What Activate Physiotherapy and Pilates does

Activate Physiotherapy and Pilates is a single-location private physiotherapy and clinical Pilates clinic based inside the Claremont Medical Centre in Claremont, Western Australia, serving patients across Perth's western suburbs including Nedlands, Dalkeith, Mt Claremont, Peppermint Grove, Swanbourne, Cottesloe, and Mosman Park. The practice is operated by a team of five physiotherapists (Ben Heath, Alison Hollier, Greg Diamond, Matt Henderson, and Tom Harari) supported by additional staff, with overall headcount in the 11-50 range. Its core services include manual therapy, dry needling, clinical Pilates, sports injury management, post-operative rehabilitation, balance and falls prevention, and specialised programs for conditions such as ACL injuries, osteoporosis, vertigo, and osteoarthritis. The clinic also offers differentiated services including GaitScan orthotic fitting, Real Time Ultrasound Assessment, in-home physiotherapy, and Fly Gym & Aerial Yoga.

The business operates a fee-for-service professional services model, charging per session for clinic-based physiotherapy, group or individual Pilates, in-home visits (at a premium), and ancillary sales of health supplements such as Metagenics Calcitite, Vitamin D3, and Vitamin K2. Patient acquisition is driven by direct-to-consumer channels including an online booking widget, HealthEngine marketplace listing, phone bookings, GP and allied health referrals (notably via the co-located medical centre and an Imaging Central partnership), local SEO, a blog-driven content marketing program, and social media presence on Facebook, Instagram, and Twitter. The customer base is fragmented across consumer segments — athletes, adults over 50, post-surgical patients, chronic pain sufferers, and juniors — with no enterprise contracts and pay-as-you-go billing.

The technology base is clinical instrumentation (GaitScan pressure-mapping, Real Time Ultrasound) supported by standard digital marketing and booking tools; there is no proprietary software, no mobile app, and no disclosed AI/ML capabilities. Ownership is independent with no disclosed parent company, private equity backing, or institutional investment, and no funding rounds, acquisitions, or restructuring events are recorded in the available data.

Name

Activate Physiotherapy and Pilates

Legal name

Activate Physiotherapy and Pilates

Website

https://www.activatephysio.com.au/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Activate Physiotherapy and Pilates is an independent single-location physiotherapy and clinical Pilates clinic in Claremont, Western Australia, serving Perth western suburbs residents through five physiotherapists offering manual therapy, Pilates, sports rehab, in-home visits, and specialised programs.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (71394)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Physiotherapy services
• Clinical pilates
• Sports injury rehabilitation
• Musculoskeletal therapy
• Post-operative rehabilitation

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Physiotherapy Services: Fee-for-service physiotherapy consultations including manual therapy, exercise prescription, dry needling, and specialised treatments. Revenue generated per session with no subscription model.
2. Clinical Pilates Classes and Sessions: Group and individual Pilates sessions supervised by physiotherapists, charged per session or as part of treatment packages.
3. In-Home Physiotherapy: Premium mobile physiotherapy service bringing expert care directly to patients' homes, charged at higher rate than clinic visits for the added convenience.
4. Supplements and Health Products: Sale of health supplements including Metagenics Calcitite, Vitamin D3, and Vitamin K2 directly to patients at the clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Activate Physiotherapy and Pilates is a single-location physiotherapy and clinical Pilates practice that delivers hands-on musculoskeletal treatment, exercise rehabilitation, and specialised condition-specific programs (sports injury, post-operative rehab, osteoporosis, vertigo, ACL recovery, scoliosis) to individual patients in Claremont, Perth. Revenue is generated per session through in-clinic consultations, supervised clinical Pilates classes, mobile in-home physiotherapy visits, and ancillary sales of health supplements; HICAPS is available for private health-insurance claiming.

Product overview

Activate Physiotherapy and Pilates is a physiotherapy clinic offering a comprehensive range of rehabilitation and wellness services. The clinic operates as a single-location practice in Claremont, Western Australia, providing services including Manual Therapy, Dry Needling, Clinical Pilates, Sports Injuries Management, Post-Op Rehabilitation, and specialized programs for conditions such as Osteoporosis, Vertigo, and ACL injuries. The practice also offers unique offerings like Fly Gym & Aerial Yoga classes and In-home Physiotherapy services. Additional specialized services include GaitScan & Orthotics Fitting, Real Time Ultrasound Assessment, and Marathon Training Support. The clinic serves patients across various age groups and activity levels, from elite athletes to those recovering from surgery or managing chronic conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Therapy Hands-on physiotherapy treatment involving manipulation and mobilization of muscles, joints, and soft tissues to reduce pain and improve function for individual patients with musculoskeletal conditions.
• Dry Needling Treatment technique using thin needles to release trigger points and reduce muscle tension and pain, delivered as part of physiotherapy sessions for individual patients.
• Clinical Pilates Physiotherapist-supervised Pilates sessions (group and individual) tailored to rehabilitation, injury prevention, core strengthening, and overall wellbeing for individual consumers.
• Sports Injuries Management Comprehensive assessment, treatment, and rehabilitation for sports-related injuries across all athletic levels for individual athletes.
• Surgery Preparation (Pre-hab) Physiotherapy program designed to prepare patients physically before surgery to optimise outcomes and recovery for individual patients scheduled for orthopaedic or other procedures.
• Post-Op Rehabilitation Structured physiotherapy recovery program following surgical procedures to restore mobility, strength, and function for individual post-surgical patients.
• GaitScan & Orthotics Fitting Computerized gait analysis using pressure-sensitive technology to assess foot mechanics, with custom orthotic prescription and running technique improvement for individual patients.
• Real Time Ultrasound Assessment Diagnostic imaging using real-time ultrasound to assess muscle function, core activation, movement patterns, and soft tissue conditions to guide treatment planning for individual patients.
• Medical Imaging Referrals Referral service for X-rays, MRI, ultrasound, and other diagnostic imaging to support accurate diagnosis of conditions such as fractures, soft tissue injuries, and spinal conditions for individual patients.
• In-Home Physiotherapy Mobile physiotherapy service bringing expert care directly to patients' homes in Perth for individuals unable to travel due to injury, illness, or mobility issues, or those requiring urgent care at home.
• Fly Gym & Aerial Yoga Unique fitness program using supportive fabric hammocks suspended from the ceiling for strength training, spinal decompression, mobility work, and balance training within a physiotherapy clinic context for individual consumers.
• Scoliosis Screening and Corrective Exercise Assessment and exercise-based treatment program for abnormal spinal curvature conditions (scoliosis), including stretching, mobilization, and targeted strengthening for individual patients.
• Balance & Falls Prevention Specialised physiotherapy program focusing on improving balance, coordination, and reducing fall risk for individual patients, particularly older adults.
• Strength & Mobility Testing Comprehensive assessment of muscle strength, joint range of motion, and functional movement patterns for individual patients, used to inform treatment planning.
• Strength & Conditioning / Clinical Exercise Structured exercise programs combining strength training and conditioning with clinical oversight, delivered by physiotherapists for individual consumers.
• Osteoporosis Management Specialised physiotherapy program for osteoporosis including weight-bearing exercise, strength training, and fall prevention for individual patients with osteoporosis or low bone density.
• Vertigo & Vestibular Rehabilitation Physiotherapy treatment for vertigo, dizziness, and balance disorders using repositioning techniques and vestibular rehabilitation exercises for individual patients.

Quantifiable outcome

• Mild tennis elbow cases improve within 6-8 weeks with appropriate physiotherapy treatment
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Joey Soccer (UWA NFC)minorOthersLocal football club partnership. Joey Soccer is a youth soccer program under UWA NFC. Nature of partnership appears to be community support or referral relationship, though specific details not detailed on website.
• Imaging CentralcoreStrategic or Co-development PartnerDiagnostic imaging partner providing medical imaging referrals and scans. Essential for accurate diagnosis of conditions requiring imaging such as fractures, soft tissue injuries, and spinal conditions. Physiotherapists refer patients for X-rays, ultrasounds, and other imaging as needed.
• EnvisionminorOthersPartner appears to be a local health or medical business. Envision Mi is a physiotherapy and allied health provider. Nature of partnership not explicitly detailed.
• UWA Little AthleticsminorOthersCommunity athletics organisation for children. Partnership provides pathway for treating junior athletes and supporting local community sports programs.
• Swimmer's WorldminorOthersLocal swimming retail/business partner. Supports treatment of swimmers with sports injuries and provides referral pathway for swimming-related musculoskeletal conditions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian multi-clinic physiotherapy network combining in-clinic and mobile/in-home services. Comparable in-home offering and broad community-care positioning.
• Lifecare Physiotherapy: Multi-location Australian physiotherapy chain offering manual therapy, sports rehab, Pilates and post-operative programs. Closest large-scale analogue to Activate's service mix and patient segmentation.
• SportsCare Physiotherapy: Australian sports-injury physiotherapy clinic with strong ties to local sporting clubs and athletes. Comparable sports-injury, rehab and return-to-sport specialisation.
• Move Well Physiotherapy: Australian physiotherapy clinic combining manual therapy, clinical exercise and Pilates-based rehab. Mirrors Activate's blended physio-plus-Pilates service model.
• Body Logic Physiotherapy: Perth-based physiotherapy clinic with a comparable sports, post-surgical and clinical exercise focus. Direct geographic competitor serving the same western-suburb catchment.
• The Physio Co: Australian physio chain offering in-home and in-clinic rehabilitation with an emphasis on aged care and post-surgical patients. Comparable in-home and senior-focused positioning.
• Q Pilates & Fitness: Clinical/reformer Pilates studios in Australia combining physiotherapist-led instruction with general Pilates membership. Directly comparable clinical Pilates service line.
• Ergon Physiotherapy: Perth-area boutique physio clinic delivering manual therapy, dry needling, sports injury rehab and Pilates. Comparable clinic size, scope and specialisation mix.

Regional players

• Active Ability Physiotherapy: Sydney-/NSW-based allied health provider offering in-home physiotherapy, NDIS-funded rehab and community services. Closest analogue for Activate's mobile/in-home service model though operating in a different state.

Broad incumbents

• Healthia Limited (ASX: HXA): ASX-listed allied health roll-up operating physiotherapy, podiatry, optometry and related clinics across Australia. Broader portfolio incumbent with overlapping physiotherapy services and clinical Pilates programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/activatephysio
• Facebookfacebook.com/activatephysio
• Instagraminstagram.com/activatephysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Physiotherapy and Pilates