Insight
Insight TV is an Amsterdam-based global channel group operating seven thematic 4K UHD FAST and Pay TV channels (INULTRA, INPLUS, INFAST, INTROUBLE, INWONDER, INWILD, INTRAVEL), distributing premium unscripted factual content across 185+ platforms in 60+ countries for advertisers, brands, and platform partners.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Insight does
Insight TV is an Amsterdam-based global channel group and FAST (Free Ad-Supported Streaming Television) streaming specialist, founded in 2015, operating seven themed linear channels — INULTRA (4K UHD flagship), INPLUS (HD lifestyle), INFAST (adventure), INTROUBLE (action/sports), INWONDER (science/technology), INWILD (nature/wildlife), and INTRAVEL (travel/food). All content is produced in 4K UHD HDR, and the channels are distributed across more than 185 platforms in 60+ countries in 12 languages, reaching 73 million monthly viewers and generating over 50 million monthly views.
The company monetizes through four primary revenue streams: FAST advertising on its free ad-supported channels, Pay TV/subscription fees from linear distribution, content licensing via the Off the Fence distribution arm, and brand partnerships/co-productions with global brands including Red Bull, BBC, Samsung, LG, BT Sport, and Vice. In July 2025 Insight TV acquired the Academy Award-winning factual producer Off the Fence as an asset acquisition, and in October 2025 the two were combined under a newly formed parent entity, World Storytelling Media Group (WSMG), with Insight TV focusing on channel operations while Off the Fence leads content acquisition, localization, and distribution.
The company's go-to-market is B2B-led: it sells channel placements to FAST platforms (Samsung TV Plus, Rakuten TV, fuboTV, Fetch TV, Kogan TV+, Tivùsat), licenses content to networks and distributors, and secures sponsorship/co-production deals with brand partners. Industry event presence at MIPCOM, MIP London, and London Screenings underpins content sales and partnership development. The company employs 101-250 people, is privately held under WSMG, and is led by CEO Viktoriia Tkachenko. No venture capital, private equity, or institutional funding data is publicly disclosed.
Insight firmographics
Firmographics- Name
- Insight
- Legal name
- Insight TV
- Website
- https://insight.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Insight TV is an Amsterdam-based global channel group operating seven thematic 4K UHD FAST and Pay TV channels (INULTRA, INPLUS, INFAST, INTROUBLE, INWONDER, INWILD, INTRAVEL), distributing premium unscripted factual content across 185+ platforms in 60+ countries for advertisers, brands, and platform partners.
- Ownership category
- akta.pro rank
Insight industry classification
Industry- Product category
- FAST Channel Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Information (51)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- FAST Channel Networks & Platforms (MPACAAAC)
- akta.pro secondary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where Insight is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Insight business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Revenue: Free Ad-Supported Streaming Television (FAST) model where Insight TV earns revenue from advertisements displayed during content viewing on their channel portfolio
- Pay TV / Subscription: Linear channel distribution through Pay TV platforms with subscription-based revenue
- Content Licensing and Distribution: Distribution of original content and catalogue to platforms, networks, and channels globally through Off the Fence distribution network
- Brand Partnerships and Sponsorships: Co-production and sponsorship deals with global brands including Red Bull, BBC, Samsung, LG, and others
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Insight product offering
Product offeringCore offering
Insight TV is a global channel group that produces and distributes unscripted factual entertainment channels in 4K UHD HDR across FAST platforms, Pay TV, CTV, and satellite operators. It operates a portfolio of seven thematic channels (INULTRA, INPLUS, INFAST, INTROUBLE, INWONDER, INWILD, INTRAVEL) covering travel, adventure, lifestyle, food, automotive, science, wildlife, and action/sports, reaching more than 73 million monthly viewers across 185+ platforms in 60+ countries in 12 languages.
Product overview
Insight TV is a global channel group and FAST streaming specialist operating seven thematic channels: INULTRA (4K UHD flagship), INPLUS (HD lifestyle), INFAST (adventure), INTROUBLE (action/sports), INWONDER (science/tech), INWILD (nature/wildlife), and INTRAVEL (travel/food). All content is filmed in 4K UHD HDR and distributed across 185+ platforms in 60+ countries in 12 languages, with both free ad-supported (FAST) and subscription models. The company also acquired Off the Fence in 2025 to strengthen its factual content portfolio. Insight TV focuses on real-life, story-driven unscripted entertainment across travel, adventure, lifestyle, food, automotive, and action sports verticals.
Differentiator
Problem solved
Functional benefit
Brands
- INULTRA: 4K UHD flagship linear channel
- INPLUS
- INFAST
- INTROUBLE
- INWONDER
- INWILD
- INTRAVEL
Products and services
- INULTRA The 4K UHD flagship linear and FAST channel of Insight TV, featuring high-impact factual, travel, food, adventure, and automotive content, distributed to platforms and Pay TV operators globally.
- INPLUS The HD flagship linear and FAST channel of Insight TV, covering lifestyle, science, technology, and real-world entertainment content for global audiences.
- INFAST The adventure-focused digital channel of Insight TV, featuring extreme sports, exploration, and adrenaline-pumping unscripted factual content.
- INTROUBLE The action and sports digital channel of Insight TV, featuring motorsports, competition content, and extreme sports programming.
- INWONDER The science and technology digital channel of Insight TV, exploring innovation, engineering, and technological breakthroughs through factual programming.
- INWILD The nature and wildlife digital channel of Insight TV, featuring animal documentaries, conservation stories, and wildlife adventure programming.
- INTRAVEL The travel digital channel of Insight TV, featuring global destinations, culinary adventures, and cultural exploration content, including a dedicated Australian FAST feed launched in January 2025.
- Off the Fence Academy Award-winning factual content business acquired by Insight TV in July 2025, producing, acquiring, localising, and distributing non-fiction programming across the World Storytelling Media Group ecosystem.
Companies that use Insight
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Insight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Insight partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic, minor and regional.
- World Storytelling Media Group (WSMG)coreParent company formed to unite Insight TV and Off the Fence under one umbrella, strengthening the Group's global reach across channels, distribution, and partnerships. Insight TV focuses on channel operations while Off the Fence leads distribution across the WSMG ecosystem.
- One Tribe TVstrategicProduction partner for 'Ash Dykes: Yellow River Adventure' series, a three-part 60-minute documentary produced in partnership with CCTV and CICC, scheduled for delivery in 2026.
- Painted Dog TVminorProduction partner for wildlife content including 'Bucket: The Lion Cub' and 'Cheetah's Race to Return' featured in 2025 content slate.
- SD MediaminorProduction partner for 'Maximum Foodie S6' and 'Road Less Travelled S4' as part of 2025 content slate.
- Off the FencecoreAsset acquisition of award-winning factual content company Off the Fence, strengthening Insight TV's position as a global storytelling powerhouse. The acquisition enables premium factual storytelling expansion while maintaining OTF's operations and brand identity. Key staff retained with roles integrated into Insight TV's commercial, legal, and acquisitions teams.
- TivùsatregionalItalian free-to-air satellite platform for INULTRA 4K/UHD channel launch, expanding Insight TV's 4K/UHD footprint in Italy.
- Fetch TVcoreAustralian FAST platform distribution partner for INTRAVEL channel, part of strategic localization and FAST expansion strategy in the Australian market.
- Kogan TV+coreAustralian FAST platform for dedicated INTRAVEL Australian feed with locally curated programming, underlining strategic approach to FAST combining local market relevance with scalable global channel brands.
- Samsung TV PluscoreFAST platform partner for UK marathon content launch including 'The Great Wall with Ash Dykes'. The platform reached over 100 million monthly active users globally. Insight TV was among the first broadcasters to launch channels on Samsung TV Plus.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Insight competitors and assessment
Company assessmentDirect peers
- Fremantle: Global content production and distribution group behind hundreds of hours of unscripted and factual programming annually. Comparable as a factual/unscripted specialist that licenses and distributes programming globally to broadcasters and FAST platforms.
- Magnolia Network (WBD): Lifestyle-led FAST and streaming channel owned by Warner Bros. Discovery. Comparable as a thematic factual/lifestyle channel brand distributed on FAST platforms with brand-sponsorship potential.
- Red Arrow Studios: International production and distribution company focused on entertainment, factual, and scripted formats. Comparable as a factual content producer/distributor with global channel and platform partnerships.
- Cineflix Media: Independent factual and unscripted content producer and distributor with a global catalogue and library sales business. Comparable as a factual content distributor supplying broadcasters and platforms worldwide.
- All3Media International: Global distributor of premium factual, unscripted, and lifestyle programming with thousands of hours of catalogue content. Comparable as a mid-sized factual distributor licensing content to Pay TV, FAST, and broadcaster clients worldwide.
- Tastemade: Food, travel, and lifestyle video network operating Tastemade-branded channels on FAST platforms and streaming services. Comparable as a thematic FAST channel operator in travel and lifestyle verticals with global platform distribution.
Broad incumbents
- ITV Studios: Production and distribution arm of ITV plc, producing and licensing thousands of hours of factual and unscripted programming globally. Comparable as a large factual content distributor monetising programming on linear, Pay TV, and FAST platforms.
- Pluto TV: Paramount-owned global FAST platform and channel network. Comparable as the dominant FAST channel operator with thematic verticals and a global distribution footprint similar to Insight TV's model.
- Tubi: Fox-owned FAST streaming service with a large free ad-supported content library and channel-like programming rails. Comparable as a scaled FAST destination competing for thematic-channel mindshare and ad budgets.
- BBC Studios: BBC's commercial production and distribution arm for premium factual and unscripted programming. Comparable as a factual content powerhouse with a globally licensed library and direct relationships with platform partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insight social profiles
Digital presenceInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight leadership team
Management profileNumber of profiles
Profiles4 records
Insight subsidiaries and ownership
Company hierarchySubsidiaries1 record
Insight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight
What does Insight do?
Insight TV is a global channel group that produces and distributes unscripted factual entertainment channels in 4K UHD HDR across FAST platforms, Pay TV, CTV, and satellite operators. It operates a portfolio of seven thematic channels (INULTRA, INPLUS, INFAST, INTROUBLE, INWONDER, INWILD, INTRAVEL) covering travel, adventure, lifestyle, food, automotive, science, wildlife, and action/sports, reaching more than 73 million monthly viewers across 185+ platforms in 60+ countries in 12 languages.
Is Insight a public or private company?
Insight is a private company. It is classified as corporate owned and is currently operating.
When was Insight founded?
Insight was founded in 2015. It employs 101 to 250 people.
Where is Insight based?
Insight is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Insight make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are pay TV / Subscription, content Licensing and Distribution and brand Partnerships and Sponsorships.
Who are Insight's main competitors?
Direct peers on record are Fremantle, Magnolia Network (WBD), Red Arrow Studios, Cineflix Media, All3Media International and Tastemade. Broad incumbents are ITV Studios, Pluto TV, Tubi and BBC Studios.
Does Insight have an API?
No public API is recorded for Insight.
What industry is Insight in?
Insight's product category is FAST Channel Broadcasting. Its primary akta.pro industry code is MPACAAAC, FAST Channel Networks & Platforms, with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 516120 and its SIC code is 4833.