Lieferheld

What Lieferheld does

Lieferheld, now operating as Lieferando.de, is a German online food delivery marketplace connecting consumers with 35,000+ restaurants and shops across Germany. The platform is operated by yd. yourdelivery GmbH, a Berlin-based limited liability company, and forms the German arm of the Amsterdam-headquartered Just Eat Takeaway.com (JET) group, which itself is majority-owned by Naspers/Prosus and operates across 20+ countries under brands including Just Eat, Thuisbezorgd, Pyszne, and SkipTheDishes. The company serves three primary customer segments: B2C consumers ordering via web and native mobile apps (iOS, Android, Huawei); B2B corporate clients through the Lieferando for Business platform; and restaurant partners via the Partner Hub Portal, Orderpad application, Courier App, and T-Connect device.

The technology stack is a multi-sided marketplace platform supporting order matching, restaurant discovery, real-time delivery tracking, and partner order management. On the consumer side, the platform includes native apps, the StampCard loyalty program, and the Lieferando Pay in-app payment solution. The corporate product layer centers on the Lieferando Pay Card (physical and virtual meal allowance cards issued by Adyen N.V. under Mastercard license), Digital Meal Allowance management, and Enterprise/Self-Service tiers with HRIS integrations and dedicated success management for companies over 100 employees. AI is applied in recommendation engines, fraud detection (using CIFAS databases), delivery time estimation, and customer support chatbots. Integration partners include Adyen for payments, Mastercard for card issuance, Apple/Google Wallet for digital wallet support, and advertising platforms (Meta, TikTok, DV360, Snapchat, Reddit, Pinterest) for targeted marketing.

The business model is primarily commission-based on restaurant partner sales, with no registration fee for partners. Secondary revenue streams include B2B subscription revenue from Lieferando for Business (Self-Service tier capped at €2,500/month; Enterprise tier with custom multi-year contracts), corporate gift card sales, and advertising revenue from location- and behavior-based personalized campaigns. Management is led by Geschäftsführer (Managing Directors) Lennard Neubauer and Timo Emmert at the German entity level, with strategic direction set by the JET parent group.

Name

Lieferheld

Legal name

yd. yourdelivery GmbH

Website

https://lieferheld.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Lieferheld operates Lieferando.de, Germany's online food delivery marketplace connecting consumers with 35,000+ restaurants. As part of Just Eat Takeaway.com, it also serves B2B clients via the Lieferando for Business corporate meal benefits platform, including the Pay Card and Digital Allowance products.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Drop-Off / Delivery Catering (THAFAIAI)

akta.pro secondary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Online food delivery
• Restaurant marketplace
• Corporate meal benefits
• Meal allowance cards
• Delivery mobile apps

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Restaurant Partner Commission: Commission-based model for restaurant partners. No registration fee; revenue generated only when restaurants make sales through the platform. Regular promotions, discounts, and competitive pricing on supplies such as disposables, delivery bags, and e-bikes offered to partners.
2. Corporate Meal Program: B2B revenue from companies using Lieferando for Business. Self-Service tier capped at €2,500 monthly budget per company. Enterprise tier with custom pricing based on company size and needs, including HRIS integrations and dedicated success management.
3. Gift Cards: Bulk gift card purchases for corporate customers.
4. Advertising & Personalization: Personalized advertising using location and order history data. Partnerships with DV360, META (Facebook & Instagram), Reddit, TikTok, Snapchat for ad targeting.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lieferheld operates Lieferando.de, an online food delivery and takeout marketplace connecting consumers with 35,000+ restaurants and shops in Germany via web and mobile apps. It also sells corporate meal benefits under the Lieferando for Business sub-brand, including the Lieferando Pay Card (a Mastercard-branded virtual/physical meal allowance card issued via Adyen), Digital Allowance management, and Enterprise/Self-Service subscription tiers with HRIS integrations.

Product overview

Lieferheld operates Lieferando.de, a food delivery and online ordering platform serving the German market as part of the Just Eat Takeaway.com (JET) group. The product portfolio centers on a consumer-facing ordering platform (web and mobile apps) connecting users with 35,000+ restaurants and shops. For business customers, Lieferando for Business provides corporate meal benefits including the Lieferando Pay Card (physical/virtual meal allowance cards via Adyen/Mastercard), Digital Allowance management, and Enterprise/Self-Service tiers with HRIS integrations. Restaurant partners access the Partner Hub Portal for operations, the Courier App for delivery coordination, and the Orderpad for order management. Additional services include StampCard loyalty, Gift Cards, and Lieferando Pay for consumers. The platform uses AI for personalized recommendations, fraud detection, delivery time estimation, and automated customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Lieferando for Business: Corporate food delivery, group ordering, and office catering service.
• Lieferando Pay Card

Products and services

• Lieferando.de Consumer Platform Online food delivery and takeout marketplace connecting consumers in Germany with 35,000+ restaurants, grocery and convenience stores; supports web ordering and native mobile apps with real-time order tracking, reviews, price guarantee and multiple payment options.
• Lieferando for Business Corporate food delivery and employee meal benefits sub-brand offering meal allowances, the Lieferando Pay Card and group/office ordering for businesses in Germany and the wider JET footprint.
• Lieferando Pay Card Physical and virtual meal allowance card for corporate employee food benefits, accepted at restaurants, cafes and for delivery; issued by Adyen N.V. pursuant to a Mastercard International licence and integrable with Apple Wallet and Google Wallet.
• Lieferando Mobile Apps Native consumer ordering applications available on the iOS App Store, Google Play Store and Huawei AppGallery, enabling search, ordering, payment and real-time delivery tracking on mobile devices.
• Lieferando Partner Hub Portal Restaurant and merchant partner dashboard providing operational controls, invoicing access, analytics/reviews and the ability to delegate portal access to employees; core onboarding channel for restaurants, grocery and convenience stores joining the platform.
• Courier App Mobile application for delivery couriers to assign, track and coordinate order fulfilment, with self-sign-up and driver management for restaurant partners.
• Corporate Gift Cards Bulk gift card solution enabling companies to purchase Lieferando gift cards for employee rewards, celebrations or corporate gifting.

Quantifiable outcome

• 80% higher employee appreciation using Lieferando Pay Card vs regular food allowances
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• AdyencoreTechnology or IntegrationPayment processing and card issuing partner for Lieferando Pay Card. Adyen N.V. issues cards pursuant to Mastercard International license. Handles payment processing and fraud prevention services.
• Mastercard InternationalcoreOthersCard network partner for Lieferando Pay Card issued by Adyen N.V. pursuant to Mastercard license.
• HRIS Platforms (unspecified)majorTechnology or IntegrationIntegration partnerships with leading HRIS platforms for enterprise customers using Lieferando for Business dashboard features.
• Takeaway.com Group B.V. (Just Eat Takeaway.com / JET)coreOthersParent company and corporate headquarters. Lieferando operates as part of the JET group, which is majority owned by Naspers/Prosus. JET operates food delivery platforms in 20+ countries.
• KnuddelsminorOthersCustomer using Lieferando Pay for employee meal benefits.
• BlinkistminorOthersCustomer using Lieferando for Business for team meals and employee lunch/dinner benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glovo: Multi-category on-demand delivery platform (food, groceries, convenience) operating across Europe and emerging markets; directly overlaps with Lieferando's restaurant and grocery delivery offering.
• Deliveroo: European food delivery marketplace with similar commission model, restaurant partner acquisition, and courier logistics; competes with Lieferando particularly in cross-border European markets.
• Delivery Hero: Berlin-headquartered global food delivery operator (foodora, pizza.de) directly competing with Lieferando in Germany and across Europe, with comparable marketplace and logistics model.
• Wolt: Food delivery platform operating in Germany and multiple European countries; competes directly with Lieferando on restaurant selection, courier quality, and consumer brand.
• Uber Eats: Global on-demand food delivery platform competing head-to-head with Lieferando in major German cities, leveraging Uber's broader mobility platform and driver network.
• Thuisbezorgd.nl: Dutch sister brand under JET, operating the same marketplace model in the Netherlands; shares technology, brand playbook, and group-level strategic priorities with Lieferando.
• Just Eat Takeaway.com: Direct parent company and global food delivery operator; Lieferando is its German flagship brand within a 20+ country portfolio, making it the most direct structural and operational peer.
• SkipTheDishes: Canadian JET sister brand with the same delivery marketplace business model; useful benchmark for assessing Lieferando's unit economics and growth playbook in a different geography.

Emerging players

• GrabFood: Super-app food delivery arm of Grab operating across Southeast Asia; comparable marketplace + corporate meal benefit ambitions (GrabFood for Business), though in a different regulatory and competitive environment.

Broad incumbents

• DoorDash: Largest US food delivery platform and global category leader; comparable marketplace economics and B2B platform ambition (DoorDash for Work) make it a relevant international benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/showcase/lieferando-for-business
• Xx.com/lieferheld

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lieferheld