ALL IN Productions

What ALL IN Productions does

ALL IN Productions is a solo-operated video production company based in Edmonton, Alberta, Canada, founded in 2019 by Lasse Joergensen. The company produces cinematic, authentic-storytelling videos for businesses and individuals, combining professional multi-camera and drone production with a distinctive personal-coaching component designed to reduce client camera anxiety. Its founder brings a hybrid background spanning psychotherapy, transformation coaching, music composition, and marketing, which underpins the firm's "coaching plus production" positioning versus typical production shops.

The company offers twelve named service lines — brand message videos, intro videos, corporate videos, promotional videos, online courses, social media videos, testimonial videos, documentaries, video series, recruitment videos, music videos, and drone footage — plus a bundled Client Coaching & Mentoring add-on. Core technology is conventional professional video production equipment (multi-camera rigs, drones, lighting, plus Ableton Live for audio), with no disclosed software platform, AI tooling, or proprietary technology. The product overview describes an integrated four-stage client process (Introduction, Proposal, Production, Delivery) with two revisions included per project.

The business model is project-based, one-time engagements priced from $3,000 for a 10-day smaller package up to $100,000 for enterprise-level comprehensive video strategies with multiple deliverables (e.g., 26 reels, 30+ photos, multi-episode series). Go-to-market is sales-led via a free-consultation booking widget on the company website, supplemented by organic social (Instagram, LinkedIn, YouTube, Facebook) under the founder's personal brand, blog content, and a referral loop powered by client testimonials. The firm serves Canada-wide from Edmonton, with a customer base spanning SMBs, non-profits, and a handful of enterprise accounts across more than a dozen verticals including IT, wealth management, construction, flooring, beverage, and holistic childcare. ALL IN Productions is privately held, founder-owned, with no disclosed funding, subsidiaries, or institutional investment.

Name

ALL IN Productions

Legal name

All In Productions

Website

https://allinproductions.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ALL IN Productions is a solo-operated Edmonton-based video production company that creates authentic-storytelling videos — corporate, brand, social media, recruitment, and drone — for small and mid-sized Canadian businesses, integrating founder-led coaching to ease clients on camera.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Corporate video production
• Brand message videos
• Promotional video services
• Drone cinematography
• Video marketing production

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Projects: Project-based professional video production services ranging from brand message videos to corporate videos, recruitment videos, and documentary-style content. Pricing varies significantly based on project scope, from smaller 10-day projects starting at $3,000 to larger video projects up to $100,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ALL IN Productions is a video production company that creates cinematic, results-driven videos for businesses, organizations, and individuals. Its core offering is a full-service package combining professional multi-camera video production, drone aerial footage, and post-production editing with proprietary one-on-one coaching to help clients feel comfortable and authentic on camera. Services span brand message videos, corporate videos, promotional videos, testimonials, recruitment videos, documentaries, music videos, online course content, social media videos, highlight videos, and drone footage.

Product overview

ALL IN Productions is a video production and strategy company offering a comprehensive suite of video production services centered around authentic storytelling. The company's offering is organized as a single integrated service model — the 'full service package' — that combines cinematic video production across twelve named service lines (Brand Message Videos, Intro Videos, Corporate Videos, Promotional Videos, Online Courses, Social Media Videos, Testimonial Videos, Documentaries, Video Series, Recruitment Videos, Music Videos, and Drone Footage) with a unique coaching and mentoring add-on. The coaching component, delivered by founder Lasse Joergensen who is also a psychotherapist and transformation coach, is included to help clients overcome camera nervousness and present authentically. The company follows a four-stage client-centered process: Introduction, Proposal, Production (including pre-production, filming, coaching, post-production, editing, color grading, and revisions), and Delivery. Pricing ranges from $3,000 for a full package video production up to larger projects at $100,000. The company is based in Edmonton, Alberta and works with clients Canada-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Message Videos High-quality, engaging brand message videos that communicate a business's unique identity and differentiate it from competitors; positioned as a must-have video for every business.
• Corporate Videos Videos that showcase a company's products, services, values, and culture to increase brand awareness and credibility, also serving as an internal communication tool.
• Promotional Videos Persuasive promotional videos designed to drive conversions, generate buzz, and boost marketing efforts by showcasing products, services, or events.
• Recruitment Videos Videos designed to attract talent by showcasing company culture, values, and work environment to automate and enhance the recruitment process.
• Testimonial Videos Authentic customer testimonial videos designed to build trust and credibility, with cited 60% increase in conversion rates per industry studies.
• Documentary Videos Founder-story and documentary-style videos that deeply explore a company's history, mission, and narrative in an inspiring and authentic format.
• Music Video Production Visually stunning and creative music videos that bring musicians' music to life and enhance artistic expression.
• Online Course Video Production Video production for educational online course content, including scripted episodes, meditations, and structured weekly tasks for learners.
• Social Media Video Content Shareable, attention-grabbing video content optimized for social media platforms to engage audiences and drive traffic, supported by a broader video strategy.
• Highlight / Event Videos Videos that capture key moments and highlights from events, showcasing success and engaging a wider audience as a marketing tool.
• Drone Aerial Cinematography Aerial video footage captured by expert drone operators, adding cinematic and breathtaking perspectives to video productions of job sites, events, and corporate environments.
• Client Coaching & Mentoring (Camera Confidence) Personal one-on-one coaching included in the full-service video production package to help clients overcome camera nervousness and present authentically, delivered by a trained psychotherapist and transformation coach.

Quantifiable outcome

• 34% higher conversion rates for businesses incorporating well-crafted videos into campaigns
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dream EngineminorOthersWebsite development partner that created the All In Productions website. Listed as 'Made with ❤ by Dream Engine' credit on website footer. Mutual creative collaboration relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Ridge Films: Ridge Films is a Toronto-based video production agency producing corporate, brand, and recruitment videos. It is a Canadian regional peer serving similar SMB and enterprise customers.
• Coolfire Studios: Coolfire Studios is a Canadian video production agency offering corporate video, brand storytelling, and event coverage. It is geographically adjacent in the Canadian market and serves overlapping customer segments.

Direct peers

• Yum Yum Videos: Yum Yum Videos specializes in animated and live-action explainer videos, corporate videos, and social media content. It competes in the same SMB brand-video space with similar one-time project pricing.
• Blue Ox Films: Blue Ox Films is a video production company producing brand, corporate, and documentary-style videos. It is a direct peer in the authentic-storytelling, SMB-to-mid-market video space.
• VeracityColab: VeracityColab is a video production and strategy agency creating brand videos, corporate content, and social media campaigns. Comparable to ALL IN Productions in combining production with content strategy.
• Lemonlight: Lemonlight is a video production agency producing brand videos, corporate videos, and social media content for mid-market and enterprise clients. It directly competes with ALL IN Productions in the corporate and branded video space, with a similar project-based model and tiered pricing.
• Demo Duck: Demo Duck is a creative agency producing explainer, brand, and corporate videos for B2B and SMB clients. It is a direct comparable given its focus on results-driven video content for similar customer segments.
• Thinkmojo: Thinkmojo is a video production agency focused on branded storytelling, corporate videos, and social content for tech and B2B clients. It is directly comparable in approach (storytelling-driven, results-oriented) and target customer profile.
• Casual Films: Casual Films is a global video production agency producing corporate, brand, and recruitment videos. It operates a similar project-based model with comparable deliverables (brand videos, testimonial videos, recruitment content) to ALL IN Productions.

Others

• DesignRush Agency Directory: DesignRush is an agency marketplace/directory that lists video production companies including ALL IN Productions. It is comparable as an enabling channel that aggregates video production vendors for buyer discovery and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/ByLasseJoergensen
• YouTubeyoutube.com/channel/UC_TbdY0ypdbB-mVQoWqqOGw
• Facebookfacebook.com/ByLasseJoergensen
• LinkedInlinkedin.com/company/all-in-pro
• Instagraminstagram.com/ByLasseJoergensen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL IN Productions