Regala Un Albero

What Regala Un Albero does

Regala Un Albero is an Italian e-commerce project operated as a division of Infinity Edge S.R.L., active since 2014 and headquartered in Rome, that sells symbolic tree-planting gifts to individual consumers and corporate clients. Customers select one of five native Italian species (Abete Bianco, Faggio, Frassino, Quercia, Pino Laricio) priced at €41–€59, add a personalized dedication, and choose either a PREMIUM physical gift box made from recycled or FSC-certified materials or a BASIC digital documentation option delivered by email. All trees are physically planted and maintained in a 300+ hectare area within the Sila Piccola UNESCO Biosphere Reserve in Calabria, with over 25 tonnes of CO2 mitigated in the first nine months of 2023.

The underlying technology stack is a standard Shopify storefront at regalaunalbero.net for the consumer segment and a dedicated B2B portal at business.regalaunalbero.net serving corporate CSR, ESG, and sustainable-event demand. A distinctive technical feature is the May 2020 onward registration of every planted tree in the EU MapMyTree data flow on the Reportnet 3 platform, which feeds environmental data to the European Environment Agency and aligns the project with the EU Biodiversity Strategy target of 3 billion trees by 2030. The company also sells a complementary add-on product, Miele della Sila Piccola mountain honey produced on the project site.

The business model is essentially product-led growth on a one-time-purchase basis, with no subscription, no disclosed funding, and a small (1–10) employee base. Revenue comes from consumer tree sales, corporate ESG packages (corporate forests, green events, sustainability training), and honey. Marketing is organic and content-driven, combining a sustainability blog, email newsletter with a 10% first-order incentive, social channels, and earned media in Vanity Fair, Corriere della Sera, La Gazzetta dello Sport, and Today.it. The competitive position is anchored in first-mover status within the Italian symbolic tree-gifting category, the UNESCO Reserve site, and EU regulatory registration, with no AI/ML capabilities disclosed and no major operational or product pivots in the input data.

Name

Regala Un Albero

Legal name

Infinity Edge S.R.L.

Website

https://regalaunalbero.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Regala Un Albero is an Italian e-commerce project, active since 2014, that sells symbolic tree-planting gifts (€41–€59) planted in the Sila UNESCO Biosphere Reserve, serving individual consumers seeking sustainable gifts and corporate clients for ESG and CSR projects.

Ownership category

akta.pro rank

Product category

Environmental Services / Tree Planting and Reforestation

NAICS

Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (113210), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Forestry (800)

akta.pro primary industry

Tree Planting & Transplanting (HSAIADAE)

akta.pro secondary industry

Invasive Species Control & Site Restoration (Pre/Post Planting) (AFAMACAN)

Keywords

• Tree planting gifts
• Sustainable gifting
• Reforestation services
• ESG consulting
• CSR projects

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tree Sales: One-time purchase of trees as gifts. Customers buy a 'Regalo' kit containing certificate, dedication, and tree planting contribution. Trees priced at €41 (Abete Bianco, Faggio, Frassino) or €59 (Quercia, Pino Laricio). Premium option includes physical gift box with documentation; Basic option delivers digital documentation via email.
2. Corporate B2B Services: Business segment offering corporate forest creation, CSR projects, sustainable event planning, and ESG services. Companies can create dedicated corporate forests for employees, clients, and events.
3. Biodiversity Products: Sale of honey products including Miele della Sila Piccola (Sila Piccola Honey), produced by bees hosted within the project area at approximately 1500 meters altitude.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Regala Un Albero sells native Italian tree species as giftable plantings in the Sila UNESCO Biosphere Reserve. Customers select a species (Abete Bianco, Faggio, Frassino at €41; Quercia, Pino Laricio at €59), add a personalized dedication, and receive either a PREMIUM physical gift box (recycled/FSC materials) or BASIC digital documentation via email. Trees are planted and maintained in over 300 hectares of forest within a UNESCO Biosphere Reserve, with all trees since May 2020 registered in the EU MapMyTree data flow.

Product overview

Regala Un Albero is an Italian environmental project and e-commerce platform that allows individuals and businesses to gift trees planted in Italy. The core offering consists of five native Italian tree species (Abete Bianco, Pino Laricio, Quercia, Faggio, Frassino) priced at €41-59, available in two delivery options: PREMIUM (physical gift box with recycled/FSC materials) or BASIC (digital documentation via email). The company also offers complementary products including mountain honey from the Sila area and B2B ESG services for corporate clients including CSR projects, corporate forests, green events, and sustainability training. All trees are planted in the Sila Piccola UNESCO Biosphere Reserve in Calabria and registered on the EU MapMyTree platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Abete Bianco (Silver Fir) Tree Gift
• Faggio (Beech) Tree Gift
• Frassino (Ash) Tree Gift
• Pino Laricio (Corsican Pine) Tree Gift
• Quercia (Oak) Tree Gift
• Miele della Sila Piccola (Sila Piccola Honey)
• B2B ESG and Corporate Forest Services

Quantifiable outcome

• 22 kg of CO2 compensated per tree annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• European Union - MapMyTree/Reportnet 3coreStrategic or Co-development Partner · 20 May 2022Since May 2022, Regala Un Albero participates in the EU Biodiversity Strategy by registering all trees planted since May 2020 in the MapMyTree data flow on the Reportnet 3 platform, dedicated to environmental and climate data collection for the European Environment Agency. This contributes to the EU goal of planting 3 billion trees by 2030.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pachama: Forest-carbon marketplace connecting companies with reforestation projects using satellite verification. Comparable on the corporate ESG/carbon-credit side of Regala Un Albero's offering, though more technology-driven.
• Offset.earth: Subscription-based carbon offsetting service that plants trees for members. Comparable on the subscription/gifting approach to climate-positive consumer behavior, though differentiated by recurring model.

Direct peers

• Veritree: Reforestation verification and tree-planting platform with enterprise ESG dashboards and verified impact data. Comparable to Regala Un Albero's MapMyTree-based impact reporting and corporate ESG positioning.
• Treedom: Italian-founded platform that lets individuals and businesses fund the planting of trees, with farmer-photographed updates and a gifting/marketplace model. Directly comparable to Regala Un Albero's tree-gifting model and Italian origin, though Treedom operates globally.
• ForestNation: Gift-tree platform offering dedicated trees with certificates and personalization for individuals and corporate ESG programs. Closely matches Regala Un Albero's gifting-centric value proposition and target segments.

Broad incumbents

• Plant-for-the-Planet: European-based youth-led reforestation initiative aligned with the UN's 1-trillion-tree goal. Comparable on EU policy alignment and global tree-planting mission, with broader geographic scope.
• Eden Reforestation Projects: Global reforestation non-profit with employment-based planting programs. Overlaps in core mission (tree planting, CO2 mitigation, biodiversity) but competes primarily in B2B/CSR partnership procurement rather than consumer gifting.
• One Tree Planted: Large non-profit reforestation organization offering per-dollar tree planting across many geographies, including Italy. Overlaps with Regala Un Albero's consumer and corporate planting model, but operates at much greater scale.

Others

• Ecosia: Search engine that funds tree-planting projects from search ad revenue. Indirectly comparable as a tree-planting brand in Europe, but uses a fundamentally different business model (ad-funded rather than consumer-purchase).

Regional players

• Trees for Life: UK-based conservation charity focused on reforestation and ecosystem restoration. Comparable in mission and CSR/corporate engagement, but operates in a different geography than Regala Un Albero's Italian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RegalaUnAlbero
• Instagraminstagram.com/regalaunalbero
• Xx.com/regalaunalbero
• LinkedInlinkedin.com/company/regalaunalbero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regala Un Albero