Social Science Media

What Social Science Media does

Social Science Media is a privately held, founder-owned digital media agency headquartered in Dallas, Texas. Founded by Anabella Mainetti, an industrial engineering graduate, the agency offers an integrated suite of marketing services including Strategy, Social Media Management, Graphic Design & Illustration, Animation, Videography, and SEO. Its core differentiator is the application of lean engineering methodology to marketing strategy, with the founder directly engaging clients in the sales process.

The agency serves a predominantly SMB and micro-business customer base, with select enterprise clients such as Intuit, Vertess, and The WM Group. Revenue is generated through professional services engagements, described as ongoing retainer-style arrangements with customized scope per client. Pricing is not publicly disclosed; the agency operates on a quote-based model with complimentary estimates. The go-to-market motion is sales-led, driven primarily through Calendly consultation bookings with the founder, supplemented by content marketing (blog, organic social on Facebook/YouTube/Instagram, SEO) and email newsletter capture.

Social Science Media positions itself as a human-led alternative to AI-driven marketing automation, emphasizing that business owners and marketing executives are overwhelmed by social media complexity and need a strategic partner. The agency has no disclosed funding, no parent company, no M&A activity, and no partnerships or alliances. Its claimed geographic reach is global, but there is no evidence of offices or dedicated international infrastructure beyond the Dallas headquarters. The current employee count is in the 11-50 range.

Name

Social Science Media

Legal name

Social Science Media

Website

https://socialsciencemedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Science Media is a Dallas-based digital media agency offering social media management, SEO, graphic design, animation, videography, and marketing strategy services to SMBs, micro-businesses, and select enterprise clients like Intuit, led by founder Anabella Mainetti.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Social media management
• Digital marketing services
• Graphic design agency
• Search engine optimization
• Animation and videography

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Social Media Management Services: Full-service social media marketing agency offering customized digital marketing services. Maintains personal relationships with clients to understand them completely and offer tailored services based on goals and needs. Revenue generated through ongoing client engagements and retainer-style arrangements.
2. Strategy Services: Market research, business model development, and comprehensive strategy creation services.
3. Animation Services: Captivating animated video production for brand storytelling and marketing campaigns.
4. Graphic Design Services: Brand identity design including logos, print media, online ads, and illustration services.
5. Videography Services: Professional video production for brand content and advertising.
6. SEO Services: Search engine optimization with on-page SEO foundation, search marketing strategy, and monthly progress reporting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Social Science Media is a digital media agency that crafts and executes customized social media strategies, branding, graphic design, animation, videography, and SEO services for businesses. The agency acts as an outsourced marketing team for service-based business owners and marketing executives, providing end-to-end strategy development, content creation, and ongoing execution on retainer-style engagements.

Product overview

Social Science Media is a digital media agency offering a unified suite of marketing services. The core offerings include Strategy (tailored marketing strategies), Social Media Management (full-service social media marketing), Graphic Design & Illustration (branding and visual design), Animation (animated video production), Videography (video content creation), and SEO (search engine optimization). These services are offered as an integrated agency offering rather than discrete software products, with the agency serving as a strategic partner for business owners and marketing executives overwhelmed by social media management.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting service creating tailor-made marketing strategies encompassing branding, graphic design, animation, and SEO. Emphasizes deep audience understanding and multi-faceted strategy development to drive sales and brand loyalty for service-based business owners and marketing executives.
• Social Media Management Full-service social media marketing service providing customized digital marketing based on client goals and needs. Includes brand cultivation, image refinement, audience engagement, and building a powerful online presence for overwhelmed business owners.
• Graphic Design & Illustration Comprehensive graphic design service covering online ads, print media, logo design, branding, and custom illustrations. Focuses on distinctive design and typographic solutions that build solid brand identities.
• Animation Animated video production service creating captivating videos to narrate brand stories. Includes limitless graphic potential to craft distinctive videos aligned with brand identity, conveying complex messages concisely.
• Videography Professional videography service creating crisp, clear moving pictures to present brand messages in a vibrant and appealing way for marketing and advertising use.
• SEO (Search Engine Optimization) Search engine optimization service providing on-page SEO foundation, focused search marketing strategy for driving content visibility, customized SEO strategies per client, and monthly progress reports.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hootsuite: Scaled social media management platform with agency services and educational resources. Adjacent incumbent whose tools Social Science Media's clients may use for in-house work, creating both competition and channel partnership dynamics.
• WebFX: Large, established digital marketing agency offering SEO, social, content, and design at scale with hundreds of employees. Overlaps Social Science Media's service suite but operates as a broader incumbent rather than a boutique.
• Sprout Social: Public SaaS platform for social media management with a sizable agency-segment business. Adjacent incumbent representing both competitive and enabling dynamics for boutique social media agencies.

Direct peers

• Klientboost: Digital marketing agency focused on paid social, SEO, and conversion-focused content. Comparable service mix aimed at lead-generation-minded SMB and mid-market clients.
• Disruptive Advertising: Mid-sized digital marketing agency specializing in paid social, SEO, and content strategy for mid-market clients. Comparable in service scope and target buyer (marketing executives seeking outsourced execution).
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media management for SMBs. Comparable bundled-service model and customer segment.
• Brenton Way: Boutique digital agency providing social media management, branding, and content for mid-market clients. Comparable in scale, service orientation, and consulting-led GTM.
• LYFE Marketing: Atlanta-based social media marketing agency serving SMBs and mid-market clients with bundled social management, content creation, and design services. Closest comparable in service mix, customer profile (overwhelmed business owners), and agency size.
• Thrive Internet Marketing Agency: Texas-headquartered (Arlington) digital marketing agency offering social media, SEO, web design, and video — directly overlapping Social Science Media's service portfolio and regional market.

Regional players

• Hurrdat: Dallas/Fort Worth-based creative and digital marketing agency offering social media, video, and branding. Strong regional competitor in the same metro as Social Science Media's HQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx6dJJ5D8g2DZqQjdrpJ8ZQ?view_as=subscriber
• Facebookfacebook.com/WeAreSocialScienceMedia
• Instagraminstagram.com/socialsciencemedia
• Xx.com/socialsciencem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Science Media