What Brenton Way does

Brenton Way Inc. is an AI-native growth marketing agency founded in 2017 and headquartered in Woodland Hills, California, with additional offices in Palo Alto, Los Angeles, New York, and Chicago. The firm delivers full-funnel marketing services — paid media, SEO, Answer Engine Optimization (AEO), content, email, social, influencer, digital PR, creative, brand identity, and conversion optimization — to funded startups, scaleups, and established brands across verticals including beauty, SaaS, e-commerce, healthcare, transportation, jewelry, and CPG. Named customers span enterprise (TikTok, Nike, Mattel, T-Mobile, Amazon, Microsoft) to SMB (Peace Out, Snacklins, Hannah Blount, BodyTonic).

Name

Brenton Way

Legal name

Brenton Way Inc.

Website

https://brentonway.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brenton Way is an AI-native growth marketing agency serving funded startups, scaleups, and enterprises across beauty, SaaS, e-commerce, and healthcare with paid media, SEO, AEO, and AI-powered workflow systems via its proprietary IcarusX platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Retainers: Custom monthly retainer engagements where the work depends on channel mix, creative volume, analytics complexity, speed, and how much the client's internal team can own. Full-funnel growth work typically requires serious monthly investment across strategy, execution, media, creative, and measurement.
2. AI Marketing Systems: Production build engagements for companies ready to turn acquisition, retention, or operations workflows into live AI-powered systems, ranging from $18k-$45k for core production builds.
3. Systems Audit: One-time workflow audit engagement at $7,500 for teams that know manual work is slowing growth but need a clear first build recommendation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Brenton Way is an AI-native growth marketing agency that sells custom-scoped monthly retainer engagements covering paid media, SEO, AEO, social media, email, influencer, content, creative, brand identity, conversion optimization, digital PR, and web design. Its proprietary IcarusX AI growth system powers strategy, testing, and execution, and the firm also builds custom AI Marketing Systems for client acquisition, retention, and operations workflows.

Product overview

Brenton Way is an AI-native growth marketing agency offering a unified platform of services built around its proprietary IcarusX AI growth system. The core offering combines strategic marketing services (paid media, SEO, social media, email, content, influencer marketing, creative production) with AI-powered automation and systems that connect data across CRM, analytics, and advertising platforms. IcarusX serves as the central AI intelligence layer that compresses strategy and execution cycles, while the AI Marketing Systems offering enables clients to build custom owned automation for acquisition, retention, and operations workflows. The portfolio includes both service-based offerings and technology products designed to scale brands from early growth through enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• IcarusX Proprietary AI growth system that compresses strategy and execution cycles by 3-5x, capturing learnings from tests, meetings, and campaign data to drive faster marketing decisions and automation across client engagements.
• AI Marketing Systems Custom-built AI systems for acquisition, retention, and marketing operations that automate manual workflows, data movement, and decision-making between existing CRM, analytics, ads, and reporting tools. Offered as fixed-scope Audit, Production Build, and Enterprise engagements.
• Paid Media Performance advertising across Google, Meta, TikTok, LinkedIn, and programmatic channels, including campaign strategy, audience targeting, creative testing, and ongoing optimization.
• SEO (Search Engine Optimization) Technical and content-based search optimization to capture organic traffic, improve rankings, and drive intent-based visibility for brand websites.
• Answer Engine Optimization (AEO) Optimization for AI answer engines including ChatGPT, Perplexity, and Google's AI Overviews to earn citations and visibility in AI-generated responses.
• Social Media Social platform strategy and content management across TikTok, Instagram, Facebook, LinkedIn, Snapchat, and Pinterest to drive brand awareness and engagement.
• Email Marketing Lifecycle email campaigns, automation flows, and retention strategies to support customer acquisition, activation, and repeat purchase.
• Influencer Marketing Creator partnership programs, micro and macro influencer campaigns, and social proof strategies to drive awareness and conversion.
• Content Marketing Strategic content creation including articles, blogs, buyer guides, and thought leadership to support SEO and demand generation.
• Creative Studio In-house creative production for rapid testing across ads, landing pages, lifecycle content, and social media assets.
• Brand Identity Brand positioning, visual identity systems, and creative strategy to establish a distinctive brand presence for clients.
• Conversion Optimization CRO strategies, landing page optimization, and funnel improvements designed to increase conversion rates and reduce customer acquisition cost.
• Digital PR Media relations, earned coverage, and thought leadership placement in industry and mainstream press to build authority and brand visibility.
• Web Design Performance-focused web design and landing page creation optimized for user experience, conversion, and brand expression.

Quantifiable outcome

• 5X faster than other agencies
• +4 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• TikTokcoreTechnology or IntegrationTikTok is both a significant client and technology partner. Brenton Way has a dedicated TikTok case study showing 5x Signup Volume and 65% Media Efficiency Gain achievements for TikTok brand marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SmartSites: Established digital marketing agency offering web design, SEO, PPC, and full-service marketing. Broader portfolio of services with some overlap to Brenton Way's growth stack.
• Tinuiti: Large independent performance marketing agency covering paid media, SEO, social, retail media, and analytics across enterprise clients. Functions as a much larger, broader competitor with overlapping capabilities.

Direct peers

• Power Digital Marketing: Tech-enabled growth marketing agency delivering paid media, SEO, content, and analytics services to mid-market and enterprise clients. Comparable scale and similar AI-augmented positioning.
• KlientBoost: Performance marketing agency focused on paid acquisition, CRO, and creative testing for SaaS and DTC brands. Overlaps directly with Brenton Way's paid media and conversion optimization offerings.
• Disruptive Advertising: Digital marketing agency offering PPC, SEO, CRO, and lifecycle services with a focus on mid-market ecommerce and B2B. Direct overlap in services and customer profile.
• Single Grain: Full-funnel digital marketing agency specializing in SEO, paid media, and content for SaaS and ecommerce brands. Closely comparable in service breadth and target mid-market to enterprise positioning.
• NoGood: AI-powered performance marketing agency offering paid media, SEO, content, and lifecycle services to growth-stage and enterprise brands. Direct competitor targeting the same funded-startup and scaleup customer base as Brenton Way.
• LYFE Marketing: Full-service social media and digital marketing agency serving SMB and mid-market clients. Overlaps with Brenton Way's social, content, and influencer practice areas.

Emerging players

• Demandwell: AI-native SEO and content marketing platform with services blending SaaS technology and agency execution. Comparable target market (SaaS/B2B) with a similar AI tooling + services hybrid model.

Others

• HubSpot (Marketing Hub): All-in-one marketing, sales, and CRM platform with built-in email, SEO, social, content, and analytics tools. Adjacent enabling technology that both competes for AI-driven marketing automation budgets and partners with Brenton Way.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brentonway
• LinkedInlinkedin.com/company/brenton-way

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brenton Way