Pure informatique

What Pure informatique does

Pure Informatique is a French private SARL founded in 2012 and headquartered in Château-Thierry, France, operating as the exclusive distributor and integrator of Booker by Mindbody spa management software in the French market. The firm sells, implements, and supports a cloud-based all-in-one platform covering online and on-site reservations, client profiling and history, POS and billing with hotel room transfers, staff and resource scheduling, inventory management, email and SMS marketing automation, gift card sales, and over 100 operational reports and dashboards. Around the core Booker platform, Pure Informatique has built a suite of branded complementary modules — Registration (online wellness questionnaires), Itinerary (schedule exports), Facilities, Sign (digital signatures), Invoice portal, Kiosk check-in, and SMS — as well as integrations with hotel PMS systems, online payment processors, social channels, and the Holisense light-and-sound ambiance system.

Pure Informatique serves three primary verticals: hotel spas (including luxury operators such as Spa Guerlain at Beau-Rivage Palace), independent day spas and wellness centers, and multi-property spa groups. The firm generates revenue primarily through recurring software subscriptions billed monthly to annually, supplemented by one-time implementation and configuration fees and Qualiopi-certified training services delivered in person or by video conference. Go-to-market is consultative field sales with dedicated account managers, supported by a demo booking system on the company website, published testimonials, and participation in French spa industry events. The company has 1-10 employees, holds Qualiopi certification for training, and is managed by Gérant Jérémie Navarro.

Name

Pure informatique

Legal name

PURE INFORMATIQUE

Website

https://pure-informatique.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Informatique is a French VAR that distributes, implements, and supports the Booker by Mindbody spa management platform for hotel spas, day spas, and multi-property wellness groups across France. Revenue is generated through recurring subscriptions, setup services, and Qualiopi-certified training.

Ownership category

akta.pro rank

Product category

Spa Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Spa management software
• Wellness booking platform
• Hotel spa solutions
• Spa appointment scheduling
• Wellness POS systems

Headquarters

HQ city

Château-thierry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions (Booker by Mindbody): Recurring subscription fees for access to the Booker spa management platform. Billing options include monthly, quarterly, semi-annual, or annual payment cycles. Pricing is based on establishment type and size.
2. Implementation and Setup Services: One-time fees for software installation, configuration, and parameterization by the Pure team. Includes initial setup and preparation operations before go-live.
3. Training Services: In-person or video conference training sessions for client teams. Training is provided by certified instructors under Qualiopi standards. Training days are billed upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pure Informatique operates as the exclusive French distributor and integrator of the Booker by Mindbody spa management software platform. The company commercializes, configures, implements and supports the cloud-based Booker solution for hotel spas, day spas and multi-property wellness groups in France, complemented by proprietary integration tools (Holisense ambiance control, custom client portals) and certified training services.

Product overview

Pure Informatique offers a unified spa management ecosystem centered on Booker by Mindbody — a comprehensive all-in-one platform distributed, integrated and supported exclusively in France. The portfolio comprises the core Booker platform (providing booking, billing, customer management, marketing and staff scheduling) plus specialized modules including Registration (online well-being questionnaires), Itinerary (schedule exports), Booker SMS, Facilities (access management), Sign (digital signatures), Invoice (billing portal), and Kiosk (self-service check-in). Supporting add-on capabilities include Holisense (ambiance control), Check-in Booker (with alerts), and integrated online payment processing. The solution serves hotel spas, day spas and multi-property groups with PMS interfaces, multi-site management and robust APIs for omnichannel implementation.

Differentiator

Problem solved

Functional benefit

Brands

• SpaBooker (Booker): A comprehensive spa management software platform providing booking, customer management, marketing, billing, and reporting tools for spa establishments.
• Booker Platform

Products and services

• Booker (by Mindbody) Spa Management Platform Comprehensive cloud-based spa management software platform providing all-in-one solution for online and on-site reservations, well-being questionnaires, invoicing, marketing and loyalty actions, staff and cabin scheduling, equipment tracking, POS and reporting. Distributed and integrated exclusively by Pure Informatique for the French market, serving hotel spas, day spas and spa groups.
• Holisense Light and sound ambiance control system integrated with spa treatments, managing environmental settings to optimize the customer experience during spa sessions.
• Implementation and Setup Services One-time professional services for installation, configuration and parameterization of the Booker platform by the Pure Informatique team, including initial setup and preparation operations before go-live.
• Training Services In-person or videoconference training sessions for client teams, delivered by certified instructors under Qualiopi quality standards. Training days are billed upon completion.

Quantifiable outcome

• 99% operational needs coverage reported by enterprise client
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• Booker by MindbodycoreTechnology or IntegrationPure Informatique is an authorized distribution and integration partner for Booker by Mindbody, a leading global spa management software platform. Pure handles commercialization, implementation, production setup, and all associated services for Booker in the French market. The partnership combines Booker's proven technology with Pure's spa industry expertise and local support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zenoti: All-in-one cloud software for spas, salons, and medspas covering booking, CRM, marketing automation, inventory, and multi-location management. Competes head-on for the same spa/wellness vertical with a similar breadth of features.
• Phorest: Salon and spa management software with bookings, client management, marketing, and multi-location reporting. Closely comparable product surface and target customer (independent day spas and small chains).
• Boulevard: Salon and spa management platform focused on premium, multi-location operators with booking, client experience, and POS features. Comparable in targeting upscale hotel-adjacent and multi-property spa groups.
• Vagaro: Cloud-based salon, spa, and fitness business management software including online booking, POS, marketing, and a consumer marketplace. Comparable software platform targeting overlapping spa and wellness customers.
• Booker by Mindbody: The underlying spa management platform that Pure Informatique distributes and integrates in France. Directly comparable product offering (bookings, CRM, marketing, billing, reporting) to the same end market of spas and wellness centers.
• SpaSoft (Jonas Software): Spa management software specifically designed for hotel and resort spas with booking, CRM, retail, and PMS integration. Direct competitor for Pure's hotel-spa segment with comparable enterprise focus.

Emerging players

• GlossGenius: Booking, payments, and client management platform primarily for beauty and wellness professionals. Comparable in addressing independent day-spa and small-chain needs with a modern UX-led approach.
• Mangomint: Modern, cloud-native spa and salon software with online booking, automated messaging, and payments. Comparable offering for boutique and premium day-spa operators, an emerging alternative to Booker in North America.

Broad incumbents

• Agilysys: Hospitality technology vendor offering PMS, POS, inventory, and spa management modules to hotels and resorts. Overlaps with Pure's hotel-spa PMS integration and group/multi-property functionality.
• Mindbody: Parent of the Booker platform and a broader wellness/salon/fitness SaaS incumbent. Comparable as it sells overlapping software capabilities (booking, marketing, payments) into spas and wellness operators globally, including in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pureinformatiqu
• Facebookfacebook.com/PureInformatique
• LinkedInlinkedin.com/company/pure-informatique-booker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure informatique