DynamO Pricing

What DynamO Pricing does

DynamO Pricing is a Budapest-based pricing technology company founded in 2017 that builds AI-powered dynamic pricing software for the live events and ticketing industry. Its core product is a demand-based pricing engine that processes 30+ parameters — venue capacity, event type, day of week, seasonality, audience composition, star power, and sales velocity patterns — to recommend ticket prices in near real time. The system uses genre-specific algorithms that recognize structural differences between theatrical, comedy, concert, and sports audiences, and adapts to venues ranging from under 100 seats to 18,000-seat arenas. The platform integrates via API with major ticketing platforms including Spektrix (600+ venues), Nuweb Group (110+ countries), Tickets.com, Interticket, Jegymester, Tixa, Coltix, and Goingapp.

The company operates a pure commission-based revenue model with no setup fees, recurring fees, or launching fees, taking a percentage of revenue generated through dynamic pricing. Its go-to-market combines direct enterprise sales to venues and event organizers with a channel partnership model through ticketing platform integrations that provide automated distribution. Customer segments span arts and theatres (Edinburgh International Festival, Soho Theatre, The Mousetrap, Watermill Theatre, King's Head Theatre, MÜPA, Katona József Theatre), sports (Round Rock Express, TRP Hungary), entertainment venues (Dumaszínház, Broadway Ticket Office), and ticketing platforms. Pricing consultancy services are offered alongside the software.

Since its first customer deployment in August 2020 with Budapest improvisation theatre Momentan, DynamO has expanded from Hungary into the UK, US, Spain, and Poland. Key milestones include $1M in dynamically priced ticket sales by Q4 2022, the first arena-scale event in Q3 2023, and what the company describes as tens of millions of pounds in supported ticket revenue. The company has 11-50 employees and is led by CEO Bence Marosi, with Chief R&D Officer Pál Danyi (PhD in AI, 30+ years at the intersection of AI and pricing) anchoring the technical development. DynamO was named Disruptor of the Year at the 2026 TheTicketingBusiness Awards.

Name

DynamO Pricing

Legal name

DynamO Pricing Informatikai és Szolgáltató Kft.

Website

https://dynamopricing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DynamO Pricing is a Budapest-based B2B software company providing AI-powered demand-based dynamic pricing technology to live event organizers, theatres, sports venues, attractions, and ticketing platforms globally via a commission-based model.

Ownership category

akta.pro rank

Product category

Dynamic Pricing Software

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

akta.pro secondary industries

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK)

Keywords

• Dynamic pricing software
• Ticket pricing platform
• Event revenue optimization
• AI pricing algorithm
• Ticketing platform integration

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission-Based Dynamic Pricing: No setup, recurring, or launching fees. Commission-based model means immediate return on investment with no risk for clients. Clients pay a percentage of revenue generated through the dynamic pricing system.
2. Pricing Consulting Services: In-depth analysis, forecasting, strategic pricing advice, and communication strategies to maximize ticket sales and revenue. Consultancy services offered alongside the software platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

DynamO Pricing provides an AI-powered, demand-based dynamic pricing platform for the live events and ticketing industry. Its software engine analyzes 30+ parameters (venue capacity, event type, day of week, seasonality, audience composition, star power, sales velocity) to recommend optimal ticket prices in near real-time. The platform integrates via API with major ticketing systems (Spektrix, Nuweb, Tickets.com, Interticket, Jegymester) and is offered on a commission basis to theatres, sports organizations, concert venues, attractions, and ticketing platforms.

Product overview

DynamO Pricing offers a unified dynamic pricing platform for the live events and ticketing industry. The core offering consists of the DynamO Pricing Engine (the algorithmic pricing software) paired with the DynamO Console/Portal (the user-facing dashboard for monitoring and configuration), supported by Pricing Consultancy Services. The platform operates on a commission-based model with no setup or recurring fees, integrates with ticketing platforms via API, and provides industry-specific solutions for arts/theaters, sports, concerts, attractions, and ticketing platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• DynamO Pricing Engine Software-driven dynamic pricing engine that predicts ticket demand based on 30+ parameters and recommends optimal prices in near real-time. Supports fully automated pricing with human oversight options and adapts to different venue sizes and event genres (theatrical, comedy, concert, sports).
• DynamO Console / Portal User-friendly admin dashboard providing real-time insights into event performance, sales trends, and pricing recommendations. Enables organizers to manage pricing parameters, set business goals, monitor automated pricing, and access reporting tools.
• Pricing Consultancy Services Expert consulting and advisory services including in-depth analysis, demand forecasting, strategic pricing advice, and communication strategies to maximize ticket sales and revenue. Includes free consultation for new clients setting up their first dynamic pricing events.

Quantifiable outcome

• 8-20% revenue growth (immediate but stable)
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Nuweb GroupcoreTechnology or Integration · 10 February 2026Integration introducing intelligent pricing signals into Nuweb's product suite. DynamO provides demand-based pricing signals informed by trends, historical sales, market benchmarks, and external data. Fully integrated into Nuweb Group's product suite with automatic data sharing.
• SpektrixcoreTechnology or IntegrationSpektrix is a ticketing platform serving 600+ theatres, festivals and arts centers in UK, Ireland, US and Canada. DynamO integrated via API to provide automated dynamic pricing across performances, price bands and ticket types. Spektrix processed over $1.26 billion in sales in 2022.
• Edinburgh International FestivalflagshipStrategic or Co-development PartnerMilestone partnership where Edinburgh International Festival uses DynamO's pricing technology to drive revenue and attendance. Achieved highest ticket sales percentage in over a decade (88%+) with 50% of tickets at £30 or under.
• TRG ArtscoreStrategic or Co-development PartnerPartnership combining TRG Arts' expertise in strategy and demand management with DynamO's real-time pricing tools. TRG Arts provides long-term structure while DynamO adds day-to-day responsiveness.
• Soho TheatrecoreStrategic or Co-development PartnerLondon West End theatre using DynamO across 100+ performances. Business model with no upfront fee enabled pilot programme. Team responsive and supportive throughout onboarding.
• The MousetrapcoreStrategic or Co-development PartnerWest End debut for DynamO - world's longest running play (since 1952). Dynamic pricing integrated with Spektrix for automated pricing across various performances, price bands and ticket types.
• Watermill TheatrecoreStrategic or Co-development PartnerRegional partnership with Bagnor-based producing theatre. Client feedback on reporting led to improvements rolled out across all DynamO clients.
• King's Head TheatrecoreStrategic or Co-development PartnerIconic Off-West End theatre in Islington. Seamless integration via Spektrix with automatic data pull. Built-in safeguards support theatre's accessibility and concession policies.
• InterticketcoreTechnology or IntegrationHungarian ticketing platform partner. Enabled Dumaszínház and MüPA implementations of dynamic pricing.
• JegymestercoreTechnology or IntegrationHungary's second-largest ticketing platform. Integration enabled Katona József Theatre dynamic pricing across 10+ events.
• Tickets.comcoreTechnology or IntegrationPlatform integration completed in Q1 2024, enabling DynamO to work with Tickets.com clients.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster / Live Nation: Largest global ticketing platform and live-entertainment promoter with internal demand-pricing capabilities and pricing-lab expertise. Represents both a potential channel partner and a likely future competitor that could embed or acquire native dynamic pricing for venues.
• Vendavo: B2B price-optimization and CPQ platform serving industrial and distribution customers. Broader incumbent with mature AI pricing engines and a larger sales footprint than DynamO.
• IDeaS (SAS): Long-established revenue-management software vendor owned by SAS, primarily serving hotels and airlines. A broad incumbent whose deep RM expertise and AI/ML capabilities could be redirected toward live events, posing a competitive threat.
• Zilliant: AI-driven price-optimization and sales-pricing platform focused on B2B and industrial verticals. Comparable technology and pricing-engine architecture to DynamO, though focused on manufacturing/distribution rather than live events.
• PROS Holdings: AI-powered pricing and revenue-optimization vendor with strong roots in airline RM and expansion into B2B and distribution. A larger incumbent with proven dynamic-pricing technology that could extend into live events.

Direct peers

• Duetto: Cloud revenue-management software for hotels that uses demand-based dynamic pricing and Open Pricing strategies. Comparable to DynamO in applying demand-aware pricing to perishable inventory, with a similar cloud/SaaS delivery and partner-channel model.
• Pricefx: Enterprise B2B pricing platform that delivers AI-driven price optimization across multiple verticals. Closest direct competitor to DynamO in offering SaaS dynamic pricing to non-airline, non-hotel industries, though Pricefx focuses on manufacturing, distribution, and B2B rather than live events/ticketing.

Others

• TRG Arts: Arts-sector strategy and demand-management consultancy that partners with DynamO to combine long-term pricing strategy with day-to-day real-time pricing. Adjacent/complementary player rather than a competitor.

Regional players

• Spektrix: UK/IE/US/CA-focused ticketing CRM platform serving 600+ theatres, festivals, and arts centers. Functions primarily as DynamO's channel partner today but could develop competing pricing functionality given its scale and venue data.

Emerging players

• Optigame: Revenue-management and dynamic-pricing provider for sports betting and gaming operators. Comparable dynamic-pricing application to perishable-event inventory with genre/segment-specific algorithms, but operating in the betting vertical rather than live entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dynamopricing
• Facebookfacebook.com/DynamOPricing
• LinkedInlinkedin.com/company/dynamo-pricing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DynamO Pricing