media, LLCminorDonated billboard advertising in New Jersey area.
- Choice MediaminorDonated media services for awareness campaign.
- Fairway Outdoor AdvertisingminorDonated outdoor advertising space for awareness campaign.
- Link Media OutdoorminorDonated outdoor advertising space.
- Independent Outdoor III, LLCminorDonated outdoor advertising space.
- BB Outdoor AdvertisingminorDonated outdoor advertising space.
- Becker BoardsminorDonated outdoor advertising space.
- Ads in Motion OutdoorminorDonated outdoor advertising space.
- Adams OutdoorminorDonated outdoor advertising space.
- 5 Star Outdoor LLCminorDonated outdoor advertising space.
- Vital OutdoorminorDonated outdoor advertising space.
- Children's Hospital of Philadelphia (CHOP)coreKey research partner for CAR-T 19 immunotherapy trials. Make Some Noise has funded immunotherapy research at CHOP since 2011, contributing to the development of this FDA-approved treatment.
- Seattle Children's Research InstitutecoreResearch partner receiving annual funding for immunotherapy research. One of the top facilities funded by Make Some Noise.
- Texas Children's Cancer Center (TCCC)coreResearch partner receiving annual funding for cancer research. One of the top facilities funded by Make Some Noise.
- Dr. Garrett Brodeur (Children's Hospital of Philadelphia)coreRecipient of nanoparticle research funding. His research develops technology to deliver 500 times more drug directly to tumor cells with less collateral damage.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Make Some Noise competitors and assessment
Company assessmentDirect peers
- CureSearch for Children's Cancer: National nonprofit that funds and accelerates childhood cancer research across the U.S.; directly comparable funding model and beneficiary research institutions (including Children's Oncology Group collaborations).
- St. Baldrick's Foundation: Major childhood cancer research funder built on grassroots head-shaving events and corporate sponsorship; comparable fundraising model, mission, and beneficiary research institutions.
- Rally Foundation for Childhood Cancer Research: Childhood cancer research nonprofit funding early-career investigators through grassroots events; directly comparable mission, donor model, and research focus areas.
- National Pediatric Cancer Foundation: Childhood cancer research nonprofit funding collaborative clinical trials and novel therapies; comparable mission, donor base, and research partnership model.
- Cookies for Kids' Cancer: Grassroots pediatric cancer research nonprofit built around bake-sale-style events and peer-to-peer fundraising; highly comparable grassroots/event-driven revenue model.
- Pediatric Cancer Research Foundation: Funds pediatric cancer research through donations, events, and corporate partnerships; comparable donor-supported research-funding model and beneficiary labs.
- Alex's Lemonade Stand Foundation: One of the largest childhood cancer research fundraising foundations in the U.S., funding lab research and clinical trials; highly comparable as a peer nonprofit competing for the same donor audience and research-grant pipeline.
Others
- Children's Oncology Group: The primary U.S. cooperative research organization for childhood cancer; comparable as a research-coordination peer and existing Make Some Noise partner, rather than a fundraising competitor.
- Coalition Against Childhood Cancer (CAC2): Umbrella coalition of childhood cancer organizations in which Make Some Noise's President serves on the board; comparable as an advocacy and research-collaboration peer rather than a direct fundraising competitor.
Emerging players
- American Childhood Cancer Organization: National nonprofit serving children with cancer and their families through advocacy, support, and awareness; comparable cause area and beneficiary population, with more advocacy than research-funding emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Make Some Noise social profiles
Digital presenceMake Some Noise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Some Noise leadership team
Management profileNumber of profiles
Profiles6 records
Make Some Noise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Some Noise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Some Noise
What does Make Some Noise do?
Make Some Noise is a 501(c)(3) nonprofit foundation that raises and distributes funds to support pediatric cancer research labs (including CHOP, Seattle Children's, and Texas Children's Cancer Center). It operates grassroots fundraising programs (Bear2Cure, Swimmers Go Gold, Heroes for Kids Cancer, Noise Night), a Research Champion recurring donation program, awareness campaigns (Go Gold Initiative, National Angel Quilt traveling exhibit), and an awareness merchandise store.
Is Make Some Noise a public or private company?
Make Some Noise is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make Some Noise founded?
Make Some Noise was founded in 2010. It employs 51 to 100 people.
Where is Make Some Noise based?
Make Some Noise is headquartered in Parsippany, United States, in the North America region.
How does Make Some Noise make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are research Champion Program, merchandise Sales and event Fundraising.
Who are Make Some Noise's main competitors?
Direct peers on record are CureSearch for Children's Cancer, St. Baldrick's Foundation, Rally Foundation for Childhood Cancer Research, National Pediatric Cancer Foundation, Cookies for Kids' Cancer, Pediatric Cancer Research Foundation and Alex's Lemonade Stand Foundation. Others are Children's Oncology Group and Coalition Against Childhood Cancer (CAC2). American Childhood Cancer Organization is listed as an emerging player.
Does Make Some Noise have an API?
No public API is recorded for Make Some Noise.
What industry is Make Some Noise in?
Make Some Noise's product category is Pediatric Cancer Research Nonprofit Foundation. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 624110.